Chapter 4 Banner Ads
*advertisement [
]
n. (名詞 noun)
1. 廣告,宣傳[U]
Advertisement helps to sell goods.
廣告有助於推銷商品。
2. (一則)廣告,公告,啟事[C]
*familiar [
]a. (形容詞
adjective)
1. 世所周知的;熟悉的;常見的;普通的[(+to)]
Your face seems familiar.
你看上去很面熟。
*attract [
]vt. (及物動詞
transitive verb)
1. 吸;吸引
The garden city attracts many tourists.
那個花園城市吸引許多遊客。
A magnet attracts both iron and steel.
磁鐵吸鐵也吸鋼。
2. 引起(注意,興趣等)
3. 引起...的注意(或興趣等);引誘
*reveal [
]vt. (及物動詞
transitive verb)
1. 展現,顯露出
Little by little he revealed his ambitions.
他漸漸地暴露出他的野心。
2. 揭示,揭露;暴露;洩露[(+to/as)][+that][O2][O8]
He revealed the secret by accident.
他不小心洩漏了這個祕密。
Further investigation revealed that he was guilty.
進一步偵查顯示他是有罪的
* automatically [
]ad. (副詞
adverb)
1. 自動地
Some doors have locks which automatically lock the doors when
we close them.
有些門上的鎖在關門時會自動把門鎖好。
2. 無意識地,不自覺地,機械地
*launch [
]vt. (及物動詞
transitive verb)
1. 使(船)下水
The new ship was launched today.
新船今天下水了。
2. 發射;投擲;使升空
The coach taught us how to launch a javelin.
教練教我們投標槍。
3. 發動(戰爭等);開展(鬥爭等);發出(命令等);提出(抗議等)
The miners launched a strike.
礦工發動了一場罷工。
4. 開辦;發起;使開始從事
We launched a new project.
我們開始從事一個新項目。
5. 出版;將...投放市場
*content [
]n. (名詞
noun)
1. 內容,要旨[U]
The play lacks content.
這齣戲缺乏實質性內容。
2. 含量,容量[the S]
3. 容納的東西;具體內容[P]
Show me the contents of your suitcase.
給我看看你手提箱裡的東西。
The contents of the letter are secret.
這封信的具體內容是不公開的。
*ensure [
]vt. (及物動詞
transitive verb)
1. 保證;擔保[O9][+that][+v-ing]
I can't ensure his being on time.
我不能保證他的準時。
I can't ensure that he will be there on time.
我不能擔保他會及時到那兒。
This medicine will ensure you a good night's sleep.
這藥將保證你一晚睡眠良好。
*hyperlink [
1. 【電腦】超連結
Hyperlink
]n. (名詞
noun)
1. 超連結
全球資訊網（World-Wide Web）的標準（protocol），這個標準可
讓用戶在點選任何現正活動著的 URL（全球資源定位，Universal
Resource Locator，亦即特定的檔案名稱）時，透過伺服器而取出
HTML 檔。
*impression [
]n. (名詞
noun)
1. 印象[C][U][(+on)]
The new teacher made a good impression on the students.
新教師給學生留下了一個好印象。
2. 模糊的觀念;感想[C][+that]
I have the impression that I've seen that man before.
我覺得我以前見過那個人。
3. 壓印;印記;壓痕[C]
The robber left an impression of his feet in the mud.
強盜在爛泥裡留下了他的腳印。
4. 【印】印刷;印數;印次[C]
*portal [
]n. (名詞
noun)[C]
1. 門,正門;入口[(+of)]
the main portal of the cathedral
大教堂的正門
*target [
]vt. (及物動詞
transitive verb)
1. 把...作為目標(或對象)
*profile [
]n. (名詞
noun)[C]
1. 側面(像),側影
2. 輪廓,外形;外觀;形象
*viral [
]a. (形容詞
adjective)
1. 【醫】病毒(性)的;病毒引起的
*strategy [
]n. (名詞
noun)
1. 戰略;戰略學[U]
He is an expert in military strategy.
他是軍事戰略專家。
2. 策略,計謀;對策[C][(+for)][+to-v]
The government adopted a strategy of massive deflation.
政府採取了大規模緊縮通貨的策略。
By careful strategy he managed to push the proposal through.
通過審慎的謀劃,他成功地使該建議獲得通過。
*encourage [
]vt. (及物動詞
transitive verb)
1. 鼓勵;慫恿[O2]
She encouraged him to talk to her.
她鼓勵他與她交談。
*purchase [
]vt. (及物動詞
transitive verb)
1. 買,購買
He purchased this stamp at an auction.
他在拍賣會中購得這枚郵票。
*traditional [
]a. (形容詞
adjective)
1. 傳統的;慣例的;因襲的
traditional Chinese medicine
中藥
*campaign [
]n. (名詞
noun)[C]
1. 戰役
The campaign to seize the city was a failure.
攻佔這個城市的戰役失敗了。
2. 運動,活動[(+for/against)][+to-v]
The city hall is planning to start a campaign against smoking.
市政府計劃發起禁煙運動。
*recipient [
]n. (名詞
noun)[C]
1. 接受者;受領者;接受器,容器[(+of)]
They would in time become the recipients of much criticism.
他們最終會受到許多批評。
She is one of the recipients of prizes.
她是獲獎者之一。
*infect [
]vt. (及物動詞
transitive verb)[(+with)]
1. 【醫】傳染;侵染;感染
The flu virus infected almost the entire class.
全班幾乎人人都染上了流行性感冒病毒。
2. 使受影響;感染
The captain's courage infected his men.
船長的勇氣感染了他的船員。
*recommend [
]vt. (及物動詞
transitive verb)
1. 推薦,介紹[(+as/for)][O1]
Can you recommend me some new books on this subject?
你能推薦一些有關這個學科的新書給我嗎?
2. 建議,勸告[O2][+v-ing][+that]
I recommend you to comply with safety regulations.
我勸你遵守安全規則。
*boost [
]n. (名詞
noun)[C][S1]
1. 一舉,一抬;一推
He gave me a boost over the fence.
他抬我一把助我翻越籬笆。
2. 推動;幫助;促進
a boost to their morale
對他們士氣的激勵
3. 提高;增加
*buzz [
]n. (名詞
noun)[C]
1. (蜂等的)嗡嗡聲;(機器等的)噪音
2. 嘈雜聲
3. (蜂音器發出的)信號聲
4. 【口】電話[S]
I'll give her a buzz.
我會給她打個電話。
5. 流言,謠言
*spam n. (名詞
noun)
1. (豬) 肉罐頭 (商標名)
2. 【電腦】垃圾郵件 (在使用者網路或新聞群組中, 一大堆未經篩選的廣
告或對收件者來說根本無用的郵件)
*participant [
]n. (名詞
noun)
1. 關係者;參與者
*manipulate [
]vt. (及物動詞
transitive verb)
1. (熟練地)操作,運用
Do you know how to manipulate a computer?
你會使用電腦嗎?
2. 巧妙地處理;(用權勢等)操縱
A clever politician knows how to manipulate his supporters.
機敏的政客懂得如何操縱自己的支持者。
3. 操縱(市場、股票的漲落等)
◎A web banner or banner ad is a form of advertising on the World
Wide Web. This form of online advertising entails embedding an
advertisement into a web page. It is intended to attract traffic to a
website by linking to the website of the advertiser.
◎Pop-up ads or pop-ups are a form of online advertising on the World
Wide Web intended to attract web traffic or capture email addresses. It
works when certain web sites open a new web browser window to display
advertisements. The pop-up window containing an advertisement is
usually generated by JavaScript, but can be generated by other means as
well.