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Select and present goods for promotion in a retail or distribution environment level: credit: planned review date: sub-field: purpose:
4
3
November 2007
Retail, Distribution, and Sales
People credited with this unit standard are able to select and present goods for promotion in a retail or distribution environment. entry information: accreditation option: moderation option:
Open.
Evaluation of documentation and visit by NZQA and industry.
A centrally established national moderation system has been set up by the ServiceIQ. special notes: 1 Range:
Promotion - may include but is not limited to - external advertising, in-store display, special events.
2 The following unit standards may be considered relevant to and/or supportive of this unit standard, but are not prerequisite unit standards: Unit 11968 ,
Maintain and integrate knowledge of legislation applicable to sale of goods and services ; Unit 11993 ,
Write descriptions of goods for advertising copy in a retail or wholesale environment.
3 Performance of the elements of this unit standard must comply with the requirements of the following: Fair
Trading Act 1986, Sale of Goods Act 1908, other published statutes, regulations, codes of practice, guidelines and standards relevant to the particular work site, and their subsequent amendments and replacements.
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New Zealand Qualifications Authority 2020

11989 version 2
17-Apr-20
2 of 4
RETAIL AND DISTRIBUTION
MANAGEMENT
Select and present goods for promotion in a retail or distribution environment
4 Definitions
Retail or distribution environment refers to workplaces where the primary focus is on customers purchasing goods and/or services.
Agreed indicates a course of action that is agreed between two or more people (including the candidate) and which follows organisational procedures.
Organisational procedures refer to instructions to staff on policy and procedures which are formally documented, or generally accepted within the workplace.
5 Evidence is required for selecting and presenting three types of goods for promotion.
Elements and Performance Criteria element 1
Select goods for promotion in a retail or distribution environment. performance criteria
1.1 Purpose of promotion is identified in accordance with organisational procedures.
Range: purpose may include but is not limited to - clearance sale, new line, seasonal promotion, general promotion.
1.2 Profile of target market for goods to be selected is identified, and matches purpose of promotion.
1.3 Selection of goods for promotion matches profile of target market.
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New Zealand Qualifications Authority 2020

11989 version 2
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Select and present goods for promotion in a retail or distribution environment
2.5
2.6
1.4 Possible promotional strategies are identified and strengths and weaknesses analysed.
1.5
1.6
Promotional strategies selected maximise exposure of selected goods.
Application to promote selected goods is accurate, complete and in agreed format.
1.7 element 2
Application to promote selected goods is submitted to authorised personnel within agreed timeframe.
Present selected goods for promotion in a retail or distribution environment. performance criteria
2.1 Presentation of selected goods complies with agreed advertising schedule and organisational procedures.
2.2 Display of goods demonstrates display principles in accordance with organisational procedures.
Range: display principles may include but are not limited to - balance, rhythm, proportion, symmetry, asymmetry, repetition, colour.
2.3 Descriptions of selected goods meet advertising copy requirements and are provided in agreed format to authorised persons within agreed timeframe.
2.4 Arrangements, responsibilities, and timeframes for presentation are agreed with authorised personnel.
Presentation of selected goods maximises net profit on sale of goods.
Effectiveness of promotional strategies used are evaluated.
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New Zealand Qualifications Authority 2020

11989 version 2
17-Apr-20
4 of 4
RETAIL AND DISTRIBUTION
MANAGEMENT
Select and present goods for promotion in a retail or distribution environment
Comments on this unit standard
Please contact the ServiceIQ qualifications@serviceiq.org.nz if you wish to suggest changes to the content of this unit standard.
Please Note
Providers must be accredited by the Qualifications Authority or a delegated interinstitutional body before they can register credits from assessment against unit standards or deliver courses of study leading to that assessment.
Industry Training Organisations must be accredited by the Qualifications Authority before they can register credits from assessment against unit standards.
Accredited providers and Industry Training Organisations assessing against unit standards must engage with the moderation system that applies to those standards.
Accreditation requirements and an outline of the moderation system that applies to this standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for providers wishing to develop education and training programmes, such as minimum qualifications for tutors and assessors, and special resource requirements.
This unit standard is covered by AMAP 0225 which can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
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New Zealand Qualifications Authority 2020