General Education Goal Area 8 Designation: Global Perspectives
MKTG 100
#14 Attachment
1. Explain how they are connected and related to people elsewhere in the world.
MKTG 100 explores the process of globalization in the world marketplace – a rapidly
evolving, single interdependent economic system.
2. Describe similarities and differences among global places and populations.
MKTG 100 places focus on North America, Europe and Pacific Asia, along with
exploring emerging world economic powers (Russia, China, India and Brazil), and
developing third world countries and cultures. Students explore economic systems (from
planned to market) and identify implications to each of the functional areas of business
(management, marketing, finance/accounting and information systems).
3. Analyze how political, economic or cultural elements influence relations among the
world’s states, peoples, or societies. MKTG 100 students must determine whether a
market exists for goods and services within a global setting and then identify barriers to
trade, based on social and cultural differences, economic differences, and legal and
political differences. Students must demonstrate general knowledge of trade agreements
(GATT, NAFTA, EU, WTO) which affect students as consumers of foreign goods and
services or as employees in the global marketplace.
4. Analyze specific international issues and propose and evaluate responses. MKTG 100
students must compare and contrast varying entries into the global marketplace (import or
export agents, licensing, strategic alliances, foreign direct investment to international or
multinational entities) Additional key factors that influence international business
(import-export balances and currency exchange-rate differences) are evaluated to
determine if entry into the global marketplace is warranted.
5. Articulate a vision of their individual roles and responsibilities in a common global
future. MKTG 100 students must evaluate whether the conditions of each country are
conducive to international trade. They analyze factors of international demand, consumer
needs and wants, environmental impact, internal and external rivalries, and existing
infrastructure while aligning these factors to the four dimensions of social responsibility
(1. minimizing air, water and land pollution, 2. respecting consumer rights and
maintaining ethics in advertising, 3. meeting the needs and concerns of workers and 4.
managing resources honestly)