Information Technology as a Supportive Tool for Managing Knowledge: A Theoretical Perspective Rifat O. Shannak Chairman of MIS Department, Faculty of Business, University of Jordan, Amman, Jordan E-mail: rshannak@ju.edu.jo, Tel: +96265355000 ext. 24288; Fax: +96265355510 Abstract Knowledge has been lately considered as one of the most important assets of an organization. Nowadays organizations are realizing how important it is to know what they know and how they can maximize the usage of it .So can information technology help the growth and the sustainability of organizational knowledge? The answer is yes, but additional care must be taken in consideration. The use of information technologies within an organization has been identified, by many companies, as an important tool for managing or sharing organizational knowledge in order to improve business performance. This paper discusses how the organizations are going to manage knowledge effectively through information technology. It‘s starts with discussing the main components for knowledge management and the role of information technology and how it effect knowledge management. Keywords: Knowledge Management, Information Knowledge, Performance, Organizational Performance Technology, Organizational Aims and Objectives The goal of this paper is to provide an overview of technologies, the relationship between information technology and knowledge management. Knowledge management can be improved by using new information technologies, which help top management, make a successful decision and find the solutions for future problems that the organization could face in the future. Also IT has a powerful effect in enhancing the individuals and organization knowledge, and provides the organization with different tolls that help in sharing knowledge between employees and managers in the organization. Using IT help the organization in making efficient decisions in short time. The aim is to identify trends and new developments that seem to be significant and to relate them to technology research in the field, rather than to provide a comprehensive review of available products. Introduction New information technologies are having profound effects on the way an organization operates. IT enables organizations to design their structures by finding new kinds of tasks, enhancing the relationship between the employees, their superiors and the top management, enhance the productivity and improve the organization productivity. Knowledge management has important implications for both organizational learning and decision making. Therefore, knowledge management is an important tool for increasing the level of integration inside an organization, among people, functions, and even divisions. In 1990s many companies moved to develop electronic knowledge management systems to speed learning and improve decision making, which are many of them have succeed even it were very expensive. Nowadays, so much information is available to managers through IT systems, which help them search and find the required information for making effective decisions and discover the best practices and solutions for their companies. Information Technology (IT) — Computer hardware and software used in the acquisition, storage, manipulation, management, movement, control, display, switching, interchange, transmission, or reception of knowledge, information, or data. IT includes computers, ancillary equipment, software, firmware, networks and systems, services (including support services), and related resources. Knowledge Management (KM) — A type of IT-enabled organizational relationship that has important implications for both organizational learning and decision making. Literature review Knowledge management is a key concept in today’s business world. Evidence of this fact is apparent if one only peruses the current business, management, and organization literature. On the surface, it looks as if knowledge management just appeared toward the end of the 1990’s. Some regard knowledge management as a business fad or craze (Swan, Newell, Scarbrough, and Hislop, 1999), but a closer examination of the concept reveals that there has been considerable thought and research into it, and many of the world’s most successful corporations, businesses, and organizations are investing considerable resources in this enterprise (Alvesson and Karreman, 2001). Prusak (1999) estimates that approximately 80% of the Global 1000 businesses are conducting knowledge projects, and that “approximately 68% of the Fortune 1000 have defined knowledge projects underway. Attendance at knowledge conference…has reached over 10,000 in the U.S. alone. There are at least six knowledge management newsletters, one fully developed knowledge management magazine” (p. 3). Many of the practices set up in organizations can be broadly construed as contributing to the knowledge agenda. These knowledge projects range from setting up an intranet, using Lotus Notes or other team-oriented software, creating personal development plans, mentoring, or sharing information on best practices. Increasingly, organizations are creating specific initiatives or programs with a knowledge focus. Knowledge teams and knowledge leaders are emerging, but very few organizations are applying knowledge management throughout their organizations (Skyrme, 1999). Many organizations rely heavily on computers, intranets, and the internet for knowledge packaging. In fact, much of the credit for the widespread use of knowledge management theories and practices must go to the development of the worldwide web because the internet has made the world increasingly smaller in its short history. The internet began in 1969 as a Pentagon-sponsored program called the Advanced Research Projects Agency (Albert and Bradley, 1997, p. 144). It began as a loose confederation of interconnected computer networks to help military contractors share large sets of data. By the early 1980’s, universities and research laboratories were using it as well. With the transition from mainframe computers to personal computers in the mid to late 1980’s, businesses began to use the internet too. By 1997, there were more than 35 million users (Albert and Bradley, 1997, p. 146). The surge in information flow and connectivity has allowed individuals and organizations to share a great volume of information and knowledge in a manner that had never been possible. Information technology has become a key in the implementation of knowledge management. “It’s role is emerging as an integrator of communications technology, rather than solely a keeper of information. The critical role for IT lies in its ability to support communication, collaboration, and those searching for knowledge and information” (McCampbell et al., 1999, 178). Information technology and the advent of the personal computer have greatly enhanced organizational effectiveness, interorganizational deployment, and cognitive advance (Grover and Davenport, 2001, p.6). Another area of communication that information technology has drastically impacted is social activity. Computer networks provide a means to break down stovepipes, or hierarchical barriers, that often inhibit the flow of free thinking, knowledge, and innovation, or the creation of knowledge. There are, however, some difficulties caused by the use of information technology in knowledge management practices. First of all, information technology leads to misconceptions about the differences between information and knowledge. Organizations often store heavy loads of information or data and mistakenly think they are fostering the flow of knowledge. “Quite a few of these projects include work focused on data warehousing, installation of Lotus Notes, building intranets and developing document and intellectual capital applications—all of which bear a definite but somewhat distant relationship to knowledge” (Prusak, 1999, pp. 3-4). A second challenge occurs when organizations view knowledge work as done once the information technology application becomes technologically operational. In reality, this is just the beginning of the knowledge project. Constructing an information technology infrastructure for knowledge does not, in itself, guarantee that organization members will use the system. Finally, some organizations rely too heavily on information technology and not enough on the social aspects of sharing knowledge. In the short tradition of knowledge management practice, organizations typically address knowledge management from a social or technological point of view. Managers tend to look at the management of knowledge from the point of view that employees are their best asset, whereas those who favor the technological approach deal with what information technology is needed to support knowledge management. Abecker et al. (1999) found that “effective knowledge management requires a hybrid solution, one that involves both people and technology…our long term vision is a corporate or organizational memory, at the core of a learning organization, supporting sharing and reuse of individual and corporate knowledge” (p. 185). Knowledge life cycle There are four different phases of the knowledge life-cycle—socialization, internalization, externalization and combination which have been formalized by Nonaka and Takeuchi (1995) in the figure below. Under this view, “knowledge management” can be explained as the management of the environment that makes knowledge flow through all the different phases of its life-cycle. Figure 1: Knowledge Conversion as proposed by Nonaka and Takeuchi (1995) Information Technology for Knowledge Management There is an ongoing lively debate about the role that information technology can play for knowledge management. On the one hand, information technology is used pervasively in organizations, and thus qualifies as a natural medium for the flow of knowledge. A recent study from the American Productivity and Quality Center shows that organizations embarking in knowledge management efforts generally rely, for accomplishing their goals, on the setting up of a suitable IT infrastructure. At the other end of the spectrum, leading knowledge management theorists have warned about the attitude that drives management towards strong investments in IT, possibly at the expense of investments in human capital; see for instance Sveiby (1999). Nowadays information technologies are as much about creating direct connections among people through such applications as electronic mail, chat-rooms, video-conferencing and other types of groupware as they are about storing information in databases and other types of repositories. As for information databases, they can also be fruitfully re-thought, in a knowledge management perspective, as resources for the sharing of best practices and for preserving the intellectual capital of organizations. Generally speaking, investments in IT seem to be unavoidable in order to scale up knowledge management projects. The best way of applying information technology to knowledge management is probably a combination of two factors: on the one hand, the awareness of the limits of information technology, and of the fact that any IT deployment will not achieve much, if it is not accompanied by a global cultural change toward knowledge values; on the other hand, the availability of information technologies that have been expressly designed with knowledge management in view. Theoretical framework The dependent variable in this research is the individual and organizational knowledge, which depends on using knowledge management system in order to enhance their knowledge. Information technology has a powerful effect on building an effective knowledge management system. As we have mentioned in the literature review, nowadays organizations depend more on new technologies to enhance their knowledge, and use information technology to share the knowledge between the employees. Usage of Knowledge Management system (KMS) Effective Training Enhance individual & organization knowledge Information Technology Enhance the decision making Dependent Variables Independent Variables Figure 2 - Schematic Diagram for the theoretical framework The above figure 2 shows the relation between the information technology and knowledge management and how the organization knowledge can be affected by IT. Also it shows that by providing the employees and the managers an effective training on new technologies will have a powerful effect in making successful decisions and improving their knowledge and their performance. Benefits of knowledge management If an effective knowledge management strategy is developed and implemented, it can greatly facilitate the collection and sharing of meaningful knowledge, reducing lost time searching for that expertise. Thus employee knowledge can be converted to corporate knowledge, building on organizational memory. Knowledge management can improve efficiency and effectiveness, and increase responsiveness to market changes (Leng & Shepherdson 2000). It can also be used to improve product development and quality, and develop a better understanding of customer and stakeholder relationships (Davenport, Eccles & Prusak 1992; Hauschild, Licht & Stein 2001). Future Considerations for Knowledge Management In spite of a number of people viewing knowledge management as a passing business fad, the concept is an emerging discipline, which arose from a need for businesses to stay competitive in an information age post-capitalist society. As the field matures, knowledge management compels one to examine all approaches to sharing information and knowledge, informal and formal, social and technological. It fosters creativity and innovation. As technology develops even further, organizations will make new advances in transferring, sharing, and creating knowledge. Even today, businesses are improving artificial intelligence systems in order to capture and provide access to problem resolution, legal knowledge, and new concept development (Grover and Davenport, 2001, p. 10). Nevertheless, knowledge management requires attention and discipline. It requires considerable effort on the part of workers and managers alike, but the positive effects of knowledge management are “evident by an internal and external awareness of collective strength and the ability to respond and instantly organize to meet…demands and opportunities” (McCampbell et al., 1999, p. 177) References Abecker, A., Bernardi, A., Hinkelmann, K., Kuhn, O., & Sintek, M. (1999). Toward a technology for organizational memories. In J. W. Cortada & J. A. Woods (Eds.), The knowledge management yearbook, 1999-2000 (pp. 185-199). Boston: ButterworthHeinemann. Albert, S., & Bradley, K. (1997). Managing knowledge: Experts, agencies and organizations. Cambridge, United Kingdom: Cambridge University Press. Alvesson M. & D. Kärreman Odd Couple. Coming to terms with knowledge management, Journal of Management Studies, 38, 2001, 995-1018. Davenport, Thomas H., Robert G. Eccles, and Laurence Prusak. (1992). "Information Politics." Sloan Management Review 34, no. 1: 53-63. Fareed Hussain, Caro Lucas, M.Asif Ali (2004). "Managing Knowledge Effectively", Journal of Knowledge Management Practice,. Grover, V., & Davenport, T. H. (2001). General perspectives on knowledge management: Fostering a research agenda. Journal of Management Information Systems, 18(1), 5-22. Hauschild, Susanne, Thomas Licht, and Wolfram Stein. 2001a. Creating a knowledge culture. The McKinsey Quarterly 2001, no. 1: 74-81. Leng, T.K. and Shepherdson, C. 2000, 'Knowledge management - The key to staying competitive' [Online], Available at: http://computertimes.asia1.com.sg/archive/2000-0322/busi_com/busi_com1.htm. McCampbell, A. T., Clare, L. M., & Glitters, S. H. (1999). Knowledge management: The new challenge for the 21st century. Journal of Knowledge Management, 3(3), 172179. Nonaka, Ikujiro, and Hirotaka Takeuchi. 1995. The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation. New York, NY: Oxford University Press. Prusak, L. (1999). What’s up with knowledge management? In J. W. Cortada & J. A. Woods (Eds.), The knowledge management yearbook, 1999-2000 (pp. 3-7). Boston: Butterworth-Heinemann. Skyrme, David (1999). Knowledge Networking: Creating the Collaborative Enterprise, Boston: Butterworth-Heinemann. Sveiby, K. E. (1999). Tacit knowledge. In J. W. Cortada & J. A. Woods (Eds.), The knowledge management yearbook, 1999-2000 (pp. 18-27). Boston: ButterworthHeinemann. Swan, J. Newell, S. Scarbrough, H. Hislop, D. (1999) “Knowledge management and innovation: networks and networking”. Journal of Knowledge Management, Vol. 3 No. 4 pp. 262-275.