Private Standards: Proliferation in international trade but little wto guidance Abstract Business associations and corporations are traditional standard setters, often in cooperation with governmental regulators first at national level then internationally. ANSI in the U.S. and CEN in Europe, as well as ISO in Geneva are examples. These groups have defined everything from electrical connections to steel categories. Those most affected have been the very businesses that helped to create the criteria they were asked to follow. Then, non-governmental organizations began to develop environmental and social criteria, among others. These criteria are voluntary, but some have become tests of acceptance by business and retail customers of certain products and processes. The standards of the Forestry Stewardship Council are an example. Currently, global corporations and their associations are creating product and process standards that are made mandatory through contract law, enforced through audits and certification and applied worldwide without regard to WTO rules or the international inter-governmental standard setters, e.g., the Codex Alimentarius Commission for foods. This sequence explains the current discussions about standards proliferation. However, it is the most recent corporate foray into private but globally applied standards that led many exporters and others to look to the SPS and TBT Agreements and their Committees to determine whether the WTO Agreements apply to these forms of private action. National regulators are also concerned that the contractual private standards are, in effect, displacing less demanding local law. They are asking about the relationship between the trad rules and international business. The responses from the WTO Committees provide little guidance, but some issues have been identified. Yet, the global contract law of private standards could be in the process of displacing WTO considerations as they have displaced some national laws. May 26, 2011 P Professor Marsha A. Echols HEC Abstract