Business Presentations Persuasive Presentation Choose a subject upon which you can do considerable research and use evidence to support. Of course, you will gather your information using a Google document shared with the teacher and will create a presentation in something other than PowerPoint or Google Slideshow. Your purpose is to create a change in belief or behavior of your audience. Items to consider: Goal is to persuade the audience to do something or change belief It must be something that is do-able for this audience Provide audience with everything they need to know in order to accomplish what you have asked Demonstrate and explain why they need to do it Stress the advantages of what will happen if they change attitude or belief. Parts of the Presentation – this is review for us! Introduction – Tell them what you are going to teach them 1. Attention-getter - something that really gets our attention. Example - lighting up a cigarette for an anti-smoking speech, a shocking statistic, a dramatic story. 2. Thematic Statement - A statement of your topic and your specific stand on the topic, Example - My speech today is on the death penalty and I am very much against it. 3. Audience Link: Identify a personal connection in the audiences' life. Why should they listen to you and do what you are proposing? 4. Establish credibility; demonstrate how you are an 'expert', through your own experience or research. 5. Preview Statement - State your main points. Make sure to include the use of transition statements. A transition is how you move from one section or point to the next. It is a linking idea. You could say ..."Let's begin by ...", "Let's start with ..." or “Let's consider ..." Body – Teach them 1. Information - a simple explanation of your topic in case there are people who do not know about it. Simply give a definition of your topic so everyone knows exactly what you are talking about. 2. Carrot-Stick - this approach gives both sides of the issue and shows that one side (the side that you believe) clearly outweighs the other. 3. Detailed Supporting Information – support ideas with details and examples. 4. Statistics required - you must include some kind of statistics to back up your stand. Conclusion – Tell them what you have taught them 1. Summarize - Restate main points. 2. Have Call-to-Action: "I encourage you to ...", "Let's all contribute ..." , "make a decision now to be involved ..." 3. Concluding Remarks - make sure the audience knows the speech is over. Thank them for their time and consideration.