Special characteristics of
travel and tourism requiring
a marketing response:
managing demand
Generic characteristics distinguishing
services from goods-1
Goods
Services
Are manufactured
Are performed
Made in premises not open
to customers (separable)
Performed on the producers’
premises with customer
participation (inseparable)
Generic characteristics distinguishing
services from goods-2
Goods
Purchase means right of
ownership to use at will
Services
Purchase confers temporary
right to use at a fixed time
and place.
Goods possess tangible
Services are intangible at
form at the point of sale; can the point of sale; often
be inspected
cannot be inspected
Can be stocked, physically
Perishable, cannot be
stocked physically