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Week 1
August 29
• Introduction
R. Ching, Ph.D. • MIS Dept. • California State University, Sacramento
What is database?
• A shared collection of logically related data and a
description of this data, designed to meet the information
needs of an organization
– Data repository (data resource)
– Designed independently of applications (i.e., data
abstraction)
– Long-term information needs at the enterprise level
– Primarily designed for quick and efficient data retrieval
R. Ching, Ph.D. • MIS Dept. • California State University, Sacramento
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What the Purpose for Learning about
Database?
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• Paradigm shift: Data driven business environment
Production efficiencies
Coordination of vendors (e.g.,
supply chain management
Knowledge and innovation
(e.g., knowledge
management, business
intelligence)
Competitor and
marketplace information
Customer information (e.g.,
database marketing, CRM)
R. Ching, Ph.D. • MIS Dept. • California State University, Sacramento
Competitive Advantage
• Leveraging and exploiting data to gain a competitive
advantage
– Knowledge of the customers needs and expectations for
products and services
– Customization of products and services to retain
customers and build their loyalty
– Reduce the delivery time of products and services
through better coordination of internal production and
supply chain
– Effectively compete in electronic marketplaces
R. Ching, Ph.D. • MIS Dept. • California State University, Sacramento
4
Goal
• To analyze the business information needs and design a
database that is characterized as
– Robust,
– A long-term solution,
– Meets a multiplicity of business needs, and
– Can be implemented
R. Ching, Ph.D. • MIS Dept. • California State University, Sacramento
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R. Ching, Ph.D. • MIS Dept. • California State University, Sacramento