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Mission
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Good morning!!
Something happened in 2005, something that has changed the perception of this campus, something that has moved
the university in an entirely different direction, something that resonates with young and old. Who can tell me what
happened in 2005? We chose the branding of Be seen. Be heard. And here we are today – being seen and heard in
a global environment.
Every minute of every day you, me, my team, are marketing Minot State University. We have a fabulous place, with
extraordinary academic programs, at an affordable value, with prepared faculty, with personable staff, all surrounding
the core value of why we work at Minot State University – to educate our students – to offer students the opportunity to
earn a college degree. We are all marketers. Therefore we must empower employees with knowledge which will then
allow that knowledge to be passed onto our external customers. We need to integrate our marketing efforts. We do
that by the entire campus sharing information and taking advantage of opportunities to showcase our campus to
multiple groups. For example, this coming year the enrollment services is teaming up with the COB to bring HS
students to the campus to meet Bill Ranic and to participate in the art department’s NotStock. We’re encouraging folks
to double-check the events calendar so we don’t overlap major events. This summer’s golf tours saw faculty, staff and
students travel to seven communities to talk about MSU. Yesterday I talked to the RHD and RA about their role in
marketing MSU and pretty soon we were all talking and sharing stories about MSU. It’s so awesome to see all of these
marketers in action. So whether you’re on campus, at the mall, at church, at the ball diamond, or at the park, continues
to market MSU. AND, when doing all of that Facebooking – spread the word too!!!
Because of the work all of you have done, we have moved forward from what our publics thought we were back in
2004. Numerous initiatives and stories have elevated this university from the “then” community college notion. We
have many ways to validate our university but I’m going to tell you a story I heard from one of my vendors the other
day. Christi’s story.
WE NEED STORIES……………….
These magazines are a great example of how we’re telling our publics our stories. How we’re validating our
educational programs by what our alums are doing. It’s amazing to read these stories. When we released this
publication last March, our readers were amazed at the number and kind of doctors we were, and are, educating at
Minot State. In this current issue, the feedback has been extremely positive as to how interesting and diverse our
stories are. AND they are global! They are not just stories about alums that stayed near home. We are being seen
and being heard worldwide with stories, stories, stories. SO, one of my requests today is that you feed the marketing
team stories and stories and stories. That’s just one way of getting our message out that we are going to be a
premiere regional university on the great Great Plains by 2013. That’s just four years away and my what strides we’ve
taken in the last five years.
Today, your marketing team will share with you valuable information – FREE - that will assist your specific area, and
the university, in marketing your product in some way.
About Us
 3,348 students (fall 2015)
 Over a century of service
 60 undergraduate majors
 7 master’s degrees
 1 specialist degree
 48 states and 42 countries
 Over 400 international students
 Affordable
(As reported by BestColleges.com, Minot
State University's out-of-state tuition rate makes it the third
most affordable university in the U.S.)
About Us
About Our Magic City - Minot
Beautiful Minot State University Campus
Scholarships and Financial Aid
 Offering most scholarship dollars ever
 Scholarship deadline: February 15th
 FAFSA (Code 002994) April 15th
About Us – Division of Music
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See for Yourself
Virtual Tour
Division or Department or Office here
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MinotStateU.edu/list area here