STOCK TAKING OF ACTIONS AND INITIATIVES FOR SUSTAINABLE FOOD SYSTEMS
Please fill one form for each initiative reported
Name of the Initiative: WWF Market Transformation Initiative
o
o
Individual
Collective
Respondent
Name: Nina
Surname: Haase
Email: NHaase@wwf.nl
Organization: WWF International
Position: Head, Advocacy and Policy
Are you responding?
X On behalf on the organization conducting the action/initiative
o
As a member of it
o
Because you know its existence
Name of the leading organization: WWF International
Type of organization:
o
National Authority (e.g. Government),
o
Local Authorities
o
Intergovernmental Organization
o
Civil Society
X Non-governmental organizations
o
Primary food producers (e.g. farmers, smallholder farmers, pastoralists, fisherfolk)
o
Private Sector (e.g. manufacturer, retailers, industry association, private research, etc)
o
Research
o
Multistakeholder
1
o Other:
Partners (the case being):
Year of the beginning of the action/ initiative:
2009
The case being, year of end: Current strategy approved until mid - 2019
Geographical
scope of the
Initiative
Indicate precisely
Local
Input or
Main
service
Targeted
provision
Stage of
Food
Systems
If
appropriate,
indicate
precisely
National
Regional
Global
X (with focus
on BRIICs)
and
production
countries of
key
commodities
Primary
Production
Processing
Distribution
X
X
X The
strategy
works across
the supply
chain from
production to
retailers,
brands,
focusing on
the demand
power of
major
buyers,
sellers and
financiers of
key
commodities
to create
incentives for
better
production.
Consumption
2
Main dimension(s) addressed (if several of them, please indicate order of priority)
1Environment
4Economic
2Social
3Governance
Main issue(s) addressed (if several of them, please indicate order of priority)
YES Water
YES Soil
YES Land
YES Air
YES Climate change
PRIORITY Biodiversity (including genetic resources)
PRIORITY Specific ecosystems, if yes, please precise: Focusing on key areas for conservation of global
importance (identified as WWF priority areas)
YES Food losses and waste
o
Energy
Pollution
Food consumption
YES Consumer behavior
o
Nutrition
In some cases Animal welfare
o
Fair Trade
To some degree Rural development
YES Land use rights
As far as the ILO conventions go Gender issues
As far as the ILO conventions go Youth issues
To some degree - Employment
YES Workers rights and safety
To some degree Vulnerable groups
To some degree Poverty alleviation
o
Other, please specify...
3
Main instruments used (if several of them, please indicate order of priority)
o
Projects
YES Regulations
YES Policy dialogue
YES Capacity development
In relation to strategy and impact assessment Research
YES Knowledge dissemination
YES Advocacy and awareness raising
YES Data collection and sharing
To some degree Training, extension
YES Consumer information
KEY STRATEGY Voluntary standards, labels
3
Payment for environmental services
4
Other? If so, please specify: Demand-pull of key corporate buyers - We concentrate on 15 commodities that
have the greatest impacts on biodiversity, water and climate, particularly in the most important
place for conservation. In the We have also identified 100 companies that can drive major
change in global commodity markets through sustainable sourcing.
Description of the Initiative (in less than 10 lines), including, as appropriate elements on size and
scale of the initiative:
With regard to food sustainability initiatives, WWF was a founding member of the Marine Stewardship
Council (MSC), and used this experience in the set-up of several new ones, including the Roundtable on
Sustainable Palm Oil (RSPO), the Aquaculture Stewardship Council (ASC), the Round Table on
Responsible Soy (RTRS), Bonsucro and the Global Roundtable for Sustainable Beef (GRSB).
To scale-up this agenda further in 2009, WWF launched its Market Transformation Initiative (MTI): an
ambitious global agenda to change the way that these “soft” commodities are produced, traded and
bought, with the aim of making sustainable production the norm.
Through this, WWF seeks to ensure that these schemes raise their ambition to drive change at scale
and demonstrate that this delivers positive impacts for people and nature. WWF is committed to
supporting them scale-up – and hold them accountable.
Moreover, WWF’s has worked for more than 10 years with leading multi-national companies and other
partners to ensure that these standards are used in practice:
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

in companies’ sourcing strategies,
in financial institutions’ lending criteria,

in governments’ trade agreements and in national development plans.
Informing and engaging consumers has always been an integral part of the work that has been
undertaken to support food market change towards sustainability. Examples of this are the series of
seafood guides, scorecard reports, disclosure projects and campaigns that we have run to keep
sustainable food issues on the public agenda.
Approximately 30 WWF offices are engaged in work relating to MTI and food, totalling about 150-200
staff working on this area at least part of the time. Estimated funding for FY 15 – 19 for market
transformation work related to food can be roughly estimated at around 15 million Euros.
Results: The results of WWF’s Market Transformation Initiative (MTI)
are described in WWF’s recent
publication “Making Better Production Everybody’s business – results of 5 years of WWF’s Market
Transformation Work”, December 2014 available at www.panda.org/markets
References ( Literature, web site, reports, etc):
www.panda.org/markets
http://wwf.panda.org/what_we_do/how_we_work/businesses/transforming_markets/solutions/better_production_for_a_living_planet/
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