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Level 5
Credits 8
Purpose People credited with this unit standard are able to: select target markets for specific boats; develop marketing strategies for specific boats; and implement marketing strategies.
This unit standard is applicable to the brokerage and sale of pleasure power boats, pleasure sail boats, charter boats, and commercial boats.
Subfield Boating Industries
Domain
Status
Status date
Date version published
Planned review date
Entry information
Marine Sales and Services
Registered
27 August 1997
20 March 2009
31 December 2012
Recommended: Unit 11767, Prepare descriptive reports of pleasure power boats, or Unit 11768, Prepare descriptive reports of pleasure sail boats; or Unit 11769,
Prepare descriptive reports of charter boats and commercial boats , or demonstrate equivalent knowledge and skills.
Accreditation Evaluation of documentation and visit by NZQA and industry.
Standard setting body (SSB) Boating Industry Training Organisation
Accreditation and Moderation Action Plan (AMAP) reference 0136
This AMAP can be accessed at http://www.nzqa.govt.nz/framework/search/index.do
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Special notes
1 The following apply to the performance of all elements of this unit standard: a All work practices must meet documented company quality management requirements. These include documentation of activities, events, and decisions; b All communications made in relation to this unit standard must be made in accordance with company procedures for content, recipient, timing, and method; c All activities must comply with any policies, procedures, and requirements of the organisation/s involved; the ethical codes of relevant professional bodies; and any relevant legislative and/or regulatory requirements, including the Health and Safety in Employment Act 1992, Resource Management Act 1991, Maritime Transport
Act 1994, Fair Trading Act 1986, Privacy Act 1993, and the Consumer Guarantees
Act 1993, and subsequent and delegated legislation.
2 Evidence of the elements of this unit standard must be presented across one of the following three contexts: boats – pleasure power boats, pleasure sail boats, charter or commercial boats.
3 This unit standard can be assessed on job and off job in combination.
Element 1
Select target markets for specific boats.
Performance criteria
1.1 Analysis of boat type, price, age, location, and features enables identification of the likely characteristics of prospective purchasers.
Range characteristics of prospective purchasers – income bracket, location, age range, usage requirements.
1.2
Element 2
Research of recent market trends identifies areas of demand for the type of boat and its features.
Develop marketing strategies for specific boats.
Range marketing strategies – direct marketing, direct contact, open days.
Performance criteria
2.1 Comparison of vendor requirements and target market characteristics enables marketing objectives, time schedules and budgets to be developed.
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2.2 Advertising information and activities are selected to match advertising objectives, time schedules and budgets.
Range activities
– direct marketing channels, media and materials, direct contact, Internet.
2.3 Advertisements promote the features and benefits of boats to the target market and are consistent with attracting the target market’s attention and action.
Range newspapers, magazines, radio, television, window displays, direct mail.
2.4
Element 3
Vendor agreement to marketing strategy and budget is obtained prior to implementing marketing strategies.
3.4
3.5
Implement marketing strategies.
Performance criteria
3.1 Marketing strategies are implemented in accordance with company procedures and as agreed with vendors.
3.2
3.3
Analysis of information gathered from individuals identifies potential purchasers.
Confidentiality is maintained to vendors’ instructions and the requirements of the Privacy Act 1993.
Files and sales activity records are maintained to company requirements.
Vendors are kept informed of developments within agreed time-scales.
Please note
Providers must be accredited by NZQA, or an inter-institutional body with delegated authority for quality assurance, before they can report credits from assessment against unit standards or deliver courses of study leading to that assessment.
Industry Training Organisations must be accredited by NZQA before they can register credits from assessment against unit standards.
Accredited providers and Industry Training Organisations assessing against unit standards must engage with the moderation system that applies to those standards.
Accreditation requirements and an outline of the moderation system that applies to this standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for organisations wishing to develop education and training programmes, such as minimum qualifications for tutors and assessors, and special resource requirements.
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Comments on this unit standard
Please contact the Boating Industry Training Organisation training@bia.org.nz
if you wish to suggest changes to the content of this unit standard.
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New Zealand Qualifications Authority 2020