Discussing Feedback Loop:
Our presentation is like the model you see and the final link is the feedback loop /
and its purpose is to identify if the message has been received and understood, therefore
the receiver needs to give feedback and the sender needs to hear it.
According to a survey only 60% of Canadian employees understand the measures
used to evaluate their performance because managers tend to have fear from confronting
employees directly with negative feedback. Secondly managers become more defensive
toward negative criticism and this problem must be dealt with by training managers on
conducting feedback sessions that are more like a counseling activity rather than a
judgmental process.
The most effective feed back system is the 360-degree feedback;
It’s a system that emphasizes the importance of communication to all levels of the
organization.
Moving on to….
Electronic communication
Since the 80’s, electronic technology has boomed and changed the way members of the
organization communicate.
Examples of communication devices
 Pager 
 Fax-machine 
 Video conferencing 
 Electronic meetings (chatting)
 E-mail 
 Cell phones 
 Voice messaging 
 Palm sized personal communicators
Some characteristics of Electronic Communication
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Electronic communication eliminates the fact of being at workstations or at desks
they create mobility. Employees can be mobile because there are easy means of
reaching an employee. 
This destroys the line that separates your work and non-work life because it
facilitates the fact that employees are on call 24hrs. 
Most Organizations communicate using Intranet which facilitates communication
between employees within the org. that leads to faster problem solving, sharing
ideas and communication between different levels of the organization, in addition
it’s only accessed by the employees.
Changes to communication
Organizational boundaries became less relevant with the advancement of
technology, because network computers allow employees to communicate vertically,
horizontally and in all directions, work at home, even communicate with employees in
other organizations. This destroys the traditional status of hierarchy as a simple employee
can have his message heard by e-mailing the organization’s CEO, people can work in
different countries. If an employee has a connection linked to suppliers’ and customers’
computers the boundaries separating organizations seize to exist. Phone conferencing,
signing a contract in seconds thus increasing international trade.
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Advantages: of Electronic communication is the fact that it has revolutionized the
ability to both access other people and reach them instantaneously
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Disadvantages: costs as e-mails have added considerably to the number of hours
worked per week, between 2000 and 2002 businessmen were working six more
hours a week responding to e-mails. 
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E-mails also lack emotions that can be viewed in face-to-face meetings.
“Emotions” we’re the solution to this problem, which we’re solved by video
conferencing, and electronic meetings but their drawbacks are for people who
need high social contact (like a manly handshake). 
In 1999 a study showed that managers found it easier to deliver bad news by e-mails
whish is more accurate but lacks care from employers. Also, e-mails are
indestructible and misdirected messages. Some e-mails are not private which bring us
to the ethical issue
E-mail privacy
Does the organization have the right to check over your e-mail?
An employee got fired for e-mailing dirty jokes to one of his customers who he
grew fond of and because the organization had access to employee’s e-mails they saw it
and fired him. Organizations think this is ethical because the e-mail is supposed to be
used for business-approved activities.