FOR BIDDING ONLY
Summer 2016
Friday (July 8, 15, 22, 29)- 10:00am – 3:00pm
Professor Barry Salzberg
Bs2916@gsb.columbia.edu
barrybems@gmail.com
Office: URIS 711
Office hours: by email appointment
B8567 sec 1
Immersion Seminar
The Management Consulting IndustryURIS 307
Course Overview
This elective half-course provides an in-depth analysis of key issues facing the
consulting industry over the next decade:
• SERVING GLOBAL CLIENTS: Globalizing the consulting business to create
the scale necessary to meet the demands of ever increasing globally
present clients, and the impact on geographic capability building, including
specifically in emerging markets. Will the recent expansion of offshoring
continue? What is the impact if any, as a result of the increased
competitiveness of Indian-based off-shorers? • IMPLEMENTATION OF ADVICE: Expanding global consulting client’s
requirements to include end to end services with an increasing focus on
implementation capabilities. • ADVANCING TECHNOLOGIES: With the proliferation of digitally based
services in particular, but the increasing advancements in technology,
more broadly, is the future of strategy consulting in application
development and in becoming software companies? 1
FOR BIDDING ONLY
• DISRUPTION AND NEW MODELS: The threat of disruption by emerging
entrants (including the proliferation of internal corporate consulting groups)
into the world of consulting, with a focus on internet based, crowd sourced
consulting and the resulting impact on the talent model and traditional
growth plays. • BROADENING BEYOND CONSULTING: The increasing need to broaden the
service capabilities for clients beyond consulting to meet the needs of a
one-stop-shop client, with a focus on building tax and other professional
capabilities.
• COLLABORATION: What is the future of go-it-alone consulting? Will there
be an increase of alliances and partnerships between consulting firms?
Class sessions consist of lecture and discussion of course readings, site visits to
consulting organizations, talks and discussions with industry analysts and
leaders. Speakers will address in particular what changes they foresee, including
how jobs in the industry might evolve over the next few decades. The class
sessions will be highly interactive and at a particular site will
include panel
discussions of the leaders of that organization.
Course Organization
This course is one of a series of New York City Seminars on key industries that
students might consider for their careers.
While each session will either start or end in Uris Hall, each session including the
first one will also take place at consulting organizations in the New York City
area, for talks and discussions with leaders from those companies. Buses will
take students from campus to the site for each visit, and for the last site visit back
to campus as well. The first 15 minutes of each site visit will include a
presentation worked on by seven or eight students, collaboratively prior to the
site visit. The presentation will be consistent from site visit to site visit (I will
develop prototype slides for broad content) but will be customized to the
particular consulting organization. It will cover that company’s market position,
breadth of service capabilities, and public data about the firm relevant to a core
understanding of who the company is, where they play and their competitive
positioning. Assignments will be made, on a first come first served basis. Each
site visit either ends with a student-faculty debriefing to discuss what students
learned, or will be debriefed first thing in the next session.
The last session, following our last site visit, will take place in Uris Hall again, for
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FOR BIDDING ONLY
a conclusion and review of the course. In the first session the class experience
will include a visit from one of the consulting industry’s leading analyst
organizations for an interactive discussion on the industry and the trends that
each of the consulting players will need to tackle in the next decade. Our last
session will include a presentation from a small, boutique consulting organization
to round out our exposure to the players in the industry.
Connection to the Core Course
Topics
Strategy Formulation- Industry and competitive analysis
LEAD- Influencing, organizational culture
Marketing- Product segmentation and positioning
Assignments and Grading
Requirements for the course are: attend class and participate in class
discussions
(40%), group presentation to site visit host (20%), and submit an
individual final paper a week after class ends (40%).
The final paper will have students, having been exposed to the existing and
future trends in the global consulting industry, discuss the implications of these
trends on a particular consulting company's strategy and related execution plans.
The paper should be 5-7 pages, not including figures and tables.
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Tentative Structure of the Course
July 8, July 15, July 22, and July 29
July 8
10-10:50
10:50-11:50
11:50-12:10
12:20-1
1-3
Uris hall (introduction to course, logistics and grading, and
introduction to the industry)
Uris Hall (guest speaker from XXXXX analyst
Lunch
TRAVEL to XXXXX (mandatory)
XXXXX visit (presentation by students, interaction with site host)
July 15
10-12:00
12:00-12:20
12:20-1:00
1:00-3:00
Uris Hall (debrief of last class, case study and discussion)
Lunch
TRAVEL to XXXXX
XXXXX visit (presentation and interaction)
July 22
10-11:50
11:50-12:10
12:10-12:50
1:00-2:30
2:30-3:00
Uris Hall (debrief, case study and discussion)
Lunch
TRAVEL to BCG
BCG visit (presentation and interaction)
Debrief
July 29
9:15-10:00.
10-12:00
12:00-12:40
12:40-1:00
1:00-2:00
2:00-3:00.
Optional bus ride to Deloitte
Deloitte visit
Mandatory bus ride - Travel to Uris Hall (debrief)
Lunch
Uris Hall (XXXXX company)
Debrief, Course wrap-up, course evaluation
All mandatory bus travel will involve class discussion and is an integral part of the
course.
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The final paper which will be posted after 3 pm on July 29 will require advice to a
consulting organization that operates in NYC on their challenges and
opportunities for the next decade. The paper will be due on August 5; it
constitutes 40% of the grade. The student presentation will constitute 20% of the
grade and class participation (attendance, participation and journal entries) will
constitute the remaining 40%.
Course outline – Current recommendations & required readings
Session 1 – July 8, 2016
Topic
Introduction
All Trends: Focus on Advancing Technology and Implementation of Advice
All Trends: Focus on Disruption and New Models
Readings
Global Consulting Market Index 2013
by Lasse Pitkaeniemi
Director of Research Kennedy Consulting Research & Advisory
Excerpts from: Digital disruption Short Fuse, Big Bang
by Deloitte Australia
Excerpts from: From Digitally Disrupted to Digital Disrupter
by Accenture,
Technology Vision 2014
Location
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FOR BIDDING ONLY
URIS Hall 307
Session 2 –July 15, 2016
Topic:
All Trends:
Focus on Serving Global Clients and Implementation of Advice
Case discussion on a mid-tier consulting firm
Reading:
Navigating the Next Wave of Globalization by Eamonn Kelly, Monitor Deloitte
Deloitte Review Publication
The New Rules of Globalization by Ian Bremmer, Eurasia Group, Harvard
Business Review
Discussion regarding a consulting organization- Roland Berger
Location:
URIS Hall 307
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FOR BIDDING ONLY
Session 3 –July 22, 2016
Topic:
Big Four into Strategy consulting
Disruption/crowd sourcing
Reading
Consulting on the Cusp of Disruption by Clayton M. Christensen, Dina Wang
and Derek van Bever, Harvard Business Review
Now, It's The Big Time Consultants That Are Getting Disrupted
by Greg
Satell, Contributor
Forbes, March 15, 2014
Deloitte Consulting’s Jim Moffatt on Disruption, Innovation, and Coaching
T- Ball
by Ira Sager
Bloomberg Business Week,
November 15, 2013
The Globalization of Consulting: A Natural Evolution
by Gordon Pole-Manning
Discussion regarding the entry of the Big Accounting Firms into strategy
consulting
Consultancy firms - Strategic Moves
Big consulting and accounting firms
are making a risky move into strategy work by The Economist, November 9,
2013
Location:
URIS Hall 307
BCG
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Session 4 –July 29, 2016
Topic:
All Trends: Focus on Broadening Beyond Consulting
Readings:
The Present and Future of Consulting: Interview with Fiona Czerniawska
(Source for Consulting) by Michael McLaughlin
The Consulting Firm of the Future, Source Information Services LTD 2013
Kimble Applications
by Mark Robinson
Deloitte Review, The Open Talent Economy Issue 13 | 2013
Location:
DELOITTE
URIS Hall 307
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