Link Analysis: Current State of the Art Ronen Feldman Computer Science Department Bar-Ilan University, ISRAEL ronenf@gmail.com Introduction to Text Mining Find Documents Display Information matching the Query relevant to the Query Actual information buried inside documents Extract Information from within the documents Long lists of documents Aggregate over entire collection Let Text Mining Do the Legwork for You Text Mining Find Material Read Understand Consolidate Absorb / Act What Is Unique in Text Mining? • Feature extraction. • Very large number of features that represent each of the documents. • The need for background knowledge. • Even patterns supported by small number of document may be significant. • Huge number of patterns, hence need for visualization, interactive exploration. Document Types • Structured documents – Output from CGI • Semi-structured documents – Seminar announcements – Job listings – Ads • Free format documents – News – Scientific papers Text Representations • • • • • • • • Character Trigrams Words Linguistic Phrases Non-consecutive phrases Frames Scripts Role annotation Parse trees The 100,000 foot Picture External Systems Integration Corporate Databases File Systems Business Intelligence Suite Business Intelligence Suites Workflow Systems Rich XML /API Rich XML /API Semantic Tagging ClearTagsIntelligent Suite Tagging (Intelligent Auto-Tagging) Statistical Tagging Structural Tagging WEB SITES/ HTML NEWS FEEDS Unstructured INTERNAL DOCUMENTS Content OTHER “RAW” DATA Intelligent Auto-Tagging <Facility>Finsbury Park Mosque</Facility> (c) 2001, Chicago Tribune. Visit the Chicago Tribune on the Internet at http://www.chicago.tribune.com/ Distributed by Knight Ridder/Tribune Information Services. By Stephen J. Hedges and Cam Simpson <Country>England</Country> ……. <Country>United States</Country> The Finsbury Park Mosque is the center of radical Muslim activism in England. Through its doors have passed at least three of the men now held on suspicion of terrorist activity in France, England and Belgium, as well as one Algerian man in prison in the United States. ``The mosque's chief cleric, Abu Hamza alMasri lost two hands fighting the Soviet Union in Afghanistan and he advocates the elimination of Western influence from Muslim countries. He was arrested in London in 1999 for his alleged involvement in a Yemen bomb plot, but was set free after Yemen failed to produce enough evidence to have him extradited. .'' …… <Country>France </Country> <Country>England</Country> <Country>Belgium</Country> <Person>Abu Hamza al-Masri</Person> <PersonPositionOrganization> <OFFLEN OFFSET="3576" LENGTH=“33" /> <Person>Abu Hamza al-Masri</Person> <Position>chief cleric</Position> <Organization>Finsbury Park Mosque</Organization> </PersonPositionOrganization> <City>London</City> <PersonArrest> <OFFLEN OFFSET="3814" LENGTH="61" /> <Person>Abu Hamza al-Masri</Person> <Location>London</Location> <Date>1999</Date> <Reason>his alleged involvement in a Yemen bomb plot</Reason> </PersonArrest> Intelligence Article Google’s Article Merger Leveraging Content Investment Any type of content • Unstructured textual content (current focus) • Structured data; audio; video (future) In any format • Documents; PDFs; E-mails; articles; etc • “Raw” or categorized • Formal; informal; combination From any source • WWW; file systems; news feeds; etc. • Single source or combined sources Information Extraction Relevant IE Definitions • Entity: an object of interest such as a person or organization. • Attribute: a property of an entity such as its name, alias, descriptor, or type. • Fact: a relationship held between two or more entities such as Position of a Person in a Company. • Event: an activity involving several entities such as a terrorist act, airline crash, management change, new product introduction. IE Accuracy by Information Type Information Type Accuracy Entities 90-98% Attributes 80% Facts 60-70% Events 50-60% MUC Conferences Conference Year Topic MUC 1 1987 Naval Operations MUC 2 1989 Naval Operations MUC 3 1991 Terrorist Activity MUC 4 1992 Terrorist Activity MUC 5 1993 Joint Venture and Micro Electronics MUC 6 1995 Management Changes MUC 7 1997 Spaces Vehicles and Missile Launches Applications of Information Extraction • Routing of Information • Infrastructure for IR and for Categorization (higher level features) • Event Based Summarization. • Automatic Creation of Databases and Knowledge Bases. Where would IE be useful? • Semi-Structured Text • Generic documents like News articles. • Most of the information in the document is centered around a set of easily identifiable entities. Approaches for Building IE Systems • Knowledge Engineering Approach – Rules are crafted by linguists in cooperation with domain experts. – Most of the work is done by inspecting a set of relevant documents. – Can take a lot of time to fine tune the rule set. – Best results were achieved with KB based IE systems. – Skilled/gifted developers are needed. – A strong development environment is a MUST! Approaches for Building IE Systems • Automatically Trainable Systems – The techniques are based on pure statistics and almost no linguistic knowledge – They are language independent – The main input is an annotated corpus – Need a relatively small effort when building the rules, however creating the annotated corpus is extremely laborious. – Huge number of training examples is needed in order to achieve reasonable accuracy. – Hybrid approaches can utilize the user input in the development loop. Components of IE System Must Advisable Tokenization Zoning Nice to have Part of Speech Tagging Can pass Morphological and Lexical Analysis Sense Disambiguiation Shallow Parsing Synatctic Analysis Deep Parsing Anaphora Resolution Domain Analysis Integration Why is IE Difficult? • Different Languages – Morphology is very easy in English, much harder in German and Hebrew. – Identifying word and sentence boundaries is fairly easy in European language, much harder in Chinese and Japanese. – Some languages use orthography (like english) while others (like hebrew, arabic etc) do no have it. • Different types of style – – – – – • Scientific papers Newspapers memos Emails Speech transcripts Type of Document – Tables – Graphics – Small messages vs. Books Link Analysis on Large Textual Networks Social Network Analysis The Kevin Bacon Game • The game works as follows: given any actor, find a path between the actor and Kevin Bacon that has less than 6 edges. • For instance, Kevin Costner links to Kevin Bacon by using one direct link: Both were in JFK. • Julia Louis-Dreyfus of TV's Seinfeld, however, needs two links to make a path: Julia LouisDreyfus was in Christmas Vacation (1989) with Keith MacKechnie. Keith MacKechnie was in We Married Margo (2000) with Kevin Bacon. • You can play the game by using the following URL http://www.cs.virginia.edu/oracle/. The Erdos Number • A similar idea is also used in the mathematical society and is called the Erdös number of a researcher. • Paul Erdös (1913–1996), wrote hundreds of mathematical research papers in many different areas, many in collaboration with others. • There is a link between any two mathematicians if they co-authored a paper. • Paul Erdös is the root of the mathematical research network and his Erdös number is 0. • Erdös’s co-authors have Erdös number 1. • People other than Erdös who have written a joint paper with someone with Erdös number 1 but not with Erdös have Erdös number 2, and so on. Running Example Hijackers by Flight Flight 77 : Pentagon Flight 11 : WTC 1 Flight 175 : WTC 2 Flight 93: PA Khalid Al-Midhar Satam Al Suqami Marwan Al-Shehhi Saeed Alghamdi Majed Moqed Waleed M. Alshehri Fayez Ahmed Ahmed Alhaznawi Nawaq Alhamzi Wail Alshehri Ahmed Alghamdi Ahmed Alnami Salem Alhamzi Mohamed Atta Hamza Alghamdi Ziad Jarrahi Hani Hanjour Abdulaziz Alomari Mohald Alshehri Automatic layout of networks Pretty Graph Drawing Motivation I • In order to display large networks on the screen we need to use automatic layout algorithms. These algorithms display the graphs in an aesthetic way without any user intervention. • The most commonly used aesthetic criteria are to expose symmetries and make drawing as compact as possible or alternatively fill the space available for the drawing. Motivation II • Many of the “higher-level” aesthetic criteria are implicit consequences of: – minimized number of edge crossings – evenly distributed edge length – evenly distributed vertex positions on the graph area – sufficiently large vertex-edge distances – sufficiently large angular resolution between edges. Disadvantages of the Spring based methods • They are computationally expensive and hence minimizing the energy function when dealing with large graphs is computationally prohibitive. • Since all methods rely on heuristics, there is no guarantee that the “best” layout will be found. • The methods behave as black boxes and hence it is almost impossible to integrate additional constraints on the layout (such as fixing the positions of certain vertices, or specifying the relative ordering of the vertices) • Even when the graphs are planar it is quite possible that we will get edge crossings. • The methods try to optimize just the placement of vertices and edges while ignoring the exact shape of the vertices or the fact the vertices may have labels. Kamada and Kawai’s (KK) Method Fruchterman Reingold (FR) Method Classic Graph Operations Finding the shortest Path (from Atta) A better Visualization Centrality Degree • If the graph is undirected then the degree of a vertex v V is the number of other vertices that are directly connected to it. – degree(v) = |{(v1, v2) E | v1 = v or v2 = v}| • If the graph is directed then we can talk about in-degree or out-degree. An edge (v1,v2) E in the directed graph is leading from vertex v1 to v2. – In-degree(v) = |{(v1, v) E }| – Out-degree(v) = |{(v, v2) E }| Degree of the Hijackers Name Mohamed Atta Abdulaziz Alomari Ziad Jarrahi Fayez Ahmed Waleed M. Alshehri Wail Alshehri Satam Al Suqami Salem Alhamzi Marwan Al-Shehhi Majed Moqed Khalid Al-Midhar Hani Hanjour Nawaq Alhamzi Ahmed Alghamdi Saeed Alghamdi Mohald Alshehri Hamza Alghamdi Ahmed Alnami Ahmed Alhaznawi Degree 11 11 9 8 7 7 7 7 7 7 6 6 5 5 3 3 3 1 1 Closeness Centrality Motivation • Degree centrality measures might be criticized because they only take into account the direct connections that an entity has, rather than indirect connections to all other entities. • One entity might be directly connected to a large number of entities that might be pretty isolated from the network. Such an entity is central only in a local neighborhood of the network. Closeness Centrality • This measure is based on the calculation of the geodesic distance between the entity and all other entities in the network. • We can either use directed or undirected geodesic distances between the entities. • The sum of these geodesic distances for each entity is the "farness" of the entity from all other entities. • We can convert this into a measure of closeness centrality by taking the reciprocal. • In addition, we can normalize the closeness measure by dividing it by the closeness measure of the most central entity. Closeness : Formally • let d(v1,v2) = the minimal distance between v1 and v2, i.e., the minimal number of vertices that we need to pass on the way from v1 to v2. Ci | V | 1 d (v , v ) j i i j Closeness of the Hijackers Name Abdulaziz Alomari Closeness 0.6 Ahmed Alghamdi 0.5454545 Ziad Jarrahi 0.5294118 Fayez Ahmed 0.5294118 Mohamed Atta 0.5142857 Majed Moqed 0.5142857 Salem Alhamzi 0.5142857 Hani Hanjour 0.5 Marwan Al Shehhi 0.4615385 Satam Al Suqami 0.4615385 Waleed M. Alshehri 0.4615385 Wail Alshehri 0.4615385 Hamza Alghamdi 0.45 Khalid Al Midhar 0.4390244 Mohald Alshehri 0.4390244 Nawaq Alhamzi 0.3673469 Saeed Alghamdi 0.3396226 Ahmed Alnami 0.2571429 Ahmed Alhaznawi 0.2571429 Betweeness Centrality • The betweeness centrality measures the effectiveness in which the vertex connects the various parts of the network. • The main idea behind betweeness centrality is that entities that are mediators have more power. Entities that are on many geodesic paths between other pairs of entities are more powerful since they control the flow of information between the pairs. Betweeness - Formally (| V | 1)(| V | 2) • Highest Possible Betweeness 2 • gjk = the number of geodetic paths that connect vj with vk • gjk(vi) = the number of geodetic paths that connect vj with vk and pass via vi. Bi j k g jk (vi ) g jk 2 Bi NBi (| V | 1)(| V | 2) Betweenness of the Hijackers Name Hamza Alghamdi Saeed Alghamdi Ahmed Alghamdi Abdulaziz Alomari Mohald Alshehri Mohamed Atta Ziad Jarrahi Fayez Ahmed Majed Moqed Salem Alhamzi Hani Hanjour Khalid Al-Midhar Nawaq Alhamzi Marwan Al-Shehhi Satam Al Suqami Waleed M. Alshehri Wail Alshehri Ahmed Alnami Ahmed Alhaznawi Betweeness (Bi) 0.3059446 0.2156863 0.210084 0.1848669 0.1350763 0.1224783 0.0807656 0.0686275 0.0483901 0.0483901 0.0317955 0.0184832 0 0 0 0 0 0 0 Eigen Vector Centrality • The main idea behind eigenvector centrality is that entities receiving many communications from other well connected entities, will be better and more valuable sources of information, and hence be considered central. The Eigenvector centrality scores correspond to the values of the principal eigenvector of the adjacency matrix M. lv Mv • Formally, the vector v satisfies the equation where l is the corresponding eigenvalue and M is the adjacency matrix. EigenVector centralities of the hijackers Name E1 Mohamed Atta 0.518 Marwan Al-Shehhi 0.489 Abdulaziz Alomari 0.296 Ziad Jarrahi 0.246 Fayez Ahmed 0.246 Satam Al Suqami 0.241 Waleed M. Alshehri 0.241 Wail Alshehri 0.241 Salem Alhamzi 0.179 Majed Moqed 0.165 Hani Hanjour 0.151 Khalid Al-Midhar 0.114 Ahmed Alghamdi 0.085 Nawaq Alhamzi 0.064 Mohald Alshehri 0.054 Hamza Alghamdi 0.015 Saeed Alghamdi 0.002 Ahmed Alnami 0 Ahmed Alhaznawi 0 Power Centrality • Given an adjacency matrix M, the power centrality of vertex i (denoted ci), is given by ci M ij (a b c j ) j to i normalize the score; the a is used normalization parameter is automatically selected so that the sum of squares of the vertices’s centralities is equal to the number of vertices in the network. b is an attenuation factor that controls the effect that the power centralities of the neighboring vertices should have on the power centrality of the vertex. Power - Motivation • In a similar way to the eigenvector centrality, the power centrality of each vertex is determined by the centrality of the vertices it is connected to. • By specifying positive or negative values to b the user can control if the fact that a vertex is connected to powerful vertices should have a positive effect on its score or a negative effect. • The rational for specifying a positive b is that if you are connected to powerful colleagues it makes you more powerful. • On the other hand, the rational for a negative b is that powerful colleagues have many connections and hence are not controlled by you, while isolated colleagues have no other sources of information and hence are pretty much controlled by you. Power of the Hijackers Power : b = 0.99 Power : b = -0.99 Mohamed Atta 2.254 2.214 Marwan Al-Shehhi 2.121 0.969 Abdulaziz Alomari 1.296 1.494 Ziad Jarrahi 1.07 1.087 Fayez Ahmed 1.07 1.087 Satam Al Suqami 1.047 0.861 Waleed M. Alshehri 1.047 0.861 Wail Alshehri 1.047 0.861 Salem Alhamzi 0.795 1.153 Majed Moqed 0.73 1.029 Hani Hanjour 0.673 1.334 Khalid Al-Midhar 0.503 0.596 Ahmed Alghamdi 0.38 0.672 Nawaq Alhamzi 0.288 0.574 Mohald Alshehri 0.236 0.467 Hamza Alghamdi 0.07 0.566 Saeed Alghamdi 0.012 0.656 Ahmed Alnami 0.003 0.183 Ahmed Alhaznawi 0.003 0.183 Network Centralization • In addition to the individual vertex centralization measures, we can assign a number between 0 and 1 that will signal the level of centralization of the whole network. • The network centralization measures will be computed based on the centralization values of its vertices and hence we will have for type of individual centralization measure an associated network centralization measure. • A network that is structured like a circle will have a network centralization value of 0 (since all vertices have the same centralization value), while a network that structured like a star will have a network centralization value of 1. • We will now provide some of the formulas for the different network centralization measures. Degree Degree (V ) MaxvV Degree(v) * Degree (V ) Degree(v) * NETDegree vV (n 1)*(n 2) For the Hijackers network NetDegree= 0.31 Betweenness NB (V ) MaxvV NB (v) * NB (V ) NB(v) * NETBet vV (n 1) For the Hijackers network NetBet= 0.24 Summary Diagram