SRI – An Introduction • SRI as the Financial Industry’s Mode of CSR • Why should the Financial Industry engage in CSR? • For and Against – The Pro – CSR position – The Anti – CSR position – The Neither Nor position SRI as the Financial Industry’s Mode of CSR Why should the Financial Industry engage in CSR? • A need to legitimate financial industry , in the light of monitory democracy – an industry that has scored low on reputation measurements over the latter years • A wish to push all sectors of the economy towards higher environmental and social performance through investor pressure • A hope to improve long term return on investment through prospective analysis of environmental and social sustainability, added on to traditional financial analysis. • However, SRI has also been opposed and is still debated.