Name:
MCOM 150 Mid-Semester Review Sheet
Matching
1.
Program Director
2.
All-Talk format
3.
All-News format
4.
Urban Contemporary
5.
Adult Contemporary
6.
Contemporary Hit Radio
7.
Classical
8.
Easy Listening
9.
FCC rules govern
10.
cells
11.
program wheel
12.
Harding-Cox elections
13.
advent of television
14.
rip ‘n’ read
15.
wire services
16.
news networks
17.
actualities
18.
News Director
19.
sportscasts
20.
Mutual Broadcasting System
A.
B.
C.
D.
E.
F.
G.
H.
I.
J.
K.
L.
M.
N.
O.
P.
Q.
R.
S.
T.
U.
V.
W.
X.
appeals to 25- to 49-year-old group
few commercial outlets, but loyal audience
discussion and call-in shows
“melting pot”
tells air people what to broadcast and when
particular areas of audience strength
features mostly instrumentals
measured by ratings and/or sales
hires air staff
contests and promotions
plays fast-selling Top 40 music
plays rock album cuts
AP, UPI
went off the air in 1999
INS, MBS, CBS
colorful, opinionated
Triggered localization of radio content
first arrived in mid-1960s
on-the-scene voice reports
beginnings of broadcast journalism
needs Program Director approval
discretion in the newsroom
ABC, MBS, NCB, CBS
taking news copy directly from wire service