Our Earth, Online the summer internship of Erin Sherman ’11 with OurEarth.org The Missing Link: 501(c)(3) not-for-profit All-volunteer Web-based Mission: to make it easier for the public to find environmental information Components: College Directory Recycling Directory Helpful links Newsletter More directories (green jobs, NPOs) to come! Interning with OurEarth Working remotely Involvement in many activities: Updating directories Creating new databases Participating in eco-competitions Making new contacts Attending webinars Writing the newsletter Brainstorming business strategies Managing teams of fellow interns . . . and sometimes, something completely different Research on the Web The Company and its Allies Business plan The challenge of the 501(c)(3) Public support Enough support Contacts: University sustainability offices Environmentally conscious companies Local marketing, web development, and PR firm Multimedia Marketing “My” project – led a team of about 8 other interns Writing, recording, and editing music and videos for our application to the Pepsi Refresh grant program Official video Explains organization’s purpose To be posted on Refresh site Unofficial video Draws attention to our application and our site Makes use of a time-honored tradition . . . the music video parody Fort Tryon Park, NYC August 2010 Moving Forward Not what I expected Learning to manage and lead After graduation Conservation psychology in the ivory tower? Or in the marketing firm? Thank you! Princeton Environmental Institute John Ullman and OurEarth.org