ATTACHMENT E
DRAFT WORK PLAN FOR LifeMap Environmental Campaign
Author: Joyce Romano
Date: 11/19/15
1.
Final List of Team Members (list Chair first):
Name
Department
Campus
Dr. Joyce Romano
Student Affairs
District Office
Traci Thornton
Marketing
West Campus
Others as recommended.
2.
Final Design Principles
The design must be relevant for a 2 year life cycle.
The specific messages must reflect the diversity of Valencia students.
The design must allow for customization to complement each campus environment.
3.
Teamwork and Interpersonal Communication Principles
a.
Skillful Discussion1
It is strongly recommended that teams use Skillful Discussion as a means of coming to decisions
thoughtfully and collaboratively.
4.
b.
We appreciate the insight of each team member as representatives of the college community.
c.
We learn from each other’s expertise, particularly marketing who will lead the development process.
d.
We will seek input from larger representative groups, including students, to ensure that the design and
message are relevant and meaningful.
e.
We will communicate the development process with the college community in order to build support and
understanding.
Evaluation Plan
Surveys and focus groups will be conducted 6 months after the environmental campaign is installed to measure its
visibility and impact with stakeholders, particularly students.
5.
Communication Plan for Work
The co-chairs will be responsible for meeting summaries and sharing the progress of the group. We will work with
Organizational Communications to share the development process through college communications as appropriate.
6.
Scheduled Meetings for Team
Date
Time
Location
January 14, 2016
1:00-2:30pm
District Office, Room TBD
February 19, 2016
3:30-5:00pm
District Office, Room TBD
March 17, 2016
1:00-2:30pm
District Office, Room TBD
1
Adapted from Senge, P., Ross, R., Smith, B., Roberts, C., & Kleiner, A. (1994). Team learning. The fifth discipline fieldbook: Strategies and tools for
building a learning organization. New York: Currency/Doubleday.
Page 1 of 3
ATTACHMENT E
7.
Timeline with Deliverables and Persons Responsible (see attached)
1.
2.
3.
4.
5.
6.
Agreement on the focus of the LifeMap message.
Design and plan for the environmental elements to convey the message.
Agreement on the way in which the environmental elements will be expressed on each campus.
Communication of the process and design of the new LifeMap environmental campaign.
A budget plan to support the deployment of the LifeMap messages.
An evaluation plan to measure the LifeMap campaign impact 6 months after its implementation.
Page 2 of 3
ATTACHMENT E
PROJECT TIMELINE
Step, Task, or Deliverable
Lead Person
Due Date
Identify representatives for the LifeMap Environmental Campaign team.
Dr. Joyce Romano
Dec 2015
Set up 4 meetings of the LifeMap Environmental Campaign team.
Dr. Joyce Romano
Dec 2015
Conduct the design meetings of the LifeMap Environmental Campaign team
Dr. Joyce Romano
Jan – March
2016
Traci Thornton
Communicate the progress of the team through Organizational Communications
Dr. Joyce Romano
Jan – March
2016
Gather feedback on design ideas from stakeholders.
Dr. Joyce Romano
Jan – March
2016
Traci Thornton
Develop a plan for implementation on each campus in conjunction with Campus
Leadership.
Dr. Joyce Romano
Traci Thornton
Jan – March
2016
Campus Presidents
Confirm budget estimates and funding for the LifeMap Environmental Campaign.
Dr. Joyce Romano
Feb 2016
Traci Thornton
Implement the LifeMap Environmental Campaign.
Traci Thornton
May 2016
Conduct evaluation of the LifeMap Environmental Campaign.
Dr. Joyce Romano
Jan 2017
Traci Thornton
Page 3 of 3