Viewsion By Frederick Seid My Offer 3 Million Dollars for 20% equity. What is Viewsion? ● A headset that allows the user to generate images or holograms that don’t exist physically. This is made possible by lights that shine on your eyes. ● It has sensors and cameras so that it knows where you are in the room. ● Later, my design team will create apps and games for it. ● Video Chatting with others will also be possible. Sole Proprietorship ● Simply put, I want to be in full control and sole proprietorship allows that. I can’t have that in partnerships. ● I get all of the profit and I can easily create and end a business this way. ● There are some cons, though. There is very limited potential for growth and I have to offer up my own possessions like my house and car as collateral. ● Overall though, sole proprietorship is the way to go in that the pros outweigh the cons. Oligopoly ● I am entering a differentiated oligopoly. ● My main competition is the Microsoft Hololens and the Oculus Rift. ● Viewsion is a local, family friendly company. This isn’t a huge corporation that already make billions. This is a small startup company that has a lot of potential to learn and grow. ● I need technological knowledge, money, and brand name loyalty to be successful. ● There won’t be any collusion, I believe in honesty. All of these big companies probably do it, but I won’t. Financing ● I will need about 3 million dollars to build this company. ● To get more, I will go on fundraising websites and also borrow money from family and friends. ● This money will go towards hiring experts to create the Viewsion, building a workplace, showing ads online, and making a website. Marketing, Advertising, and Product Distribution ● There will be non-price competition. ● Our ads will be online mostly and be the appeal to individual feelings. For example, it could say something like this: by using Viewsion, you will save time, money and get a new piece of revolutionary technology. ● I will also have ads on the radio and T.V. ● These ads will target teens and young adults ages 13-25. Operation ● Sales will be done online only at the moment, but there will be a specific location where employees work and the Viewsion units are stored. ● I will hire experts (who will probably demand top dollar) to work full or part time and other workers will manage inventory/finances. ● Each unit will cost $600 dollars. Pitfalls ● The biggest pitfall now is the lack of funds. ● I need money to fund this business right now. ● Another future pitfall could be people choosing bigger augmented reality units over mine, like the Microsoft Hololens. ● To avoid this, I have to have good, persuasive ads and value customer satisfaction over all else until I get brand name loyalty. Final reason you should Invest ● No longer will people have to build physical objects, they will be able to do it through holograms. ● Family friendly with great customer service. ● Come join me in this new technological revolution.