does
BUSINESS STUDIES
STUDIES
Clip 1 (start from 58 secs)
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Why does Penny want to set up her own business? Give 3 reasons (3)
How did Penny first start to marketing the products? (1)
What did she do to increase her sales further? (2)
Penny isn’t sure what the profit per product is, why is this a problem? (2)
How does Sheldon work out yearly profit? (2)
What are the 2 ways that Sheldon recommends she could improve her yearly profit? (2)
What are the benefits of Penny setting up a partnership with Sheldon? Explain 2 (4)
What are the drawbacks? Explain 2 (4)
Use business key words to explain why setting up a business from home is a good idea (2)
What are the drawbacks of this? (2)
Clip 2 (start from 29 secs)
1. Why do you think it was necessary for Penny to recruit other “employees”? (2)
2. Leonard helps to set up a website. This is a form of ___________? (1)
3. The team discuss expand their market by selling to different consumer groups. What are
they? (2)
4. How do the team decide to improve the product to make it more appealing to men? (1)
5. How does the business try to compete with Amazon? (1)
6. Why is this so important? Fully develop your answer (4)
7. What could be the potential problems if Penny cannot deliver the large order in time? Fully
analyse 2 problems (6)
8. Evaluate whether or not you feel Penny’s business will be a success. (10)