ITEC NVQ Level 3
Unit 549 - Contribute to the Planning and Implementation of the Promotional Activities
Assessment Form
Learner’s Name …….....................................
Instructions for use:
1. Simulation is not allowed for any performance criteria in this unit
2. You must practically demonstrate you have met the standard for contributing to the planning and implementation of promotional activities
3. Your Assessor will observe you on 1 occasion when planning and implementing promotional activities. In addition you will need to collect further documentary
evidence to show you have met all the requirements
4. From the range you must show that you have:
a. developed both types of objectives
b. undertaken all the types of promotional activities listed
Version 2
Assessment Form
Criteria
Date: …….
Assessments
Appearance
The Learner Demonstrated:
Clean, ironed professional
overall/uniform
Neat styled hair
Well maintained hands and nails
Clean, comfortable shoes
Any jewellery worn is appropriate
No body or breath odour
No chewing gum or sucking
sweets
No visible underskirts/underwear
Skirts to the knee. Trousers
cropped no higher than calf/
trousers not trailing on the floor
Contributing to the Planning and Preparation of Promotional Activities by
The Learner:
Made recommendations to the
relevant person for suitable
promotional activities and
identifying the potential benefits
Identified and agreed specific,
measurable, achievable, realistic
and timely objectives and target
groups for the activity with the
relevant persons
Agreed requirements for the
activity with all relevant persons
in sufficient detail to allow the
work to be planned
Produced an agreed plan
showing the:
Version 2
Criteria
Date: …….
Assessments
-
type of promotional
activity
- objectives of the activity
- roles and responsibility
of others involved
- resources required
- preparation and
implementation of
activities
- timescales
- budgets
- methods of evaluation
Agreed a plan that took into
account any legal requirements
when necessary
Ensured resources were
available to meet the planned
timescale
Implementation of Promotional Activities by
The Learner:
Implemented promotional
activities to meet the agreed plan
Effectively adapted promotional
activities when necessary in
response to changed
circumstances and/or problems
Used resources effectively
throughout the promotional
activity
Clearly and accurately
communicated the essential
features and benefits of products
and services to the target group
Used methods of communication
that were suitable for the type of
promotional activity being
undertaken
Version 2
Criteria
Date: …….
Assessments
Presented information in logical
steps
Encouraged the target group to
ask questions about the service
and products being promoted
Responded to questions and
queries in a way that promotes
goodwill and enhanced the salon
image
Actively encouraged the target
group to take advantage of the
services and products being
promoted
Cleared away products and
equipment at the end of the
promotional activity when
necessary to meet the
requirements of the venue
Participated in the Evaluation of Promotional Activities by
The Learner:
Used methods agreed in the
promotional activity plan to gain
feedback from relevant sources
Collated and recorded the
information gained from
feedback using a clear and
concise format and method of
presentation
Drew accurate and clear
conclusions on the effectiveness
of the promotional activity in
meeting the agreed objectives
Participated in discussions giving
a clear and well structured
summary of the results of the
evaluation
Version 2
Criteria
Date: …….
Assessments
Made recommendations for
improvements to any future
promotional activities based
upon the results of the
evaluation
Range
Promotional Activities are:
Demonstrations
Displays
Advertising campaigns
Objectives are:
To enhance salon image
To increase salon business
Date of
Assessment
Version 2
Assessor’s Comments
Assessor’s
Signature
Date of
Assessment
Assessor’s
Signature
Assessor’s Comments
OVERALL COMMENTS:
Referred Pass 

Learner’s Signature……………………………………….…..……..
External Verifier’s Name…………………..……………………..…………….
Internal Verifier’s Name……………………………………………...
External Verifier’s Signature…………………………………………………..
Internal Verifier’s Signature………………………………………….
Date………………………………………………………………..……………..
Date……………………………………………….……………………
Version 2