Achieving Successful
Business Change
BCS - 9 May 2006
Geoff Llewellyn
RPM Business Consulting
Beginning

Successful change leadership needs three
key components:
• Research to understand organisation's
starting point, environment and capability to
change
• Planning to identify, scope and specify the
necessary steps from “current state” to “
desired future state”
• Motivation of individuals to make the change
happen
RPM Business Consulting
..and handle challenging
circumstances
RPM Business Consulting
The RPM Change
Leadership cycle
Planning
Research
“Terrain Mapping”
“Shared Perspectives
and Action Programme”
Motivation
“Focused Communication
and Resource Mobilisation”
RPM Business Consulting
The Change “Stage”
RPM Business Consulting
Imagine!
RPM Business Consulting
Research for “Terrain
mapping”

Internal and external change drivers : acquisition,
competitive threat, technical change or others reasons for
change

Sorting and transforming information from the “data chaff”
and identifying the data gaps

Identify where you are, where you might want to go, and
how you might get there

The “Fishy Prince”- eclectic combination of techniques

Create PID to capture the aims, players and deliverables of
the project at the outset
RPM Business Consulting
The Analytical
Fishbone
Positives:
“Effectiveness” issues:
Environmental
Drivers
Client:
Desired
future
state
Current
State
Other Players:
Negatives:
“Efficiency” issues
RPM Business Consulting
Establishing a different
perspective
RPM Business Consulting
Planning






Avoid “doorstops” and “paperweights” – plans
must enhance the chance of success
Tune in to existing planning culture
Process often is as important as output
Can be the first time that cross-functional
cooperation has been achieved
Develops a jointly-owned programme of action
and shares understanding of the alternatives and
fall backs
Invaluable opportunity to set out the business
mission to mobilise whole team and raise
expectations
RPM Business Consulting
The Planning Fishbone
Customer
relationships
Delivery of
Service
Thought leadership
Other stakeholder
relationships
Competition
New Prod. /
Serv Devel
Desired
future state
Current
State
New business
Contract and
commercials
Account team
Communications
building
/Promotion
Admin and
processes
RPM Business Consulting
Motivation




Where the rubber meets the road
Address lack of commitment, sympathy ,
energy, clarity and articulation
Covers all players from top to bottom
Gleicher's Formula is the key:
•
•
•
•
D x V x F > R Where:
D is Dissatisfaction with the status quo
V is Vision of what is possible;
F is Initial, concrete steps that can be taken
towards achieving the vision.
• While R represents to resistance to change
RPM Business Consulting
Execution


Need to ensure that “D” is well
understood and documented , the
“V” is well structured and articulated,
and the “F” is well defined to provide
the roadmap for change.
Similarly, the “R” must be thoroughly
understood and handled
RPM Business Consulting
Audience/Message matrix
Audience
View now
Desired
future
view
Messages
Evidence
RPM Business Consulting
… need to assemble
persuasive arguments
RPM Business Consulting
End


Change is not optional – it’s essential
The RPM business change methodology helps
lead change with greater confidence of success,
by addressing three vital elements that can make
or break any change project:
- Research to give the solid information base for decisions
- Planning excellence to relate available resources and
desired objectives in a disciplined way
- Motivation of people to execute plans, based on an
understanding of business culture and change-readiness

Management is about doing things right Leadership is doing the right things
RPM Business Consulting
Ono - it’s the end!
RPM Business Consulting
Questions?
RPM Business Consulting