DELTA STATE UNIVERSITY Unit Strategic Plan and Annual Report -- Academic Year 2010-11 ____Academic Unit I. __X__ Administrative/Support Unit Unit Title: Student Business Services School/College or University Division: Finance and Administration Unit Administrator: Teresa I. Houston Program Mission: SBS is responsible for collecting tuition, fees and fines, issuing decals, refund and work-study checks, cashing checks, university cashiering, and issuing and maintaining the functions of the Okra Kard (students' identification cards) and is located for easy access to students in Kent Wyatt Hall 131. The SBS staff strive to accommodate and serve our students, faculty, and staff through accuracy, reliability, and friendliness thereby creating an atmosphere of harmony and trust that spreads to the people we serve. Student Business Services Unit Plan and Report 2010-11 1 II. Student Learning Outcomes Assessment Plan / User Outcomes Assessment Plan Table II: User Outcomes (primarily non-academic units): TABLE II – User Outcomes A. User Outcomes What outcomes does the unit measure to demonstrate unit achievements and improvements (what does a user gain or learn from the unit’s services?) 1. Decreased incidents of financial burdens while attending Delta State and after graduation. B. Data Collection & Analysis 1. What assessment tools and/or methods will you use to determine if user outcomes are met? 2. Describe how the data from these tools and/or methods will be/have been collected. 3.Explain the procedure to analyze the data. C. Results of Evaluation What were the findings of the analysis? D. Use of Evaluation Results 1.List any specific recommendations. 2. Describe changes or procedures that are proposed or were made/ are being made as a result of the user outcome assessment process. a. Compared the number of students turned over to collection in previous academic years to calculate an increase or decrease in the number of students turned over to collections. b. Number of students purged for non-payment decreased. c. Analyze the Perkins Loan Default Rates and Perkins Loan Cancellations. d. Analyze the Perkins Loan dollars cancelled due to graduates choice of careers. a. SBS continues to utilize two collections agencies: one for firstplacement letter writing and collections, and the second for the placement of accounts 3-5 years old or older. The first placement agency continues to produce results of 15% collections on past due accounts. b. The date for purging student accounts for past due balances was pushed back. More students were counseled on a one-to-one basis and extra efforts were a. Participation in inhouse payment plans have increased.(See Appendix) b. SBS will continue to monitor collections closely and turn over balances to collection in a short time-frame. c. SBS will compare our default rate to the national rate. Our goal will be to decrease the rate to below 18% this first year.(See Appendix) d. SBS will continue to communicate to students graduating that some career Student Business Services Unit Plan and Report 2010-11 2 2. Solve any problems related to the Student Business Services. made to provide students alternative payment options. c. Payment plans are monitored closely and advertised to students during orientations and in face-to-face counseling. d. The Perkins Loan Default Rate skyrocketed to 20% from 14%. e. SBS has counseled graduates into cancelling loans according to eligibility of their career choices. a. Compared the Spring The Graduation Survey for the and Fall Graduation Spring of 2011 reflected a Surveys to determine if decrease in quality of service there is an increase in offered by Student Business the use of our services Services (SBS) of .1 points as and the satisfaction with compared to the Fall 2009 those services. rating. choices are granted cancellation of Perkins Loan debts by the Department of Education.(See Appendix) SBS will strive to improve communication with other departments to exceed a 1.8 quality rating from the students. Plans are to meet with Residence Life in regard to the change in meal plan offerings to ensure that students’ needs are met in regard to meal plan changes, etc. Student Business Services Unit Plan and Report 2010-11 3 3. Illustrate awareness of services offered. a. Graduation Survey b. On-line Okra Kard Office reports. c. Bill+Payment Suite reports. SBS has three Facebook accounts: Okra Kard, SBS, and Workforce Investment Act (WIA). Participation is still low in these accounts. See appendices for participation in payment plans on Bill+Payment Suite. Transactions remain steady in the Okra Kard 24/7 Online Office. SBS partners with JSA Technologies in the Fall of 2010 to offer an Okra Kard 24/7 Online Office app for the IPhone series of cellular phones. The app was released before the Fall of 2011. Plans are to monitor the use of the app. SBS also is working with the Office of Marketing and Communications to complete the redesign of the SBS website. Much of the work was completed in the Spring of 2011. III. Goals -- For the Current Year A. Goal # 1: Continue working as the functional leader of the Division of Finance and Administration’s Internal Control Documentation Project. 1. Institutional Goal(s) supported by this goal – SP Goal #4: Enhance institutional effectiveness: DSU will improve and communicate effectively its financial, physical, and resource capacities, demonstrating efficiencies in programs and services. Student Business Services Unit Plan and Report 2010-11 4 2. Evaluation Procedure(s): Analyze current processes and procedures and possible avenues for cost sharing with other universities. 3. Actual Results of Evaluation: Identified possible efficiencies and cost reductions in several internal control processes and procedures. 4. Use of Evaluation Results: Data used for cost reductions, possible revenue streams, and future analyses for cost savings. B. Goal # 2: Utilize the student accounts receivable module in the Banner Information Systems by implementing the following processes which would facilitate the tasks carried out by Student Business Services. Implement the use of the automatic calculation of the return of Title IV funds to the Department of Education. Implement the automatic refund process in Banner. Offer direct deposit to students’ accounts of excess Title IV funds. Institutional Goal(s) supported by this goal – SP Goal #4: Enhance institutional effectiveness: DSU will improve and communicate effectively its financial, physical, and resource capacities, demonstrating efficiencies in programs and services. 1. 2. Evaluation Procedure(s): Analysis of the completed implementations. 3. Actual Results of Evaluation: Less time will be spent on manual processes so that more time can be spent assisting students and parents via e-mail, telephone, and/or face-to-face communications. 4. Use of Evaluation Results: The results provided information as to the obstacles and/or issues preventing the implementation of the processes. C. Goal # 3: Increase student awareness of services offered by SBS by using social networks to engage students, e.g. Facebook, Twitter, etc. Goal(s) supported by this goal – SP Goal #4: Enhance institutional effectiveness: DSU will improve and communicate effectively its financial, physical, and resource capacities, demonstrating efficiencies in programs and services. 1. Institutional Student Business Services Unit Plan and Report 2010-11 5 2.Evaluation Procedure(s): The evaluation process will include comparing numbers of students utilizing on-line services FY11 to the numbers participating in FY10. 3.Actual Results of Evaluation: Promoted positive relationships with students via increased awareness of services. 4.Use of Evaluation Results: Student Business Services determined the most effective means of communication to the students regarding services offered and the benefits of utilizing these services. D. Goal # 4: Work with Follett to improve student, faculty/staff and alumni awareness of available products, including but not limited to rent-a-text, e-books, etc. Institutional Goal(s) supported by this goal – SP Goal #4: Enhance institutional effectiveness: DSU will improve and communicate effectively its financial, physical, and resource capacities, demonstrating efficiencies in programs and services. 1. 2. Evaluation Procedure(s): The evaluation process will include documenting the number of outreach programs utilized to advertise to students, faculty/staff, and alumni. 3. Actual Results of Evaluation: Increased sales for rent-a-text, e-books, used textbooks, and merchandise. 4. Use of Evaluation Results: Determined the most effective means of communication to the students, faculty/staff and alumni regarding services offered and the benefits of utilizing these services. E. Goal # 5: Expand the marketing program with Aramark to increase awareness of availability of meal plans, etc. thereby increasing sales. Institutional Goal(s) supported by this goal – SP Goal #4: Enhance institutional effectiveness: DSU will improve and communicate effectively its financial, physical, and resource capacities, demonstrating efficiencies in programs and services. 1. 2. Evaluation Procedure(s): The evaluation process will include analyzing the sales of meal plans to previous years. 3. Actual Results of Evaluation: Promoted positive relationships with students via increased awareness of services. Student Business Services Unit Plan and Report 2010-11 6 4. Use of Evaluation Results: If students are not participating in services, we will determine the most effective means of communication to the students regarding services offered and the benefits of utilizing these services. F. Goal # 6: Complete a feasibility study on a viable solution for the food services renovation and relocation, in partnership with LPK Architects and Facilities Management. Institutional Goal(s) supported by this goal – SP Goal #4: Enhance institutional effectiveness: DSU will improve and communicate effectively its financial, physical, and resource capacities, demonstrating efficiencies in programs and services. 1. 2. Evaluation Procedure(s): The evaluation process will include analyzing the sales of meal plans to previous years. 3. Actual Results of Evaluation: Promoted positive relationships with students and encourage on-campus dining for commuter students. 4. Use of Evaluation Results: Determined the advantages and disadvantages of relocating the cafeteria to a location on campus frequented by commuter and resident students. -- For Coming Year(s) A. Goal # 1: Assist the Registrar’s Office in implementing the TouchNet module for requesting and paying for transcripts on-line. Institutional Goal(s) supported by this goal – SP Goal #4: Enhance institutional effectiveness: DSU will improve and communicate effectively its financial, physical, and resource capacities, demonstrating efficiencies in programs and services. 1. 2. Evaluation Procedure(s): The evaluation process will include analyzing the numbers of requests and payments made on-line for transcripts. 3. Anticipated Results of Evaluation: Current student and alumni will utilize the on-line requests and payment of transcripts because of the ease and expediency of the transactions. Student Business Services Unit Plan and Report 2010-11 7 4. Use of Evaluation Results: If students are not participating in services, we will determine the most effective means of ease of delivery for transcripts and transcript payments on line. B. Goal #2: Begin the implementation process of TouchNet’s direct deposit of student refunds. Institutional Goal(s) supported by this goal – SP Goal #4: Enhance institutional effectiveness: DSU will improve and communicate effectively its financial, physical, and resource capacities, demonstrating efficiencies in programs and services. 1. 2. Evaluation Procedure(s): The evaluation process will include a survey of on-line students to determine the utilization and effectiveness of the direct deposit feature. 3. Anticipated Results of Evaluation: On-line students will utilize the direct deposit to receive their refunds of Title IV funds due to efficiency and expediency of deposits. 4. Use of Evaluation Results: The results of the evaluation will aid us in determining if the direct deposit should be offered to the traditional student population due to costs reduction in cutting checks and expediency of delivering Title IV funds to the students. C. Goal #3: Go live with the 24/7 Okra Kard Online Office app for the iPhone. Institutional Goal(s) supported by this goal – SP Goal #4: Enhance institutional effectiveness: DSU will improve and communicate effectively its financial, physical, and resource capacities, demonstrating efficiencies in programs and services. 1. 2. Evaluation Procedure(s): The evaluation process will include testing the functions of the iPhone app for the Okra Kard 24/7 on-line office. 3. Anticipated Results of Evaluation: The iPhone app will be tested and released successfully to the students, faculty, and staff. 4. Use of Evaluation Results: JSA Technologies, Inc., our partners with the Okra Kard 24/7 Online Office, will update the university as to the utilization of the iPhone app. This information will aid us in deciding to offer the Android app, which will cost the university $500 annually. Student Business Services Unit Plan and Report 2010-11 8 D. Goal #4: Continue working as the functional leader of the Internal Control Project as required by the Mississippi Department of Finance and Administration. Institutional Goal(s) supported by this goal – SP Goal #4: Enhance institutional effectiveness: DSU will improve and communicate effectively its financial, physical, and resource capacities, demonstrating efficiencies in programs and services. 1. 2. Evaluation Procedure(s): The evaluation process will include ensuring identified internal control issues are corrected and test. (See Appendices) 3. Anticipated Results of Evaluation: Assurance of the highest possible standards of internal controls are maintained. 4. Use of Evaluation Results: Internal control issues will be monitored and tested annually. Procedures and processes will be revised as needed E. Goal #5: Evaluate current textbook offerings for students by issuing a Request for Proposal (RFP) for bookstore vendors. Institutional Goal(s) supported by this goal – SP Goal #4: Enhance institutional effectiveness: DSU will improve and communicate effectively its financial, physical, and resource capacities, demonstrating efficiencies in programs and services. 1. 2. Evaluation Procedure(s): The evaluation process will include comparing the responses to the RFP to determine the best business partner for operation of the university bookstore. 3. Anticipated Results of Evaluation: The vendor chosen to operate the university bookstore will be the most beneficial to the university and students. 4. Use of Evaluation Results: Results will be used to determine the best business partner for the university bookstore and ensure that students are offered the lowest textbook prices available. Student Business Services Unit Plan and Report 2010-11 9 IV. Data and information for department: Brief Description and/or Narrative of programmatic scope: See mission statement. Comparative Data (enrollment, CHP, majors, graduation rates, etc.). (identify them with SP goal numbers). Diversity Compliance Initiatives and Progress: SBS has a diverse staff made up of all women. Two of the women are minorities. Plans are to continue and ensure that the diversity of the staff is in line with the diversity of the student population. Economic Development Initiatives and/or Impact: N/A Grants, Contracts, Partnerships, Other Accomplishments: Student Business Services has increased its outreach in the community through merchants accepting the Okra Kard as a tender for payment. The merchants now accepting the Okra Kard are Abraham’s Men’s Shoppe, Andy’s Quick Stop, Backyard Burgers, Domino’s Pizza, Gaines On-the-Go, The Huddle House, Knight Rider, Lenny’s, Mississippi Grounds, Pump ‘n Save, Sonic Drive-In, Vowell’s Grocery, Wendy’s, and Western Sizzling,. Service Learning Data (list of projects, number of students involved, total service learning hours, accomplishments, etc.): Strategic Plan Data (see Appendix C of the Guidelines) Committees Reporting To Unit (Committee records archived in ________): N/A V. Personnel: Noteworthy activities and accomplishments (administrators, faculty, staff): Teresa Houston attended the SCT Summit in New Orleans, LA. Teresa also served on Administrative Staff Council, the University Budget Committee, the University Textbook Committee, the Student Organizations Committee, and as the liaison for the University bookstore and food services. Marjorie Gladden attended the Veterans Affairs Training Conference in Natchez, MS. Camesha Benson served on Administrative Staff Council, the University Courtesy Committee, and the Student Organizations Committee. Barbara McKnight serves on the Delta Sigma Theta fraternity. Marcia Lishman continues to serve on the Banner Power Users Group. New position(s) requested, with justification: N/A Student Business Services Unit Plan and Report 2010-11 10 Recommended change(s) of status: Camesha Benson was promoted to Perkins Loan Administrator replacing Phyllis Howell. This leaves vacant the position of WIA Coordinator. Plans are to hire a WIA Coordinator after Fall 2011 registration. VI. Degree Program Addition/Deletions and/or Major Curriculum Changes: N/A Changes made in the past year: Recommended changes for the coming year(s): Student Business Services Unit Plan and Report 2010-11 11