CHAPTER 6 Copyright © 2001, Prentice Hall, Inc.

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CHAPTER 6
Copyright © 2001, Prentice Hall, Inc.
Let’s Discuss
Public Relations & The Law
How are the law and public
relations interrelated?
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Let’s Discuss
Public Relations & The Law
How can legal advice and
public relations differ?
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Let’s Discuss
Public Relations & The Law
Give examples of how the
FIRST AMENDMENT
has been challenged in
recent years.
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Let’s Discuss
Public Relations & The Law
Give examples of how
attorneys have used public
relations to influence
public opinion.
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What is a
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?
6
Dream Team Discusses Reality
What advice did Robert Shapiro,
one of O.J.’s lawyers give about:

The lawyer as PR person?

The power of the media?

Fighting “chaos”?

“No comment”?
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What does the
Securities
say about:
Exchange



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Commission
Disclosure?
Antifraud?
Insider Trading?
8
Let’s Discuss
Insider Trading
&
Wall Street Journalists
James J. McDermott, Jr.
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QUICK QUIZ
What is the purpose of the...
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QUICK QUIZ
How do some foreign
government officials use...
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QUICK QUIZ
What is the purpose of the SEC’s
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VOICE
(less)
MAIL
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Let’s Discuss
How did White House press secretary
Mike McCurry sail through the
Clinton-Lewinsky storm?
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Compare & Contrast
versus
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QUICK QUIZ
What is...
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Compare & Contrast
versus
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TRUE or FALSE
QUICK QUIZ
There is a growing trend in society
to challenge the media over their
invasion of personal privacy.
TRUE
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QUICK QUIZ
Copyright Laws
What do copyright laws provide?
Basic, automatic protection the
moment the work is in fixed form.
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QUICK QUIZ
Copyright Laws
What do copyright laws protect?
Literary & musical works; drama,
pantomimes, choreography, pictoral,
graphic, sculptural works; motion
pictures & other audiovisuals; sound
recordings.
Whether or not the work is registered
with the copyright office or published.
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QUICK QUIZ
Copyright Laws
What don’t copyright laws protect?

FAIR USE material

Work in the PUBLIC DOMAIN

Titles, short slogans, information
from common sources

Ideas
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What do you know about…

Communications Decency Act

Cybersquatting

Americans with Disabilities Act
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