MM imp things r:
types of utilities
stages of devpt: recession(slow down),prosperity(boom),depression(bust),recovery(upswing)
types of market: pure monopoly, monopolistic,perfect, oligopoly
diversification
stars, dogs, ?marks and cash cows
types of envt.
types of classes like upper-upper etc
types of mkts
classes of consumer products
aquisitions, mergers
integration
physical distribution
aida
chapter 14 and 16
anyways plz go thr these topics and thr the assignmnets u will be able to clear the subject.
any other help u require do let me know or call me at 9892867547.
rgds,
shagun gupta
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Hi everyone,
yesterday I gave Marketing Mgt. i fared well but surprisingly most of the questions were not from
assignments.
Match the foll was on types of pricing b)internal data, secondary data, external data and primary data.
most of the questions were on types of market, diversification, horizontal and vertical integration.
true or false were easy.
my next paper is strategic on monday.
but guys i am bit tensed abt financial scheduled on 23 july and production scheduled on 30 july. any tips
to study these subjects.
rgds,
shagun
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Hi Everyone!
Today i had given my MM exam and its went fine...
The paper was ok, not too simple as the SM was...i was sure abt answers of some ques but i had gr8 deal
of uncertainty for some questions too...prob bcz i jst studied was last two days....I think the person who
had good conceptual knowledge abt subject can crack it easily...
I had already uploaded assigments under the MM folder of file section....its having .rar ext ...if anyone had
prob opening it do let me know....will fwd the same in zip format..
Guys reg questions, do concentrate on assignments mostly..... u got questions ard the assignment set
only...
Some questions, i can recall are:(1) Pure competition/monopoly/monopolistic
(2) Law of demand
(3) Vertical Integration/segmentation
(4) Promotion:-3 charterstics
1
(5)When does marketing started in japan;----17th cen
(6)during the life cycle of product :----price is concerned
(7) Types of convenience goods
(8) Reagrding Message/Channel
(9) one on noise/symbols
(10) which of these are SBU :--dogs,star,cah cows
Chalo guys...wish u all good luck..
My next exam is MIS on next monday(25th july)
Enjoy:)
Parmeet
(9892294923)
Hi
I did marketing management yesterday. it wasnt too easy. i guess thats coz i didnt study much. i'm sure u
guys will do fine if u go thru the study material properly... neways i found some of the questions kinda
confusing and since i wasnt sure of the answers, i had to settle for makin intelligent guesses(!!). I got two
numericals. ...calculation of basic stock and reorder point. its easy stuff. . .but it might be worth it to
brush up on how to calculate the EOQ...just in case they ask...
some of the questions i got were from..
types of organisational markets
MIS
market segmentation
target markets
social and cultural factors influnecing consumer behaviour
test marketing
promotion mix
types of products
communication process
types of pricing
all the best folks..
cheers
carissa
hi guys,
what's up. i gave my fm today. paper had abt 6-7 numericals on ratios.match the foll was very bad.
infact the paper was not that easy. most of the questions were on
commercial paper
committees
shares
rgds,
shagun
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