POSITION DESCRIPTION QUESTIONNAIRE
ADMINISTRATIVE FACULTY
ALL INFORMATION MUST BE PROVIDED. INCOMPLETE FORMS WILL BE RETURNED TO DEPARTMENT.
QUESTIONS? CALL UNR Faculty Human Resources at 784-6082 x250.
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INSTRUCTIONS: PDQ and Org Chart must be sent to marshag@unr.edu for initial review BEFORE routing.
1. Complete form, sign, and submit to immediate supervisor;
2. Supervisor (chair/director/dean)– review, approve, sign, forward to vice president or vice provost;
3. Pres/Vice Pres/Vice Prov - approve, sign, forward to Placement Committee (c/o UNR HR, M/S 238);
4. Placement Committee recommends administrative salary range and title & forwards to Provost.
5. Approval letters are then sent from HR with final stamped PDQ to Vice President, Dean or Director and
supervisor for PAF/Terms preparation.
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Incumbents’ Name (if applicable): Robert D. Moore
Position #: CL 41145
Current Title: Information System Specialist II (07.924)
Current Range: 37 / 8
Department: Administration / Nevada Agricultural
College/Division: Agriculture,
Experiment Station
Biotechnology, and Natural Resources
Action Proposed: (check all that apply) RECLASSIFICATION FROM CLASSIFIED TO ADMIN
( X ) New position : Proposed Range:
3
Proposed Title:
Manager, Web & Database Communications
( ) Title Change, Proposed Title:
( ) Proposed Reassignment from Range
to Range
( ) Revised PDQ only (no change in range or title)
I certify that the statements in this description are accurate and complete to the best of my knowledge.
Employee’s Signature
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
Immediate Supervisor’s Signature
Ronald Pardini
Associate Director, NAES
Director/Chair/Dean David Thawley
Dean, CABNR / Director, NAES
Approved for Salary Placement Committee review.
Date
Date
Pres / Vice Pres / Vice Prov Signature Jannet Vreeland
Date
Vice Provost
Action Approved by the President (Completed by Faculty HR):
Position #:
EEO Code:
CUPA Code:
Job Class Code:
Exempt: Yes or No
Range:
Effective Date:
Title Approved:
_____________________________________________________________________________
Employee’s Signature (Sign & send to HR for personnel file after final approval) Date
Revised: 3 / 1 / 2006
Position Description – Manager, Web & Database Communications
Page 2
1. Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
The Manager, Web and Database Communications, reports to the Associate Director of the Nevada
Agricultural Experiment Station (NAES) in the College of Agriculture, Biotechnology and Natural
Resources (CABNR). The incumbent develops and extends the web presence (Intranet, Extranet, and
Public) and establishes an enterprise web services environment for the CABNR/NAES. The designs,
develops, and supports databases for NAES/CABNR projects and provides leadership for the
development and implementation of new applications that serve students, faculty, administrators,
regional research programs and national programs of the U.S. Department of Agriculture (USDA).
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information from greatest to least percentage).
30% - Database Administrator
 Production Support – Provide primary database administrator support for establishing, upgrading
and maintaining SQL Server environments for vendor-supplied and locally developed systems.
 Development, Tuning & Diagnostics – Provide expert assistance in setting up instances,
tablespaces, tables, indices and views in SQL environment and in SQL statement tuning to
improve performance. This includes, but is not limited to, re-writing SQL statements, creating new
indexes and altering existing indexes.
 Planning & Implementation – Install, upgrade and maintain appropriate server software and tools
to support departmental projects.
30% - Webmaster
 Provide appropriate tools and capabilities to manage a robust web presence for CABNR/NAES
 Serve as lead graphics designer and web page developer
 Direct and lead improving CABNR/NAES’s web presence, web site navigation, web tools, site
architecture and web site consistency
 Provide internal ISP (Internet Service Providers) services
 Serve as lead member of CABNR/NAES’s Web Applications team
 Collaborate with Marketing and Communications to support University word mark and branding
policies on sites and perform site reviews for compliance with brand guidelines
 Provide for internal marketing of CABNR/NAES web facilities
 Provide clients web software training and assist with delivery techniques, visual aid development
and media selections.
 Advise and mentor best practices and technical architecture and work closely with other
programmers, systems administrators, and support staff
30% Software Developer
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Provide hands-on development of new software
Debug complex software problems
Maintain multi platform source code, add new features and correct defects as required
Fix complex code problems, make major code enhancements and develop new major programs
Independently learn new software techniques and programming languages and apply them
Work with faculty, staff and partners to identify, anticipate and resolve issues and create
specifications
Create well-written and comprehensive documentation
Help create and maintain multi platform technical specifications and procedure descriptions
Become subject matter expert in new technologies
Position Description – Manager, Web & Database Communications
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10% - Public Relations/Communications
 Annually collect, compile, write and submit NAES’s national USDA Impact Reports on federal dollar
expenditures
 Annually assist in developing the Nevada Agricultural Experiment Station Annual Report and Plan of
Work for USDA
 Enhance visibility of the CABNR/NAES in many different media (video, Pod cast, multimedia
presentations, MP3 (music/audio interviews), print, music, audio interviews, etc.)
 Create new tools for communications (as needed, i.e. blogs, electronic magazine, membership
center, RSS feeds)
 Prepare assorted documentation and presentations in collaboration with Directors of the programs
to be eligible for various awards and grants (e.g. Hatch/Multi-State/McStennis).
 Prepare “impacts” and serve as webmaster for the “Best of the West” web page that features the
economic, environmental and social impact of western regional research programs
 Participate in the activities of the national association for agricultural communicators (ACE)
organization and annual meetings
3. Describe the level of freedom to take action and make decisions with or without
supervision and how the results of the work performed impact the department, division and/or
the university as a whole.
The position works independently to complete long-range multiple work assignments or projects, and
establishes priorities in collaboration with college administration. Incumbent administers policies and
procedures, usually within CABNR/NAES; has latitude for independent action and is evaluated on
short-to-intermediate term results of actions on a periodic basis. Inadequate performance results in
delays or inefficiencies in the administration of CABNR/NAES programs. Errors result in loss of time
and inconvenience within the function or program. Since the Federal portion of the Nevada
Agricultural Experiment Station budget is dependent on accurate and timely reporting, inadequate
performance could jeopardize the budget.
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity &
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
 Programming languages to include but not limited to NET, SQL, XML, CSS, PERL, JAVA
language knowledge particularly with JavaScript, Applets & Servlets
 Understanding of networking protocols to include but not limited to HTTP, HTTPS, SMTP,
TCP/IP, Streaming A/V
 Databases to include but not limited to MS SQL Server, MS Access and MySQL
 Software to include but not limited to MS Word, MS PowerPoint, MS Excel, MS FrontPage,
Adobe Dreamweaver, Adobe Fireworks, Adobe Flash, Adobe Photoshop, Adobe InDesign,
and Sound Forge Audio Studio
 Web accessibility directive – Section 508 ADA compliance
 Accessibility issues, data privacy, security and web site development practices
 Research programs
Skills:
 Communication skills - able to communicate effectively in oral and written forms. Can
efficiently communicate technical information to non-technical audiences. Can communicate
business needs and requirements to technical staff. Can utilize informal and formal
communication equally well. Effectively write routine reports and correspondence.
Position Description – Manager, Web & Database Communications
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Technical skills –
o In IT applications development, applications architecture, data planning & modeling,
applications technology & tools and project management required at the very
experienced level.
o In web server administration, operating system administration, web site debugging and
troubleshooting, and web site and web application development and deployment.
Organization/planning skills - able to create organization to manage/lead complex issues.
Personally organized and an effective planner - both short and long term
Strong training skills
Analytical and problem solving skills needed to deal with a variety of concrete variables in
situations where only limited standardization exists
Ability to:
 Plan, organize and implement, in collaboration with College administration, faculty and staff,
web maintainers and appropriate university offices, the ongoing web site creation, the
development of related standards, changes, updates, management and maintenance of the
sponsored websites
 Develop, deploy, manage, maintain and modify normalized SQL Server, MySQL or MS Access
databases and capable of dealing with complex SQL queries and database schema design
 Be creative and resourceful
 Work independently and as a team player
 Interpret a variety of instructions furnished in written, oral, diagram, or schedule form
 Quickly adapt to new technologies or new systems with no instruction or assistance
 Take broad concepts and implement into graphic designs
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
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Work closely with IT group, including the System Administrator, and others (IT staff, and/or outside
entity site owners) to provide effective and efficient Web Master and database administration
services
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Work closely with CABNR/NAES Administration on web presence, federal reporting and research
accountability
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Work closely with faculty, staff, and outside entity site owners who need assistance in technical
matters (i.e. Microsoft Office, web & database development)
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Work closely with research faculty to provide compelling success stories involving federal grant
dollars
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Work closely with State Agricultural Experiment Stations, USDA and other publicly supported
research agencies to stimulate and facilitate interstate cooperation on research of a regional and
national character
6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
a.
Minimum educational level, including appropriate field, if any.
Bachelor’s Degree from a regionally accredited institution
Position Description – Manager, Web & Database Communications
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b.
Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Masters Degree and two years or a Bachelor's Degree and four years of professional
progressively responsible experience in web design, development, and maintenance,
and graphic design applied to a variety of communication vehicles. Experience in SQL
server administration.
c.
Indicate any license or certificate required for this position.
None