ATTACHMENT D
WORK PROPOSAL FOR LifeMap Environmental Campaign
Author: Joyce Romano
1.
Date: 11/19/15
Background
LifeMap is a major Valencia system that supports student success and degree completion. It is the basis of
Valencia’s advising model and integrates people, programs, services and online planning tools so that each
student knows “what to do when” to progress towards academic and career goal completion. Since 2000, we
have embedded environmental messages on every Valencia campus to promote the connection and
direction of students through LifeMap. The last environmental campaign was taken down in Fall 2014. We
plan to design the next LifeMap environmental campaign through a collaborative process to determine its
message and methods.
2.
3.
Charge and Work Products
1.
A focus for the message about LifeMap –New Student Experience, Direct Connect and Online learners
are 3 examples of major college initiatives that could be reflected in the LifeMap campaign. What should
be the focus of the message?
2.
Recommendations on the methods to promote action by students. What is the call to action for students?
Which students?
3.
Campus based solutions. How should the LifeMap messages be designed to complement each campus
environment?
Known Constraints, Criteria, or Design Principles
There is $75,000 designated in Collegewide Student Activity budget for this campaign. There is a possibility
of additional funding from carryover funds in the student activity budget, with proper approvals.
4.
Relevant Strategic Goal
LifeMap most directly supports the current Strategic Goal of Build Pathways. It focuses on students’ defining
their goals and getting the direction and connection needed to make consistent progress towards their goals,
including transition to their next steps beyond Valencia.
LifeMap is also reflected in the developing Strategic Plan in the New Student Experience and Direct Connect
planning teams.
5.
Council Overseeing the Work
Executive Council
6.
Sponsors of the Work
Dr. Joyce Romano, Vice President for Student Affairs & Mr. Jay Galbraith, Vice President for Public Affairs
7.
Decision-making Authority
Executive Council
8.
Internal Stakeholders or Constituents
Student Affairs, Marketing, Faculty, Campus Leadership, Academic Affairs, Workforce Education, Continuing
Education, Information Technology
9.
Preliminary List of Team Members
2-3 Representatives from each area.
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ATTACHMENT D
10. Deadline for Work Products
May 2015 is the projected time for the installation of the new LifeMap environmental messages
11. Proposed Meeting Times
We will have to set a meeting time once the members are named. It is expected we will meet from January –
March to complete the initial stage of the design work.
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