TROY UNIVERSITY
MASTER SYLLABUS
SORRELL COLLEGE OF BUSINESS
BUS 6600
Business Theories and Concepts
Prerequisites
Graduate standing. Admission into the MSM degree program; this course must be taken the first
term.
Description
The study of foundational business and economic theories, concepts, principles, and practices in
private, public, and not-for-profit organizations. Students examine business and economic
theories and concepts essential for effective leadership application and practice. This course is
required for MSM students and must be completed with a grade of B or higher in the first term of
the program.
Student Learning Outcomes
On completion of the course, the student should be able to:
Identify and describe major business theories and concepts relevant to modern management
thought.
1. Illustrate fundamental economic ideas, including comparative economic systems, concepts
of supply and demand, key economic indicators, fiscal and monetary government policies.
2. Appraise corporate ethical behavior and social responsibility.
3. Compare and contrast marketing concepts, including the product, pricing, distribution, and
promotion marketing mix factors.
4. Construct key financial statements including the income statement and balance sheet.
5. Describe processes for financial forcasting, short-term and long term financing, and the
basics of financial markets, including using financial ratios.
6. Interpret business legal concepts, including tort law, contracts, consumer protection,
warrenties and negotiable instruments, patents, trademarks, copyrights, and laws that
regulate competition.
Master Syllabi are developed by the senior faculty in each business discipline. This Master Syllabus must be used as the basis for developing the
instructor syllabus for this course, which must also comply with the content specifications outlined in the Troy University Faculty Handbook.
The objectives included on this Master Syllabus must be included among the objectives on the instructor’s syllabus, which may expand upon the
same as the instructor sees fit. The statement of purpose seeks to position the course properly within the curriculum and should be consulted by
faculty as a source of advisement guidance. Specific choice of text and other details are further subject to Course Coordinator and Program
Coordinator guidance.
1 September 2015
2
Purpose
To provide a course leading to a fundamental understanding of foundational business and
economic theories and concepts relevant successful organizational leadership, including
cultivating business in diverse and global environments, managing human resources, marketing
plans, and financial resources. The course is intended for students without a baccalaureate or
prior master’s graduate degree in a business field. This course must be taken first in the
sequence of courses leading to an MSM degree.
Student Engagement:
Instructors in this course will add videos, movies, site visits, guest speakers, service learning
projects, or other activities designed to engage students in experiential and active learning
activities designed to improve skills and the application of knowledge within the business
community.
Approved Texts*
Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2012 or current). Business: Connecting
principles (1st. ed.) McGraw-Hill, Irwin Publishing.
APA Style Manual 6th Edition (or current)– required for every student in the MSM program.
*Most recent edition is required unless otherwise specified
Course Coordinator: Dr. Rodger Morrison rmorrison@troy.edu
There are no MSM program assessments required for this class.
MSM Assessment information link: http://business.troy.edu/Portal/msm-assessments.aspx
Troy State University Faculty Handbook (2010): Section 3.8.2.8 [extract]—22 essential elements of the syllabus (somewhat modified for space):
a.
b.
c.
d.
e.
f.
g.
Course title
Course number
Term
Instructor
Prerequisites
Office hours
Class days, times
h.
i.
j.
k.
Classroom location n. Grading methods,
Office location
criterion weights,
Office telephone
make-up policy,
Course description,
mid-term grade
objectives
reports
l. Text(s)
o. Procedure, course
m. Other materials
requirements
p. General supports
r. Additional services u. Cheating policy
(computer works,
(Americans with
v. Specialization
writing center)
Disabilities Act,
requirements
q. Daily assignments,
other statements)
(certification,
holidays, add/drop s. Absence policy
licensure, teacher
& open dates, dead t. Incomplete-work
competencies)
day, final exam
policy