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Level 4
Credits 4
Purpose People credited with this unit standard are able to prepare to produce promotional materials; produce promotional materials; and distribute promotional materials in a retail or distribution environment.
Subfield Retail, Distribution, and Sales
Domain
Status
Status date
Date version published
Merchandising and Marketing
Registered
20 November 2006
20 November 2006
Planned review date
Entry information
31 December 2010
Open.
Accreditation Evaluation of documentation and visit by NZQA and industry.
Standard setting body (SSB) ServiceIQ
Accreditation and Moderation Action Plan (AMAP) reference 0225
This AMAP can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Special notes
1 Definitions
Promotional materials refers to materials used for promotion of goods and/or services to potential customers and may include but is not limited to – leaflets, brochures, posters, bill boards, websites, campaigns.
Retail or distribution environment refers to workplaces where the primary focus is on customers purchasing goods and/or services.
Agreed indicates a course of action that is agreed between two or more people
(including the candidate) and which follows organisational procedures.
Organisational procedures refer to instructions to staff on policy and procedures which are formally documented, or generally accepted within the workplace.
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2 Performance of the elements of this unit standard must comply with the requirements of the following legislation: Consumer Guarantees Act 1993, Fair Trading Act 1986,
Sale of Goods Act 1908, Copyright Act 1994, and their subsequent amendments.
3 Evidence is required for two different promotional materials.
Element 1
Prepare to produce promotional materials.
Performance criteria
1.1 Target market is identified in accordance with organisational procedures.
1.2 Objectives for promotional materials are identified in accordance with organisational procedures.
1.3 Specifications for promotional materials are identified to achieve objectives in accordance with organisational procedures.
Range may include but is not limited to
– approach, mix, message, theme, style, format, medium, materials, impact, use of visuals, quality control procedures, timeframe, budget, production method, distribution method, evaluation method, placement, compliance with legislative requirements.
1.4 Promotional information is identified and checked for currency and accuracy in accordance with organisational procedures.
1.5 Resources for creation of promotional materials are identified and are available in sufficient quantity.
Range may include but are not limited to – consumables, stationery, tools, equipment, hardware, software, agencies.
1.6
Element 2
Promotional information, design, layout, and production method are agreed in accordance with organisational procedures.
Produce promotional materials.
Performance criteria
2.1 Promotional materials are created in accordance with agreed specifications and organisational procedures.
2.2
2.3
Promotional materials communicate information accurately and clearly.
Promotional materials are produced within agreed timeframe.
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2.4
2.5
Promotional materials comply with legislative requirements.
Production of promotional materials is completed in accordance with organisational procedures.
Range may include but is not limited to
– drafting, checking, proofing, approval, safety, sign off.
2.6
Element 3
Promotional materials are evaluated for effectiveness in accordance with organisational procedures.
Distribute promotional materials.
Performance criteria
3.1 Promotional materials are distributed in accordance with agreed specifications and organisational procedures.
3.2 Distribution of promotional materials facilitates achievement of planned objectives.
3.3 Distribution of promotional materials is evaluated for effectiveness in accordance with organisational procedures.
Please note
Providers must be accredited by the Qualifications Authority, or an inter-institutional body with delegated authority for quality assurance, before they can report credits from assessment against unit standards or deliver courses of study leading to that assessment.
Industry Training Organisations must be accredited by the Qualifications Authority before they can register credits from assessment against unit standards.
Accredited providers and Industry Training Organisations assessing against unit standards must engage with the moderation system that applies to those standards.
Accreditation requirements and an outline of the moderation system that applies to this standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for organisations wishing to develop education and training programmes, such as minimum qualifications for tutors and assessors, and special resource requirements.
Comments on this unit standard
Please contact the ServiceIQ qualifications@serviceiq.org.nz if you wish to suggest changes to the content of this unit standard.
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New Zealand Qualifications Authority 2020