Wallis Consulting Group
DEPARTMENT OF EMPLOYMENT AND WORKPLACE RELATIONS
COMMUNICATIONS CAMPAIGN AWARNESS (DRAFT v1)
April 2004
INTRODUCTION (ALL):
Good morning/afternoon/evening. My name is (
) from the Wallis Group.
We are
conducting a survey on behalf of the Australian Government Department of Employment and
Workplace Relations about ways that Australian Businesses recruit employees. Please may I
speak to the person at this business location who is the main decision maker about recruiting
people?
When put through re-introduce and say..
We want to talk with the person in this company who is responsible for recruiting the greatest
number of staff. Would that be you? If not, find out the appropriate person and make an
appointment
OUTCOME CODES
Interview .......................................................................................... 1
Relevant respondent temporarily absent ........................................ 2
Not able to do interview now ........................................................... 3
Immediate refusal on contacting business ...................................... 4
Refusal by respondent .................................................................... 5
ARRANGE CALL BACK
ARRANGE CALL BACK
CLOSE
CLOSE
The survey is totally confidential and none of your answers will be kept in a way that they could
be attributed to you or your company. The survey takes about 10 minutes to complete, is now
a good time?
QUOTAS
S1
Your company has been selected at random from the electronic Yellow Pages from
businesses that operate in a number of industry sectors
To make sure I talk with a broad range of businesses could I confirm which industry
sector this business operates in (READ OUT IF NECESSARY)…
Accommodation, Cafés and Restaurants ....................................... 1
Health and community services ...................................................... 2
Retailing .......................................................................................... 3
Property and Business services ...................................................... 4
Manufacturing.................................................................................. 5
None of these .................................................................................. 6
S2
TERMINATE
How many people work for your company in Australia including any part time or casual
staff?
Up to 5 ............................................................................................. 1
5-19 ................................................................................................. 2
20-199 ............................................................................................. 3
200 or more ..................................................................................... 4
Small
Small
Medium
Large
Check quotas
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This survey has been approved by the Commonwealth Government Statistical Clearing House.
The approval number is XXXXXX. You may phone the Statistical Clearing House on (02) 6252
5285 to verify the approval number.
The survey may be monitored for quality control purposes - if you do not wish this to happen,
please let me know.
Questionnaire
Section 1: Information and Advertising Awareness
ASK ALL
I’d like to start by asking you some questions about the way you keep up to date with
developments in your line of business, in general and when you are recruiting new staff, in
particular.
Q1.
Firstly, which of the following information sources do you consult regularly to keep up to
date with trends in your industry generally?
Q2.
(For those mentioned) And which of these are helpful when you are thinking of recruiting
new staff for your business? (DO NOT READ)
Trade magazines, journals and newsletters ...... 1
Daily newspapers ............................................... 2
Local/regional Press ........................................... 3
The internet ........................................................ 4
Friends and colleagues ...................................... 5
Industry Associations ......................................... 6
Chamber of Commerce ...................................... 7
Other (SPECIFY) ............................................... 8
None ................................................................... 9
Don’t know .......................................................10
Q3.
Are there any other sources of information that you find useful when you are recruiting
new staff for your business? (DO NOT READ)
Trade magazines, journals and newsletters ...... 1
Daily newspapers ............................................... 2
Local/regional Press........................................... 3
The internet ........................................................ 4
Friends and colleagues ...................................... 5
Industry Associations ......................................... 6
Chamber of Commerce ...................................... 7
Other (SPECIFY) ............................................... 8
None ................................................................... 9
Don’t know .......................................................10
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Q4.
When you are recruiting new staff, do you… ..
Place advertisements in local/national press
Talk with friends/ others in your line of work
Brief a professional recruitment agency
Contact a government recruiting agency for
example Job Network
Use the internet
Place advertisements with your industry
association
Q5
Yes
No
1
1
1
2
2
2
Don’t
know
3
3
3
1
1
2
2
3
3
1
2
3
In the last six months can you recall seeing any advertising or messages about
recruitment services that would be relevant to your business?
Yes ........................................................................ 1
No .......................................................................... 2
Don’t know ............................................................ 3
If have seen something
Q6.
What was it that you saw?
(OPEN)
Q7.
Where did you see it?
Magazines ............................................................. 1
Newspaper ............................................................ 2
Internet .................................................................. 3
TV .......................................................................... 4
Radio .................................................................... 5
Section 1a – Post Campaign
I’d like to describe an ad to you now that you might have seen in industry magazines,
newspapers or regional press.
In some colour magazines the ads are blue but they also appear in black and white. They
show a business-person on the right hand side and a quote from that business person about
how an employment service helped them find the right staff. The ad gives details of all the
services the employment service provides and tells you how to make contact with it.
Q8.
Have you seen this ad or anything like it?
Yes ........................................................................ 1
No .......................................................................... 2
Don’t know ............................................................ 3
If yes
Q9.
What employment service do you think it was for?
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Job Network .......................................................... 1
Job Search ............................................................ 2
Australian Government ......................................... 3
State Government ................................................. 4
Other (Specify) ...................................................... 5
Q10.
What was it trying to tell you?
Job Network gives professional recruitment advice .................. 1
Job Network gives candidate screening and shortlisting .......... 2
Job Network gives access to Job Search ................................. 3
Job Network helps you find any employee you need ............... 4
Convenient local service ........................................................... 5
Deal with local agency .............................................................. 6
No fee recruitment service ........................................................ 7
National network ....................................................................... 8
Benefits of Job Network in general ........................................... 9
Other (Specify) .......................................................................... 10
Don’t know ................................................................................ 11
Q11.
What action, if any, have you taken as a result of seeing the ad (DO NOT PROMPT)
Contacted Job Network (131715) ............................................. 1
Used Job Search/website ......................................................... 2
Other (Specify) .......................................................................... 3
None .......................................................................................... 4
Don’t know ................................................................................ 5
Section 2:
Awareness of Job Network
As I mentioned at the beginning of the interview, we are doing this work for the
Australian government.
Q12.
Which government programs are you aware of that can help you find suitable employees
for your business?
Job Network ....................................................... 1
Job Search ......................................................... 2
Job Placement ................................................... 3
New Enterprise Incentive Scheme (NEIS) ......... 4
New Apprentices Centres Scheme (NACS)....... 5
Centrelink ........................................................... 6
Work for the Dole ............................................... 7
Other (specify……..) .......................................... 8
Don’t know ......................................................... 9
If Job Network not mentioned
Q13. Have you heard of Job network?
Yes ..................................................................... 1
No / Don’t know .................................................. 2
If Job Network mentioned
Q14. How did you find out about the job network? (DO NOT PROMPT)
Advertising on TV ................................................. 1
Advertising in magazine or newspaper ................ 2
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Advertising somewhere else ................................ 3
Word of mouth...................................................... 4
Direct mail ........................................................... 5
Centrelink ............................................................. 6
Job Network member approached me ................. 7
Have use it before ................................................ 8
Other (specify) ...................................................... 9
Don’t know ........................................................... 10
If have not heard of Job Search
The Australian Government has a website that brings together the cvs of all unemployed
persons and all job vacancies available. Anyone can search this site to find a job or an
employee. It is called Australian Job Search.
Q15.
Before I just mentioned this to you, were you aware of Australian Job Search?
Yes ........................................................................ 1
No / Don’t know ..................................................... 2
For those who have heard of Job Search
Q16.
How did you find out about Australian Job Search?
Advertising on TV .................................................. 1
Advertising in magazine or newspaper ................. 2
Advertising somewhere else ................................. 3
Word of mouth....................................................... 4
Direct mail ............................................................ 5
Centrelink .............................................................. 6
Job Network member ............................................ 7
Internet/ search engine (eg Yahoo, Google) ......... 8
Other (specify) ....................................................... 9
Don’t know
.....................................................................................................
10
ASK ALL
Job Network is an Australian government program that provides no-fee recruitment services
through a national network of thousands of independent recruitment agencies.
Q18.
Have you used Job Network to find a suitable employee for this company?
Yes ........................................................................ 1
No / Don’t know ..................................................... 2
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If have used the Job Network
Q19.
When did you use Job Network last to find a new staff member?
In the current financial year (since July 2003) ...... 1
In the last 3 years (but not last financial year) July
2001-2003 ............................................................. 2
3 – 5 years ago (1998-2001) ................................. 3
More than 6 years ago .......................................... 4
Don’t know ............................................................ 5
If used in last 6 years
Q20.
Did you find a new staff member?
Yes ........................................................................ 1
No ......................................................................... 2
Don’t know ............................................................ 3
Q21.
And the last time you used Job Network how satisfied were you with the help you
received to find a suitable employee. Were you…?
Extremely satisfied ................................................ 1
Satisfied ................................................................ 2
Dissatisfied ............................................................ 3
Extremely dissatisfied ........................................... 4
Neither .................................................................. 5
Don’t know ............................................................ 6
If haven’t used Job Network
Q22.
Why haven’t you used Job Network? (DO NOT READ)
Never heard of it .................................................... 1
Didn’t think about it until too late ........................... 2
Candidates don’t have the right qualifications ...... 3
People are unemployed/ prefer not to hire
unemployed people ............................................... 4
Only has people seeking permanent positions ..... 5
Prefer my own recruitment agency ....................... 6
Prefer to do my own recruitment directly ............. 7
Haven’t recruited staff recently ............................. 8
Will be inundated with applicants .......................... 9
Other (specify…..) ................................................. 10
Don’t know ............................................................ 11
ASK ALL
Q23.
Have you used the Australian JobSearch internet site to find a suitable employee for
your company?
Yes ........................................................................ 1
No ......................................................................... 2
Don’t know ............................................................ 3
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If used JobSearch
Q24.
When did you last look at the site to find a staff member?
In the last current financial year ............................ 1
Last financial year ................................................. 2
Longer ago ............................................................ 3
Don’t know ............................................................ 4
Q25.
Did you find a new staff member using the site?
Yes ........................................................................ 1
No ......................................................................... 2
Don’t know ............................................................ 3
Q26.
And the last time you used Australian Job Search how satisfied were you with the help
you received to find a suitable employee. Were you…?
Extremely satisfied ................................................ 1
Satisfied ................................................................ 2
Dissatisfied ............................................................ 3
Extremely dissatisfied ........................................... 4
Neither (DO NOT read) ......................................... 5
Don’t know ............................................................ 6
If haven’t used Job Search
Q27.
Why haven’t you used the Australian JobSearch website?
Never heard of it .................................................... 1
Didn’t think about it until too late ........................... 2
Candidates don’t have the right qualifications ...... 3
People are unemployed/ prefer not to hire
unemployed people ............................................... 4
Only has people seeking permanent positions ..... 5
Prefer my own recruitment agency ....................... 6
Prefer to do my own recruitment directly ............. 7
Haven’t recruited staff recently ............................. 8
Will be inundated with applicants .......................... 9
Don’t have internet access .................................... 10
Don’t have time/interest for internet ...................... 11
Other (specify…..) ................................................. 12
Don’t know ............................................................ 13
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Section 3: Understanding of Government Job Network Service
ASK ALL
I’d like to read you some statements that some business people have made about Job Network
and I’d like you to tell me the extent to which you agree or disagree with each one.
Q28. To what extent do you agree that (READ STATEMENT)…? Is that strongly or just
agree/disagree?
RANDOM
Strongly
Agree
Agree
Disagree
Strongly
Disagree
Don’t
know
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
Job Network can help you find any
employee for your company
It costs nothing to use Job Network
Job Network screens the number and
type of job applicants that are sent to you
to consider
People who are registered as
unemployed and are listed on Job Search
would not have the skills that my
company needs
Anyone can access Australian Job
Search
There are plenty of Job Network
member’s offices near to here
Staff in Job Network offices are not likely
to have the specialist recruitment skills I
need
Job Network is the largest network of
recruitment services available through a
single phone number in Australia
It’s difficult to know whether you’re
dealing with Job Network or not as there
are so many different organisations
comprising it.
Job Network only puts you in touch with
suitable people to fill your vacancy
Q29.
Given your understanding of Job Network, next time you need to recruit a new staff
member, how likely are you to use Job Network services?
Extremely likely ........................................................................................... 1
Somewhat likely .......................................................................................... 2
Somewhat unlikely ...................................................................................... 3
Extremely unlikely ....................................................................................... 4
Don’t know/ refused .................................................................................... 5
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If unlikely
Q30.
Why?
Previous poor experience ..................................... 1
Don’t know enough about it .................................. 2
Not relevant to my industry sector ........................ 3
Candidates don’t have the right qualifications ...... 4
Only provides unskilled labour .............................. 5
People are unemployed/ prefer not to hire
unemployed people ............................................... 6
Only has people seeking permanent positions ..... 7
Prefer my own recruitment agency ....................... 8
Prefer to do my own recruitment directly ............. 9
Haven’t recruited staff recently ............................. 10
Will be inundated with applicants .......................... 11
Other (specify…..) ................................................. 12
Don’t know ............................................................ 13
If previous poor experience
Q31.
Please could you tell me more about you past experience?
Candidates didn’t match job spec ......................... 1
Candidates did not have the right qualifications ... 2
Candidates were unsuitable .................................. 3
Candidates presented poorly at interview ............. 4
People we have employed have poor work ethic . 5
People we have employed were not suitable ....... 6
Other (specify…..) ................................................. 7
Q32.
How likely are you to use the Job Search internet site?
Extremely likely ........................................................................................... 1
Somewhat likely .......................................................................................... 2
Somewhat unlikely ...................................................................................... 3
Extremely unlikely ....................................................................................... 4
Don’t know/ refused .................................................................................... 5
If unlikely
Q33.
Why? (DO NOT READ)
Have had problems in the past ............................. 1
Don’t know enough about it .................................. 2
Not relevant to my industry sector ........................ 3
Candidates don’t have the right qualifications ...... 4
Only provides unskilled labour .............................. 5
People are unemployed/ prefer not to hire
unemployed people ............................................... 6
Only has people seeking permanent positions ..... 7
Prefer my own recruitment agency ....................... 8
Prefer to do my own recruitment directly ............. 9
Haven’t recruited staff recently ............................. 10
Will be inundated with applicants .......................... 11
Don’t have internet access .................................... 12
Don’t have the time/ interest for internet ............... 13
Other (specify…..) ................................................. 14
Don’t know ............................................................ 15
If previous poor experience
Q34.
Please could you tell me more about you past experience?
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Website always down ............................................ 1
Couldn’t navigate it ................................................ 2
Difficult to find employees ..................................... 3
Difficult to enter my job specs ............................... 4
People we have employed were not suitable ....... 5
Other (specify…..) ................................................. 6
Section 4: Demographics:
Now I just have a few questions about your organisation to help with analysis.
Q35.
Approximately what is the annual turnover of this company? READ OUT
Up to $50,0000 ...................................................... 1
$50 – 99,999 ......................................................... 2
$100 – 499,999 ..................................................... 3
$500 – 5 million ..................................................... 4
$5- 10 million ......................................................... 5
Over $10 million .................................................... 6
Don’t know ............................................................ 7
Refused ................................................................. 8
Q36.
How long have you been working at this company?
Less than 9 months ............................................... 1
9 months – 3 years ................................................ 2
3 – 6 years ............................................................ 3
6 years or more ..................................................... 4
Q37.
And how long have you been responsible for recruiting staff for this company?
Less than 9 months ............................................... 1
9 months – 3 years ................................................ 2
3 – 6 years ............................................................ 3
6 years or more ..................................................... 4
Q38.
How long have you been involved in staff recruitment for this company or others?
Less than 9 months ............................................... 1
9 months – 3 years ................................................ 2
3 – 6 years ............................................................ 3
6 years or more ..................................................... 4
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Q39.
In which States or Territories does your organisation operate? (MULTICODE)
NSW ...................................................................... 1
Victoria .................................................................. 2
Queensland ........................................................... 3
South Australia ...................................................... 4
Tasmania .............................................................. 5
Western Australia .................................................. 6
ACT ....................................................................... 7
NT.......................................................................... 8
All / operates nationally ......................................... 9
Refused ................................................................. 10
Q40.
Which language do you mostly speak when you are at home?
English .................................................................. 1
Other (SPECIFY) .................................................. 2
Q41.
Into which of the following age ranges do you fall? READ OUT
15-24 ..................................................................... 1
25-34 ..................................................................... 2
35-44 ..................................................................... 3
45-54 ..................................................................... 4
55 and over ........................................................... 5
Refused ................................................................. 6
CONCLUDING STATEMENT
That’s the end of the survey. Thank you for answering our questions. Your thoughts and
opinions are appreciated. Information from this survey will help the Department of Employment
and Workplace Relations improve the way it tells business about Job Network and Job Search.
As I said, information from this survey will be kept completely confidential and following
analysis, nothing that could identify you will be retained.
If you have any questions or concerns, I can give you a number to contact at the Department
of Employment and Workplace Relations (Number is:XXXXXXXX).
The Department has given Wallis Consulting some information brochures about Job Network
and Job Search that we can send you if you are interested. We will send you the information
directly so that the Department will not know that you have taken part in this survey or shown
an interest in the service.
Would you like me to send you some information (DO NOT PUSH RESPONDENT)
Yes (Record mailing details) ................................. 1
No ......................................................................... 2
Don’t know ............................................................ 3
In case you missed it my name is ------------from Wallis Consulting Group.
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