NZQA Expiring unit standard
10225 version 4
Page 1 of 2
Title
Demonstrate knowledge of advertising on radio or television
Level
2
Credits
3
Purpose
People credited with this unit standard are able to describe
advertising on radio or television, and describe the capability of
a medium.
Classification
Film and Television > Film and Television Foundation Skills
Available grade
Achieved
Explanatory notes
None.
Outcomes and evidence requirements
Outcome 1
Describe advertising on radio or television.
Evidence requirements
1.1
Television or radio commercials are analysed in terms of their components.
Range
1.2
selling proposition, call to action, product or service information,
target market empathy.
Chronological steps in the development of an advertising campaign are
described in terms of television or radio.
Range
objective setting, target market analysis, choice of medium,
production of commercial, scheduling, tracking, billing.
Outcome 2
Describe the capability of a medium.
Range
radio or television.
Evidence requirements
2.1
Effectiveness of the medium is described in terms of its strengths, weaknesses,
opportunities, and threats.
NZQA National Qualifications Services
SSB Code 130301
 New Zealand Qualifications Authority 2016
NZQA Expiring unit standard
2.2
10225 version 4
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Types of promotion are identified according to the performance strengths of the
medium.
Range
examples are - product launch, location changes, short term
discounted goods and services, price comparison campaigns,
range of goods (catalogue), events.
Replacement information
This unit standard replaces unit standard 1388.
This unit standard is expiring. Assessment against the standard must take place by
the last date for assessment set out below.
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
1
28 February 1997
31 December 2016
Revision
2
11 March 1998
31 December 2016
Revision
3
8 February 2001
31 December 2016
Review
4
17 April 2014
31 December 2016
Consent and Moderation Requirements (CMR) reference
0226
This CMR can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA,
before they can report credits from assessment against unit standards or deliver courses
of study leading to that assessment.
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
Requirements for consent to assess and an outline of the moderation system that applies
to this standard are outlined in the Consent and Moderation Requirements (CMR). The
CMR also includes useful information about special requirements for organisations wishing
to develop education and training programmes, such as minimum qualifications for tutors
and assessors, and special resource requirements.
NZQA National Qualifications Services
SSB Code 130301
 New Zealand Qualifications Authority 2016