FitnessConnect
“Keeping you Connected, Informed and Prepared”
ERIC MILLER, MEGAN GALLAGHER
&
MELISSA MULVEY
 Over 20 million consumers
use FitBit, Apple Watch and
other health metric collecting
devices

The data the users collects is remote!
&
Solution

Users’
Data
User
Single Source
of Truth
Benefit
 For Users
using it to
share
information
with
healthcare
practitioners:

Increased
Visualization
into health
data by
professional
s
FitnessConnect
Information Sharing
Platform
Healthcare
Practitioner
Information
Problem
Target Market & Competition
•
Users/Consumers of
FitBit, Apple Watch
etc.
•
Healthcare
Practitioners
Dr. Mark Kravchyk
Medical Practitioner
• Age: 55
• Education: Doctorate in Medicine from UPenn
• Interests: Reading, Running, Cooking, Spending
time with friends and family
• Qualities: Goal Oriented, Hard-Working,
Compassionate, Cares Deeply for his patients
Problem Statement:
“I love all of my patients but there isn’t a way for
me to keep in touch with them outside of the
office to ensure they’re staying healthy”
Karen Schroder
(FitBit Owner & User)
•Age: 36
•Education: BBA Risk Management from Temple
•Interests: Reading, Writing, Traveling,
Community Service
•Qualities: Hard-working, Goal Oriented,
compassionate
Problem Statement:
“I love my FitBit, I just wish there was a place I could share
this information with my primary care physician to help me
stay as healthy as possible”
Our Prototype
Revenue & Implementation Model
75 Initial Offices
Free App
Download
$1,500 a
Year Per
Office
$112,500 in
Year 1
Revenue
**Medical Practitioners use service for a fee, patients use the service for free.
This is also a form of marketing for our application.
More Doctors = More Patients = More Subscriptions
FINANCIAL FORECAST
Year 1
Year 2
Year 3
$112,500.00
$225,000.00
$450,000.00
Total Income $112,500.00
$225,000.00
$450,000.00
Sales, marketing & advertising
$120,000.00
$ 60,000.00
$ 30,000.00
Salaries, wages & taxes
$ 43,317.15
$ 43,317.15
$ 43,317.15
Hosting & other services
$ 10,000.00
$ 10,000.00
$ 10,000.00
$113,317.15
$ 83,317.15
$111,682.85
$366,682.85
Gross Income
Customers/transactions/etc $1,500 price
Expenses
Total Expenses $173,317.15
Net Income $ (60,817.15)
Thank You!
ANY QUESTIONS?
Appendix- Data Model
Appendix- Process Model
Appendix- Systems Architecture