Anti-Competitive Behavior Monopolies, Barriers to Entry and How to Construct Them

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Anti-Competitive

Behavior

Monopolies, Barriers to Entry and How to Construct Them

Barriers to Entry

• Monopolist needs a “barrier” (or obstacle) to entry so that potential competitors can’t get into the Monopolist’s market

• Monopolies earn + long-run and short-run profits that would “normally” attract new entrants (i.e. potential competitors)

• Long-run profits = 0 in competitive firms where any one can enter the market (no barriers)

Types Barriers That Exist and Can Explain

Why a Monopoly Continues to Persist

• Limiting entry by legally granting “entry” authorization to people already in the industry

• AMA, Professional Sports

• New entrants would increase competition -> driving prices (and salaries) down

• Incentive to restrict entry

• Revenue sharing – more revenue shared over more firms -> lower average revenue per team

Types Barriers That Exist and Can Explain

Why a Monopoly Continues to Persist

• Legal

• Patent – exclusive (property) right to the particular ingredients (e.g., Big Pharma)

• Trademark – exclusive right to product name (brand loyalty)

• Granted/protected by the government

• Meant to encourage investment in research and development of new products/drugs

Shkreli claims that the Turing Pharm. is increasing the price for its prescription drug to conduct R&D for new drugs

• Shkreli was able to get a new patent for this drug by showing it could be used to treat a new disease – no new development; just a new application

Types Barriers That Exist and Can Explain

Why a Monopoly Continues to Persist

• Cost Barrier (High Fixed Costs)

• Large Initial Costs for Plant, Equipment (i.e., Capital Structures) can prevent entry

• Aerospace

• Has both economies of scale and

• High Fixed (Plant) Cost to enter market

• Market currently dominated by 2 large manufacturers (Airbus and Boeing)

• Nearly 100% market share (Europe, US and Asia)

Types Barriers That Exist and Can Explain

Why a Monopoly Continues to Persist

• Limited/Scarce Natural Resource

• Entry is limited by “limited” access to the resource

• Oil, Diamonds, Lithium Ion batteries

• Very few places to access the resource

• Once property rights are established – only owner has access to the resource

• Oil – appox 14 major oil producers (really only 3 or 4 are major producers)

• Prior to off-shore drilling and fracking

• Requires cooperation among members to “fix” prices above competitive market price

Economies of Scale

• “Natural” Monopoly

• Having 1 firm produce the good, rather than several smaller firms, reduces the average cost of production

• “economies of scale” are present

• However, having the government “license” the market to 1 provider can result in “monopoly” like pricing unless they also regulate its price

• Most require firm to set price at ATC + 10% (assumes a normal ROR is ~ 10%)

• “cost plus” pricing

How A Firm Could Limit/Reduce Competition

• Mergers

• Merging with a competitor can

• Reduce competition

• Possible to increase price without worrying about competitor’s offering a lowering price

• Rational for DOJ, FCC, FTC being involved and having to approve mergers

Are All Mergers Anti-Competitive?

• Conglomerate

• Merger of firms in unrelated industries

Vertical Merger

• Merger of firms upstream/downstream from each other in production stream

• FCC: ownership of more than 1 media type

• Microsoft

• Horizontal Mergers

• Firms in the same industry

• Telecomm industry

• AT&T divestiture

• Verizon/GTE merger; RBOC mergers

• Would the HHI be a valid measure of competitiveness?

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