Business Development Analyst
Job Reference:
LM People Job Code/Title:
Location:
Programme / Functional Group:
MST11732
E4295I / Bus Devel Analyst Sr Stf
Farnborough
MST LT - Functional
Description of Business Environment:
The Manager International Business Development (IBD) will report to their respective
team lead who in turn reports to the UK IBD Director. The Manager IBD role is a key part
of the UK based IBD team accountable for securing new business across the MST
Portfolio in UK.
The IBD team, led by the IBD Director, is accountable for the complete MST portfollio of
new business in the UK. The team is designed to secure new business for the UKIS P&L
centre and a range of US based LM MST P&L centres. The portfolio ranges from Merlin
Helicopters, through distribution technologies, training and sustainment systems for Air,
Land, Sea and Cyber and includes energy. The UK IBD personnel are split in to two
teams, the Havant site and virtual team. The two main UK LM MST facility locations are
Farnborough and Havant, with Havant having a significantly greater capability in terms
of number of personnel and greater range of engineering and support functions.
The Manager IBD will be responsible for the performance and management of their
respetive market segments and accoutable for his/her personal order commitments.
Evaluates and reviews customer research, point-of-sale and syndicated data. Reports
findings for majormarketing, distribution, and manufacturing proposals and their impact
on the sales function. Participates in the central development and implementation of new
products, re-launches, new business building programs, sales rationale, etc. May also
participate in presales or sales meetings to review proposed plans. Functions as a
liaison between regional sales and marketing function. Provides and/or initiates sales
analysis affecting distribution, spending as it relates to volume, brand promotional
strategy and selling tools.
Specific Job Description:

Develop and successfully execute strategies to achieve agreed LRP sales.

Develop and successfully execute win plans for specific opportunities and/or
market segments.


Thorough understanding of market segments and internal capabilities to request
and advise IRAD and internal investment strategies to generate and progress the
opportunity pipeline.
Create actionable stakeholder management plans to identify and manage key
customer and industry contacts to enable new business commitments.
Required Skills:

Effective IBD team member responsible for the overall performance of the
designated military flight training market segments.

Accoutnable for individual LRP order commitments.

Responsible for the designated military flight training market segments including
strategy development and strategy execution.

Responsible for the management of the identification, qualification and pursuit of
new business opportunities within the designated military flight training market
segments.

Accoutable for accurate competitor intellignce and market insight for designated
military flight training market segment including price to win.

Responsible for individual reporting functions including New Busines Funds
expedniture against planned agreed EAC limits, all opportunity data within the
BDOT database tools and routine (weekly and monthly) reporting to the IBD
Team Lead and Director and respective Lines of Business/P&L centres.

Contribute to the monthly progress assessment and resource planning activities.

Provide accurate LRP data for subsequent financial year planning activities.

Create actionable stakeholder management plans in conjunction with the
designated P&L centres and act as customer advocate during new business
captures.

Coordinate and lead all New Business Board activities within market segment up
to and including Pursue for new business opportunities.

Support capture activities including proposals and market assessement,
competitor intelligence and price to win goals.

Support of designated trade shows, conferences, exhibitions etc.

Develop and deliver marketing materials, such as concept papers, white papers
at conferences, exhibitions and customer meetings to aid customer/industry
understanding in order to shape the market segments.
Standard Job Description:
Evaluates and reviews consumer research, point-of-sale and syndicated data. Reports
findings for major marketing, distribution, and manufacturing proposals and their impact
on the sales function. Participates in the central development and implementation of new
products, re-launches, new business building programs, sales rationale, etc. May also
participate in presales or sales meetings to review proposed plans. Functions as liaison
between regional sales and marketing function. Provides and/or initiates sales analysis
affecting distribution, spending as it relates to volume, brand promotional strategy, and
selling tools.
Typical Minimum Education & Experience:
Ideally require a Bachelors degree from an accredited college and capability typically
achieved through proven professional experience. Will also consider individuals with
equivalent experience / combined education. Considered experienced, but still a learner.