CHAPTER 6 Copyright © 2001, Prentice Hall, Inc. Let’s Discuss Public Relations & The Law How are the law and public relations interrelated? Copyright ©2001 Prentice Hall, Inc. 2 Let’s Discuss Public Relations & The Law How can legal advice and public relations differ? Copyright ©2001 Prentice Hall, Inc. 3 Let’s Discuss Public Relations & The Law Give examples of how the FIRST AMENDMENT has been challenged in recent years. Copyright ©2001 Prentice Hall, Inc. 4 Let’s Discuss Public Relations & The Law Give examples of how attorneys have used public relations to influence public opinion. Copyright ©2001 Prentice Hall, Inc. 5 What is a Copyright ©2001 Prentice Hall, Inc. ? 6 Dream Team Discusses Reality What advice did Robert Shapiro, one of O.J.’s lawyers give about: The lawyer as PR person? The power of the media? Fighting “chaos”? “No comment”? Copyright ©2001 Prentice Hall, Inc. 7 What does the Securities say about: Exchange Copyright ©2001 Prentice Hall, Inc. Commission Disclosure? Antifraud? Insider Trading? 8 Let’s Discuss Insider Trading & Wall Street Journalists James J. McDermott, Jr. Copyright ©2001 Prentice Hall, Inc. 9 QUICK QUIZ What is the purpose of the... Copyright ©2001 Prentice Hall, Inc. 10 QUICK QUIZ How do some foreign government officials use... Copyright ©2001 Prentice Hall, Inc. 11 QUICK QUIZ What is the purpose of the SEC’s Copyright ©2001 Prentice Hall, Inc. 12 VOICE (less) MAIL Copyright ©2001 Prentice Hall, Inc. 13 Let’s Discuss How did White House press secretary Mike McCurry sail through the Clinton-Lewinsky storm? Copyright ©2001 Prentice Hall, Inc. 14 Compare & Contrast versus Copyright ©2001 Prentice Hall, Inc. 15 QUICK QUIZ What is... Copyright ©2001 Prentice Hall, Inc. 16 Compare & Contrast versus Copyright ©2001 Prentice Hall, Inc. 17 TRUE or FALSE QUICK QUIZ There is a growing trend in society to challenge the media over their invasion of personal privacy. TRUE Copyright ©2001 Prentice Hall, Inc. 18 QUICK QUIZ Copyright Laws What do copyright laws provide? Basic, automatic protection the moment the work is in fixed form. Copyright ©2001 Prentice Hall, Inc. 19 QUICK QUIZ Copyright Laws What do copyright laws protect? Literary & musical works; drama, pantomimes, choreography, pictoral, graphic, sculptural works; motion pictures & other audiovisuals; sound recordings. Whether or not the work is registered with the copyright office or published. Copyright ©2001 Prentice Hall, Inc. 20 QUICK QUIZ Copyright Laws What don’t copyright laws protect? FAIR USE material Work in the PUBLIC DOMAIN Titles, short slogans, information from common sources Ideas Copyright ©2001 Prentice Hall, Inc. 21 What do you know about… Communications Decency Act Cybersquatting Americans with Disabilities Act Copyright ©2001 Prentice Hall, Inc. 22