NZQA registered unit standard
21386 version 2
Page 1 of 3
Title
Demonstrate knowledge of the effects of market forces on an agriindustry
Level
4
Credits
4
Purpose
People credited with this unit standard are able to: define and
describe market forces, the value chain and how they affect an
agri-industry; and demonstrate knowledge of industry
marketing methods and/or organisations of an agri-industry,
and on-farm marketing methods for an agribusiness product.
Classification
Agriculture > Agribusiness Management
Available grade
Achieved
Explanatory notes
1
Legislation relevant to this unit standard includes but is not limited to:
Fair Trading Act 1986
Consumer Guarantees Act 1993.
2
Definition
Agri-industry – a wider industry sector such as the dairy industry as opposed to an
individual dairy supplier who would be referred to as an agribusiness.
Outcomes and evidence requirements
Outcome 1
Define and describe market forces, the value chain, and how they affect an agri-industry.
Evidence requirements
1.1
Market forces are defined and described in terms of their effect on an agriindustry.
Range
may include but is not limited to – supply and demand, customer
requirements, currency exchange rates, animal welfare issues;
import and trade restrictions;
evidence is required for at least three.
Primary Industry Training Organisation
SSB Code 101558
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
1.2
The value chain is described for an agribusiness product from producer to
consumer.
value chain includes but is not limited to – consumer, distribution,
innovation, market research, processor, producer, product
research and development, promotion, quality control, storage.
Range
1.3
21386 version 2
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Production decisions for an agribusiness are analysed in terms of how they are
affected by market forces.
production decisions may include but are not limited to –
diversification, volume of output, timing of supply, setting
production targets, use of genetic modification, disease and/or
pest control, use of fertilisers, timing of supply or sales, organic
production;
evidence is required for at least two.
Range
Outcome 2
Demonstrate knowledge of industry marketing methods and/or organisations of an agriindustry, and on-farm marketing methods for an agribusiness product.
Evidence requirements
2.1
The industry marketing methods and/or organisations of an agri-industry are
described in terms of their features, relevance, and effects on the international
market.
2.2
On-farm marketing methods are described for an agribusiness product on the
domestic market.
may include but is not limited to – direct selling, advertising, use of
third party agent, promotion at agricultural events;
evidence is required for at least one.
Range
Replacement information
This unit standard replaced unit standard 16659.
Planned review date
31 December 2016
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
1
27 April 2005
N/A
Review
2
18 March 2011
N/A
Primary Industry Training Organisation
SSB Code 101558
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
21386 version 2
Page 3 of 3
Accreditation and Moderation Action Plan (AMAP) reference
0052
This AMAP can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA, or
an inter-institutional body with delegated authority for quality assurance, before they can
report credits from assessment against unit standards or deliver courses of study leading
to that assessment.
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
Consent requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for organisations
wishing to develop education and training programmes, such as minimum qualifications for
tutors and assessors, and special resource requirements.
Comments on this unit standard
Please contact the Primary Industry Training Organisation standards@primaryito.ac.nz if
you wish to suggest changes to the content of this unit standard.
Primary Industry Training Organisation
SSB Code 101558
 New Zealand Qualifications Authority 2016