General Education Goal Area 8 Designation: Global Perspectives
MKTG 200 Proposal
#14 Attachment
1. Explain how they are connected and related to people elsewhere in the world.
MKTG 200 explores the process of globalization in the world marketplace – a rapidly
evolving, single interdependent economic system on a micro-level (entry of an
entrepreneur/small business into the global marketplace – economies of scale).
2. Describe similarities and differences among global places and populations.
MKTG 200 students gain an awareness of the cultural changes and the splintering of the
mass market, explore niche opportunities, research technological opportunities (ecommerce, as an example), and identify market forces that forecast future global needs.
Students compare and contrast import and export business functions, customs and
immigration laws and issues and their implications to the global marketplace.
3. Analyze how political, economic or cultural elements influence relations among the
world’s states, peoples, or societies.
MKTG 200 students must identify the right country, the right market, and the right
product/service; then conduct research and report on country profiles (geography, people,
government, economy, transportation, communications and military) to determine
opportunities and insights on how to or whether to conduct business in specific countries
(develop international intelligence for successful business operations).
4. Analyze specific international issues and propose and evaluate responses.
Through the development of a global business based business plan, MKTG 200 students
identify factors to assure worldwide compliance to health, safety and environmental
aspects essential to global communication, technological transfer and international trade.
Students also explore global initiatives to under-served global communities.
5. Articulate a vision of their individual roles and responsibilities in a common global
future.
MKTG 200 students must evaluate (through case analyses) cultural values of global
populations (which can be polarizing) and understand the culture of a country before
entering its marketplace.