PSZ 19:16 (Pind. 1/97) UNIVERSITI TEKNOLOGI MALAYSIA BORANG PENGESAHAN STATUS TESISυ JUDUL: Enhancing Global Competitiveness for Penang Electronics and Electrical Small and Medium Industries Through Improving Linkage Programmers. SESI PENGAJIAN: LEE HUAY KUAN Saya (HURUF BESAR) mengaku membenarkan tesis (PSM/Sarjana/Doktor Falsafah)* ini disimpan di Perpustakaan Universiti Teknologi Malaysia dengan syarat -syarat kegunaan seperti berikut: 1. 2. 3. 4. Tesis adalah hakmilik Universiti Teknologi Malaysia. Perpustakaan Universiti Teknologi Malaysia dibenarkan membuat salinan untuk tujuan pengajian sahaja. Perpustakaan dibenarkan membuat salinan tesis ini sebagai bahan pertukaran antara institusi pengajian tinggi. **Sila tandakan ( 4 ) SULIT (Mengandungi maklumat yang berdarjah keselamatan atau kepentingan Malaysia seperti yang termaktub di dalam AKTA RAHSIA RASMI 1972) TERHAD (Mengandungi maklumat TERHAD yang telah ditentukan oleh organisasi/badan di mana penyelidikan dijalankan) TIDAK TERHAD Disahkan oleh __________________________________ _____________________________________ (TANDATANGAN PENULIS) (TANDATANGAN PENYELIA) Alamat Tetap: 80, Lorong Mahsuri 7, Bayan Baru, 11950 Penang Tarikh: CATATAN: 8th January 2006 Prof. Dr. Nooh Bin Abu Bakar Nama Penyelia Tarikh: 8th January 2006 * Potong yang tidak berkenaan. * * Jika tesis ini SULIT atau TERHAD, sila lampirkan surat daripada pihak berkuasa/organisasi berkenaan dengan menyatakan sekali sebab dan tempoh tesis ini perlu dikelaskan sebagai SULIT atau TERHAD. υ Tesis dimaksudkan sebagai tesis bagi Ijazah Doktor Falsafah dan Sarjana secara penyelidikan, atau disertasi bagi pengajian secara kerja kursus dan penyelidikan, atau Laporan Projek Sarjana Muda (PSM). SUPERVISOR’S DECLARATION We hereby declare that we have read this thesis and in our opinion this thesis is sufficient in terms of scope and quality for the award of the degree of Doctor of Engineering. Signature : ………………………………………… Name of Supervisor I : Prof. Dr. Nooh Bin Abu Bakar Business & Advanced Technology Centre, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia. Date : 8th January 2006 Signature : ............................................................... Name of Supervisor II : Prof. Madya Dr. Ir. Eric KH Goh Universiti Sains Malaysia, Penang, Malaysia Date 8th January 2006 : BAHAGIAN A – Pengesahan Kerjasama* Adalah disahkan bahawa projek penyelidikan tesis ini telah dilaksanakan melalui Kerjasama antara __________________________ dengan _________________________ Disahkan oleh: Tandatangan : ………………………………………………. Nama : ……………………………………………….. Jawatan (Cop rasmi) : ………………………………………………. Tarikh: ……………. * Jika penyediaan tesis/projek melibatkan kerjasama. Bahagian B - Untuk Kegunaan Pejabat Sekolah Pengajian Siswazah Tesis ini telah diperiksa dan diakui oleh: Nama dan Alamat Pemeriksa Luar I : Dr. Goh Kim Huat 63, Jln Perindustrian Silibin 1 Kawasan Perindustrian Ringan Silibin 30100 Ipoh Perak Darul Ridzuan. Nama dan Alamat Pemeriksa Luar II : Abd Razak Bin Saleh Centre For Research and Consultancy Universiti Utara Malaysia 06010 Sintok Kedah Darul Aman Nama dan Alamat Pemeriksa Luar II : Prof. Dr. Mohamad Sharif Bin Nabi Baksh Fakulti Kejuruteraan Mekanikal UTM, Skudai Nama Penyelia lain (jika ada) : Disahkan oleh Penolong Pendaftar di SPS: Tandatangan : ………………………………………………. Name : GANESAN A/L ANDIMUTHU Tarikh: …………… ENHANCING GLOBAL COMPETITIVENESS OF PENANG ELECTRONICS AND ELECTRICAL SMALL AND MEDIUM INDUSTRIES THROUGH IMPROVING LINKAGE PROGRAMMES LEE HUAY KUAN A thesis submitted in partial fulfilment of the requirements for the award of the degree of Doctor of Engineering (Engineering Business Management) Business & Advanced Technology Centre Universiti Teknologi Malaysia JANUARY 2006 DECLARATION I declare that this thesis entitled “ Enhancing Global Competitiveness for Penang Electronics and Electrical Small and Medium Industries Through Improving Linkage Programmes” is the result of my own research except as cited in the references. The thesis has not been accepted for any degree and is not concurrently submitted in candidature of any other degree. Signed : ………………………………………… Name : LEE HUAY KUAN Date : 8th January 2006 II ACKNOWLEDGEMENT This thesis was made possible with the help and support of many people. Although I am solely responsible for the study and its findings, there are many external contributions which I must acknowledge. I am much indebted to my academic supervisor, Prof. Dr. Nooh Bin Abu Bakar from BATC who have given in valuable advice and guidance throughout the preparation of this thesis. Special thanks to my co-academic supervisor, Associate Professor Ir. Dr. Eric KH Goh from University Science Malaysia (USM), for their wise counseling, help and guidance on the application of the statistical tools to analyze the data from the industrial survey. I wish to express my sincere appreciation to Mr. K Gobalan, Manager (Industry and Trade) from Penang Development Corporation for the supply of industrial data and his kind permission to have access to the valuable information about Penang’s manufacturing industry from the PDC’s library. My sincere appreciation and gratitude also go to various professional and knowledgeable persons, for their recommendations and information made available to me, which I considered a valuable contribution to this study; their understanding and co-operation during the survey interview. Without their support and co-operation, I could not have completed this research study. I would like to take this opportunity to extend my special thanks to them. Last, but not least to my beloved wife Siew Lan, my daughters Tze Theng and Tze Yin for their love, patience, encouragement and continuous support which have made it possible for me to pursue this programme. III ABSTRACT Penang has positioned itself to become one of the most industrialized states in Malaysia, and has taken up the challenge of achieving Vision 2020. Due to the present economic slowdown, it is timely to carry out a research on the formulation of an innovative linkage programmes and improvement strategies for SMIs in Penang’s electronics and electrical manufacturing industry in facing the global competition. The next phase of industrialization strategy needs to be more innovative, given the new challenges and opportunities at both domestic and international levels. The government and MNCs should continue to ensure a liberal and conducive investment climate and emphasize the role of SMIs to support the industrial development in Penang. The innovative linkage programme need to base on the “Partners in Development” principle, whereby the SMIs, MNCs and the government work together as a team. The rationale of the linkage programme is to increase productivity and international competitiveness towards further improving the economic growth of Penang. In order to attain a 100 percent on data return, face-to-face interviews or personal delivery of the survey questionnaire were carried out on 115 respondents from two difference groups, i.e. SMIs and MNCs whose activities are related to electronics and electrical manufacturing industry in Penang. The research finding enables SMIs to get the most benefit from the presence of the MNCs, with the strong support from the state government. There are two prong aspects of this research : firstly to understand specifically the extent of those innovative programmes; secondly the identification of strategies to improve the programmes or to remove the obstacles to potential programme. No doubt, after the implementation of these programmes and strategies, together with the combined efforts from MNCs and government, Penang SMIs will be more competitive. IV ABSTRAK Pulau Pinang telah meletakkan dirinya sebagai salah sebuah negeri perindustrian yang termaju di Malaysia. Ia telah menyahut cabaran untuk merealisasikan Wawasan 2020 dengan komitmen padu daripada industri tempatan dan pihak kerajaan. Berikutan kemerosotan ekonomi masa kini, maka amat sesuai satu penyelidikan ke atas penggubalan program jalinan inovatif dan strategi bagi industri pembuatan elektronik and elektrik SMI diusahakan untuk menghadapi saingan global. Strategi perindustrian yang seterusnya hendaklah lebih inovatif memandangkan kemunculan cabaran baru dan peluang di peringkat tempatan dan antarabangsa. Pihak kerajaan dan MNC hendaklah memastikan suasana pelaburan yang menggalakkan dan liberal diteruskan dengan menekankan peranan SMI untuk menyokong perkembangan industri di Pulau Pinang. Program jalinan inovatif perlu berdasarkan prinsip “Partners in Development” iaitu SMI, MNC dan kerajaan bekerja sebagai satu pasukan. Rasional program jalinan itu ialah meningkatkan produktiviti dan saingan antarabangsa dalam menuju ke arah peringkatan perkembangan ekonomi Pulau Pinang. Untuk mendapat balik 100 peratus maklum balas, satu tinjauan soal jawab secara temu duga bersemuka atau melalui penghantaran dan pengutipan borang soal selidik perseorangan telah dijalankan ke atas 115 individu daripada dua kumpulan iaitu SMIdan MNC tentang aktiviti-aktiviti mereka yang berkaitan dengan industri pembuatan eletronik and elektrik di Pulau Pinang. Penyelidikan ini membolehkan SMI mendapat manafaat yang sepenuhnya daripada kewujudan MNC dengan sokongan yang kuat daripada kerajaan negeri. Terdapat dua aspek yang berjaya diperoleh daripada penyelidikan tersebut : yang pertama adalah untuk memahami dengan lebih tepat sejauh mana lingkungan program- program inovatif itu; yang kedua, mengenal pasti strategi-strategi untuk memperbaiki program-program ataupun menghapuskan halangan- halangan yang mungkin akan timbul dalam program- program yang bakal dijalankan. Maka, tidak lagi diragui bahawa dengan pelaksanaan program-program dan strategi-strategi daripada usaha sama MNC dan kerajaan, SMI Pulau Pinang akan lebih berdaya faing. V TABLE OF CONTENTS CHAPTER TITLE PAGE DECLARATION II ACKNOWLEDGEMENTS III ABSTRACT IV ABSTRAK V TABLE OF CONTENTS VI LISTS OF TABLES XIV LIST OF FIGURES XVI LIST OF ABBREVIATION XX LIST OF APPENDICES XXIV I INTRODUCTION 1.1 Introduction 1 1.2 Problem Statement 3 1.3 Research Objective 3 1.4 Research Hypothesis 4 1.5 Scope 6 1.6 Importance of this Research 6 1.7 Research Methodology 8 1.8 Thesis Outline 9 1.9 Summary 10 VI II LITERATURE REVIEW 2.1 Introduction 11 2.2 Linkages for SMIs in Manufacturing Industry 11 2.2.1 Benefits of Linkages 12 2.2.2 MNCs Self-Interest in Forging Links with SMIs 13 2.2.3 Business Networking 15 2.2.4 Technology Networks and Linkages 16 2.2.5 Internet Linkages on Business Transaction 17 and Technology Acquisition 2.1.6 2.3 2.4 2.5 Technology Transfer Through Linkages 18 Role to Play on Linkages Programmes 19 2.3.1 Government Role 19 2.3.2 MNCs Role 21 2.3.3 SMIs Role 24 Success Story on Business Linkages Between MNCs and SMIs 25 2.4.1 Ardennes from France 25 2.4.2 Engtek from Penang 26 Measures Taken to Strengthen the Linkages for SMIs 27 2.5.1 Main Ingredients of Successful Linkages Programme 29 2.5.2 Criteria on Selection of Potential Suppliers for 31 Linkages Programme 2.5.3 2.6 Measures by MNCs to Create and Deepen Linkages 32 Specific Linkages Promotion Programmes for Benchmarking 34 2.6.1 Ireland’s National Linkages Programme 35 2.6.2 Thailand’s BUILD Programme 37 SMI Development Experiences for Benchmarking 39 2.7.1 Taiwan Experience 40 2.7.2 Singapore Experience 44 2.8 Review on How Others Conducting Similar Type of Research 51 2.9 Summary 51 2.7 VII III OVERVIEW OF SMIs IN PENANG MANUFACTURING INDUSTRY 3.1 Introduction 52 3.2 Penang Manufacturing Industry Transformation 53 3.3 Outline of Manufacturing Sector in Penang 56 3.4 Challenges Face by Penang’s Manufacturing Industry 58 3.5 Threats to Penang’s Manufacturing Industry 60 3.5.1 60 Understand the Reasons Investors Relocating from Penang 3.5.2 Risks of Investors Relocating Faceed by Penang 62 Industry 3.6 Role of SMIs in Penang Manufacturing Industry 62 3.6.1 Higher Employment Generation 64 3.6.2 Reuse of Scrapped Machinery & Equipment 64 3.6.3 Training Ground for Industrial Skills and 64 Entrepreneurship 3.7 3.6.4 Supplier for Specialized Market Segment 65 3.6.5 Ancillary and Supporting Industry Role to MNCs 65 3.6.6 Potential Export Contribution for Specific Markets 66 Constraints Encountered by SMIs in Penang Manufacturing 66 Industry 3.7.1 Inadequate Skilful Manpower 67 3.7.2 Lack of Management Skills 68 3.7.3 Inadequate Finance 69 3.7.4 Lack of Marketing Penetration 69 3.7.5 Low Technological Level and Outdated System 70 3.7.6 Lack of Research and Development and Technical 71 Assistance 3.7.7 Inadequate Raw Material 72 3.7.8 Inadequate Industrial Land, Building and 73 Infrastructure 3.7.9 Inadequate Linkage with Large Industry VIII 73 3.7.10 Lack of Knowledge on Information and 76 Communication Technology 3.7.11 3.8 Small Scale and Volume Production 76 3.7.12 No Vision and Strategy for the Future 77 3.7.13 77 Low Reliability Threat of AFTA to Penang’s SMIs on Manufacturing Industry 77 3.8.1 “FUTURE” Approach to Counter AFTA Reaction 78 3.8.2 SMIs Role in Coping with Challenges due to AFTA 79 3.8.3 Public Sector in Confronting AFTA Challenges 80 3.9 Summary 82 IV RESEARCH METHOLODOGY 4.1 Introduction 83 4.2 Flow Chart of Research methodology 83 4.3 Design & Development of Questionnaire Survey and 85 Structured Interview 4.4 4.3.1 Questionnaire Design 85 4.3.2 Questionnaire Contents 86 4.3.3 Research Population 87 4.3.4 Research Sample Selection 87 4.3.5 Research Sample Size 88 4.3.6 Research Rating System 89 Data Collection Strategy 90 4.4.1 Survey Procedure 91 4.4.2 Survey Limitation 91 4.4.3 Survey Administration 92 4.4.4 Opening and Confidentiality Statement 92 4.4.5 Improvement Gain from Pilot Study 93 4.4.6 Data Recording 94 4.5 Statistical Analysis Techniques Used 94 4.6 Summary 95 IX V DATA ANALYSIS 5.1 Introduction 96 5.2 Data Presentation and Analysis 96 5.2.1 Organization Profile and Perception 97 5.2.2 Technology Transfer and HR Development 101 5.2.3 Sales and Marketing 106 5.2.4 Technology and Quality Level 111 5.2.5 Information and Communication Technology 116 5.2.6 Public Sector Incentives and Schemes 121 5.2.7 Linkages Programme and Plan 125 5.2.8 Industrial Development Plan and Problem 130 5.2.9 Future Action Plan and Strategy 135 5.2.10 Business Operation Behaviour and Reaction 140 5.3 Conclusions of Data Presentation and Analysis 145 5.4 Hypothesis Testing 150 5.4.1 Hypothesis No. 1 150 5.4.2 Hypothesis No. 2 151 5.4.3 Hypothesis No. 3 153 5.4.4 Hypothesis No. 4 154 5.4.5 Hypothesis No. 5 156 5.4.6 Hypothesis No. 6 157 5.4.7 Hypothesis No. 7 159 5.4.8 Hypothesis No. 8 161 5.4.9 Hypothesis No. 9 162 5.5 5.4.10 Hypothesis No. 10 164 Summary of Hypothesis Testing 166 X VI PROGRAMMES AND STRATEGIES IMPLEMENTATION 6.1 Introduction 167 6.2 Implementation of Programmes and Strategies 167 6.2.1 Setting Up a One Stop Service Counter for SMIs 168 6.2.2 Penang to Attract More FDI 169 6.2.3 Effective SMI Development Mechanism 171 6.2.3.1 Formulation of Industrialization Strategy 172 6.2.3.2 Specific Assistance Programme 173 6.2.3.3 Intel SMI Development Approach 176 6.2.3.4 Technological Capability Development 177 6.2.4 Penang’s Own Brandname for Long Term Benefits 178 6.2.5 Specific Strategies to Cope with Economic Downturn 179 6.2.5.1 Strategies at Industry Level 179 6.2.5.2 Strategies at Corporate Level 179 6.2.5.3 Strategies at Business Level 180 6.2.6 Measures to Help SMIs Become More Export 180 Oriented 6.2.6.1 Strategy Thrust for SMIs to Be Globalized 182 6.2.6.2 Action Plan to Be Exported Oriented 183 6.2.6.3 Improvement Factors on Products Export 184 6.3.6.4 185 Immediate Challenges on Exporting Marketing 6.2.7 Critical Elements of IT for Penang’s Industrial 186 Structure 6.2.7.1 Driving Forces Behind E-Business 186 6.2.7.2 Government Action Plan to Promote 188 E-Business Utilization 6.2.7.3 6.2.8 Funding for ICT Implementation Key Adjustments on HR Development Towards 190 191 Industrialization 6.2.8.1 High Expectation of Manpower Supply 192 6.2.8.2 Developing More Science, IT and 193 Engineering Oriented Workforce XI 6.2.9 6.2.8.3 Better Marketing and Sales Ability 194 6.2.8.4 Good Attitude, Values and Work habits 195 6.2.8.5 Business Leadership and Management Skill 195 Achieve International Quality Standard 196 6.2.9.1 Towards Total Quality Management 197 6.2.9.2 Competing Market Place Via Quality 197 Consciousness 6.2.10 Upgrading Industrial Technology Through R&D 199 6.2.10.1 Create New Business Opportunities 200 6.2.10.2 Improvement on Product Quality and 200 Production Processes 6.2.10.3 Market Orientation for Industrial R&D 201 in Universities 6.2.10.4 Changing the Attitude of SMIs Towards 202 R&D 6.2.11 Boost and Enhance Science and Technology (S&T) 6.2.11.1 Government Role to Play to Boost Science 202 203 and Technology 6.3 Summary 205 VII CONCLUSION 7.1 Introduction 206 7.2 Research Conclusions 207 7.2.1 Identification of Root Causes on Investors Relocating 207 from Penang 7.2.2 Understand Key Concerns of SMIs in Penang 207 Manufacturing Industry 7.2.3 Empirical Data and Conclusion from Survey Interview 208 7.2.4 Programmes and Strategies Implementation on SMIs 209 Development 7.2.5 Lessons for Penang to Learn from Other Industrialized Countries XII 211 7.3 Publication from this Research 212 7.4 Novelty of this Research 212 7.5 Further Research Recommendation 213 REFERENCES 215 Appendices A – K 230 - 250 XIII LIST OF TABLES TABLE NO. TITLE PAGE 2.1 Business Linkages Between Penang SMIs and Foreign Parters 13 2.2 Factories in PDC Industrial Areas by Country of Origin 39 3.1 “Big Lumps” Investment by MNCs in Penang 56 3.2 Factories in Operation by Sectors in PDC Industrial Areas 57 3.3 Value Added by Sectors in PDC Industrial Areas 57 3.4 Retrenchment in Malaysia categorize by State in 2003 59 3.5 Retrenchment in Malaysia categorize by Profession in 2003 59 3.6 Estimated Distribution of Firms by Size in PDC Industrial Areas 63 3.7 Main Centres for Research & Development in Malaysia 72 5.1 Simple Tabulation of Result for Hypothesis No.1 150 5.2 Cross tabulation of Result for Hypothesis No.1 151 5.3 Independent Samples T-Test for Hypothesis No.1 151 5.4 Simple Tabulation of Result for Hypothesis No.2 151 5.5 Cross tabulation of Result for Hypothesis No.2 152 5.6 Independent Samples T-Test for Hypothesis No.2 152 5.7 Simple Tabulation of Result for Hypothesis No.3 153 5.8 Cross tabulation of Result for Hypothesis No.3 154 5.9 Independent Samples T-Test for Hypothesis No.3 154 5.10 Simple Tabulation of Result for Hypothesis No.4 154 5.11 Cross tabulation of Result for Hypothesis No.4 155 5.12 Independent Samples T-Test for Hypothesis No.4 155 5.13 Simple Tabulation for Result of Hypothesis No.5 156 5.14 Cross tabulation of Result for Hypothesis No.5 157 5.15 Independent Samples T-Test for Hypothesis No.5 157 5.16 Simple Tabulation of Result for Hypothesis No.6 158 5.17 Cross tabulation of Result for Hypothesis No.6 158 5.18 Independent Samples T-Test for Hypothesis No.6 159 5.19 Simple Tabulation for Result of Hypothesis No.7 159 5.20 Cross tabulation of Result for Hypothesis No.7 160 5.21 Independent Samples T-Test for Hypothesis No.7 160 XIV 5.22 Simple Tabulation of Result for Hypothesis No.8 161 5.23 Cross tabulation of Result for Hypothesis No.8 162 5.24 Independent Samples T-Test for Hypothesis No.8 162 5.25 Simple Tabulation of Result for Hypothesis No.9 163 5.26 Cross tabulation of Result for Hypothesis No.9 164 5.27 Independent Samples T-Test for Hypothesis No.9 164 5.28 Simple Tabulation of Result for Hypothesis No.10 164 5.29 Cross tabulation of Result for Hypothesis No.10 165 5.30 Independent Samples T-Test for Hypothesis No.10 165 6.1 Organizations Involved in promotion of SMIs 173 6.2 Financial Assistance Programmes Participant Organization 175 6.3 HR & Information Support Programmes Participant Organization 175 6.4 Correlation Between Quality and Cost 199 XV LIST OF FIGURES FIGURE NO. TITLE PAGE 1.1 Penang Manufacturing Development Trend (1990-2003) 1 1.2 Penang Manufacturing FDI Trend Data (1997-2004) 2 1.3 Five Major Thrusts for Sustainability in Penang 7 2.1 Strategic Options Available for MNCs to Obtain Inputs 14 2.2 Business Networking in Manufacturing Industry on International 16 Arena 2.3 Government Role on Linkage Programme 20 2.4 MNCs Role on Linkage Programme 22 2.5 SMIs Role on Linkage Programme 25 2.6 Policy Focus for Promotion of Linkages 28 2.7 Main Ingredients of Successful Linkage Programme 29 2.8 MNCs Measures to Create and Deepen Linkages 32 3.1 Penang Industrial Characteristics (1970 – 1980) 54 3.2 Penang Industrial Characteristics (1980 - 1990) 54 3.3 Penang Industrial Characteristics (1990 – 2000 & Beyond) 55 3.4 Key Contributions of SMIs on Industrialization 63 3.5 Constraints Encountered by SMIs on Industrialization 67 3.6 Intel “SMART” Approach of Supplier Development Model 74 3.7 “FUTURE” Approach to Counter AFTA 79 4.1 Flow Chart of Research Methodology 84 4.2 Survey Questionnaire Contents 86 4.3 Formula for Simple Random Sampling Size 88 5.1 Distribution of Type of Surveyed Companies 97 5.2 Years of Operating of Companies Surveyed 98 5.3 Seriousness of Business Performance Affected 99 5.4 Reasons of Present Unsatisfactory Business Performance for 101 Penang’s SMIs 5.5 Potential of SMIs to Learn Up New Technology and Skills 101 5.6 Channels for Contact with Latest Technology Invention and 102 XVI Development from Overseas 5.7 Problems Encountered in Training Employees for SMIs 103 5.8 Methods on Technology and Managerial Skills Improvement 105 5.9 Assistance on Products Exporting 106 5.10 Countries on Products Exporting 107 5.11 Percentage of Business Activity on Exporting 109 5.12 Forecast on Penang’s Economic Situation 110 5.13 Methods on Technology and Quality Improvement and Upgrading 111 5.14 Critical Strength of SMIs to be Competitive 113 5.15 Inhibiting Factors that Hinder SMIs from Attaining International 114 Quality System Certification 5.16 General Performance of Penang’s SMIs 115 5.17 Factors that Restrict Penang’s SMIs from Adopting ICT 117 5.18 Efforts Needed from Government to Promote ICT Utilization 118 Among SMIs 5.19 Company Involvement in Homepage 119 5.20 Achievement on Return of Investment from Website 120 5.21 Participation of Government Incentives and Assistance Schemes 121 5.22 Difficulty Encountered on Development Assistance Application 122 Assistance Application 5.23 Reasons of Poor Participation by SMIs on Government Assistance 123 Programme 5.24 SMIs Expectation from Industrial Development Assistance 124 Programme 5.25 Declaration on Receiving of Circular/ Newsletter from Government 125 Authority 5.26 Awareness of Government Development Assistance Programmes 126 5.27 Problems of Existing SMIs Development Assistance Programmes 128 5.28 Companies Having Active Business Linkages or Sub-contracting 129 Activities 5.29 Favourable Sector for New Investors 130 5.30 Disadvantages of Operating Manufacturing Industry in Penang 131 5.31 Intention to Integrate Company’s Operation Forward or Backward 133 5.32 Factors that Still Attract Foreign Investors to Set Up Facilities in 134 XVII Penang 5.33 Company’s Plan to Relocate Their Manufacturing Industry from 135 Penang 5.34 Preferred Location for Set Up of New Manufacturing Facility 136 5.35 Reasons for Certain MNC’s Moving Out from Penang 137 5.36 Factors that Able to Lead Penang’s Manufacturing Industry for a 139 Faster Recovery 5.37 Preference to Work on Familiar Job Rather Than New Job 140 5.38 Referring Organization for Guidance on Technical, Business and 141 Marketing Information 5.39 Corrective Measures to Keep Company Sustaining During 142 Recession Period 5.40 Problems Encountered by SMIs on Business Operation 144 6.1 Effective SMI Development Mechanism 172 6.2 Measures to Become More Export Oriented 181 6.3 Strategy Trust for SMIs to Be Globalized 182 6.4 Crucial Elements of ICT on Penang’s Industry Structure 186 6.5 Driving Forces Behind E-Business 187 6.6 Global E-Business Growth 188 6.7 Key Adjustments of HR Development Towards Industrialization 192 6.8 Achieve International Quality Standards 196 6.9 Upgrade Industrial Technology Through R&D 200 XVIII LIST OF ABBREVIATIONS ACCCIM - Associated Chinese Chamber of Commerce and Industry of Malaysia AFTA - ASEAN Free Trade Area ASEAN - Association of South East Asian Nations ASLI - Asian Strategy and Leadership Institute BOI - Board of Investment (Thailand) CAD - Computer Aided Design CAM - Computer Aided Manufacturing CEO - Chief Executive Officer CGC - Credit Guarantee Corporation CIM - Computer Integrated Manufacturing CNC - Computerized Numerical Controller COSEC - Core Sills for Effectiveness and Changes (Singapore) CRM - Customer Relationship Management DBS - Development Bank of Singapore DFM - Design for Manufacturing DOE - Design for Experiment E&E - Electronics and Electrical EDB - Economic Development Board (Singapore) EDAS - Economic Development Assistance Scheme (Singapore) EIB - European Investment Bank (Spain) EIF - European Investment Fund (Spain) ERP - Enterprise Resources Planning EU - European Union FDI - Foreign Direct Investment FIREBS - Fire Insurance, Real Estate & Business Services FIZ - Free Industrial Zone FMM - Federation of Malaysian Manufacturers FRIM - Forest Research Institute of Malaysia FREPENCA - Free Industrial Zone of Penang Companies Association FSMI Fund for SMIs - XIX FTZ - Free Trade Zone GDP - Gross Domestic Product GSP - Global Supplier Programme HDD - Hard Disk Drive HRD - Human Resources Development HRDF - Human Resources Development Fund ICT - Information and Communication technology IC - Integrated Circuit IDC - International Data Center IDIC - Industrial Development and Investment Center ILP - Industrial Linkage Programme IMP - Industrialization Master Plan IMP2 - Second Industrialization Master Plan IMR - Institute of Medical Research INTECH - Initiatives in New Technology Scheme (Singapore) ISO - International Organization for Standard ITAF - Industrial Technical Assistance Fund IT - Information Technology JICA - Japan International Cooperation Agency JIT - Just In Time JV - Joint Venture KL - Kuala Lumpur LDC - Less Developed Country LIS - Light Industries Services LIUP - Local Industries Upgrading Programme (Singapore) LMW - Licensed Manufacturing Warehouse LOI - Letter of Intent LSI - Large Scale Industry MARDI - Malaysia Agricultural Research & Development Institute MATRADE - Malaysia External Trade Development Corporation MDAS - Market Development Assistance Scheme (Singapore) MIDA - Malaysian Industrial Development Authority MIDF - Malaysian Industrial Development Finance Berhad MIEL - Malaysia Industrial Estate Limited XX MITI - Ministry of International Trade and Industry MIER - Malaysian Institute of Economic Research MIMOS - Malaysia Institute of Microelectronics System MTDC - Malaysian Technology Development Corporation MNC - Multinational Corporation MOEA - Ministry of Economic Affairs (Taiwan) MOF - Ministry of Finance MSC - Multi Super Corridor NCB - National Computer Board (Singapore) NIC - Newly Developed Country NIOSH - National Institute of Occupational Safety & Health NLP - National Linkage Programme NPB - National Productivity Board (Singapore) NPC - National Productivity Corporation NUS - National University of Singapore OECD - Organization for Economic Cooperation and Development PC - Personal Computer PDC - Penang Development Corporation PFI - Participating Financial Institute PLC - Programmable Language Controller PORIM - Palm Oil Research Institute of Malaysia PPAS - Product Development Assistance Scheme (Singapore) PSDC - Penang Skills Development Centre PSDP2 - Second Penang Strategic Development Plan QA - Quality Assurance R&D - Research and Development RLS - Robot Leasing Scheme (Singapore) RM - Ringgit Malaysia (1US$ = 3.8RM) RRIM - Rubber Research Institute of Malaysia SARS - Severe Acute Respiratory Syndrome SDF - Skills Development Fund (Singapore) SDN BHD - Sendirian Berhad (Private Limited) SEB - Small Enterprise Bureau (Singapore) SECAP - Small Enterprise Computerized Accounting Programme XXI SERI - Socio-Economics and Environment Research Institute SIFS - Small Industries Finance Scheme (Singapore) SISIR - Singapore Institute of Standards and Industrial Research SINGLAS - Singapore Laboratory Accreditation Scheme (Singapore) SMI - Small and Medium Scale Industry SIRIM - Standards and Industrial Research Institute of Malaysia SMIDEC - Small and Medium Industries Development Corporation SMBB - Small and Medium Business Bank (Taiwan0 SPSS - Statistical Package for Social Science TAF - Technology Acquisition Fund TDB - Trade Development Board (Singapore) TNC - Transnational Corporation TQM - Total Quality Management UNCTAD - United National Conference on Trade and Development USM - Universiti Sains Malaysia VDP - Vendor Development Programme WRHR- Wholesales, Retail, Hotel & Restaurant WTO - World Trade Organization XXII LIST OF APPENDICES APPENDIX A TITLE Letter from Penang State Government Endorsing this PAGE 230 Research B Research Recommendation Letter from Penang MIDA 231 C Research Recommendation Letter from Penang 232 Development Corporation (PDC) D Research Recommendation Letter from Penang Seagate 233 Industries Malaysia Sdn Bhd (MNC) E Research Recommendation Letter from LKT Engineering 234 Sdn Bhd (LSI) F Research Recommendation Latter from Eetek Electrical 235 Switchgear Sdn Bhd (SMI) G Confirmation Letter on Acceptance of Technical Paper 236 from this Research for RAMM 2003 International Conference H Abstract of Technical Paper Published from this Research 237 Study I Complimentary Letter from PDC 238 J Supporting Letter from KK Choong Engineering Sdn Bhd 239 K Survey Questionnaire 240 XXIII CHAPTER 1 INTRODUCTION 1.1 Introduction Penang’s economy has dramatically transformed from an agriculture and trade- based economy in the late sixties to a leading industrial state with a diversified and broad-based economic structure today. The contribution of the manufacturing sector to the Penang state’s GDP has increased about threefold from 15.1 percent in 1970 to 45.3 percent by 2003 as shown in Figure 1.1. 50.00% GDP Percent 40.00% Manuf'ing 30.00% 20.00% Agriculture 10.00% 0.00% 1970 1980 1990 2003 Source : Penang Development Corporation (2004) Figure 1.1 : Penang Manufacturing Development Trend (1970 – 2003) 2 Penang may have developed its competitive edge in the seventies to nineties, the state now has to contend with increasing competition from the region, as well as from other new emerging economies. In the face of stiff competition from the emergence and continued growth of China, coupled with the very aggressive development of Thailand, Vietnam and India had provided further pressure to Penang as a viable investment destination. All markets after AFTA implementation by 2010 will be open and accessibility will be based on merit of quality, pricing, market niches and cultural preferences. In this very open system, it becomes vital to develop the right programmes and strategies for the Penang SMIs in electronics and electrical manufacturing industry. The competitive and very challenging global environment for investments has results in slowdown in inflows of FDI to Penang as shown in Figure 1.2. 5 4 3 FDI (RM B) 2 1 0 1997 1998 1999 2000 2001 2002 2003 2004 Year 1997 1998 1999 2000 2001 2002 2003 2004 FDI (RM) 0.42B 1.28B 4.60B 3.56B 3.58B 1.99B 1.46B 1.02B Source : Malaysian Industrial Development Authority (2005) Figure 1.2 : Penang Manufacturing FDI Trend Data (1997-2004) 3 PSG (2001-a) pointed out that in light of those changes, with the right strategies on strengthening the competitiveness of the small and medium industries in Penang electronics and electrical manufacturing industry, Penang needs to improve the existing linkages programmes and incentive schemes to broaden and deepen its economic base. Major issues that hinder the realization of the full development potential of each sector of the linkage programmes and strategies have to be identified and analyzed. Development strategies and linkage programmes need to be high-lighted and strategies formulated. All these should take into consideration the broader context of future national, regional and international trends. These strategies and programmes should see Penang as a major recipient of international investment, as it shifts to higher value-added manufacturing activities. 1.2 Problem Statement Due to the present economics slowdown, coupled with the increasing competition from those new economics, Penang small and medium industries in electronics and electrical manufacturing industry need to enhance global competitiveness through improving linkage programmes. 1.3 Research Objective The main objective of this research study is to highlight the important issues as recommendations to the Penang state authority in formulating action plans and strategies through effective linkage programmes. From the main objective above, the following are the sub-objectives of the research : a) To identify problems of SMIs in Penang electronics and electrical manufacturing industry; 4 b) To determine the important factors that contribute to the competitiveness of SMIs in Penang electronics and electrical manufacturing industry; c) To identify the perception of industries (MNCs and SMIs) on variables affecting SMIs in Penang electronics and electrical manufacturing industry performance; d) To identify the challenges and expectation from SMIs in Penang electronics and electrical manufacturing industry. 1.4 Research Hypothesis Brain storming and discussion sessions were carried out with few industrialists and government agencies on the core issues faced by the Penang’s manufacturing industry, lead to the development of the Hypothesis as listed below. Through the survey interviews with various industry professional from SMIs and MNCs, the following hypothesis which are related to linkage programmes and improvement strategies will be verified :a) Hypothesis #1 Penang’s manufacturing industry still have the potential to revive once the global economy situation improves. b) Hypothesis #2 Technological and managerial skills of most Penang manufacturing industry’s SMIs have met the requirements of the MNCs expectations. c) Hypothesis #3 Government have provided sufficient information, guidance and assistance to SMIs on exporting their products. 5 d) Hypothesis #4 The key expectation from SMIs through the linkage programme is for technological improvement, rather than the company’s profitability. e) Hypothesis #5 SMIs need to expand their utilization of Information and Communication Technology (ICT) in order to be competitive in technology and marketing. f) Hypothesis #6 Present industrial development incentives and schemes are effective and impressive enough as compared to other countries to attract new investors and retain existing investors. g) Hypothesis #7 Existing linkage programmes for SMIs need to be further reviewed and improved to meet present technological and market competitiveness requirements. h) Hypothesis #8 The present increasing overhead and labour costs are the main factors for Penang’s manufacturing industry to lose out in the global market. i) Hypothesis #9 Electronics and electronics industries will still remains as the main steam of the manufacturing sectors in Penang for the next five years. j) Hypothesis #10 As compared with other industrial developed countries, Penang is still remains a top choice for manufacturing industry set up by foreign investors. 6 1.5 Scope This research is confines to the small and medium industries in Penang electronics and electrical manufacturing industry. 1.6 Importance of this Research This research study will contribute to a better understanding of problems involved in development of SMIs in electronics and electrical manufacturing industry in Penang which can be summarized as follows :a. To help SMIs expand their business and manufacturing activities which can bring in more government revenue; b. To assist SMIs in expanding and diversifying the industrial base of the state towards enhancing international competitiveness, increase the valueadd in products and exports, domestic investments, employment opportunities and hence the standard of living and quality of life of the people; c. To develop improvement strategies on how SMIs and MNCs can work together to increase the productivity and economic viability of the state towards the common goal of a more prosperous and progressive Penang; d. To re-orientate the government to be more service-oriented in its approach so as to provide a more conducive environment for SMIs to operate profitably, as well as to expand as rapidly as possible to generate more profits. In essence, the rationale of the innovative linkage programme and improvement strategy is to increase productivity and international competitiveness towards sustaining, if not, further improving the economic growth of the state. Through this programme, greater progress can be achieved so that Penang can realize 7 her vision of becoming an industrialized state by the year 2020, as emphasized by the ex- Prime Minister Tun Dr. Mahathir Bin Mohamad (Mahathir, 1997). This research study is in line with the 2nd Penang Strategic Development Plan (PSDP2) – 2001 to 2010 (PSG, 2001-a) which is strongly based on the concept of SUSTAINABILITY in heading towards Vision 2020 of Malaysia is as shown in Figure 1.3 (PDC, 2003-a). This study met PSDP2 expectation by looking into the improvement and remedial measures on two of the five major thrusts, i.e., economic competitiveness and external linkages. Vision 2020 PSDP2 SUSTAINABILITY Economic Competitiveness Ecological Balance Caring and Sharing Cultural Vibrancy External Linkage - Economic - Environment - Social - Culture - Globalization Good Governance (Public and Private) Source : Penang Development Corporation, PSDP2, 2003 Figure 1.3 : Five Major Thrusts for Sustainability in Penang 8 1.7 Research Methodology This research was conducted in three parts : In the first part of this study, a review was conducted on the existing literature on the industry, both in Penang and internationally, with a particular focus on the problems and activities of SMIs on electronics and electrical manufacturing industry. This included academic, official and public sources. The academic sources consisted of books, journal articles and graduate/ undergraduate report on various aspects of the SMIs in Penang and others countries. The official sources included studies and previous surveys of the SMIs in Penang, conducted by government and semi- government bodies. The public sources consisted of articles from local and foreign newspapers, magazines and websites. A summary of the relevant material is presented in the reference section. The second part of the research collected aggregate data on the SMIs for electronics and electrical manufacturing industry drawn mainly from the annual census of industrial production conducted by the Malaysia Department of Statistics (DOS, 2003), MIDA, PDC, SERI and DCT Consultancy Services. These data provide a better understanding of the performance of the electronics and electrical industry in Penang. The third part of the research involve a face-to-face interview or personal delivery of survey questionnaire to 115 firms and organizations whose activities are related to electronics and electrical manufacturing industry in Penang. Each in depth survey interview lasting from one to two hour were conducted with the CEO, managing director, proprietors, top and middle management personnel of the SMIs and MNCs. The interviews were conducted through the month of December 2002 to June 2003. A questionnaire was designed consisting of 50 questions (Appendix K). Information gathered was qualitative as well as quantitative in nature. Valuable insights into the problems and suggestions on improvement were obtained as a result of the interviews. The material and data from the interviews are analyzed and presented in chapter V. 9 1.8 Thesis Outline This thesis consists of seven chapters, as described in the table of contents. Chapter I - Introduction This chapter sums up the needs, objectives, benefits, hypothesis statements and research methodology of this study. Chapter II - Literature Review This chapter reviews the merits and benefits of linkage programmes and strategies for SMIs in the manufacturing industry. Chapter III - Overview of SMIs in Penang Manufacturing Industry This chapter outlines the overview of the manufacturing industry’s SMIs in Penang, followed up with the experiences from other industrial developed countries on their SMIs development programmes and strategies. Chapter IV - Research Mathodology This chapter looks through the research methodology which examines the research design on development of questionnaires and structured interviews. Chapter V - Data Analysis This chapter analyses on the data collected from the survey interviews, the Hypothesis are tested and the results presented. Chapter VI - Strategies and Programmes Implementation This chapter describes the development and implementation plan of the innovative linkage programmes and improvement strategies. Chapter VII - Conclusion This conclusion chapter summarizes the finding of the research study. 10 1.9 Summary In this chapter, the author have developed a clear objective, listed out all Hypothesis, discussed the research outlines, methodology and benefits from this research study. This is formulated into a conceptual framework for a more systematic procedure to commence the research. CHAPTER II LITERATURE REVIEW 2.1 Introduction This chapter presents the important programmes and measures on linkages that contribute to the competitiveness and challenges for SMIs in Penang electronics and electrical manufacturing industry. The specific linkage promotion programmes from other industrially developed countries are also discussed for Penang to benchmark. 2.2 Linkages for SMIs in Penang Manufacturing Industry Linkages are importance to both MNCs and SMIs. If MNCs can procure inputs locally, particularly in host countries in which labour costs are low, they can lower their production costs. Besides to increase their specialization and flexibility, also able to adapt the technologies and products better and faster to local condition by subcontracting directly to local suppliers. This is the main reason why technologically advanced local suppliers are of growing importance in the attraction of new investors, particularly of high value activities and functions. The trend to greater outsourcing and to concentrate on core competencies also raises the competitive benefits of MNCs. 12 2.2.1 Benefits of Linkages Fitzgerald, R. (2000) emphasized that SMIs can also benefit from linkages with MNCs. Besides the raised output and employment to the links suppliers, the indirect impacts on supplier capabilities are probably more important. Linkages with MNCs provides SMIs with powerful channels for exchange of information, technical knowledge and skills. The end result can promote production efficiency, productivity growth, technological and managerial capabilities and market diversification in suppliers. The achievement from supplier does not only end here as under the right conditions, the domestic suppliers can be developed to become a global supplier or MNC. Some examples are given below. KK Choong Engineering of Penang is a small firm with global perspective. It has developed an international network to sell its ultra-violet IC cleaning machine. Its partner is the Equipment Semiconductor Corporation (ESC) from USA. This linkages cover such areas as joint research and manufacturing as well as distribution and marketing. Using alliances strategically has meant that even a small company like KK Choong Engineering can develop sophisticated linkages with established distribution networks over several continents. Autoveyor (Penang) Sdn Bhd entered into a co-marketing arrangement with Simplematic Corporation of USA in order to penetrate the clean-room chain conveyor market. Autoveyor found Simplematic Corporation’s help valuable in navigating through clean-room conveyor regulations, documentation requirements and customs procedures as well as in negotiating with appropriate government departments. Few more similar examples in Penang which quoted by Yeang, B.J. (2000) are as shown in Table 2.1. 13 Table 2.1 : Business Linkages Between Penang SMI and Foreign Partners Penang Local SMI Foreign Hi-Tech Partner Products 1 KK Choong Engineering Equipment Semiconductor Ultra- Vialet IC Sdn. Bhd. Corporation, USA. Cleaning Machine 2 Autoveyor Sdn Bhd Simplematic Corporation, Clean Room Chain USA Conveyor System 3 Eng Technology (M) Sdn Advantest Corporation, Test Handlers & Bhd Japan System 4 Globetronic (M) Sdn Bhd Sumitomo, Japan Component Parts 5 LKT Industrial Sdn Bhd Riken Plastic, Japan IC Tray 6 TransCapital (M) Sdn Bhd Repeaters Technology, USA Telecom Repeaters Source : Penang Development Corporation, 2003. Despite these and many other examples of business linkages in Penang. Penang’s SMIs have generally seemed to be slow to make full use of the opportunities and advantages inherent in linkages. It seems, rather, that the art of linkages is far more developed and sophisticated in Japan and Singapore than it is in Malaysia. (Fitzerald, R., 2000). 2.2.2 MNCs Self-Interest in Forging Links with SMIs UNCTAD (2001) pointed out that economical changes are making supply chain management more critical to the competitiveness of MNCs. In some countries, especially on electronics and electrical side, they are spending more than half its revenues on purchased inputs. Some MNCs are contracting out the entire manufacturing process to independent ‘contract manufacturers’, keeping only such functions as R&D, design and marketing. In these cases, supply change management obviously becomes even more important. MNCs has three options for obtaining inputs (Figure 2.1) : - Import them; - Produce them locally in house; or - Procure them from local supplier. 14 Strategic Options Available for MNCs to Obtain Inputs Imports From Other MNCs From Foreign Suppliers In-House Production Local Sourcing From Domestic Suppliers From Foreign Affiliates Figure 2.1 : Strategic Options Available for MNCs to Obtain Inputs The extent to which MNCs forge linkages with domestic suppliers is determined by the balance of costs and benefits. While the costs and benefits reflect a large number of industry-specific factors, the most important concern is the local availability of qualified suppliers. The lack of efficient suppliers is often the key obstacle to the creation of local linkages. In many demanding activities, MNCs therefore actively encourage foreign suppliers to establish local facilities or prefer to produce in-house. Some MNCs have supplier development programme which include offering considerable support to suppliers by transferring technology, training suppliers’ staff, providing business-related information and lending financial support. Bang et al. (1999) agreed that the objective is usually to expand the number of efficient suppliers and help existing suppliers improve their capabilities in one or several areas. However, suppliers development efforts are typically not expanded to all suppliers. MNCs tend to focus on a limited number of suppliers providing the most important strategically inputs. 15 Another advantage of linkages between MNCs and domestic suppliers is the increase of the local integration and “rooting” of MNCs and make them more committed to the local economy. Since linkages involves cost and effort by MNCs, stronger linkages with local suppliers make it more difficult for them to divert or pull out. 2.2.3 Business Networking A trend towards increased business networking which has become an essential feature of doing business today. The Penang government should recognize this trend and leverage its own resources by working with private sector to stimulate the creation of networks. Business networks allow successful small and medium-sized business from any economic sector to co-operate and collaborate in seizing business opportunities. Such business build critical mass, thereby gaining the competitive advantages of scale, scope and speed to undertake joint projects in domestic and global markets. Yeang, B.J. (2000) stressed that the business networks are rapidly becoming a new platform to support small- business competitiveness, especially in the international arena (Figure 2.2). The Penang government has recognized the increasing important role that networking plays as a first step in fostering business linkages. In particular, they can help to :- Acquire world- class business skills; - Gain access to new financial instruments and capitals; - Use competitive advantage based upon knowledge, innovation, technologies, quality or productivity; - Develop and diversify global export markets. 16 GOVERNMENT MNC FOREIGN HITECH SME Provide - Technology Expertise Capital Equipment Training Regional & Global Markets LOCAL SMI PARTNERSHIP TO SUPPLY MNCs & WORLD MARKET Provide - Knowledge of Local Market & Technical Manpower - Venture Capital - Competitive Cost Source : Penang Development Corporation, 2003 Figure 2.2 : Business Networking in Manufacturing Industry on International Arena 2.2.4 Technology Networks and Technology Linkages ASLI & PDC (1998) have identified that the most important business networks that exist in Penang today are those designed to stimulate the development of new technologies and technological capabilities. There are a few Penang examples of long-standing co-operation technical agreements, especially in the test equipment and semiconductor machinery (Table 2.1). While contend to let the private sector take the lead in developing such networks and linkages, the state government should encourage their formation by acting as a catalyst and facilitator as well as by offering some financial contributions to help the co-operation activites get started. 17 2.2.5 Internet Linkages on Business Transaction and Technology Acquisition Per the studies by PSG (2002), the networks and tools of the information revolution allow all companies to communicate with their counter-part without regard to time, place or even common language. This used to be limited to large and global companies; only they could afford to have offices at customer site, in national capitals or around the world to communicate with their customers and government authorities. Now even the smallest company or an individual entrepreneur can obtain information from the government via the internet. Information on procurement opportunities can be obtained at any time of the day, anywhere in the world – from those agencies that are on the procurement networks. Some bids can be prepared and submitted electronically – from anywhere in the world. No longer is a company that is located hundreds or thousands of miles from the procurement office, at a time or cost disadvantage in obtaining bid information or in submitting the bid. Nor do small companies have to hire representatives to physically search bid boards, overnight mail request for proposals and hand-carry bid responses. Search engines on the internet permit powerful search on regulations, rules, marketing or scientific information and general data on any topic one can imagine. These features are useful to the specialists that research topics for large companies. But to small businesses, they represent an entirely new way to obtain information. Instead of having to hire a consultant or a specialist in the national capital, SMIs can do it without any outside help or expense. PSG (2001-b) stated that for the global market place, the existing internet provide a way to disseminate information of the company and its products that the company makes or the services that it provides to tens of millions of users. For a few hundred ringgits, the small company can have its home page or be hosted on other websites. 18 2.2.6 Technology Transfer Through Linkages JICA/ PDC (2001) pointed out that there are two distinct methods through which the MNCs helps the local supporting industries improve their technological knowledge. One is by engineers from the MNCs actually teaching the staffs of the local firms what to do, working with them to make products needed by the MNCs through what is termed as Vendor Development Programme (VDP). The other method is by giving the local suppliers the specifications and then pushing them to supply the products which meet the very exacting standards. By giving assurance that there will be a ready market, if the products meet the specifications, the MNCs provide local firms the confidence to source for new, but nevertheless expensive technologies, such as investments in automatic CNC machines. Further improvements of the performance of the local firms can be achieved by allowing the MNCs to audit the factories. The auditing process involves giving points to all conceivable aspects of the production process and activities. The audited firm will then be given copies of the checklists with scores to show which area meets expectations and which needs up-grading. PSDC (2002) noted that the contributions of the MNCs to technology transfer is also channeled through contributions to outside organizations, e.g. Penang Skills Development Centre, which help train young Penangites to fit into the manufacturing sector. The contributions of MNCs on training can be in various forms. These include providing funds to establish and run the center or having their managers to sit in the management committee and other sub- committee of the center, to identify and develop courses relevant to the needs of the manufacturing sectors and allowing their engineers to conduct courses. Some of the bigger MNCs such as Intel. HP, Motorola, AMD, Seagate, etc, have donated state-of-the-art machines to Penang Skill Development Center (PSDC) for training purposes. 19 2.3 Roles to Play on Linkages Programmes According to Fonnesbech and Kofoed (1998), it is well recognized that the long-term sustainability of the manufacturing sector depends very much on the availability of a strong and reliable network of SMIs to provide the critical industrial linkages. Failure to nurture, develop and promote credible SMIs would mean failure to establish the needed industrial linkages to support our long-term industrialization programmes. SMIs must use creativity and innovative strategies in building their market niches, both domestically and globally. SMIs should not only concentrate on building up entrepreneurial expertise but also be competitive in the very dynamic market place. SMIs must always on the alert and keep updated with the national trading environment. The strategy to build competitive SMIs is based on three basic approaches, namely the measures taken by the government, the MNCs and the SMIs respectively. The government and the MNCs will play the role of facilitating the growth of the SMIs while the SMIs have a bigger role to play in improving and upgrading themselves. 2.3.1 Government Role SMIs require assistance as shown below from the government in order to develop into global companies, the government contributions are as shown in Figure 2.3 (Ong, C.I., 2000) : 20 Government Role on Linkage Programme Provision of Basic Foundation Special Tax Incentives Simplify and Expedite Administrative Procedure Subsidize Licensed Software Purchase Partnership in Creating Training Institutions Figure 2.3 : Government Role on Linkage Programme 2.3.1.1 Provision of Basic Foundations The government can facilitate the SMIs to become competitive by strengthening their basic foundation, to equip them so as to meet the requirement of MNCs which include education and logistics infrastructure, as well as a strong industrial framework. The provision of world-class education and logistics infrastructure is very important in assisting the industry, particularly the local SMIs to compete in the global market. 2.3.1.2 Simplify and Expedite Administrative Procedure With the comparison of the Malaysia administration procedures with the neighbouring advanced countries like Singapore, certain differences will be noticed. A common complaint is the long approval procedure required by the government, SMIs are finding it rather tedious to comply with the procedures and requirement that have been imposed on them. 21 2.3.1.3 Special Tax Incentives To encourage further linkages between the MNCs, participating companies requesting more tax incentives. These should include capital reinvestment, tax holiday for high value- added industries, and double tax deduction on R&D. 2.3.1.4 Subsidize Licensed Software Purchase for SMIs The SMIs have been significantly affected by the recent enforcement on software piracy by the government authority, which cut off their resources to purchase the various types of software used in production and administrative process. With the Technology Acquisition Fund (TAF) available for the purchase of the Enterprise Resource Planning (ERP) system, it is still not good enough. SMIs need to be encouraged and motivated to possess their own legal software. As such there is a need for the government to subsidize licensed software purchases by the SMIs. This would encourage them to not only adopt ICT (Information and Communication Technology) but also to automate their production processes. 2.3.1.5 Partnership in Creating Training Institutions The formation of the training institution on skills development, as well as global supplier programme, is important for the SMIs. The government has an important role in facilitating such partnership, with the training institution in providing the courses and the industry supply of workers for the training. 2.3.2 MNCs Role Through the local sourcing by linking with local SMIs on acquiring services from them, the MNCs contributions are as shown in Figure 2.4 (Goh, B.L., 2000) : 22 MNCs Role on Linkage Programme Access to MNCs Expertise Financial Support Technology and Skills Upgrading Assessment, Review and Benchmarking Brokering Strategic Alliance Assignment of MNCs Staff to SMIs Figure 2.4 : MNCs Role on Linkage Programme 2.3.2.1 Access to MNCs Expertise Goh, B.L. (2000) pointed out that SMIs that are supplying or providing services to the MNCs will have greater access to MNCs innovation centers, as well as their engineers and consultants. The fact that MNCs can help to develop SMIs has been proven by Intel and Motorola in Penang. The MNCs can assist by providing assistance in terms of machinery and equipment, technology and training, in term of design capability, flexible manufacturing as well as ISO certification. Access to these capabilities would enable SMIs to enhance their technological and managerial know-how and capabilities, thus providing them greater opportunity to compete in the global market. It is imperative that SMIs have been developed through such means should carry out this tradition of developing more suppliers. 23 2.3.2.2 Assignment of MNCs Staff to SMIs Normally the MNCs will assign their technical and professional staff to the SMIs that are supporting them. This would enable transfer of technological and managerial know-how to the SMIs, thus preparing them for greater challenges in innovation and technological changes. 2.3.2.3 Technology and Skills Upgrading Goh, B.L. (2000) agreed that some of the MNCs support the efforts of the skills development centers. A classic example is the support given by MNCs to the Penang Skills Development Centre (PSDC), which was established based on a tripartite agreement between the government, industry and academia. By supporting such training and skills upgrading programmes, the MNCs are actually facilitating greater access to their training programmes. In additional to such support, the MNCs also participate in the adoption, mentoring and coaching programmes, such as the Global Supplier Programmes (GSP), which is jointly promoted by the PSDC and the Small and Medium Industry Development Corporation (SMIDEC). Such programmes are aimed at upgrading the technical and management capabilities of the SMIs. In additional to participating in training programmes, the MNCs also render technical resources and leadership skills to the skills training centers. 2.3.2.4 Assessment, Review and Benchmarking With the rapid development in technology, MNCs constantly carry out assessment, review and benchmarking exercises. By doing so, the SMIs update themselves with the latest technology, as well as market trends. 24 SMIs are less capable of conducting such activities. As by the nature of their low cost structure, they have lower resource capabilities. The MNCs can share their knowledge particularly on market trends with their delicated supplier. By doing so, the SMIs could update themselves with the latest trends in the global market. 2.3.2.5 Brokering Strategic Alliances Goh, B.L. (2000) also commended that the MNCs also help to broker strategic alliance or carry out business matching for their supplier. It is common for suppliers to land themselves with overseas projects due to the recommendations of their MNCs customers locally. Such support given to the local suppliers allow SMIs to go global. The business association with the MNCs also generates awareness among the SMIs on the availability of support schemes, incentives and training programmes, as well as facilitates business-to-business consumers transactions. 2.3.2.6 Finance Support Some MNCs also provide financial support or assist the SMIs in applying for bank loans. Most SMIs especially new start-up lack collateral and track record to qualify for bank loans, MNCs can render their support by providing machinery and equipment, consigned material as well as orders. 2.3.3 SMIs Role Rafidah Aziz (2003) highlighted that most importantly the SMIs must be enthusiastic enough to help themselves and have the will to succeed. As such, they must understand the total concept of their business; understand that there are common concerns among the industry, including SMIs and also strive to overcome those concerns; be capable of competing in the global market and willing to collaborate for 25 the betterment of their business; must be fully committed and be focused on their core competencies or niche areas (Figure 2.5). SMIs Role on Linkage Programme Enthusiastic to Help Ownself Understand Total Business Concept Capable to Face Global Competition Willing to Collaborate for Betterment Focused on Core Competency Fully Committed on Business Figure 2.5 : SMIs Role on Linkage Programme 2.4 Examples of Success Stories on Business Linkages Between MNCs and SMIs In general, the effectiveness of a linkages programme is largely context specific and relates closely on the economic environment and institutional setting. Also, active programme implementation depends heavily on the presence of effective domestic and international chambers of commerce, aggressive participation of MNCs and SMIs and a strong involvement of the government authority. Two good examples are as follows :- 2.4.1 Ardennes from France According to Eberhard, L. (1999), cooperation between large and small manufacturing firms can extend beyond customer and supplier relationships. This may 26 bring considerable advantages to all concerned in the development of the state or a country. An example is found in the Ardennes region of Northeastern France. The National Planning and Productivity Commission suggested to the heads of several large enterprises in the region that close cooperation be established between big and small companies. The purpose would be to provide the sometimes less well capitalized, staffed and equipped small firms with better theoretical managerial, production and sales background, with training for their executives and technicians and with practical examples of successful applications of improved methods in the factory and in marketing. The idea was welcomed by most of the bigger firms in the areas. They readily offered to open their factories to representatives of the smaller firms and to loan out their executives and engineers for consultation. Many progress has already achieved, particularly in work simplification and planning. The commercial expansion group also has obtained excellent results. Most important, perhaps, is the very noticeable improvement in relations between individual companies and businessmen in the region. The advantages of this program to small enterprises are obvious, i.e., expert help in solving their problems and creation of a climate conducive to great efficiency. The big companies also have benefited from the progress made by the smaller firms which are often their suppliers or customers. The project has proved so successful, in fact, that similar one has been organized in many other regions of the country. 2.4.2 Engtek from Penang Fonnesbech and Kofeod (1998) identified that Eng Hardware Engineering Sdn Bhd is a typical example of how an ancillary firm has grown over the past years by exploiting the opportunities available within the FTZ in Penang. 27 The company started in 1974 as a backyard activity with a relatively small amount of capital. Its first venture was the making of jig and fixtures/ machined parts and it primarily serviced the maintenance needs of the MNCs. As business prospered, the company re-invested its profits into precision tool and die. The level of technology was progressively upgraded by exposure to the service products, working in liaison with the experienced MNCs engineers and also through self- development undertaken via on-the-job research. In line with the company’s policy of diversification, the later years saw the company investing in new product lines, like tungsten carbide tooling, disc drive peripherals and components, etc. Engtek grew up in a policy environment conducive to enterprise development. Under Malaysia’s Vendor Development Programme, MNCs have been encouraged to assist local suppliers to become competitiveness at the global level. In addition, the government accorded pioneer status to selected local SMIs, which entitled them to generous tax rebates, thus strengthening their investment base, Engtek has benefited from both factors. Engtek has engaged in close partnerships with MNCs. For example, Intel provided financial as well as technical assistance needed for the company to produce semi-automated wire-bonders in 1981. With partners such as Advanced Micro Devices (AMD), Robert Bosch, Fujitsu, Hewlett Packard (HP), Maxtor, Readrite and Seagate, Engtek has been involved in designing products, bringing in its specific experience in product and gaining a competitive edge against the potential competitors. Partnerships with MNCs also help Engtek to internationalize and to become a MNC on its own. 2.5 Measures to Strengthen Linkages for SMIs Government can encourage the creation and deepening of linkages between MNCs and SMIs with the linkages policies. The key objective of government on this effort is to stimulate linkages (Figure 2.6), that raise the efficiency of production and 28 contribute to the efficiency of production and contribute to the diffusion of knowledge and skills from MNCs to the SMIs. Perhaps the most important factor influencing linkages formation is the availability of SMIs with competitive costs and quality. This is, of course, related to the Penang’s level of development. Measures to Promote the Creation of New Linkages Developing SMIs MNCs Measures to Promote the Deepening of Existing Linkages With a View to Developing Domestic Suppliers Specific Determinants Inward FDI, Available of Viable Suppliers, Level of Development, Size of Economy, Economic and Institutional Framework, Human Resources, Policy Environment, etc. Source : UNCTAD World Investment Report 2001 – Promoting Linkages. Figure 2.6 : Policy Focus for Promotion of Linkages 29 The technological and managerial capabilities of SMIs also determine to a large extent the ability of Penang economy to absorb and benefit from the knowledge that linkages can transfer. Another key requirement, often stressed by MNCs, is the “right Attitude” towards continuous improvement, and in particular, a commitment to upgrade quality on the part of suppliers. 2.5.1 Main Ingredients of Successful Linkages Programmes It is not easy to make a conclusion on the effectiveness of the government linkages programmes, as each takes place in a specific economic environment and there are always many other variable factors that may influence the process. There are factors that bring suppliers and foreign affiliates together and to strengthen their linkages, regardless of the industries involved. Common objectives of all linkages programmes are to increase domestic production and employment, upgrade the capabilities of domestic suppliers and make MNCs more rooted in the local economy. Generally, the main ingredients of successful linkages programmes are as shown in Figure 2.7 (Koh, T.K., 2001) :- Main Ingredients of Successful Linkage Programme Strong Political Commitment Clear Defined Lines of Responsibility Effective PublicPrivate Partnership Figure 2.7 : Main Ingredients of Successful Linkage Programme 30 2.5.1.1 Strong Political Commitment The more linkages promotion programmes are embedded in policies that facilitate enterprise development in general and also with the strong commitment from the government, the higher is the likelihood that they will succeed. A successful implementation should involve the local and national government, the business community and trade unions, as well as interaction with regional universities and research institutions. 2.5.1.2 Clearly Defined Lines of Responsibility Some linkages programmes tend to have conflicting or overlapping lines of authority, with overall policies responsibility and implementation situated in different ministries and agencies. Such a situation needs an urgent call for special efforts to coordinate and restructuring, as well as providing a better publicity on the function and responsibility of each ministries and agencies. 2.5.1.3 Effective Public-Private Partnership The ultimate aim of any linkages programme is to get more revenue for the country. The programme will only be sustained if they are technically and commercially profitable for the firms involved. SMIs need government assistance to encourage more local sourcing by MNCs. Government need the cooperation from MNCs and their parent companies to identify the parts and components for local sourcing and give advice on programmes needed. To gain the general mutual trust for all parties, government need to ensure that linkages programmes are staffed by professional with the appropriate skills and experiences to ensure successful implementation. The government should increasingly rely on the measures that address market failure and reduce the costs and risks for linkage partners. This requires the full 31 involvement and cooperation of the linkage partners – MNCs, SMIs and industrial association. 2.5.2 Criteria on Selection of Potential Suppliers for Linkages Programme Targeting potential suppliers implies, first, the identification of industries in which local firms have the capacity to forge linkages or in which this capacity can be successfully developed. Koh, T.K. (2001) stressed that government should use various criteria to select local firms with the potential of becoming suppliers to foreign affiliates. These relate to technical and production capabilities, size, ownership, industry and the quality of the top management of the local firms, in term of vision and eagerness to improve their firms. In identifying potential domestic suppliers, government need to work closely with foreign affiliates to ensure that they identify market requirement properly, such as demand, supply capacities, quality and other requirement. To be effective, from the beginning involve the private sector in their efforts. Suppliers selected for linkages programmes should classified into different categories, based on firms capabilities, competitive advantages and chances of success in a linkage programmes. Government can classify local suppliers in four categories, as shown below :a. Already suppliers; b. Ready to become suppliers; c. Suppliers that require assistance in specific areas to become suppliers; d. Firms that cannot become suppliers in the short term. Present government’s resources are provided to assist the first two categories of firms and very little effort is on the last two categories of firms. To strengthen the supporting base of SMIs in Penang’s manufacturing industry, the contribution from the last two categories of firms cannot be neglected, they can be a new wave of potential energizer to boom the Penang’s manufacturing industry. 32 2.5.3 Measures Taken by MNCs to Create and Deepen Linkages Linkages programmes can have two broad objectives : to increase domestic sourcing by MNCs and to deepen and upgrade existing linkages, both with the ultimate aim of upgrading the capacities of local suppliers to produce higher valueadded goods in a competitive environment. Koh, T.K. (2001) also pointed out that as part of the FDI promotion, government can target MNCs that are particularly interested in developing strong supply links with domestic suppliers. The principal purpose of linkages programmes is to encourage and support MNCs and domestic suppliers to strike up and deepen linkages. Government should also encourage participating MNCs to agree to coaching and mentoring arrangement with promising local firms as shown below (Figure 2.8) :- MNCs Measures to Create and Deepen Linkages Technology Transfer Providing Training Sharing Information Financial Support Organization & Managerial Know-How Assistance Figure 2.8 : MNCs Measures to Create and Deepen Linkages 2.5.3.1 Transferring Technology a. Product Technology - Provision of proprietary product know-how; - Transfer of product designs and technical specifications; 33 - Technical consultations with suppliers to help them master new technology; - Feedback on product performance to help suppliers improve performance; and - Collaboration in R&D. b. Process Technology - Provision of machinery and equipment to suppliers; - Technical support on production planning, quality management, inspection and testing; - Visits to supplier facilities to advise on layout, operations and quality; - Formation of “cooperation clubs” to interact with suppliers on technical issues; and - Assistance to employees to set up their own firms. 2.5.3.2 Providing Training - Training courses for suppliers personnel; - Offering access to internal training programmes; - Sending teams of experts to suppliers to provide in-plant training; and - Promoting of cooperative learning among suppliers. 2.5.3.3 Sharing Information - Informal exchanges of information on business plan and future requirement; - Provision of annual purchase orders; - Provision of market information; and - Encouraging suppliers to join business association. 34 2.5.3.4 Giving Financial Support - Providing special or favourable pricing for suppliers’ products; - Helping suppliers’ cash flow through advance purchases and payments and prompt settlements; - Long-term financial assistance through the provision of capital, guarantees for bank loans, the establishment of funds for working capital on suppliers needs, infrastructure financing, sharing of the costs of specific projects with suppliers and leasing. 2.5.3.5 Organization and Managerial Know-How Assistance - Assistance with inventory management, Just-in-time and other systems; - Assistance in implementing quality assurance systems; - Introduction to new practices, such as network management, financial, purchase and marketing techniques 2.6 Specific Linkage Promotion Programmes for Benchmarking Some industrially developed countries have formulated a more proactive and systematic approach by setting up specific linkage promotion programmes, dedicated to bring MNCs and SMIs together and to strengthen their linkages. The ultimate aim of such programmes is to increase domestic production and create more employment as well as make MNCs more committed to stay with the local economy. Most importantly, they can upgrade the capabilities of domestic suppliers. The relative importance of these objectives varies and has shifted over time. For example, the programmes in Singapore were initially triggered by the need to increase employment; subsequently, emphasis shifted to technology upgrading (UNCTAD, 2001). 35 Three elements are common to most linkage programmes :a. The supply of market and business information; b. Arrange matchmaking such as trade fairs or data bases; c. Provide managerial and technical assistance, training, audits and financial assistance or incentives to support the local suppliers. Few examples of the specific government linkages promotion programmes which can be used for benchmarking by Penang government, such as Ireland’s National Linkage Programme and Thailand’s BUILD Programme. 2.6.1 Ireland’s National Linkage Programme According to UNCTAD (2001), since the mid-1980s, Ireland has been providing various linkages programmes designed to strengthen the commitment of foreign enterprises to the Irish economy. The current National Linkage Programme (NLP) was introduced in 1998 with objective to work in partnership with domestic suppliers to develop a sustainable competitive advantage leading to a significant increase in profitable sales, exports and employment. Two key tasks of this programme are : firstly, to support Irish domestic suppliers to build capacity, innovate and create new partnership; secondly, to assist international investors to source and identify key suppliers in Ireland. Potential suppliers to MNCs in the electronics industry were the target primarily for this program. The NLP worked closely with foreign affiliates, as well as their parent companies, to identify specific parts and components that can be produced locally and to identify the domestic suppliers that are capable to take up the challenges. A key criterion used for selecting companies to participate in the Supplier Development Programme is based on the aggressiveness of company’s management team which should be “forward thinking, ambitious and dynamic”. To those selected local suppliers, the NLP works out a plan to solve their operational problems making use of available assistance programmes. That include conducting development activities and assisting them to enter into subcontracting 36 arrangement with foreign affiliates. The NLP is also actively promoting a restructuring of local industry by ‘marrying’ supplier companies through mergers and cooperation, rather than focusing on the development of the single-component providers. As each company has its own distinctive ambitions, capabilities and needs, they need to work out separate solutions tailored to meet their individual expectations. A ‘Development Adviser’ helps suppliers to assess their needs and capabilities, formulate an agreed “growth plan” to develop them to meet requirement. NLP also set up task force to support SMIs on marketing capabilities as they are often weak on market development due to lack of expertise and financial resources. The activities include :a. Market information and research on market trends, competition, logistics, market strategy options, product development and design upgrading of skills; b. Company promotional activities, such as trade fairs, advertising, literature and public relations; c. Training in areas include that of supply chain management. NLP also set up a sophisticated electronic database called the supplier search facility, which covers suppliers in 20 countries. The searches on flexibility can be done by industry, by company or by product. In summary, the programmes has contributed to the development of domestic suppliers of high-quality goods and services, delivering their products and services both locally and overseas. Some lessons that Penang can be used for benchmarking from the Irish experience are as follows :a. Matchmaking needed to upgrade the capabilities of potential and existing supplier; 37 b. With the limited resources, efforts should focus on those SMIs that have the greatest potential for growth; c. Close collaboration with foreign affiliates and their parent MNCs is crucial; d. Close coordinate and collaboration amongst the various government agencies involve in assisting local suppliers are critical elements. 2.6.2 Thailand’s BUILD Programme UNCTAD (2001) pointed out that in promoting domestic and foreign investment, the Board of Investment (BOI) of Thailand created a linkages programme in 1992 – called BUILD (BOI’s Unit for Industrial Linkages Development). The main objective of this programme is to link large enterprises – foreign or domestic – with SMIs. The key tasks are to strengthen the assembler and parts suppliers relationship; to promote the development of domestic suppliers; to increase production efficiency and quality; and to promote cooperation among foreign investors, domestic suppliers and the Thai government towards the common goal. Five main activities of BUILD as follows : - Providing information about subcontracting opportunities, using a comprehensive computerized database; - Matchmaking services for individual firms; - Technical and management assistance to local suppliers interested in developing subcontracting relationships with foreign affiliates; - Provision of detailed technical and market information on establishing supplier industries in areas with high potential on subcontracting; - Organization and coordination of training courses to upgrade the marketing and technological capability of domestic suppliers. 38 Matchmaking services and information provision are the key activities of BUILD. Two specific activities were launched in 1997, the Vendor Meet Customers Programme (VMC) and the ASEAN Supporting Industry Database (ASID). The VMC programme was established mainly to target on foreign affiliates and to encourage them on local sourcing of parts and components, particularly electronics and automotive parts. BOI acts as a broker to arrange meeting for buyers or assemblers and vendors or suppliers, to prevent the involvement of third party which will greatly affecting their pricing competitiveness. The programme arranges for suppliers to visit assembly plants, to enable potential suppliers to learn about the products and process requirement of assemblers which assemblers make contact with potential local subcontractors. Members of the BUILD programme established a Subcontracting Promotion Club in 1999 to form a strategic alliances where members are sharing information on incoming orders and subcontract each other, when the order received exceeds the individual’s capacity to complete the delivery within the needed time frame. The ASID programme can be considered as one of the ASEAN’s initiates to provide the awareness of supplier industries in member countries. ASID provides information on over 12,000 manufacturers in various ASEAN industries, of which roughly 7,000 firms are in Thailand. This is a very system whereby it permit free global access to ASEAN industry information by any interested party. With the relationship with various organization, such as the Industrial Finance Corporation of Thailand, the national Science and Technology Development Agency and connections with the vocational education system from the government agencies, BUILD provides the technical and management assistance to assist local suppliers in solving difficulties and meeting customer’s demand. 39 2.7 SMI Development Experiences for Benchmarking An important factor in preparing a technology plan for Penang is to examine the experiences of achievements by other countries with similar factor competitive advantages as well as those which have forged successful strategies. Asian developed countries like Taiwan and Singapore are two key investors to Penang’s manufacturing industry (Table 2.2), they are particularly relevant to Penang for benchmarking, as they have achieved remarkable industrial growth and export successes in the electronics and electrical manufacturing industry. Table 2.2 : Factories in PDC Industrial Areas by Country of Origin ( As at 31 December 2002) Country No. of Factories Employment Actual Paid Up (No. of Persons) Capital (RM mil) Taiwan 62 12,770 741.7 Japan 62 19,887 1,456.8 United States 37 35,025 710.1 Singapore 28 4,151 164.5 Others 27 18,554 329.2 Germany 12 9,237 156.9 Hong Kong 4 2,870 118.0 United Kingdom 4 3,608 98.5 Total Foreign 235 106,102 3,775.6 Investment Source : DCT Consultancy Services Sdn Bhd, Penang. (2003) Note : This analysis only covers factories with more than 50% equity being hold by any one country. It is instructive to see how Taiwan and Singapore government managed to identify their respective market niches and to mobilize their resources to exploit the market potentials successfully, in order to help their SMIs. The comparison of these countries with respect to their policies, strategies and assistance programmes on SMIs is useful to Penang to learn from their experiences in order to further upgrade our industrialization development progress. 40 2.7.1 Taiwan Experience According to Guerrieri et al. (2001), the Taiwan experience shows that with the combination of sound industrial strategy, back by appropriate policy instruments, incentives and coordinated planning with the private sector, have resulted to make their successful experiences unique. Taiwan’s strength lies in its ability to shift resources quickly into new opportunity area, whenever the opportunities arises, then quickly move out into other areas when the market trends changed. This flexibility is made possible with the existence of a large number of SMIs which have been actively promoted by the government over the years. Taiwan entrepreneurs are fast and flexible enough to look outward to Southeast Asia, to relocate some of their industrial location in order to reduce cost. Taiwan local electronics industry concentrate more on technology- intensive activities at home while some of the more labour- intensive operation were shifted offshore. 2.7.2.1 Taiwan Industrial Development Strategy Mathew, J.A. (2002) stressed that to be in line with the worldwide trend toward the development of regional economies, by making full use of Taiwan’s existing manufacturing base and advantageous geographic position as well as to continue the policy of encouraging foreign investment, the Ministry of Economic Affairs (MOEA) of Taiwan has been working actively to sign Letters of Intent (LOIs) for the formation of strategic alliance with multinational enterprises with the ultimate intention to attract prominent enterprises throughout the world to invest in Taiwan. The purpose of this effort is to facilitate the joint development of AsiaPacific markets by Taiwan- based and multinational enterprises as well as to accelerate the upgrading of Taiwan industries and the strengthening of their international competitiveness. 41 2.7.2.2 Role of Taiwan’s Government in Helping SMIs Mathew, J.A. (2002) also pointed out that the Taiwan government has shown significant improvement in transforming the country from a labour-intensive economy to a capital-intensive and technology-intensive industrial economy. Several government bodies and financial institutions have been set up to help SMIs as follows :a. The Ministry of Economic Affairs (MOEA) In Jan 1981, the MOEA established a special division, the Small and Medium Firm Division, to provide guidance and assistance to SMI in seven areas : - Fund procurements; - Technology improvements; - Production management and quality control; - Management efficiency and export promotions, - Resolution of financial and accounting problems; - Establishment of satellite factories; - Special assistance to SMIs participating in production of military goods b. The Ministry of Finance The key task of Ministry of Finance is to monitor government finance, customs, taxation, public debts, monetary matters revenue and government monopolies. The Ministry of Finance provides direct assistance to SMIs as follows :- Provide assistance to export-oriented SMIs to ease the stringent conditions for working capital around the end of the year. - Financial assistance for SMIs development programme. - To ensure those involved in processing of loan documentations in the financial intermediaries are equipped with good understanding of the tasks and duties involved in provide assistances and funds to SMIs; 42 - Make procedure clear that loan officers will no longer be held personally liable for bad loans unless cheating or fraud are involved. This ruling will encourage loan officers to extend more loans to SMIs who are supposedly to be of higher credit risks as compared with larger firms. c. The Central Bank of China The regulation of money and credit, issues notes, management of foreign exchange and operation of the overseas banking system are closely monitored by the Central Bank of China. Export- Oriented SMIs Programme has been introduced in 1981 which requires the Central Bank of China and financial intermediaries to extend loans to SMIs in export- oriented industries. The Central Bank of China allocates certain budget for extending credit or discounting bills to help SMIs obtain short-term credit.. In addition, SMIs in the machinery industry are able to procure medium- term and long- term loans at preferential interest rate. d. The Small and Medium Business Bank (SMBB) In 1976, th Small and Medium Business Bank was established with the view of extending loans mainly to SMIs. A minimum of 70 percent of total loans must be extended to SMIs. The SMBB has been providing loans to SMIs at preferential rate of interest in order to help them to purchase computerized facilities and to develop new products. e. The Economic Council of Cooperation The Economic Council of Cooperation was established to assist small and medium enterprise in five major areas, i.e., technology, management, marketing, financial assistance and promotion of cooperation among companies. 43 f. The National Economic Council The National Economic Council holds great responsibility to upgrade the technological and managerial skills and financial position of small and medium companies. Six steps which the Council have been taken to improve the industrial policies for SMIs are as follows :- Establishment of effective and integrated industrial policies; - Improve SMIs accounting practices; - Deregulate the banking system gradually; - Revise the taxation system; - Encourage financial institutions to extend loans to SMIs; and - Enlarge and strengthen the Small and Medium Business Guarantee Fund. g. The Industrial Development and Investment Center (IDIC) The primary task of IDIC is to carry out matters related to the promotion of investment. Its operations can generally be divided into the following six categories :- Promotion of domestic and overseas investment; - Study of and making of suggestions regarding the domestic investment environment, - Identification and study of investment opportunities; - Reporting on investment environments and compilation of investmentrelated publication; - Promotion of technical cooperation between domestic and overseas manufacturers. Furthermore, the IDIC’s Technology Transfer Service Center helps domestic enterprises to face the challenges due to Taiwan’s economic transition and enhance the international competitiveness of the nation’s products by bringing in industrial technology from overseas. This is made possible by recruiting industrial experts to return from aboard to work at home to help up the upgrading of domestic industries. 44 2.7.2 Singapore Experience According to Chew, S.B. (2000), the electronics industry has emerged as one of the Singapore’s most important industry. Since 1980, the Singapore government has placed much emphasis on high technology as a future area of high growth. Microelectronics, information technology, robotics and computerization intelligence, and communication technologies represent key areas identified under that policy. The basic goal was to succeed in having an effective industrial promotion, manpower training and R&D policy to upgrade the country’s technological competence. The Singapore government has been actively helping SMIs in three areas, i.e. firms with capital constraints, firms with an output constraints and firms with an entrepreneurial constraints. The government has therefore help capital – constraints companies to obtain loans at low interest rate, output – constraints companies to secure market overseas and entrepreneurial – constraints companies to speed up the process of economic restructuring by producing high value – added product through upgrading and retraining of workers. Singapore government is aware of the importance of SMIs in its economy. Generally, the official support for SMIs comes from five main organizations as shown below :a. Economic Development Board (EDB) b. Singapore Institute of Standards and Industrial Research (SISIR) c. National Productivity Board (NPC) d. Skill Development Fund (SDF) e. Trade Development Board (TDB) 2.7.3.1 Economic Development Board (EDB) The EDB was established in 1961. The key function of the EDB is not only to promote the establishment of new industries in Singapore but also to monitor the growth of existing ones. To keep up with the pace of rapid industrialization in Singapore, the EDB has organized several areas of administration for SMIs as follows :- 45 a) Light Industries Services (LIS) was set up with key function to assist SMIs with their financial, organization and technical problems. The loans service included hire purchase schemes for equipment as well as short- term loans for working capital which SMIs normally found difficult to obtain. The loans service was operated through local commercial banks. The approval of loans were decided based on the basis of the integrity and experience of the SMIs and the potential of improvement of the enterprise. b) Product Development Assistance Scheme (PDAS) which provides grants of up to 50 percent of the direct development costs of the project. SMIs developing high technology products, including market and technical feasibility studies are eligible for the grants. The scheme was upgraded later to include any firms which produce a commercially marketable product with a satisfactory track record and have the capability to market the product. c) In collaboration with the Development Bank of Singapore (DBS), the Small Industrial Finance Scheme (SIFS) was set up. The SIFS aims to help SMIs on the further development and technical upgrading of the operations. Other services includes providing advice on buying, installation, implementation and software programming to provision of management expertise. d) EDB’s Small Enterprise Bureau (SEB) was set up to act as a one- stop consultancy center for local business. The SEB comprise three department :- The general Assistance Department provides general assistance to SMIs; - The Loans and Grants Department gives advice on the types of loans that local businessmen can arrange with banks, and on the types of grants available from the EDB. - The Planning and Co-ordination Department officers work closely with sister agencies, like the Singapore Industries of Standards and 46 Industrial Research (SISIR), the Trade Development Board (TDB), the National Productivity Board (NPC) and the Skills Development Fund (SDF), in order to upgrade their technological and managerial skills. e) To further help SMIs to upgrade technologically, the Local Industries Upgrading Programme (LIUP) was launched by SEB. MNCs are given a grant if they train local suppliers in areas such as management, quality control, production process, technology and equipment. Up to 90 percent on the MNCs training costs which include costs incurred in workshops, training, consultancy services and factory visits were reimbursed by SEB. It is a win-win situation : the MNCs will have higher quality product from effectively-trained and more knowledgeable local suppliers, while the local firms will gain easy opportunity to learn up the latest technological developments. f) EDB has worked together with the National University of Singapore (NUS), the National Computer Board (NCB) and the Telecoms to help SMIs. A Small Business Consultancy Unit, management audit services and Business Administration are set up and make available to SMIs at a highly subsidized fee. g) The EDB set up an umbrella scheme called the Economic Development Assistance Scheme (EDAS) to bring together the following five schemes :- Small Industries Finance Scheme – Soft loans for small local firms to purchase machinery and factories. - Capital Assistance Scheme – Fixed or floating rate term loans from 5 to 15 years for investors. Technology transfer is a must to qualify. - Product Development Assistance Scheme – Grants for developing products, production process, acquiring new technology and licenses. - Venture Capital Scheme – A grant to invest in venture fund and high technology projects. The aim is to encourage transfer of technology and 47 generate the local venture capital industry. - Business development Scheme – The newest scheme in which grants are given to SMIs with a minimum of 30 percent local equity to explore overseas markets and technology tie-up opportunities. 2.7.3.2 Singapore Institute of Standards and Industrial Research (SISIR) Chew, S.B. (2000) highlighted that the SISIR is an important technical and consultant agency of the ERB which provide assistance to SMIs. The activities of the SISIR have been extended to the following :a. Provide standardization; b. Improvement in the design of product and process; c. Development of new products; d. Assistance in the transfer of technology relevant to the needs of SMIs; e. Technical assistance in their export drive; and f. Assistance in improving production and quality control system. The purpose is to promote technology transfer for SMIs, the SISIR has set up the Material Technology Centre, the Design and Development Centre, the Industrial Research Centre and the Technical Information Centre. Its main objective is to provide information on the latest development in technology relevant to SMIs and to improve their capability on technical services, research services and development support. To help SMIs improve their export performance, the SISIR provides information on overseas technical requirements, and helping them by inspecting and testing their products. To maintain and improve standard of testing and related activities, the SISIR has introduced the Singapore Laboratory Accreditation Scheme (SINGLAS). In the area of production and quality control, the SISIR has set up a Quality Systems Department to implement Total Quality Control Programmes. Officials from the SISIR have frequently visited many SMIs to identify their problem areas. 48 2.7.3.3 National Productivity Board (NPB) The National Productivity Board which was established in 1972 with key task to improve work attitudes, productivity and labour- management relations in order to help boost the performance and efficiency of SMIs. SMIs receive advisory, diagnostic and consultancy services in four ways (Chew, S.B.,2000):a. Diagnosis and review management problems; b. Analysis of training requirements and training programmes to solve efficiency problems; c. Schemes or mechanisms to help specific productivity problems; and d. Help to make full use of the assistance from various government agencies and private consultants. NPB provide training programmes to managers of SMIs which cover topics to improve their managerial skills such as management assistance, financial management and accounting, corporate planning and control, and corporate strategy in the manufacturing sector. The courses focus on the problems and issues commonly faced by SMIs. NPB also provide SMIs with industrial networking, i.e. after office hour gatherings of small entrepreneurs in similar industries to establish contacts, exchange views and gather information. 2.7.3.4 Skills Development Fund (SDF) The SDF was established in 1979 to provide financial assistance to SMIs for the training of skills relevant to Singapore’s economic restructuring effort. The SDF offered the following schemes of financial incentives (Chew, S.B., 2000) :a. The Training Grant Scheme This scheme was launched in 1979 to provide assistance to SMIs for implementing training pogrammes to upgrade the skills of their workers. 49 b. The Interest Grant for Mechanization Scheme This scheme was introduced in 1980 to encourage firms to invest in more advanced machinery and equipment to replace inefficient conventional labour- intensive method of operation. SMIs which require term loans or hire purchase financing for the purchase of such machinery and equipment, are eligible to apply for an interest grant to help reduce the interest cost burden. c. The Small Industrial Technical Assistance Scheme This scheme was launched in 1982 to help SMIs upgrade their technical operation and management techniques, including the hiring of consultants to help them decide on software requirement. d. Robot Leasing Scheme (RLS) This scheme was launched in 1984 to help SMIs to computerize and automate their facilities. RLS consists an Automation Application Centre which is a low- cost consultancy unit and the head office which offers financial services. e. The Development Consultancy Scheme This scheme was introduced in 1981 to provide financial assistance to SMIs in need of external expertise on consultation and implementation in the areas of business operations, technical know- how, management and manpower training. f. The Initiatives in New Technology Scheme (INTECH) This scheme was introduced in 1984 to provide financial assistance to projects in the knowledge- intensive field, which are needed by the current industrial expectations, especially on the development of the highly trained scientists and professionals to carry out the research on the knowledge-intensive activities in new technology. 50 g. Core Skills for Effectiveness and Change (COSEC) This scheme was established in 1986 to provides assistance to SMIs to recruit experts and train supervisors to help the workers gain a set of five core skills : communication, personal effectiveness, problem solving, work economics and computer literacy. In return, these skills will improve and overcome three common areas of inadequacy : commitment to work, job competence and capacity for change. 2.7.3.5 Trade Development Board (TDB) TDB was established in 1983 in response to strong requests from the business community to boost up the international economic development and rising trade protectionism. A one- stop trade information service was set up to provide personalized advisory service to exporters and traders. The main users of the TDB’s resources are usually SMIs which normally lack of overseas market connections unlike the large and foreign firms. In 1985, a Market Development Assistance Scheme (MDAS) was launched to help SMI, offers cash grants for export promotion activities such as setting up overseas office, improving product and package designs, marketing new products and services, and developing new market. Chew, S.B. (2000) stressed that SMIs are expected to benefit from the MDAS because many of them do not have the necessary funds to increase their marketing efforts overseas. MDAS can help to pay for their overseas marketing trips to promote exports, to pay for trade fairs and missions, and to provide promotional publication and package designs. 51 2.8 Review on How Others on Conducting Similar Type of Research The author glad to have the kind guidance and advise from Mr. Ganesh Rasagam, CEO of DCT Consultancy Services Sdn Bhd (authorized consultant for Penang Development Corporation) on the proper methodology to carry out this research. Per the advice from Mr. Ganesh, most research study follow three key procedures. Firstly, to study the literature review in order to have a better picture of the background of the topics studied; secondly, to collect all necessary data to have a better understanding of the performance and thirdly, to carry out the survey interview to those concerned personnel in order to visualize the actual field problems or constraints, so that conclusion can be derived from the findings. 2.9 Summary In this chapter, the author switch the attention to a more specific discussion of the various aspects of linkages on strategies and quoted few success stories on linkages between MNSc and SMIs. A conceptual framework on the role to be played by government, MNCs and SMIs itself on the SMIs development was developed. It can be concluded that the success of linkages programmes build on the mutual self-interest of MNCs and SMIs, together with the backing from trade organizations and government authority. Effective linkages capable of strengthening the competitiveness of SMIs, giving them an advantage position in global market networks and make MNCs fully committed in the local economies. No doubt to say, the more linkages promotion policies that go parallel with SMIs development and targeted FDI promotion policies, the more they are likely to be successful. CHAPTER III OVERVIEW OF SMIs IN PENANG ELECTRONICS AND ELECTRICAL MANUFACTURING INDUSTRY 3.1 Introduction Penang, a historic port and regional center, is also well known for its old world cosmopolitian city and scenic beauty. It has grown from an economy that was based on coastal trading and agriculture to an industrial power house. Penang leads the industrialization of the northern states of Malaysia which has already established its name as a world class manufacturing center (PDC, 1999-b). PDC (2003-a) stressed that Penang has always been at the forefront of Malaysia’s development, even during colonial days and this remained unchanged. It may be the second smallest state but it is one of the most industrialized state in the country. Its early recognition of industrialization as the most effective engine of growth was matched by its awareness in the early 1970s that electronics was the industrial wave of the future. Beginning as a cheap assembly center for US electronics makers, it has now developed into a sophisticated hub for advanced and high precision electronics items with a reputation of quality and product superiority that matches California’s Silicon Valley (Tan et al, 2000). 53 3.2 Penang Manufacturing Industry Transformation Tan et al. (2000) pointed out that it is undoubted to claim that Penang has been a successful center for manufacturing, particularly in the electronics industry for the past three decades. Penang’s strength is in the assembly and test operations. Such operations are normally labour intensive except for some innovative industries that have begun to automate their processes. However such dependency on one aspect of the value chain, namely assembly and test, is rather risky. In 1999, the present Prime Minister of Malaysia YAB Dato Seri Abdullah Ahmad Badawi had mentioned on his opening speech at the international new millennium conference, that to develop along the value change to include higher value added services such as design, R&D, distribution, logistics as well as marketing would help Penang in the long term, as labour is no longer cheap. Furthermore, the emerging industrializing countries that are competing with Penang have lower wage rates as well as equally qualified and skilled labour force (Abdullah, 1999). Penang can no longer rely on its abundance of cheap labour but instead should depend on the skills, knowledge and technology capabilities of its people to create a productivity driven society. As such, there is also an urgent need for the government to prioritize the development of human resources and higher value added services in order to develop and retain Penang’s core competency in manufacturing, in particularly the electronics and electrical sectors. According to PDC (1999-a), Penang’s manufacturing industry have been transformed from Traditional Manufacturing (1970 – 1980) (Figure 3.1) to Advanced Manufacturing (1980 – 1990) (Figure 3.2) and reaching today status of World Class Manufacturing (1990 – 2000 & beyond) (Figure 3.3). 54 Penang Industrialization Characteristics (1970 – 1980) - Traditional Manufacturing - Mass Production Departmentalization Scientific Management Command Style Management Complex Manual Systems Financial Secrecy High Production Inspection High Inventory Poor Customer Service Poor Quality Long Cycle Time Poor Record Keeping Shortage and Expediting Month- End Push Figure 3.1 : Penang Industrialization Characteristics (1970 – 1980) Penang Industrialization Characteristics (1980 – 1990) - Advanced Manufacturing - Computerization CNC / CIM CAD / CAM Improved Customer Services Reduced Business Cost Reduced Inventory Increased Flexibility Improved Information Technology Cellular Manufacturing Just-In-Time Delivery Self- Directed Work Teams Productivity Improvement Focus on Long Term Profitability Better Time to Market Quality Function Deployment Concurrent Engineering Figure 3.2 : Penang Industrialization Characteristics (1980 – 1990) 55 Penang Industrialization Characteristics (1990 – 2000 & beyond) - World Class Manufacturing - Organizational Agility Organizational Flexibility Integrated Information Technology Highly Capable Production Methods Individual Customized Short Life Cycle Products High Level Customization Integrated Flexibility Enriching the Customer Global Co-Operation Technology Flexibility Highly Skilled and Educated Knowledge Database System Flexibility Management Structures System Virtual Organization E-Marketing & E-Society Figure 3.3 : Penang Industrialization Characteristics (1990 – 2000 & beyond) PDC (2003-a) claimed that both foreign and local companies which have established projects and reinvested in Penang have been convinced that setting up their business in Penang have been rewarding as the progress of economic restructuring has resulted in new opportunities which were not thought of before. Several MNCs have announced significant reinvestments indicating their confidence in Penang (Table 3.1). They have found that Penang is like a holiday resort in a high-technology era. Penang is in fact an attractive investment center and a holiday resort combined into one. 56 Table 3.1 : “Big Lumps” Investment by MNCs in Penang Year Company Total (RM Billion) 1997 Agilent 1.00 Intel 1.40 1998 Toray 1.00 Intel 1.40 1999 Motorola 0.30 Osram 0.38 AMD 1.00 Agilent 0.70 Seagate 0.80 2000 Intel 0.40 Agilent 0.50 2002 Agilent 1.00 Total 9.88 Source : Penang Development Corporation, 2003 The strategic geographical location of Penang, a stable government, excellent, well-developed and modern infrastructure facilities, a quality of life that is comparable with developed nations, an intelligent, disciplined, hardworking and dedicated labour force and favourable incentives for the investors, are all key factors why Penang has long been and will continue to be a major attraction for foreign investors. 3.3 Outline of Manufacturing Sectors in Penang The industrialization drive in Penang commenced in the early 1970’s and the share of the manufacturing sector in terms of its contribution to the state economy is 45.3 percent in 2003 (Table 1.1) illustrating the dominant role of the manufacturing sector (MIDA, 2004). This remarkable progress has been led by the electronics and electrical industries. The structure of Penang’s manufacturing sector is shown in Table 3.2 :- 57 Table 3.2 : Factories in Operation by Sector in PDC Industrial Areas ( as at 31 December 2002) Sector No of Employment Factories (Persons) Electronics / Electrical 164 84,642 Fabricated Metal Products 153 11,735 Plastic & Plastic Products 83 7,112 Paper & Paper Products 66 5,322 Chemical / Fertilizer 51 4,535 Machinery 39 1,876 Food Processing / Canning 30 2,139 Textiles & Garments 23 12,204 Others 22 4,405 Basic Metal Industry 21 2,245 Rubber Based Products 21 4,311 Transport Equipment 18 3,056 Processing of Agricultural Product 10 949 Non- Metallic Mineral Products 9 1,243 Animal Feeds 8 375 Timber Based/ Wood Products 8 291 Professional & Scientific 5 4,640 Total 731 150,080 Source : DCT Consultancy Services Sdn Bhd, Penang (2002) Pay-Up Capital (RM Million) 3,001.6 834.0 267.2 1,008.2 679.2 114.1 115.2 365.1 67.0 461.4 101.7 126.7 97.4 204.0 35.1 5.1 106.9 7,589.8 The domination of foreign investments in Penang is especially clear in the electronics and electrical industry. The electronics and electrical industry employs 41.2 percent of the work- force in the industry, and generates more than 64.7 percent of the value added of the industrial production (Table 3.3). The domination of the both electronics and electrical industry is due to a rather one-sided attraction of this industry from the state government. Table 3.3 : Value Added by Sector in PDC Industrial Areas (January – December 2002) Sector No. of Firms Input Output Responded (RM mil) (RM mil Electronics / Electrical 60 22,997.07 25,710.99 Textile & Garments 10 1,172.62 1,403.53 Chemical / Fertilizer 19 1,388.23 1,625.98 Fabricated Metal Products 40 641.98 755.32 Professional & Scientific 3 206.60 470.90 Paper Products & Printing 20 344.38 444.23 Transport Equipment 7 487.40 582.04 Machinery 16 222.91 284.69 Value added (RM mil) 2,713.92 230.91 237.75 113.34 264.30 99.85 94.64 61.78 58 Rubber Based Products Food Processing/ Canning Plastic & Plastic Products Agricultural Products Basic Metal Products Animal Feeds Non-Metallic Products Others Timber / Wood Products Total 9 12 19 5 6 4 2 7 2 237 258.64 155.07 246.97 1,376.81 244.83 230.61 52.38 143.95 11.30 30,121.35 380.49 207.43 295.62 1,423.26 309.90 249.81 55.53 162.24 16.04 34,314.11 121.86 52.36 48.65 346.45 65.07 19.20 3.15 18.29 4.74 4,192.76 This is based on data from 237 (32.4%) respondents only, total number operating factories are 731. Source : DCT Consultancy Services Sdn. Bhd., Penang (2003). Note : Value Added = Output - Input As stated in PDC (2003-a), especially the semiconductor industry is most dominating and Penang is one of the regions in the world – if not the one region – housing the largest amount of semiconductor companies. As a consequence the ‘Pearl of the Orient’ has now received the more futuristic name ‘Silicon Island of the East’. 3.4 Challenges Faced by Penang’s Manufacturing Industry The sources of growth of the Penang economy will continue to be the manufacturing and services industries, primarily in the export-oriented electronics and electrical sector (Table 3.2). The focus of the Penang government in enhancing economic growth will therefore remain unchanged. The emphasis and intensity of effort will have to change in view of the challenges facing the state and the influence of global competitive market environment. There are few clear indications of the challenges that Penang government need to face and find the remedial solutions for :a) The declining of new foreign direct investment in manufacturing (refer Figure 1.); b) Increasing unemployment in the manufacturing sector, mostly in the electronics and electrical sectors (refer Table 3.4 & 3.5); 59 Table 3.4 : Retrenchment in Malaysia Categorize by State in 2003 State No. of Employees Penang 5621 Selangor 4239 Johore 4207 Kedah & Perlis 2652 Perak 1849 Negeri Sebilan 745 Sarawak 632 Malaca 461 Pahang 380 Kelantan 326 Others 205 Total 20777 Source : Malaysia Human Resource Dept (2004) Percent 25.3 20.4 19.4 12.8 8.9 3.6 3.0 2.2 1.8 1.6 1.0 100.0 Table 3.5 : Retrenchment in Malaysia Categorize by Profession in 2003 Profession No. of Employees Manufacturing 14710 Restaurant, Retail & Hotel 1932 Finance, Insurance & R.E. 1371 Social Services 706 Construction 665 Transport & Storage Services 644 Agriculture, Forestry & Fishing 499 Mineral 187 Electric, Gases & Water 42 Others 21 Total 20777 Source : Malaysia Human Resources Dept (2004) Percent 70.8 9.3 6.6 3.4 3.2 3.1 2.4 0.9 0.2 0.1 100.0 PDC (2001) highlighted that for the manufacturing sector to continue to drive the Penang economy over the coming years, a few serious challenges as shown below need to be addressed in order to facilitating the transition from an input driven to a productivity driven sector. a) Deepening and diversifying the industrial base of Penang by established manufacturing capacity through promoting Research and Development (R&D), distribution, marketing and logistics activities. 60 b) Emphasizing the FDI in greater value-added and higher-end technology, such as opto-electronics and photonics, bio-technology and mobile appliances. c) Establishment of innovative networks through horizontal integration among firms, research institutions and customers. d) Look into improving product and process technology, cultivate product innovation, efficient managing, marketing and service capabilities. Upgrade the skill and knowledge level of the local workforce. e) Strengthen the linkages and integrations between MNCs, SMIs and government agencies (e.g., PDC, PSDC, MIDA, etc.), as well as improving infrastructure quality in the industrial areas. 3.5 Threats to Penang’s Manufacturing Industry To really understand the main reason that attract the MNCs to invest in Penang, it must be realized that some of their residence in Penang will be just transitory. Most MNCs are publicly owned companies in their own country of origin and the purpose of relocating their manufacturing operations in Penang is due to cheaper labour that ensure a high profit margin. Based on this first ultimate rule of business which is profit, if the opportunities arises where another country can offer better conditions compared to Penang, they will start to weigh the benefit of staying versus the option of moving away from Penang. 3.5.1 Understand the Reasons Investors Relocating from Penang A good example of such transitory business attitude by MNCs is for the disk drive industries. 10 years ago, Singapore was the world’s largest producer and exporter of disk drive. Some of the biggest names, e.g. Seagate, Western Digital, Quantum and etc, had set up operation in Singapore. With increasing production cost 61 and labour constraints, the majority of these industries in Singapore had moved to Penang. Today, Penang appear to have taken over the position. Now countries like China and Thailand offering attractive investment incentives and the availability of limitless human resources, compete for the favour from both high-tech and low-tech MNCs. The present trend shows that quite a number of disk drive companies in Penang have already relocated to China and Thailand, the experience of Singapore will soon be that of Penang. Globalization of all aspects of trade including transportation and communication and technology have made the complexities of shifting and moving equipment and skilled personnel much simpler. Apple Computers has been able to shift an entire factory from USA to Singapore in a matter of few weeks. All they had to do was to pack everything in a couple of jumbo jets and reinstall everything in a Singapore factory. Therefore, it is relatively easy for the foreign investors to move when they choose to. Due to recent global economic slowdown, it has create a new trend where some manufacturers have move their operations closer to their development centers. The reasons are, firstly, because of changing tastes and fashions, there is the need to minimize inventory and minimize holding cost. A good example is Prai Seagate have moved the whole operation to China while targeting on China large market share; Penang Seagate has moved part of the slider fabrication operation to Thailand to be closer to the slider assembly plant for supply chain purpose. Secondly, the growing complexity of technology, the need for the designers and developers of the products to work closer with the production center to iron out production problems. Long distances, even the tele-conferencing can hamper the abilities of an engineer to understand and fix a problem. This represent another reason for the MNCs moving out from Penang. 62 3.5.2 Risks of Investor Relocating Faced by Penang Industry The risk of the MNCs relocating elsewhere is a problem both the federal and local state government have had to deal with, especially after the global economic slowdown in 1997. The factors are mainly changes in the international manufacturing environment, cost concern or modes of production. In 2000s, Penang seems to face a new risk of the MNCs relocating, especially when China has opened even further to foreign investments and made it attractive for MNCs to relocate. To some extent there are already a few of the MNCs relocating to China but many still waiting for further development. The people interviewed can be divided into two groups, one being very pessimistic and afraid of the “new” China, the other group believing that the future is still bright even with the “new” China. For the moment the MNCs are here in Penang, the question is how long they will stay. Some of the MNCs have already started to look to China and Thailand, and if everybody starts to do the same, Penang could be in trouble in 5 to 10 years times. 3.6 Role of SMIs in Penang Manufacturing Industry The Small and Medium Industries Development Corporation defines SMIs in the manufacturing sector, as those with a total number of full time employees of not exceeding 150 or annual sales turnover of not exceeding RM25 million (Fozian Ismail, 2004). According to DCT (2002), Penang SMIs constitute a large majority (71.7%) in the manufacturing sector (Table 3.6). However, more important than their majority percentage, is the significant role which SMIs play in the overall economic development of the state. 63 Table 3.6 : Estimated Distribution of Firm by Size in PDC Industrial Areas (As at 31 December 2002) Sector Total Small & % Large Factories Medium Electronics / Electrical 164 76 46.3 88 Textile & Garments 23 6 25.0 17 Basic Metal Industries 21 18 85.7 3 Fabricated Metal Products 153 133 86.8 20 Machinery 39 33 84.2 6 Non- Metallic Products 9 7 75.0 2 Food Processing / Canning 30 25 83.3 5 Agricultural Products 10 9 85.7 1 Animal Feeds 8 6 75.0 2 Chemical / Fertilizer 51 40 79.2 11 Rubber Based Products 21 19 91.7 2 Plastic & Plastic Products 83 72 86.7 11 Timer / Wood Products 8 8 100.0 Paper Products / Printing 66 46 69.0 20 Professional & Scientific 5 2 33.3 3 Optical Goods, Controlling 18 8 44.4 10 & Transport Equipment Others 22 18 81.8 4 Total 731 524 71.7 207 Source : DCT Consultancy Services Sdn. Bhd., Penang (2003) % 53.7 75.0 14.3 13.2 15.8 25.0 16.7 14.3 25.0 20.8 8.3 13.3 0.0 31.0 66.7 55.6 18.2 28.3 The potential contributions of SMIs towards the Penang state’s future industrialization effort are many. The key contributions of SMIs on industrialization are elaborated and evidence provided as shown in Figure 3.4 (Moha, 1999). Key Contributions of SMIs on Industrialization Higher Employment Generation Reuse of Scrapped Machinery and Equipment Training Ground for Industry Skills and Entrepreneurship Supplier for Specialized Market Segments Ancillary and Supporting Industry Role for MNCs Potential Export Contribution for Specific Markets Figure 3.4 : Key Contributions of SMIs on Industrialization 64 3.6.1 Higher Employment Generation The argument in favour of SMIs by Moha (1999) is that it creates substantial employment opportunities. SMIs generally have better opportunities for the use of relatively labour intensive production techniques and may thus employ more labour than others. Since SMIs use less capital, a given amount of capital will create more employment if it is spread over a large number of SMIs, than if it is concentrated in a few large ones. Thus, from a short-term employment creation point of view, SMIs should be given special encouragement. 3.6.2 Reuse of Scrapped Machinery and Equipment There is another aspect of the saving argument by Moha (1999) which will benefit to the industry, i.e. SMIs often purchase second hand material, equipment and machinery from large establishment which would otherwise have been scraped. Although the productivity and yield of these second hand equipment and machinery may be low but the fact that output can still be obtained from these equipment, which if not utilized by SMIs would have been ended up in the scrap yard. On this viewpoint, there is a net saving to society. 3.6.3 Training Ground for Industry Skills and Entrepreneurship Berman, P.D. (1998) believes that SMIs play a very important role of serving as a training gound for developing the skills of industrial workers and entrepreneurs. SMIs often provide good training and experience to people who did not manage to secure an upper secondary or degree education and would have found difficulty to have the opportunity to work in the large establishments. 65 Many small-scale entrepreneurs gained their skills, knowledge and training while working with SMIs, at the same time they also built up their capital and business networkings. When the time is right, they set up their own SMIs, put into practice not only the skills and knowledge they have acquired but also the entrepreneurial talents. SMIs thus also play a very useful role of developing entrepreneurship. Micro Machining (M) Sdn Bhd (presently known as TOWAM)– subsidiary of National Semiconductor (presently known as Fairchild), the biggest US based mould & die tooling shop in Penang during the 70s –80s, was a very good example where it have trained and developed quite a huge numbers of successful tooling & equipment SMIs for Penang manufacturing industry. Two present MNCs - LKT Engineering and Eng Hardware Engineering – key tooling & equipment SMIs during the 70s – 80s, have also produced a wide networking of new generation of SMIs for Penang’s manufacturing industry. 3.6.4 Supplier for Specialized Market Segments Berman, P.D. (1998) noted that SMIs play the useful role of supplying a substantial part of the demand for simple and cheap consumer goods at prices which cater for the lower income group. SMIs is also capable of providing specialities for very limited or specialized markets which are too small to be justified economically for mass production by larger firms. Normally, larger firms are not interested for those small volume productions. 3.6.5 Ancillary and Supporting Industry Role to MNCs Chee, P.L. (1999) stressed that many SMIs play a very important role as ancillary and supporting industries to MNCs which produce parts, components and engineering services, often on a sub- contract basis. There is also great potential for SMIs to diversify into producing the machinery, equipment and accessories for other industry. 66 3.6.6 Potential Export Contribution for Specific Markets Clapham, R. (2000) agreed that some SMIs also play a very important role as exporters of manufactured products to other countries. According to the feedback from the researcher’s questionnaire survey, over 90 percent of the Penang’s SMIs are already involved in exporting to oversea, such as to Thailand, Singapore, Philippines, Hong Kong and China. Overall, it can be concluded that apart from the very small enterprises, SMIs in Penang are actually able to export to a certain extent. The major constraint that hampers SMIs export seems to be the lack of contact and information to enter into the foreign market. If these barriers can be identified and removed by the government authorities, SMIs can potentially play an even greater role in contributing to Penang’s export earnings. 3.7 Constraints Encountered by SMIs in Penang’s Manufacturing Industry Penang SMIs face various problems and encounter various policy constraints and disincentives, which put them at a disadvantages against larger industries. JICA/PDC (2001) pointed out that the problems encountered by SMIs in Penang are similar to other countries. Broadly, the problems of Penang’s SMIs can be grouped accordingly as follows (Figure 3.5) : 67 Constraints Encountered by SMIs Inadequate Skillful Manpower Lack of Management Skills Inadequate Financial Resources Lack of Market Penetration Low Tech Level & System Lack of R&D / Tech Assist. Inadequate Raw Material Inadequate Industrial Land Inadequate Linkage with MNCs Lack of Knowledge on ICT Small Scale/Volume Production No Vision/Strategy for Future Lower Reliability Figure 3.5 : Constraints Encountered by SMIs in Industrialization. 3.7.1 Inadequate Skilled Manpower Wong and Chan (2001) pointed out that SMIs blame the larger ones for taking away their skilled workers by offering them better wages and conditions of work. SMIs finds it difficult to obtain and retain skilled labour because of its inability to pay high wages comparable to those of larger establishments. Most of the employees in SMIs regard the experience gained as a form of training and means of developing skills that would give them access to a higher paid job and improved social security benefits in the large establishments. Besides using their present post as stepping stones to a better position and job; in a number of cases, the SMIs workers resigned to set up their own business once they have acquired the necessary skills. This is particularly true in the Penang tooling fabrication sector where quite a number of the owners from tooling fabrication 68 workshop were the ex-employees of Micro Machining (M) Sdn Bhd, LKT Engineering and Eng Hardware Engineering. Also, per author’s personal opinion, some of the government- sponsored vocational training programmes lacks relevancy to the needs of the industry. Most available programmes are often limited in scope and thus is unable to develop skilled workers at a rate sufficient to cater for an expanding industrial sector. Programming on machinery control system, vision & sensor system, Six- Sigma methodology, Design for Manufacturing (DFM), Design for Experiment (DOE), SPC & Statistic tools, quality deployment system, robotic control system, automation control system and many others are most needed for the Penang’s SMIs in manufacturing industry. 3.7.2 Lack of Management Skills OECD (2001) observed that management problems arise mainly because many of the SMIs entrepreneurs have a relatively low level of formal education with limited training or professional qualification. Thus they have limited exposure to modern management principles and practices. They lack the all round managerial competence. Unlike their large- scale counterpart, small industries are unable to rely on specialists to look after each of the functional areas of management. On the contrary, the SMIs entrepreneurs generally have to handle every business aspect himself. Although certain institutes do organize seminars and short courses on management and accounting techniques from time to time, these are often targeted for high-salaried personnel from the larger corporations. These courses are therefore quite irrelevant to the needs of the SMIs. Besides, the fees charged for these courses are expensive that many SMIs cannot afford them. 69 3.7.3 Inadequate Financial Resources According to ASLI (2001), many SMIs were started by entrepreneurs mainly through utilizing their own savings or the savings of their families, relatives or friends. Hence the availability of cheap external loans that SMIs can have access to, is crucial to their survival, expansion and upgrading. Unfortunately, SMIs have only limited access to external institutional credit which carries substantially lower interest rate. On the average, the value of a loan received by a large establishment is normally a few times more than that received by a small establishment. Thus, not only do small establishment receive a smaller proportion of bank loans but the value of such loans is also very much smaller. Also, most commercial banks tend to favour large customers and do not provide adequate credit facilities to SMIs. Besides, small loans are expensive to process and research on the feasibility of lending such loans could be time- consuming. Often too, SMIs may not have made out a good enough case for themselves, via the necessary papers and data needed to apply a loan. Moreover, as SMIs do not contribute substantially to bank deposits, they do not get priority as compared to larger corporate depositors. 3.7.4 Lack of Marketing Penetration OECD (2001) pointed out that marketing problems encountered by SMIs in Penang can be categorized into two areas, i.e., overseas market and domestic market. For the overseas market, SMIs normally lack information and awareness about the export procedures, markets and contact opportunities. This is due to the lack of assistance from the authorities and the various trade or business organizations in overseas market promotion. With the absence of sales promotion overseas, many foreign consumers are unaware of the products made by SMIs while SMIs activities are unaware of the market opportunities abroad. That ends up with SMIs’s activities only being limited to the local or domestic market. 70 Even within the local or domestic market, there is a general lack of market demand analysis and limited marketing assistance programmes that have been initiated by the government specifically for SMIs. Eberhard, L. (1999) suggested that another major potential that can extend the market opportunities for SMIs is the ‘sub- contracting’. In Japan, many SMIs are actively participating in sub-contracting projects under which they supply MNCs with spares, components and accessories as well as manufacturing services, such as subassembly, installation, welding, surface finishing treatment & etc. 3.7.5 Low Technological Level and Outdated System Wong, K.C. (2000) believed that low technological level and utilization of an outdated system of production is very much related to limited financing. This contributes to the lack of capital and assets to invest in the state-of-the-art machinery and equipment, as well as to increase the skill capability of labour force results in low technological level of SMIs. The low technological level of the local SMIs is also attributed to the lack of skilled labour force, and the mindset of the owner/ proprietors of the SMIs. Local SMIs are mostly family-owned or established by personnel with only technical expertise. As such, the owners/ proprietors of these SMIs lack management expertise that would enable them to understand the importance of training and retraining of their work force, as well as the importance of providing a favourable working environment for their workers. Due to the rapid changes in technology, in the electronics industry, in particular, product life cycles are getting shorter. This indicates shorter time to market, and in order to be suppliers to the MNCs that are competing in the global market, local SMIs who are not able to upgrade their technological capability and able to meet the requirement of the MNCs will soon be phased out from the market competition. 71 The local SMIs must have the initiative to continuously upgrade their technological level in accordance with the requirements of their customers. These technological may not be the latest in the market but must be able to comply with their customers’ demands. 3.7.6 Lack of Research and Development and Technical Assistance Wong, K.C. (2001) stressed that another serious problem confronting the SMIs is that of obtaining assistance in upgrading their existing production technology or acquiring new technological innovations. Being small scale in operation, most of these SMIs cannot afford to engage in their own R&D. Their local market orientation and lack of overseas contacts, their generally lower educational background and possibly even language barriers, tend to result in their lacking exposure to the latest technological development in their field. Most of them could not afford to pay the consultant fees to hire the necessary experts to advice on the feasibility of various alternative technological improvements. Moreover, the number of public authorities available locally where SMIs can turn to for technical advice is also very limited, and of these (mainly PDC, MIDA, SIRIM and universities) very few of their existing facilities and services are publicized. Consequently, from the survey data as shown in Chapter V, on SMIs regarding technical issues, business opportunities or marketing information, 33.1 percent of them rely on business counterpart, manufacturers or suppliers for help, another 30.0 percent depends on advice from their peers in the industry and 16.4 percent of them refers to consultancy firms. In the absence of external technological assistance, many SMIs continue to rely on traditional technology and out- dated equipments Except for the few selected industries of traditional importance (e.g. rubber, palm oil and forestry), there should be more organization by the government on R&D programmes for the majority of manufacturing activities in which SMIs predominate (Table 3.7). 72 Table 3.7 : Main Centres for Research and Development in Malaysia R&D Organization in Malaysia 1 Palm Oil Research Institute of Malaysia (PORIM) 2 Rubber Research Institute of Malaysia (PPIM) 3 Malaysia Agricultural Research and Development Institute (MARDI) 4 Forest Research Institute of Malaysia (FRIM) 5 Institute of Medical Research (IMR) 6 Malaysia Institute of Microelectronics Systems (MIMOS) 7 Standard and Industrial Research Institute of Malaysia (SIRIM) Source : Malaysian Industrial Development Authority 3.7.7 Inadequate Raw Material According to Moha (1999), the shortage of raw materials appears to be another important problem for many of the SMIs. Raw materials are either unavailable or difficult to obtain immediately. The shortage of raw material was probably a structural problem which arose out of the excessive demand on a world-wide basis. As a result of the shortage of raw material and the consequent increase in prices, many of the SMIs found that their profit margins drastically reduced. The prices of their products could not be increased, either because of the elastic nature of the demand or not being able to gain customer’s approval for the price increase. SMIs appear to be more severely affected by the shortage of raw materials than the larger firms. SMIs located in the outlying areas were even more severely affected by the shortage. In suppliers’ market, supplies are often sold on a ‘first come, first served’ basis. Since the rural SMIs are often located far from the main sources of supplies, they are frequently at a disadvantage. The SMIs are also at a disadvantage when they purchase raw materials because the quantities they need are not attractive to suppliers. Thus, they have to pay a higher price in cash or a higher rate of interest over a brief period of time. 73 3.7.8 Inadequate Industrial Land, Building and Infrastructure Moha (1999) also noticed that inadequate industrial land is one of the biggest problems for any manufacturing project in most part of the country. It has been one of the main obstacles to industrial expansion and new investments. Although there are abundance of unused land in Penang, there is simply not enough industrial land being developed by the state development corporation or by the private sector, particularly more so for the SMIs. While the state government engage in the development of industrial estates and industrial infrastructure, these development tend to cater for the larger manufacturing plants. SMIs generally either do not qualify or cannot afford the cost. Factory building provided by MIEL, although meant specifically for the SMIs, are generally inadequate to cater for the demand. SMIs need to be located within or near populated areas to deliver their goods and services, recruit their workers and procure their supplies economically. The lack of planning for SMIs in the urban areas has resulted in many factories operating illegally in areas other than zoned for industry. Even the normal plans for expansion of existing production may be hampered due to the lack of room for expansion. Some of these SMIs cause environmental pollution (noise, smell, etc.) and may pose as health and fire hazards while others may cause traffic obstruction and become a source of community disturbance. 3.7.9 Inadequate Linkages with Large Industry Linkages with larger industry or MNCs is marginal among Penang’s SMIs. Unlike Japan where 60 percent of the SMIs are involved in sub- contracting (Eberhard, L, 1999), Pining SMIs suffer from the absence of linkages with large downstream firms. The questionnaire survey conducted by author clearly indicated that only 39.7 percent of the SMIs surveyed had fostered some linkage with other 74 larger firms and MNCs in term of sub- contracting business transaction on part fabrication and sub-assembly works. Mathews, J.A. (2002) noted that in the case of Taiwan and Korea, large downstream firms provide financing, quality control and technical assistance to upstream SMIs. To date however, the actual linkage established through sub-contracting has been negligible. Establishment of linkages is an important factor to consider in the development of SMIs. According to Lim, C.T. (2000), Intel “SMART” approach of Supplier Development Programme (Figure 3.6) is a very good model for other larger industries to benchmark and to produce the total solution or global SMIs for the Penang’s manufacturing industry. Harvesting T Total solution supplier, global supplier Government R Nurturing A M Refine through training and coaching & Supporting Bodies Allocate and increase opportunities appropriately Match to business needs & provide initial training Government & Supporting Bodies Seeding S Sourcing for suppliers who are willing & capable Figure 3.6 : Intel “SMART” Approach of Supplier Development Model Lim, C.T. (2000) stressed that Intel Malaysia has developed one of the most comprehensive programme for supporting supplier development and upgrading. The so-called ‘SMART’ approach consists of five steps :- 75 a. First step : S – Sourcing for right supplier To select suppliers that are willing and capable of participating in the programme. Intel analyses a potential candidate from four perspectives - Its management (including vision of the CEO and the company financial stability); - Its human resources; - Its technical, materials and process capabilities; and - Its cost competitiveness. b. Second step : M – Match to business need & provide initial training To match with business need and assist selected suppliers by initial training. c. Third step : A – Allocate and increase opportunities appropriately To allocate business to suppliers at the level of complexity appropriate to their capabilities and the needs of Intel. d. Fourth step : R – Refine through training and coaching To help supplier to raise capabilities by continuous training and coaching. Continuous training of supplier is provided partly by inviting them to send their staff to Intel’s internal training courses, and partly through courses in the Penang Skills Development Centre (PSDC). PSDC analyses gaps in the capability of the suppliers’ workforce and provides courses to plug these gaps. Coaching involves regular supplier reviews and continuous dialogue. Intel will shares new information on technical roadmaps and expected future technical and business requirement early in the process. Teams of engineers or relevant experts from Intel are sent to assist suppliers when situation needed. e. Fifth step : T – Total solution supplier, global supplier. To develop them into global supplier with the ability to meet international standards and export directly. The goal is that Intel should not account for more than 20% of any supplier’s sale. 76 3.7.10 Lack of Knowledge on Information and Communication Technology PSG (2002) confirmed that the trend of today’s business-to-business transaction has moved towards paperless transaction and at very high speed. Local SMIs will be required to adopt the ERP (Enterprise Resource Planning) and eventually CRM (Customer Relationship Management) systems and communicate via internet if they want to be successfully and be competitive globally. Progress and advancement in communications and transactions will be based on speed and also being paperless. As such, the local SMIs without the latest developments in ICT (Information and Communication Technology) would be left behind in global competition. The successful development of the ICT is needed to upgrade manufacturing ability in order that Penang can quickly seize the opportunities created by globalization and trade liberalization. This can materialize with the strong government push for ICT, proper planning of programmes and the skilful management of their implementation with the joint participation of public agencies, private industries and the people of Penang. 3.7.11 Small Scale and Volume Production According to Ong, C.I. (2000), the SMIs normally do not have economies of scale. The profit margins are normally insignificant as the volume of production is rather small. This will hinder their efforts to expand. The other problems such as lack of skilled work force, financing and technology competency will further worsen the situation. The lack of volume of production may hamper the efforts of the SMIs to develop their technological capabilities. As the volume is too small to justify automation, SMIs will most likely maintain their original mode of production rather than adopting and implementing newer and more advanced one. The lack of volume also discourages the SMIs from increasing their production capacity. This prevent them from receiving large orders when opportunities arise. 77 3.7.12 No Vision and Strategy for the Future As one of the key weakness, the local SMIs also lack the well defined vision and a formulation of strategies for the future. The SMIs without a vision and strategy are normally unable to plan their direction of growth and they do not have a target to benchmark their growth. This results in haphazard growth among the SMIs as commented by Ong, C.I. (2000). 3.7.13 Lower Reliability Also, as believed by Ong, C.I. (2000), any SMIs who are lacking the business code, skilled labour force, finance and technological know-how, normally will result in low reliability in quality and delivery. Low reliability on products or services will further de-link the SMIs from MNCs as the SMIs are unable to comply the requirement and expectation of the MNCs. 3.8 Threat of AFTA to Penang’s SMIs on Manufacturing Industry FMM (2002) emphasized that there is a greater sense of urgency for the Penang SMIs to be efficient and competitive so that they can meet the challenges of international standards on technology, quality, pricing and delivery among ASEAN countries; especially with the proposed ASEAN Free Trade Area (AFTA) by the year 2010. The challenges of AFTA to Penang’s SMIs is that they can have the market access to the ASEAN region with a population of 325 million, after the implementation of AFTA. Similarly, if Penang’s SMIs are not quality and technology conscious or price effective, they will not only be able to sell their products to other ASEAN countries, but conversely other ASEAN products will be able to penetrate into the Penang market and put our SMIs out of business. 78 With the coming of AFTA, it is a threat to the local SMIs that are presently supplying to the MNCs in the electronics and electrical industry and global market, as they will face difficulty in competing with the other suppliers and sub-contractor from the others regions of the world, e.g. China, Thailand and Vietnam. The rising cost of production and declining productivity have and will prompt more firms, whether local or foreign, to relocate to lower cost locations, like China and Thailand. In the questionnaire survey done by the author, 39 percent of the SMIs indicated that they would probably relocate some parts of their operation outside Penang or outside Malaysia (refer sec 5.2.9.1). This implies that Penang will lose out to the neighbouring countries if the industries including the supporting and ancillary industry starts to move out. This is mainly because the support and ancillary industry is an important determining factor for competitiveness and industrial cluster development. As such, Penang government innovative linkage programmes and strategies would play a more crucial role now in retaining investments as well as attracting new ones because Penang can no longer promoted as a low cost location. 3.8.1 “FUTURE” Approach to Counter AFTA Reaction To prepare for the coming of WTO and AFTA, Penang’s SMIs are under pressure to open up their local market to much bigger international players. This have make it difficult for the SMIs to predict the future. “They cannot predict the future…. but they can prepare for it…..”. Whether they like it or not, they have to live with this competitive global market environment (PDC, 1999 – b). PDC (1999-b) stressed that as listed below are some of the issues that Penang’s SMIs needs to consider and to prepare for their “FUTURE” to face the threat from WTO and AFTA (Figure 3.7) :- 79 Find out the economy, corporate culture and corporate governance to meet global marketplace requirements and expectations. Uunderstand the forces driving and shaping changes in the Penang marketplace and how SMIs can prepare their organization to receive these inevitable changes. Tap practical advices and views from peer professionals and experts. Undergo changes in perception of own self image as a market leader. Review organization’s current practices and benchmark them against emerging issues from other developed nations Enable Penang’s SMIs to succeed in the new millennium. Source : Penang Development Corporation Figure 3.7 : “FUTURE” Approach to Counter AFTA 3.8.2 SMIs Role in Coping the Challenges Due to AFTA FMM (2001-a) proposed to the SMIs in Penang’s manufacturing industry that the following preparation plans are needed to cope with the challenges due to AFTA implementation : - SMIs must face the realities of AFTA and must work closely together through industry groups to be prepared for the dynamics of the move towards economic integration in the region; 80 - SMIs must upgrade, improve efficiency and productivity to remain competitive. Quality products must be manufactured and R&D must be carried out to be ahead of competitors; - They should also examine their size of operations and produce for ASEAN market, rather than just the domestic market, to reap the economics of scale; - Knowledge of distribution and marketing in ASEAN must be enhanced. They must improve their marketing capabilities and knowledge of ASEAN market and be less dependent on middlemen, such as Singapore; - Encouragement must be given to further market made-in-Penang products in ASEAN countries through participation in trade fairs and missions in ASEAN; - SMIs must examine the possibilities of sourcing intermediate products or components from cheaper sources of ASEAN so as to maintain its competitive edge; - It is necessary that the quality of skilled labour be improved upon and efforts must be made to increase the pool of technicians and skilled workers through further industrial and vocational training. 3.8.3 Public Sector Role in Confronting AFTA Challenges For the public sectors, the action plans recommended by FMM (2001-a) are as follows : 81 - Efforts must be made to assist lowering the cost of production, either through fiscal and monetary measures or through improvements in administrative regulations, rules and procedures. - Infrastructure facilities must be continuously upgraded and maintained. Interruptions in electricity supply must be minimized as much as possible. Efficient transport system must be worked towards contributing manufacturers competitiveness. Privatized entities must be efficient and must monitor their performance by issuing indicies of their performance in comparison to similar entities in ASEAN. - The investment environment must continue to be conducive and attractive. Further reductions in corporate tax in line with ASEAN countries corporate tax would further improve Penang’s attractiveness for investment. - The service sector, particular banking, transportation and insurance must be efficient and competitive so as to assist the manufacturing community to face the challenges of AFTA. - Currency exchange rate should be competitive with other ASEAN countries. - The interest rate should be monitored and should be based on a rate that would be reasonable to investors in term of borrowing and cost of capital. - To have a proper human resources programme, together with a sound education policy that would provide adequate skilled manpower relevant to industry’s needs. 82 3.9 Summary In this chapter, the author has discussed the historical, political, social and cultural settings as they affect and will affect SMIs development. Also, as a good benchmark to follow, the government should aim at institutionalizing the progress of the developing SMIs from other industrial developed countries. In fact, Penang is able to pick up a few good lessons that can be learnt from those countries. It should be highlighted here that the entrepreneurs of SMIs must also help the government by helping themselves. They should take training of workers seriously and always be prepared to upgrade technology and management know- how. Certain nations have been successful in industrial development because there is good rapport between the government and the private sector. That’s clearly indicated the importance of linkage programmes among government, MNCs and SMIs. CHAPTER IV RESEARCH METHODOLOGY 4.1 Introduction As outlined in chapter I, this study focuses on the role and influence of MNCs and government agencies on the development of SMIs established in the state of Penang. After having achieved a general overview of the industry at Penang through the study of relevant literatures, the design of research to get empirical evidence was then followed. This chapter will present the details of the research design, design & development of questionnaire and survey interview, data collection strategy and statistical analysis techniques. 4.2 Flow Chart of Research Methodology The research methodology can be described as guidance for a systematic and organized effort to carry out this research. These involves a series of well-thought-out and carefully executed activities which will enable the author to know how organizational problem can be solved or at least minimized as shown in Figure 4.1. 84 Design & Development of Questionnaire Survey &Structured Interview - Design Questionnaire Format Define of Questionnaire Contents Determine Research Population Select Sampling Method Confirm Sample Size Determine Rating System Data Collection - Decide Survey Procedure - Specify Study Limitation - Define Survey Administration Method - Conduct Pilot Study - Questionnaire Review Data Analysis - Data Recording Data Study Data Analysis Research Conclusion Figure 4.1 : Flow Chart of Research Methodology 85 4.3 Design and Development of Questionnaire Survey and Structured Interview Blaxter et al. (1998) stated that the method of interviewing varies depending on the purpose and the respondents. The interview method that used for this research study is partly structured, partly semi- structured. The first part of the interview was structured and seek out information, such as perception of the firm, the company structure or other “factual data”. The semi- structured part was used in order to obtain more qualitative information from the respondents, such as the relations between a company and the government authorities, the relations in between the different bodies of the government and the respondents environment consciousness. 4.3.1 Questionnaire Design The questionnaire utilized for the survey is a composite adapted from numerous works, including those from Japan International Cooperation Agency (JICA/PDC, 2001), Economic Research Centre –University of Singapore (Pang and Lim, 1997), Malaysia Jabatan Perdana Menteri (Abdul Aziz Mahmud, 1996), and Malaysia External Trade Development Corporation (MATRADE, 2000), supplemented by items representing the researcher’s study concerns in the context of Penang’s environment. As can be seen in Appendix I, the questionnaire has used close-ended questions in a multiple choice format, so that ambiguity was minimized. The major advantages of the closed or structured responses are that the questions are easier to answer, easier to code and analyze, shorten the interview process and make it easier to comment on sensitive subjects. It is believed that respondents would be more willing to reveal both their virtues and vices by checking “those that apply” on a standard list, rather than by answering open questions. It was found that the greatest advantage of the coded responses is that answers are comparable from person to person. This comparability is critical in this empirical study. 86 4.3.2 Questionnaire Contents The author’s questionnaire is divided into ten sections, each reflecting a general subject. The needs are as follows : a. These are the typical important factors to measure the performance of electronics and electrical manufacturing industry. b. These enables the survey respondents to see a logical connection between the questions and also enable the author to have an overview of the whole industry. Figure 4.2 describes the details of the sections for the questionnaire. Section 1 Organization Profile & Perception Collect information on the organization profile that include the type of organization, business activity and general perception on present economic situation. Section 2 Technology Transfer & HR Development Collect information on the effect and impact of technology transfer & HR development for SMIs. Section 3 Sales & Marketing Collect information on the present scenario and impact on business performance of SMIs due to economic slowdown. Section 4 Technology & Quality Level Collect information on the present strengthes and weaknesses of Penang’s SMIs in facing global competition. Section 5 Information & Communication Technology Collect information on the problems encountered by SMIs on ICT implementation. Section 6 Public Sector Incentives & Schemes Collect information on the difficulties encountered and reasons for poor responses by SMIs. Section 7 Linkages Programme & Plan Collect information on the general perception and awareness of the proramme and plan by SMIs. 87 Section 8 Industrial Development Plan & Problem Collect information on the view points on Penang industrial development and expansion plan from SMIs. Section 9 Future Action Plan & Strategy Collect information on the facts and factors on how the Penang’s manufacturing industry can be more competitive. Section 10 Business Operation Attitude & Philosophy Collect information on their personal perceptions on the right operation attitude and philosophy to be successful in the present economic slowdown situation. Figure 4.2 : Survey Questionnaire Contents 4.3.3 Research Population For this research, the research population concentrated on the SMIs within the electronics and electrical manufacturing industry in Bayan Lepas Free Trade Zone and Industrial Parks. In order to examine the linkages effect from both sides, those MNCs which SMIs were supplying their products were also interviewed. 4.3.4 Research Sample Selection Random sampling method is applied in this research study. In the questionnaire survey, all the respondents were from the Bayan Lepas FTZs and industrial areas, since most of the electronics and electrical manufacturing industries are concentrated on these two areas; it was concluded that the samples should be able to represent the whole electronics and electrical manufacturing industries in Penang. This survey research was based on the “Directory of Factories – Penang” (PDC, 2002) as the sample frame and the sample firms were randomly selected from the list according to the category under MNCs and SMIs. 88 4.3.5 Research Sample Size The determination of right sample size depends on the confidence level need and the margin of error that can be tolerated. The higher the level of confidence needed from the sample estimate and the smaller the error margin, the larger the sample will be needed and vice versa. The specific formula apply by the author for calculating sample size is based on a random sampling as shown in Figure 4.3. n= NZ² x p (1-p) NB²+[Z²x p(1-p)] Where N = population size Z = Z statistic from normal distribution For 80% confidence level, Z = 1.28 For 85% confidence level, Z = 1.45 For 90% confidence level, Z = 1.65 For 95% confidence level, Z = 1.96 p = estimated satisfaction level B = margin of error Source : Kan, S. H. (1998) Figure 4.3 : Formula for Simple Random Sampling Size According to Kan, S.H. (1998), the required sample size decreases as satisfaction level increases. This is because the larger the p value, the smaller its variance, p(1-p) = pq. When an estimate for satisfaction level is not available, using a value of 50% (p=0.5)) will yield the largest sample size that is needed because pq is largest when p=q. Base on PDC Dec 2002 statistic data as shown in Table 3.2, out of the total of 731 manufacturing firms registered under PDC in Penang, 164 firms are from the 89 electronic and electrical manufacturing industry. The sample size for this survey with 95 percent of confidence level will be as follows : n = 164 x (1.96²) (0.5)(1-0.5) 164 (0.05)²+ [1.96² x 0.5 x 0.5] = 115 So, at least 115 respondents inclusive of SMIs and MNCs with activities related to electronics and electrical industry selected for the survey was considered highly representative of the total population. 4.3.6 Research Rating System A scale was designed to measure the characteristics of the respondents who complete it or respondents as judges of the objectives presented to them (Sekaran , 2000). The emphasis here is on measuring attitudinal differences between people. The following rating scales are used for this research study :a. Simple Category Scale (Dichotomous) The simple category scale has two response choices, there are “Yes” or “No”. This scale is particular useful for demographic questions or where a dichotomous response is adequate. e.g. Is your company having homepage to promote your business activities ? b. Multi Choice, Single Response Scale When there are multi options for the rater and only one answer is sought. The cumulative feature of this scale can be beneficial when a complete picture of the respondent’s choices is desired. e.g. The main problem with the overall existing SMIs development program. - Program not reflect the needs. 90 - Lack of publicity. - Lack of efficient officer with well understanding on industrial needs. - Poor monitoring and follow-up system. - Application procedure too complex. c. Likert Scale The Likert scale is the most frequently used variation of the summated rating scale. Summated scales consist of statements that express either a favourable or unfavourable attitude towards the object of interest. The respondent is asked to agree or disagree with each statement on a 5-points scale. e.g. The electronics and electrical industries will still remain as the main stream of the manufacturing sectors in Penang for the next five years ? 4.4 - Strongly Agree - Agree - Neither Agree nor Disagree - Disagree - Strongly Disagree Data Collection The survey interviews were carried in the field from December 2002 to June 2003, all conducted personally by the author . On the average, each interview lasted an hour to one and a half hour. The author’s experience was that there was general good cooperation and response from the peoples approached. In order to minimize difference in carry out the survey, the objectives of each question reviewed and the level of information needed was clarified with each of the respondents. 91 4.4.1 Survey Procedure The following procedures were taken to approach the relevant issues :a. SMIs were interviewed based on a questionnaire to understand the problems they faced in the areas of technology transfer & HR development, sales and marketing , technology and quality level, information and communication technology, public sector incentives, linkages programmes, industrial development plan, future action strategy and business operating behaviour; b. MNCs with activities related to electronics and electrical manufacturing industry were interviewed based on the same questionnaire to provide solutions in extending assistance and guidance to SMIs; c. Based on the finding of the two survey groups, a mismatch of views held by SMIs and MNCs and possible measures to bridge the gap was considered for the future development of SMIs. This report was prepared primarily based on the findings of the two survey groups above, the comments and suggestions are reflected in this report as much as possible. 4.4.2 Survey Limitation Limitations as listed below exist for the surveys and interviews conducted on SMIs and MNCs. This limitation must be kept in mind in referring to this survey. - On the time dimension, this empirical study limited to a single point in time, i.e., they represent a “snapshot view”. The data collected are the respondents personal perception and may or not be the true facts of the situation. 92 4.4.3 Survey Administration Resources are very important at this stage, for example, postal surveys are generally less expensive and time consuming than personal interviews. Nevertheless, in postal surveys there is a high rate of “non-response”. It was being understood from DCT (2002) on conducting survey that if postal survey is utilized, normally the return rate is only around 20 to 30 percent. For this research study, in order to attain 100 percent on data return and also to ensure that questionnaire questions are fully understood by difference group of respondents, face-to-face survey interview or personal delivery and collection of the survey questionnaire was decided. The main intention on selection of face-to-face survey interview is that clarification and further explanation can be carried out if the respondent encountered with doubt on certain questions. This allow the author to obtain an overall view of the operation of the industry and to be in a position to judge the validity of many interpretations arising out of the analysis. 4.4.4 Opening and Confidentiality Statement To ensure that the information can be collected with maximum reliability and validity, on the advice of knowledgeable and experience peoples, the two key measures which must be taken are as follows :a. It is critical to highlight before the interview that this survey is conducted not for government agencies and is basically for academic research purposes only, the respondents are free to express their true feelings and comments. b. Give them the assurance that all information collected would be treated strictly confidential and no individual person or business enterprise’s opinion, complaint or recommendation would be identified in the report unless the prior permission was obtained. 93 4.4.5 Improvement Via Pilot Study The questionnaire was initially pre-tested to a small group of five respondents each from MNCs and SMIs, with the intention of pre-testing the technical details of the subject in the questionnaire and the applicable of the rating scale technique to be utilized in the actual study. In fact, the questions of this questionnaire were revised and improved at least 5 times during the pilot study. The comments and suggestions of the respondents regarding improvements of the quality of the questionnaire were integrated into the final revision of the questionnaire. The pre-test showed that it was generally easier to use close-ended questions with multi choice format. This format greatly reduce the time taken for the respondent to answer the questions. The length of the questionnaire did not prove to be a problem with the respondents. The improvement done after the pre-test are as follows : a. The contents of survey questionnaire become more quantitative and Qualitative; b. Rephrased certain questions in a simple and concise language so that everybody understands the questions within the same context; c. Each question deal with only one dimension or aspect. If several dimension of aspect of question in one response, it will be difficult for the respondents to answer; d. The understanding, level of difficult and willingness to answer sensitive questions were detected. e. The time taken to answer the questionnaire can be planned. 94 4.4.6 Data Recording The questionnaire turned out to work quite well and the layout of the questionnaire are categorized by ten difference sections; each section with five related questions written one after the other. This helped the researcher by making it possible to lead on to the next question and therefore the interview became very smooth. As suggested by Silverman et al. (2000), as soon as possible after the interview, the researcher should try to compile the information obtained during the interview. This was done to prevent any distortion of the information which might affect the authenticity of the survey result. In this case, a tape recorder would have helped but in general it can have a restrictive influence on the interviewees and therefore make the interview less open. Generally, the design of the research method was found to fulfill its purpose very well. It succeeded in giving answers to the questions as well as raised a lot of new ones. 4.5 Statistical Analysis Techniques Used A large portion of the analysis uses simple or cross tabulation and descriptive statistics. The mean, frequency and percentile are computed for all variables. All statistics were tested for significant at 95 percent of confidence interval. For the multi choices question, the respondents are requested to select the most important factor, frequency and percentile method is used to identify the ranking of importance for each answer. Likert scale question consists of statement that express either a favourable or unfavourable attitude towards the subject of interest. The results are tested by using one proportion test. The null hypothesis was failed to reject whenever the P-value is greater than 0.05. 95 Independent samples t-test was used to confirm if the opinion regarding any particular hypothesis between SMIs and MNCs differs. This test was used as SMIs and MNCs are from two distinctive different groups and no overlapping between two can occur. The test measures if the mean value of any question or statement of the two groups differs. To analyze the data of this research study, Statistical Package for Social Sciences (SPSS) version 11.0 is used. 4.6 Summary This chapter has elaborated on the theory and outlined the methodology used in the study. It described the research design, design & development of questionnaire survey and structured interview, data collection strategy and procedures, and the statistical analysis techniques. These various processes and procedures were the methods by which the data were organized before they were subject to statistical analysis. Both descriptive and inferential statistical were made on the data. The results of these analysis will be presented in chapter V. By means of the mass of empirical data acquired through this study, it give a glimpse of the problems that are involved in Penang manufacturing industry’s SMIs. CHAPTER V DATA ANALYSIS 5.1 Introduction This chapter presents the result of the data analysis of this research. This research study is intended to formulate support measures through company diagnosis, market analysis, problem root causes, constraints and expectations for Penang’s SMIs in electronics and electrical manufacturing industry. The combination of the effort and action plan from the government agencies and MNCs will lead to the improvement in manufacturing performance and competitiveness of SMIs in Penang. 5.2 Data Presentation and Analysis. The first part of the chapter reviews the demographic data and the second part provide a brief descriptive analysis of the data on the sample of 115 respondents, which serves to reflect the characteristics and behaviour of the population. 97 5.2.1 Organization Profile and Perception 5.2.1.1 Type of Surveyed Companies Findings : The breakdown of the type of organizations surveyed is as shown in Figure 5.1. The final sample consisted of 115 respondents, the data indicated that the organizations surveyed are 73 SMIs (63%) which are the main target for this research study; followed by 42 MNCs (37%) which are the main engine to support and develop those SMIs. These two groups will be referred to from now on as SMIs and MNCs, and they are the two key players in the Penang’s manufacturing industry. 42 SMIs MNCs 73 Type of Organization SMIs MNCs Total Frequency 73 42 115 % 63.0 37.0 100.0 Cum % 63.0 100.0 100.0 Figure 5.1 : Distribution of Type of Surveyed Companies. 5.2.1.2 Years of Operating of the Surveyed Companies. Findings : The cross tabulation of the two groups as shown in Figure 5.2 has indicated a slight difference in the years of operation. MNCs generally having longer years of establishment in Penang’s manufacturing industry, a majority of 59.5% with more than 15 years and 23.8% between 10 to 15 years. Whereas for SMIs, most of them at 45.2% with 10 to 15 years, follow by 20.5% with 5 to 10 years of experiences in business. 98 Frequency 40 30 SMIs 20 MNCs 10 0 < 5 Yrs 5-10 Yrs Years of Operating Less than 5 Years Between 5 to 10 Years Between 10 to 15 Years More than 15 Years Total 10-15 Yrs SMIs Frequency 11 14 33 15 73 % 15.1 19.2 45.2 20.5 100.0 >15 Yrs MNCs Frequency 0 7 10 25 42 % 0 16.7 23.8 59.5 100.0 Figure 5.2 : Years of Operating of Organization Surveyed. The 0% of MNCs with years of operating less than five years clearly indicated there are no or less new big investors come in to set manufacturing facilities in Penang. The state government should seriously look into this matter for the possible root cause and come out with the plans to attract the new investors. 5.2.1.3 Seriousness on company’s business performance affected due to global economic slowdown. Findings : As shown from the cross tabulation in Figure 5.3, the business performance of majority of SMIs at 50.7% were quite seriously affected by 31- 50%; whereas for MNCs, majority of them at only 28.6% were quite serious affected due to the present global economic slowdown. Frequency Percent 99 40 30 SMIs 20 10 0 MNCs > 70% Seriousness % More tan 70% 51 to 70% 31 to 50% 10 to 30% Less than 10% Total 51-70% 31-50% SMIs Frequency 1 11 37 22 2 73 10-30% % 1.4 15.1 50.7 30.1 2.7 100.0 < 10% MNCs Frequency 4 5 12 11 10 42 % 9.5 11.9 28.6 26.2 23.8 100.0 Figure 5.3 : Seriousness of Business Performance Affected The result obtained confirms that the business performance is more seriously affected for SMIs as compared with MNCs. According to the questionnaire survey interview findings, there are many factors which affected their business performance. The government authority should seriously look into their problems and quickly come out with the remedial plans to improve the situation. 5.2.1.4 Main reason of present unsatisfactory business performance for SMIs in Penang’s manufacturing industry. Findings : For the above statement, respondents from both SMIs and MNCs are requested to pick the most important factor out from the total of five choices based on their personal perception. Since collected data are categorical, frequency distribution table with percentage is used to rank the seriousness of each factor. Cross tabulation for the most effective channel which Penang’s SMIs can get in contact with the latest technological invention and development from overseas is as shown in Figure 5.4. 100 Frequency Percent 70 60 SMIs 50 40 MNCs 30 20 10 0 Ans #1 Soft Market Demand SMIs MNCs 60.3% 45.2% Ans #2 Ans #3 New External Competitor 1.4% 9.5% Ans #4 Ans #5 Insufficient Lose Out Government On Pricing Support Competition 9.6% 24.7% 7.1% 11.9% Lose out On Tech & Quality 2.7% 19.5% Figure 5.4 : Reasons of Present Unsatisfactory Business Performance for Penang’s SMIs. Summary : • The results show that both SMIs and MNCs are having the same viewpoint on the most important factor that affecting Penang’s SMIs business performance. SMIs/ MNCs - Soft market demand due to the global economic slowdown. • Second most important affecting factor as follows : SMIs - Lost out due to pricing competition. MNCs - Lost out due to technology and quality of products. • Third affecting factor as agreed as follows : SMIs - Insufficient government support to promote and expand marketing outlet. MNCs - Lost out due to pricing competition. 101 5.2.2 Technology Transfer and HR Development. 5.2.2.1 Government and MNCs have done a great job in providing opportunity for SMIs to expose and learn up new technology and skills. Findings : From the cross tabulation as shown in Figure 5.5 below, 15.1% of SMIs and 23.8% of MNCs agreed that government and MNCs have done a great job in SMIs’s technology and skills upgrading. It was also noticed that 65.7% of SMIs and 66.7% of MNCs have highlighted that government and MNCs still need more effort and good planning to improve the efficiency and effectiveness of the local SMIs. 50 Frequency 40 SMIs 30 20 MNCs 10 0 Yes Yes No Need Improvement No SMIs Freq 11 14 48 Need Improve't % 15.1 19.2 65.7 MNCs Freq 10 4 28 % 23.8 9.5 66.7 Figure 5.5 : Potential for SMIs to Learn up New Technology and Skills. Summary : • The results show that both SMIs and MNCs agreed that government and MNCs have not done enough in providing opportunity for SMIs to expose and learn up new technology and skills. 102 5.2.2.2 Channels by which Penang can get in contact with the latest technological invention and development from overseas. Findings : For the above statement, the respondents from both SMIs and MNCs are requested to pick the most important factor out from the total of five choices, based on their personal perception. Since all collected data are categorical, frequency distribution table with percentage is used to identify the criticalness of each factor. Cross tabulation for the reasons of present unsatisfactory business performance for Penang’s SMIs is as shown in Figure 5.6. Frequency Percent 40% 30% 20% MNCs 10% 0% SMIs MNCs SMIs Ans #1 Importation of Equip & Machinery 26.0% 31.0% Ans #2 Foreign Prof/ Tech Personnel 27.5% 21.4% Ans #3 Ans #4 Ans #5 Overseas Training Internet Browsing 37.0% 33.3% 6.8% 11.9% Royalty Payment On Patent 2.7% 2.4% Figure 5.6 : Channels for Contact with Latest Technology Invention and Development from Overseas. Summary : • The results show that both SMIs and MNCs are having the same viewpoint on the most effective channel which SMIs can get in contact with the latest technological invention and development from overseas. 103 SMIs/ MNCs - Training of staff in overseas. • Second important channel as follows : SMIs - Train by foreign professional/ technical personnel locally. MNCs - Learn from the importation of capital equipment/ machinery. • Third important channel as follows : SMIs - Learn from the importation of capital equipment/ machinery. MNCs - Train by foreign professional/ technical personnel locally. 5.2.2.3 Main problem encountered in training the employees for SMIs Findings : For the above statement, respondents from both SMIs and MNCs are requested to pick the most important factor out from the total of five choices based on their personal perception. Since all collected data are categorical, frequency distribution table with percentage is used to identify the criticalness of each factor. Cross tabulation for the problems encountered in training the employees for SMIs is as shown in Figure 5.7. Frequency Percent 50% 40% SMIs 30% 20% MNCs 10% 0% Ans #1 No Suitable / Appropriate Courses SMIs MNCs 20.5% 16.7% Ans #2 Cannot Release Emp. For Training 12.3% 19.0% Ans #3 Ans #4 Lose Employees After Training 43.8% 26.2% Ans #5 Lack of Fund for Training 19.2% 31.0% Figure 5.7: Problem Encountered in Training Employees for SMIs. Employees not Interested To learn 4.2% 7.1% 104 Summary : • The results show that both SMIs and MNCs have different viewpoint on the main problem in training the employee for SMIs as follows : SMIs - Losing employees after training. MNCs - Lack of fund allocation on training. • Second affecting problem is as follows : SMIs - Cannot find suitable or appropriate courses. MNCs - Losing employees after training. • Third affecting problem is as follows : SMIs - Lack of fund allocation on training. MNCs - Cannot release employees for training. 5.2.2.4 Method which technological and managerial skills for Penang’s SMIs can be improved and upgraded faster. Findings : From the above statement, respondents from both SMIs and MNCs are requested to pick the important factor out from the total five choices based on their personal perception. Since all collected data are categorical, frequency distribution table with percentage is used to identify the criticalness of each factor. Cross tabulation for the methods which technological and managerial skills for Penang’s SMIs can be improved and upgraded faster is as shown in Figure 5.8. 105 Frequency Percent 70% 60% 50% SMIs 40% 30% MNCs 20% 10% 0% Ans #1 More Training Programmes 16.4% 9.5% SMIs MNCs Ans #2 Ans #3 Technology Transfer From MNC 39.7% 61.9% Ans #4 Trade Fair/ Technical Seminar 15.1% 4.8% Ans #5 On Job Training 26.0% 21.4% Internet for New Tech Infomation 2.8% 2.4% Figure 5.8 : Method on Technological & Managerial Skills Improvement. Summary : • The results show that both SMIs and MNCs are having the same viewpoint on the most effective method which technologically and managerial skills can be improved and upgraded. SMIs/ MNCs - Technology transfer from MNCs. • Both SMIs and MNCs also shared the same thinking that the second most effective method is as follows : SMIs/ MNCs - Learn through on the job training. • Both SMIs and MNCs still share the opinion on the third effective method is as follows : SMIs/ MNCs - More in-house or off-site training programme for employees. 106 5.2.3 Sales and Marketing. 5.2.3.1 Key assistance on products exporting for SMIs needed from government. Findings : For the above statement, respondents from both SMIs and MNCs are requested to pick the most important factor out from the total of five choices based on their personal perception. Since all collected data are categorical, frequency distribution table with percent is used to identify the criticalness of each factor. Cross tabulation for the assiatances on products exporting for SMIs needed from government is as shown in Figure 5.9. Frequency Percent 40% 30% 20% 10% 0% SMIs MNCs SMIs MNCs Ans #1 Info on Market Exp./ Linkage Contact 32.9% 33.3% Ans #2 Simplify Export Regulation/ Procedure 16.4% 16.7% Ans #3 Ans #4 Exporting Incentive/ Assistance 35.6% 28.6% Ans #5 Overseas Trade Fair/ Exhibition Arrangement 9.6% 14.3% Efficient/ Helpful Liaison Officer 5.5% 7.1% Figure 5.9 : Assistances Needed on Products Exporting. Summary : • The results show that SMIs and MNCs have different viewpoints on the most important assistance that SMIs needed from government in exporting their products. SMIs - Better incentive and guidance on products exporting. MNCs - Sufficient information on global market expectation and business linkages contact. 107 • Second important assistance needed by SMIs is as follows : SMIs - Sufficient information on global market expectation and business linkages contact. MNCs - Better incentive and guidance on products exporting. • Both SMIs and MNCs share the same opinion for the third important assistance which SMIs needed on products exporting from government. SMIs/ MNCs - Simplify exporting regulations and procedures. 5.2.3.2 Key country for products exporting. For the above statement, respondents from both SMIs and MNCs are requested to pick the key country out from the total of five choices based on their personal perception. Since all collected data are categorical, frequency distribution with percent is used to identify the criticalness of each choice. Cross tabulation of the key countries for products exporting is as shown in Figure 5.10. Frequency Percent 50% 40% SMIs 30% 20% MNCs 10% 0% Ans #1 SMIs MNCs Thailand 35.6% 14.3% Ans #2 China 19.2% 7.1% Ans #3 USA 27.4% 40.5% Figure 5.10: Countries on Products Exporting. Ans #4 Ans #5 Japan 4.1% 16.7% Other 13.7% 21.4% 108 Summary : • The results show that both SMIs and MNCs have differences in key country for their exporting their products. SMIs - Thailand. MNCs - USA. • Second largest importer for their products is as follows : SMIs - USA. MNCs - Other (Europe, Korea, Hong Kong, etc.). • Third largest importer for their products is as follows : SMIs - China. MNCs - Japan. 5.2.3.3 Percentage of company business activities rely exporting market For the above statement, respondents from both SMIs and MNCs are requested to pick the most appropriate percentage out from the five choices based on their personal perception. Since all collected data are categorical, frequency distribution table with percentage is used to identify the involvement of their business on exporting. Cross tabulation for the percentage of involvement on exporting is as shown in Figure 5.11. 109 70% Frequency Percent 60% 50% SMIs 40% 30% MNCs 20% 10% 0% SMIs MNCs Ans #1 > 75% 16.5% 66.7% Ans #2 51 – 75% 12.3% 19.0% Ans #3 36 – 50% 21.9% 2.4% Ans #4 Ans #5 < 25% 41.1% 9.5% 0% 8.2% 2.4% Figure 5.11 : Percentage of Business Activity on Exporting. Summary : • The result show that majority of the SMIs and MNCs have differences in the percentage of business activity relied upon for exporting their products. SMIs - Less than 25%. MNCs - More than 75%. • Second higher percent of business activity on exporting their products SMIs - 36 – 50%. MNCs - 51 – 75%. • Third higher percent of business activity on exporting their products SMIs - More than 75%. MNCs - Less than 25%. 110 5.2.3.4 Forecast on the economic situation of Penang manufacturing industry for the next five years. For the above statement, respondents from both SMIs and MNCs are requested to give their forecast on the economic situation of Penang manufacturing industry for the next five years based on his/ her personal perception. Since all collected data are categorical, frequency distribution with percentage is used to identify the weighting of each forecast. Cross tabulation for the weighting of the forecast is as shown in Figure 5.12. Frequency Percent 60% 50% SMIs 40% 30% 20% MNCs 10% 0% SMIs MNCs Ans #1 Progress of Improvement 11.0% 16.7% Ans #2 Ans #3 Remind as Present Situation 38.4% 47.6% Expecting to Become Worse 50.6% 35.7% Figure 5.12 : Forecast on Penang’s Economic Situation. Summary : • The results show that majority of the SMIs and MNCs have differences in forecasting the economic situation of Penang manufacturing industry for the next five years. SMIs - Business performance expecting to become worse. MNCs - Business performance remain as present situation. • Second bigger number of the respondents with forecast as follows : SMIs - Business performance remain as present situation. MNCs - Business performance expecting to become worse. 111 • Remaining of the respondents with forecast as follows : SMIs/ MNCs - 5.2.4 Business performance shows signs of improvement. Technology and Quality Level. 5.2.4.1 Method which the technological and quality for Penang’s SMIs can be improved and upgraded faster. Findings : For the above statement, respondents from both SMIs and MNCs are requested to pick the most effective method which the technological and quality for Penang’s SMIs can be improved and upgraded faster based on his/ her personal perception. Since all collected data are categorical, frequency distribution table with percentage is used to identify the criticalness of each factor. Cross tabulation of the selection is as shown in Figure 5.13. Frequency Percent 40% 30% SMIs 20% MNCs 10% 0% Ans #1 Linkage With MNCs SMIs MNCs 30.1% 33.3% Ans #2 Expose to Stronger Market Competition 11.0% 14.3% Ans #3 Ans #4 Ans #5 Effective Incentive/ Vendor Reward for Development Good Programme Performance 16.5% 20.5% 7.2% 7.1% Good Initiative/ Aggressive Attitude 21.9% 38.1% Figure 5.13: Methods on Technology and Quality Improvement and Upgrading. 112 Summary : • The results show that majority of the SMIs and MNCs have different viewpoints on the method which the technology and quality for Penang’s SMIs can be improved and upgraded faster. SMIs - Linkage with MNCs. MNCs - Good initiative and aggressiveness attitude of SMIs. • Second most favoured method is as follows : SMIs - Good initiative and aggressive attitude of SMIs. MNCs - Linkage with MNCs. • Third most favoured method is as follows : SMIs - Better incentives and rewards for SMIs with better performance. MNCs - Exposure to stronger market competition. 5.2.4.2 Most critical strength of SMI that enable them to be competitive in the global market. Findings : For the above statement, respondents from both SMIs and MNCs are requested to pick the most critical strength of SMIs that enable them to be competitive in the global market based on his/ her personal perception. Since all collected data are categorical, frequency distribution table with percent is used to identify the important of each strength. Cross tabulation of the selection is as shown in Figure 5.14. 113 80% Frequency percent 70% 60% SMIs 50% 40% 30% MNCs 20% 10% 0% Ans #1 SMIs MNCs High Quality Product at Lower Cost 50.7% 71.4% Ans #2 Stronger Fianacial Backing 19.2% 11.9% Ans #3 Ans #4 Good Support by MNCs 8.2% 2.4% Ans #5 Strong Sales and Marketing 5.5% 4.8% Strong Engineering and R&D 16.4% 14.3% Figure 5.14 : Critical Strength of SMIs to be Competitive. Summary : • The result show that majority of the both SMIs and MNCs have the same perception on the most critical strength of SMIs that will enable them to be competitive in the global market is as follows : SMIs/ MNCs - Capable to supply high quality product at lower cost. • Second most critical strength as agreed is as follows : SMIs - Strong financial backing and planning. MNCs - Strong engineering and R&D team. • Third most critical strength as agreed is as follows : SMIs - Strong engineering and R&D team. MNCs - Strong financial backing and planning. 114 5.2.4.3 Major inhibiting factor which hinder SMIs from attaining the international quality system certification (e.g. ISO). Findings : For the above statement respondents from both SMIs and MNCs are requested to pick the major inhibiting factor which hinder SMIs from attaining the international quality system certification based on his/ her personal perception. Since all collected data are categorical, frequency distribution table with percentage is used to identify the weighting of each factor. Cross tabulation of the selection is as shown in Figure 5.15. Frequency Percent 40% 30% 20% MNCs 10% 0% SMIs MNCs SMIs Ans #1 Certification/ Consult. Cost too High 38.4% 31.0% Ans #2 No Incentive on Cert’n 26.0% 16.7% Ans #3 Ans #4 Lack of Staff on Manage of System 21.9% 35.7% Ans #5 Complex Application Procedure 6.8% 9.5% No Necessary to Apply 6.8% 7.1% Figure 5.15 : Inhibiting Factors that Hinder SMIs from Attaining International Quality System Certification. Summary : • The results show that majority of the SMIs and MNCs have different viewpoints on the major inhibiting factor which hinder SMIs from attaining the international quality system certification is as follows : SMIs - Certification and consultation costs too high. MNCs - Lack of knowledgeable staff to manage the system. 115 • Second major inhibiting factor as agreed is as follows : SMIs - No incentives for achievement of quality system certification. MNCs - Certification and consultation costs too high. • Third major inhibiting factor as agreed is as follows : SMIS - Lack of knowledgeable staff to manage the system. MNCs - No incentives for achievement of quality system certification.. 5.2.4.4 General performance of Penang’s SMIs in manufacturing industry with respect to technology and product quality performance. Findings : For the above statement, respondents from both SMIS and MNCs are requested to comment on the general performance of the Penang’s SMIs in manufacturing industry with respect to technology and product quality performance based on their personal perception. Since all collected data are categorical, frequency distribution table with percentage is used to identify the general comment. Cross tabulation of the selection is as shown in Figure 5.16. Frequency Percent 60% 50% 30% 20% MNCs 10% 0% SMIs MNCs SMIs 40% Ans #1 Excellent 0% 0% Ans #2 Good 47.9% 38.1% Ans #3 Average 46.6% 57.1% Figure 5.16 : General Performance of Penang’s SMIs. Ans #4 Fair 4.1% 4.8% Ans #5 Poor 1.4% 0% 116 Summary : • The result shows that majority of the SMIs and MNCs have differences in their comments for the general performance of Penang’s SMIs is as follows : SMIs - Good in performance. MNCs - Average in performamce. • Second majority of respondents agreed is as follows : SMIs - Average in performamce. MNCs - Good in performamce. • Third majority of both SMIs and MNCs have the same opinion is as follows : SMIs/ MNCs - Fair in performance. 5.2.5 Information and Communication Technology (ICT). 5.2.5.1 Factors that restrict Penang’s SMIs from adopting ICT. Findings : For the above statement, respondents from both SMIs and MNCs are requested to pick the most critical factor that restrich Penang’s SMIs from adopting ICT based on their personal perception. Since all collected data are categorical, frequency distribution table with percent is used to identify the weighing of each factor. Cross tabulation of the selection is as shown in Figure 5.17. 117 Frequency percent 60% 50% SMIs 40% 30% 20% MNCs 10% 0% Ans #1 Lack of Fund On Implement’n SMIs MNCs 53.4% 47.6% Ans #2 Lack of Right Staff to Manage System 16.4% 9.5% Ans #3 Ans #4 Doubtful on Transact Security System 5.5% 7.1% Ans #5 Difficulty to Get Government Subsidy 11.0% 4.8% Lack of Awareness on Benefit of System 13.7% 31.0% Figure 5.17 : Factors that Restrict Penang’s SMIs from Adopting ICT. Summary : • The results show that both SMIs and MNCs have the same perceptions about the key factor that restrict Penang’s SMIs from adopting ICT is as follows : SMIs/ MNCs - Lack of fund (high cost for implementation and management of the system). • Second most important factor as agreed is as follows : SMIs - Lack of IT human resources to manage the system. MNCs - Lack of awareness on the benefit of ICT utilization. • Third most important factor as agreed is as follows : SMIs - Lack of awareness on the benefit of ICT utilization. MNCs - Lack of IT human resources to manage the system. 118 5.2.5.2 Government effort needed to promote ICT utilization for SMIs. Findings : For the above statement, respondents from both SMIs and MNCs are requested to pick the most important effort from government needed to promote ICT for SMIs based on their personal perception. Since all collected dats are categorical, frequency distribution table with percent is used to identify the weighting of each effort. Cross tabulation for the selection is as shown in Figure 5.18. Frequency Percent 50% 40% 20% MNCs 10% 0% SMIs MNCs SMIs 30% Ans #1 Monetary Assistance / Incentive 42.5% 38.1% Ans #2 Sufficient Training to IT Staff 8.2% 11.9% Ans #3 Ans #4 Reduce Red Tape on Assist App’n 15.1% 23.8% Ans #5 Publicity on Benefit of Using 16.4% 11.9% Effective Networking System 17.8% 14.3% Figure 5.18 : Efforts Needed from Government to Promote ICT Utilization Among SMIs. Summary : • The results show that majority of the SMIs and MNCs have the same opinion on the key effort needed from government to promote ICT utilization among SMIs. SMIs/ MNCs - Provide monetary assistance and incentive. • Second key effort as agreed is as follows : SMIs - Provide good and effective ICT networking system. MNCs - Reduce red tape on technology acquisition assistance fund for ICT. 119 • Third key effort as agreed is as follows : SMIs - Strong publicity and promotion on benefits of ICT utilization. MNCs - Provide good and effective ICT networking system. 5.2.5.3 Company having the homepage to promote the business activities. Findings : For the above statement, respondents from both SMISs and MNCs are requested to commit on whether they have homepages to promote their business performance, especially to the overseas market. Since all collected data are categorical, frequency distribution table with percentage is used to identify the weighing of each category. Cross tabulation for the respondents who involved on Frequency Percent homepage is as shown in Figure 5.19. 50% 40% SMIs 30% 20% MNCs 10% 0% SMIs MNCs Ans #1 With Homepage 92.9% 67.1% Ans #2 Without Hompage 7.1% 32.9% Figure 5.19 : Company Involvement in Homepage. Summary : • The results show that majority of the SMIs and MNCs are involved in homepage activities to improve their business performance. 120 5.2.5.4 Achievement of return on investment from the website. Findings : For the above statement, respondents from both SMIs and MNCs are requested to comment on their achievement of return on investment through their involvement on website. Since all collected data are categorical, frequency distribution table with percent is used to identify their gain from website. Cross tabulation of their Frequency Percent achievement is as shown in Figure 5.20. SMIs MNCs 70% 60% 50% 40% 30% 20% 10% 0% SMIs MNCs Ans #1 More Than Expected 6.0% 19.7% Ans #2 What As Expected 33.4% 48.7% Ans #3 Less Than Expected 60.6% 31.6% Figure 5.20 : Achievement of Return on Investment from Website. Summary : • The results show that majority of the SMIs and MNCs are having different level of achievement on their involvement on website is as follows : SMIs - Achieving less than expected. MNCs - Achieving what is being expected. • Second bigger group of respondents with achievement as follows : SMIs - Achieving what is being expected. MNCs - Achieving less than expected. 121 5.2.6 Public Sector Incentives and Schemes. 5.2.6.1 Participation of government incentives and assistance schemes under industrial development programme. Findings : For the above statement, respondents from both SMIs and MNCs are requested to confirm their participation in government incentives and assistance schemes under industrial development programme. Since all collected data are categorical, frequency distribution with percentage is used to identify their number of Frequency Percent participated respondents is as shown in Figure 5.21. 60% 50% SMIs 40% 30% MNCs 20% 10% 0% SMIs MNCs Yes Obtained Government Incentive/ Assistance 35.6% 59.5% No Without Government Incentive/ Assistance 56.2% 38.1% Figure 5.21 : Participation in Government Incentive and Assistance Schemes. Summary : • The results show that only 56.2% of the SMIs and 59.5% of the MNCs participate in the government incentives and assistance schemes under the industrial development programme. 122 5.2.6.2 Difficulty experienced in applying government industrial development assistance programme. Finding : For the above statement, respondents from both SMIs and MNCs are requested to indicate whether they have ever encountered any difficulty in applying government industrial development assistance programme. Since all collected data are categorical, frequency distribution table with percentage is used to identify the efficiency of the concerned department. Cross tabulation of the selection is as shown in Figure 5.22. Frequency Percent 80% 60% SMIs 40% MNCs 20% 0% SMIs MNCs Yes Encountered Difficultiy in Applying Government Assistance/ Scheme 32.9% 26.2% No No Problem in Applying Government Assistance/ Scheme 67.1% 73.8% Figure 5.22 : Difficulty Encountered on Development Assistance Application Summary : • The results show that majority of the SMIs and MNCs do not encounter difficulty on applying the government industrial development assistance programme. 123 5.2.6.3 Reason for poor participation by SMIs on government development assistance incentives and schemes. Finding : For the above statement, respondents from both SMIs and MNCs are requested to pick the key reason for poor participation by SMIs on government development assistance incentives and schemes based on their personal perception. Since all collected data are categorical, frequency distribution table with percentage is used to identify the weighing of each reason. Cross tabulation of the selection is as shown in Figure 5.23. Frequency Percent 50% 40% 20% MNCs 10% 0% SMIs MNCs SMIs 30% Ans #1 Lack of Awareness/ Information 45.2% 38.1% Ans #2 Unclear Application Procedure 15.1% 11.9% Ans #3 Ans #4 Stringent Qualifying Criteria 23.3% 26.2% Ans #5 Application Will Not Be Accepted 9.6% 14.3% Not Attractive Benefit 6.8% 9.5% Figure 5.23 : Reasons of Poor Participation by SMIs on Government Assistance Programme. Summary : • The results show that both SMIs and MNCs are have the same sequence of priority on criticalness of the reasons for the poor participation by SMIs on government assistance programmes is as follows : Key reason - Lack of awareness and informationare not readily available. Second reason - Qualifying criteria too stringent, processing and approval time too long. 124 Third reason - Lack of guidance and unclear application procedure. 5.3.6.4 SMIs expectation from the industrial development assistance programme Findings : For the above statement, respondents from both SMIs and MNCs are requested to pick the key SMIs expectation from the industrial development assistance programme based on their personal perception. Since all collected data are categorical, frequency distribution table with percentage is used to identify the weighing of each factor. Cross tabulation of the selection is as shown in Figure 5.24. Frequency Percent 40% 30% SMIs 20% 0% SMIs MNCs MNCs 10% Ans #1 Introducing Business Contact 20.5% 21.2% Ans #2 Arrange Business Linkage 35.6% 31.9% Ans #3 Ans #4 Provide Capital Financing 31.5% 25.3% Ans #5 Provide Technical Guidnace 8.2% 16.8% Provide Business Guidance 4.2% 4.8% Figure 5.24 : SMIs Expectation from Industrial Development Assistance Programme. Summary : • The results show that both SMIs and MNCs have the same sequence of priority on the SMIs expectation from the government industrial development assistance programme is as follows : 125 Key expectation - Arrange business contact (local and overseas). Second expectation - Provide working capital financing. Third expectation - Provide business contact information (local and overseas). 5.2.7 Linkages Programme and Scheme. 5.2.7.1 Circular/ newsletter regularly received from government authority on Penang manufacturing activities, opportunities, progress trends or incentive/programme availabled. Findings : For the above statement, respondents from both SMIs and MNCs are requested to confirm the receipt of any circular/ newletter have been regularly received from government authority on Penang’s manufacturing industry activities, opportunities, progress trends or incentives/ programme availabled based on their personal perception. Since all collected data are categorical, frequency distribution table with percentage is used to identify their declaration. Cross tabulation for their Frequency Percent declaration is as shown in Figure 5.25. SMIs MNCs 100% 80% SMIs 60% 40% MNCs 20% 0% Yes Received Regular Update on Penang Manufacturing Activities from Government 11.0% 31.0% No Not Received Regular Update on Penang Manuf. Activities from Government 89.0% 69.0% Figure 5.25 : Declaration on Receiving of Circular/ Newsletter form Government Authority. 126 Summary : • The results show that majority of the SMIs and MNCs are in agreement that they do not receive circular/ newsletter regularly from the government authority on Penang’s manufacturing activities, opportunities, progress trends or incentive schemes/ programmes. 5.2.7.2 Awareness of Government Aided Assistance Programmes Respondents from both SMIs and MNCs are requested to pick those government aided assistance programmes that they are aware of. Since all collected data are categorical, frequency distribution table with percentage is used to identify the degree of awareness of each programme. Cross tabulation of the selection is as shown in Figure 5.26. 80% Frequency Percent 70% 60% 50% 40% 30% 20% 10% 0% Ans #1 Ans #2 Ans #3 Ans #4 SMIs SMIs MNCs VDP 22.5% 52.4% GSP 21.9% 33.3% ILP 9.6% 19.0% SMIPP 20.5% 31.0% Ans #5 Ans #6 Ans #7 Ans #8 MNCs ITAF 30.1% 21.0% TAF 17.8% 14.3% HRDF 61.6% 76.2% MAS 15.1% 7.1% Figure 5.26: Awareness of Government Development Assistance Programmes 127 Summary : • The results show that majority of the SMIs and MNCs only very familiar with Human Resources Development Fund (HRDF) and are not quite aware the existence of the rest of the programmes. • Second programme that companies are commonly aware of is as follows : SMIs - Industrial Technical Assistance Fund (ITAF). MNCs - Vendor Development Programme (VDP). • Third programme that companies are commonly aware of is as follows : SMIs - Vendor Development Programme (VDP). MNCs - Global Supplier Programme (GSP). 5.2.7.3 Problems with the overall existing development assistance programmes. For the above statement, respondents from both SMIs and MNCs are requested to pick the most critical problem with the existing SMIs development assistance programme based on their personal perception. Since all collected data are categorical, frequency distribution table with percentage is used to identify the weighing of each problem. Cross tabulation of the selection is as shown in Figure 5.27. 128 Frequency Percent 50% 40% SMIs 30% 20% MNCs 10% 0% SMIs MNCs Ans #1 Not Reflect Needs of SMIs 30.1% 26.2% Ans #2 Ans #3 Lack of Publicity & Awareness 42.5% 23.8% Ans #4 Lack of Efficient Officers 11.0% 16.7% Ans #5 Poor Follow Up/ Monitoring 9.6% 21.4% Complex Application Procedure 6.8% 11.9% Figure 5.27 : Problems of Existing SMIs Development Assistance Programmes. Summary: • The results show that majority of the SMIs and MNCs have different viewpoints on the problem with the existing SMIs development assistance. programmes is as follows : SMIs - MNCs • Programmes do not sufficiently reflect the needs of SMIs. Second most critical problem is as follows : SMIs - MNCs • Lack of publicity and low awareness by SMIs. Programmes do not sufficiently reflect the needs of SMIs. Lack of publicity and low awareness by SMIs. Third most critical problems is as follows : SMIs - MNCs - Lack of officers with sufficient knowledge on the industrial needs. Poor monitoring and follow up on system after implementation. 129 5.2.7.4 Company having active business linkages or sub-contracting activities with any of the MNCs or SMIs. Findings : For the above statement, respondents from both SMIs and MNCs are requested to confirm whether they are having the active business inkages or subcontracting activities with any of the MNCs or SMIs. Since all collected data are categorical, frequency distribution table with percentage is used to identify the percent of respondents with involvement. Cross tabulation of the respondents with involvement is as shown in Figure 5.28. Frequency % 80% 60% MNCs 20% 0% SMIs MNCs SMIs 40% Yes Involve in Sub-Conctacting Activities 39.7% 57.1% No Not Invole in SubContracting Activities 60.3% 42.9% Figure 5.28 : Company having Active Business Linkages or Sub-Contracting Activities. Summary : • The results show that majority of the SMIs 60.3% do not have the active business linkages or sub-contracting activities with MNCs, while 60.3% of the MNCs confirms that they are participating in this type of activities. 130 5.2.8 Industrial Development Plan and Problem. 5.2.8.1 Sector favoured by investors for manufacturing industry set up in Penang. Findings : For the above statement, respondents from both the SMIs and MNCs are requested to choose the most favourable sector of the manufacturing industry which they will invest in if they have the opportunity. Since all collected data are categorical, frequency distribution table with percentage is used to identify the most favourable sector agreed. Cross tabulation for the preferred choice is as shown in Figure 5.29. Frequency % 40% 30% MNCs 10% 0% SMIs MNCs SMIs 20% Ans #1 Electronics & Electrical 27.4% 33.4% Ans #2 Computer & IT 9.6% 38.1% Ans #3 Ans #4 Tooling & Machinery 35.6% 19.0% Ans #5 Plastic Others 8.2% 0% 19.2% 9.5% Figure 5.29 : Favourable Sector for New Investors. Summary : • The results show that majority of the SMIs and MNCs are have differences in opinion on the most favourable choice of sector for the new investment isas follows : SMIs - Tooling, equipment and machinery fabrication. MNCs - Computer and IT base products. 131 • Both SMIs and MNCs have the same second most favourable choice of sector is as follows : SMIs/ MNCs - Electronics and electrical base products. • Third most favourable choice of sector is as follows : SMIs - Others ( Food processing, automation, waste recycle, etc.). MNCs - Tooling, equipment and machinery fabrication. 5.2.8.2 Disadvantages of operating the manufacturing industry in Penang at present economic situation. Finding : For the above statement, respondents from both SMIs and MNCs are requested to pick the key disadvantage of operating the manufacturing industry in Penang at present economic situation, if any. Since all collected data are categorical, frequency distribution table with percentage is used to identify the weighing of each disadvantage. Cross tabulation of the selection is as shown in Figure 5.30. Frequency % 40% 30% SMIs 20% MNCs 10% 0% Ans #1 Rising Labour/ Overhead Cost SMIs MNCs 37.0% 33.3% Ans #2 Shortage of Skill labour 24.7% 9.6% Ans #3 Lack of Market Outlet 23.3% 31.0% Ans #4 Ans #5 Effieient Government & Political Stability 12.3% 19.0% Others 2.7% 7.1% Figure 5.30 : Disadvantages of Operating Manufacturing Industry in Penang. 132 Summary : • The results show that majority of the SMIs and MNCs have the same viewpoint on key disadvantage of operating manufacturing industry in Penang as follows : SMIs/ MNCs - • Increasing labour and overhead costs. Second most important disadvantage agreed isas follows : SMIs - Difficulty in recruiting skill labour and high labour turnover. MNCs - Difficulty in obtaining good market outlet. • Third most important disadvantage agreed isas follows : SMIs - Difficulty in obtaining good market outlet. MNCs - Lack of attractive incentives/ assistance schemes from government. 5.2.8.3 Company intention to integrate the operation backward or forward to include more stages of manufacturing for the product Findings : For the above statement, respondents from both SMIS and MNCs are requested to confirm their company intention to integrate the operation backward and forward to include more stages of manufacturing for their product. Since all collected data are categorical, frequency distribution table with percentage is used to determine their commitment. Cross tabulation of the commitment is as shown in Figure 5.31. 133 Frequence % 80% 60% 40% MNCs 20% 0% SMIs MNCs SMIs Yes Plan to Intergrate Operation for More Stages of Manufacturing 61.6% 28.6% No No Plan to Intergarte Operation for More Stages of Manufacturing 38.4% 71.4% Figure 5.31: Intension to Integrate Company’s Operation Forward or Backward to Include More States of Manufacturing. Summary : • The results show that majority of the SMIs at 61.6% declared that they intend to integrate their company operation forward or backward to include more stages of manufacturing for their product while majority of MNCs do not agree so as most of the MNCs are concentrating on their core business. 5.2.8.4 Factor that still attract foreign investors to set up facilities in Penang at present economic situation. Findings : For the above statement, respondents from both SMIs and MNCs are requested to determine the key factor that still attract foreign investors to set up facilities in Penang at present economic situation. Since all collected data are categorical, frequency distribution table with percentage is used to identify the weighing of each factor. Cross tabulation for the selection is as shown in Figure 5.32. Frequency Percent 134 SMIs MNCs 50% 40% SMIs 30% 20% MNCs 10% 0% Ans #1 Low labour/ Overhead Cost 8.2% 7.1% Ans #2 Attractive Incentive/ Subsidizes 16.4% 11.9% Ans #3 Ans #4 Sifficient Skillful labour 26.0% 40.5% Ans #5 Efficient / Stable Government 37.0% 35.7% Others 12.4% 4.8% Figure 5.32 : Factors that Still Attract Foreign Investors to Set Up facilities in Penang. Summary : • The results show that majority of the SMIs and MNCs confirmed that the most important factor that still attract foreign investors to set up facilities in Penang is as follows : SMIs - Efficient government and political stability. MNCs - Sufficient skillful and disciplined workforce. • Second most important factor as agreed isas follows : SMIs - Sufficient skillful and disciplined workforce. MNCs - Efficient government and political stability. • Third important factor as agreed by both SMIs and MNCs isas follows : SMIs/ MNCs - Attractive investment incentives and subsidizes. 135 5.2.9 Future Action Plan and Strategy. 5.2.9.1 Company’s plan to relocate partial/ whole of operation to other state of Malaysia or other country. Findings : For the above statement,respondents form both SMIs and MNCs are requested to confirm whether they are having the plan to relaocate partial/ whole of their operation to other state of Malaysia or other countries. Since all collected data are categorical, frequency distribution table with percent is used to confirm the standpoint. Cross tabulation of their standpoint is as shown in Figure 5.33. Frequency % 80% 40% MNCs 20% 0% SMIs MNCs SMIs 60% Yes Plan to Relocate Operating Location 38.4% 33.3% No No Plan to Relocate Operating Location 61.6% 66.7% Figure 5.33 : Company’s Plan to Relocate their Manufacturing Operation from Penang. Summary : • The results show that majority of the SMIs at 61.6% and MNCs at 66.7% do not have plans to relocate partial/ whole of their manufacturing operation to other state of Malaysia or other countries. The movement of the other one third should not be neglected as their relocation from Penang will greatly affect the Penang economy. This is the top priority concern which Penang government should seriously look into and come out with the necessary remedial plan. 136 5.2.9.2 Preferred location for set up of new manufacturing facility. Findings : For the above statement, respondents from both SMIs and MNCs are requested to determine the preferred location for the set up of new manufacturing facility, if they have such plans. Since all collected data are categorical, frequency distribution table with percentage is used to identify their preferred location. Cross tabulation of their selection is as shown in Figure 5.34. Frequency Percent 80% 60% SMIs 40% MNCs 20% 0% Ans #1 Penang SMIs MNCs 23.3% 4.8% Ans #2 Other State in Malaysia 5.5% 0% Ans #3 Ans #4 Ans #5 Thailand China Others 35.6% 28.5% 30.1% 64.3% 5.5% 2.4% Figure 5.34: Preferred Location for setting up of New Manufacturing Facility. Summary : • The results statistically shows that majority of the SMIs and MNCs have difference in preference to set up their new manufacturing facility is as follows SMIs - Thailand. MNcs - China. • Second preferred location as agreed is as follows : SMIs - China. MNCs - Thailand. 137 • Both SMIs and MNCs share the same third preferred location is as follows : SMIs/ MNCs - Penang. 5.2.9.3 Reason for certain MNCs manufacturing facilities moving out from Penang. Findings : For the above statement, respondents from both SMIs and MNCs are requested to determine the key reason behind certain MNCs manufacturing facilities to move out from Penang. Since all collected data are categorical, frequency distribution table with percentage is used to identify the weighing of each reason. Cross tabulation of their selection is as shown in Figure 5.35. Frequency Percent 50% 40% SMIs 30% 20% MNCs 10% 0% Ans #1 Increasing Overhead / Labour Cost SMIs MNCs 43.8% 42.9% Ans #2 Ans #3 Better Opportunity from Other Countries 19.2% 31.0% Ans #4 Lack of Sufficient Skilled Workforce 4.1% 2.7% Ans #5 Better Political Incentives Issues and form Other Government Countries Performance 24.7% 8.2% 21.4% 2.0% Figure 5.35 : Reasons for Certain MNCs Moving Out From Penang. 138 Summary : • The results show that majority of the SMIs and MNCs confirm that the key reason for certain MNCs manufacturing facilities moving out from Penang is as follows : SMIs/ MNCs - Increasing overhead and labour costs. • Second key reason as agreed is as follows : SMIs - Better incentives and subsidizes offered from other countries. MNCs - Higher market opportunity from other countries. • Third key reasons as agreed is as follows : SMIs - Higher market opportunity from other countries. MNCs - Better incentives and subsidizes offered from other countries. 5.2.9.4 Factors that able to lead Penang’s manufacturing industry for a faster recovery economically. Findings : For the above statement, respondents from both SMIs and MNCs are requested to determine the key factor that isable to lead Penang’s manufacturing industry for a faster recovery economically, due to present global economic slowdown. Since all collected data are categorical, frequency distribution table with percentage is used to identify the weighing of each reason. Cross tabulation of the selection is as shown in Figure 5.36. 139 Frequency Percent 40% 30% SMIs 20% MNCs 10% 0% Ans #1 Better Incentives / Subsidies SMIs MNCs 26.0% 21.1% Ans #2 Ans #3 Better Pricing Competitive -ness 32.9% 28.6% Ans #4 Strong Promotion to Outside World 13.7% 2.4% Ans #5 More Efficient Government Authority 17.8% 31.0% More Effective Linkages with MNCs 9.6% 16.9% Figure 5.36 : Factors that Able to Lead Penang’s Manufacturing Industry for a Faster Recovery. Summary : • The results show that majority of the SMIs and MNCs confirmed that the most important factor that would be able to lead Penang’s manufacturing industry for a faster recovery economically is as follows : SMIs - Better pricing competitiveness as compared with other nations. MNCs - More efficient and effective government authority, reduction of unnecessary red tape. • Second most important factor as agreed is as follows : SMIs - Better incentives/ subsidizes. MNCs - Better pricing competitiveness as compared with other nations. • Third most important factor as agreed is as follows : SMIs - More efficient and effective government authority, reduce unnecessary red tape. MNCs - Better incentives/ subsidizes. 140 5.2.10 Business Operation Behaviour and Reaction. 5.2.10.1 In business it is better to work on what really familiar, rather that trying on something that do not know well. Findings : For the above statement, respondents from both SMIs and MNCs are requested to determine their business viewpoint on whether prefer to work on what really familiar, or rather to try on something new that do not know well. Since all collected data are categorical, frequency distribution table with percentage is used to identify their viewpoint. Cross tabulation of the selection is as shown in Figure 5.37. Frequency % 100.00% 80.00% SMIs 60.00% 40.00% MNCs 20.00% 0.00% SMIs MNCs Yes To Work on Jobs that Familiar With 83.6% 73.8% No Try on New Jobs that Not Really Know Well 16.4% 26.2% Figure 5.37 : Preference to Work on Familiar Job Rather Than New Job. Summary : • The results show that majority of the SMIs and MNCs confirmed that from a business viewpoint, it is better to work on what they are familiar with or having the expertise in , rather than trying to work on new thing that they do not know well. 141 5.2.10.2 Organization for referring to when guidance needed on technical issue, business opportunity of marketing information. Findings : For the above statement, responding from both SMIs and MNCs are requested to determine the organization that they normally refer to when guidance are needed on technical issue, business opportunity and marketing information. Since all collected data are categorical, frequency distribution table with percentage is used to the familiar level of each organization. Cross tabulation of the selection is as shown in Figure 5.38. Frequency Percent 40% 30% SMIs 20% MNCs 10% 0% Ans #1 Ans #2 Government Agency MNCs 12.3% 24.8% 8.2% 16.7% SMIs MNCs Ans #3 Ans #4 Consultancy Firm / Manufacturer 16.4% 14.3% Ans #5 Professional/ Business Partner 33.1% 31.0% Industrial Friend 30.0% 13.2% Figure 5.38 : Referring Company for Guidance on Technical, Business and Marketing Information. Summary : • The results shows that majority of the SMIs and MNCs confirmed that when their company need guidance on technical issue, business opportunity and marketing information, normally they will refer to their professional or business counter part. • Second most favourable organizations as agreed is as follows : SMIs - “Industrial” friends. MNCs - Government agencies. 142 • Third most favourable organizations as agreed is as follows : SMIs - Consultancy firm or manufacturers. MNCs - MNCs. 5.2.10.3 Corrective measures that company has taken to sustain business during the recession period. Findings : For the above statement, respondents from both SMIs and MNCs are requested to determine the most important corrective measure that the company should take to keep their business sustaining during the recent recession period based on their personal perception. Since all collected data are categorical, frequency distribution table with percent is used to identify the weighing of each measure. Cross tabulation of the selection is as shown in Figure 5.39. Frequency Percent 60% 50% 30% MNCs 20% 10% 0% SMIs MNCs SMIs 40% Ans #1 Ans #2 Ans #3 Ans #4 Downsizing Workforce/ Capacity Expenses Control/ Reduction SubContracy for Lower Cost 12.3% 24.5% 58.9% 42.9% 6.8% 11.9% Ans #5 Relocate to Lower Wages Country 1.4% 2.4% New Market Expansion/ Diversification 20.6% 18.3% Figure 5.39 : Corrective Measures to Keep Company Sustaining During the Recession Period. 143 Summary : • The results show that majority of the SMIs and MNCs are confirming that the most important corrective measure that their company has taken to keep sustaining during the recession period is as follows : SMIs/ MNCs - Budget/ expenses control and reduction. • Second most important measure as agreed is as follows : SMIs - Look for new market or products expansion/ diversification. MNCs - Downsizing workforce and production capacity. • Third most important measure as agreed is as follows : SMIs - Downsizing workforce and production capacity. MNCs - Look for new markets or product expansion/ diversification. 5.2.10.4 Critical problem encounter by SMIs in business operation. Findings : For the above statement, respondents from both SMIs and MNCs are requested to determine the most critical problem encountered by SMIs in their business operation based on their personal perception. Since all collected data are categorical, frequency distribution table with percentage is used to identify the weighing of each problem. Cross tabulation for the problems encountered is as shown in Figure 5.40. 144 Frequency Percent 50% 40% SMIs 30% 20% MNCs 10% 0% Ans #1 Difficulty in Raising Capital SMIs MNCs 27.4% 19.0% Ans #2 Difficulty in Getting Market Outlet 43.8% 42.9% Ans #3 Ans #4 Difficulty in Achieving Good Business Sys. 4.1% 7.1% Ans #5 Complex Government Regulation/ Procedures 8.2% 7.1% Competition With MNCs for Good labour 16.5% 23.9% Figure 5.40 : Problems Encountered by SMIs on Business Operation. Summary : • The results show that majority of the SMIs and MNCs have the same viewpoint that the most critical problem SMIs encountered in their business operation is as follows : SMIs/ MNCs - Difficulty in penetrating global market. • Second most critical problem as agreed is as follows : SMIs - Difficulty in raising capital and obtaining financing. MNCs - Competition with larger establishment for good labour. • Third most critical problem as agreed is as follows : SMIs - Competition with larger establishment for good labour. MNCs - Difficulty in raising capital and obtaining financing. 145 5.3 Conclusions of Data Presentation and Analysis The analysis of the data gathered from the questionnaire survey are summarized as follows :5.3.1 Organization Profile and Perception a. The total number of organizations surveyed was 115 which included 73 SMIs and 42 MNCs. b. Setting up of new companies, especially the MNCs, in the trend of declining. c. Majority of SMIs at 50.7% with business performance affected by 3150% due to global economic slowdown. d. Main reason of present unsatisfactory business performance for SMIs is due to soft market demand. 5.3.2 Technology Transfer and HR Development a. Government and MNCs have not done enough in providing opportunity for SMIs to expose and learn up new technology and skills. b. Most effective channel which SMIs can get in contact with latest technological invention and development from overseas is by training of staff in overseas. c. Main problem encountered in training of employees for SMIs is losing of them after training, due to better offer from other company. d. Technological and managerial skills for Penang’s SMIs can be improved and upgraded faster through technology transfer from MNCs. 146 5.3.3 Sales and Marketing a. Critical assistance on product exporting needed by SMIs from government is better incentives and procedure guidance. b. Key products exporting country for SMIs is Thailand. c. Percentage of company business activities depend on exporting market for SMIs is less than 25%. d. SMIs forecasted that the economic situation of Penang manufacturing industry for the next five years expecting to become worse. 5.3.4 Technology and Quality Level a. Method which technology and quality level for Penang’s SMIs can be improved and upgraded faster through linkage with MNCs. b. Most critical strength of SMIs that enable to be competitive in the global market is their capability to supply high quality product at lower cost. c. Main inhibiting factor which hinder SMIs from attaining the international quality system certification is the cost of certification and consultation too high to them. d. General performance of Penang’s SMIs in manufacturing industry on technology and quality is only average as judged by MNCs. 5.3.5 Information and Communication Technology (ICT) a. Key factor that restrict Penang’s SMIs from adopting ICT is lack of fund on implementation and management of the system. 147 b. Government effort needed by Penang’s SMIs to promote ICT utilization is to provide monetary assistance and incentive. c. Majority of the surveyed SMIs are involved in website to improve their business performance. d. Majority of the surveyed SMIs achieving less than expectation on return of investment from the website. 5.3.6 Public Sector Incentives and Schemes a. Only 35.6% of surveyed SMIs participate in the government incentives and assistance schemes under the industrial development programme. b. Majority of the surveyed SMIs do not encounter difficulty on applying the government industrial development assistance programme. c. Reason for poor participation by Penang’s SMIs on government development assistance incentives and schemes are lack of awareness and information not readily available. d. Arrangement of business contact, both locally and overseas, is the key expectation of Penang’s SMIs from the industrial development assistance programme. 5.3.7 Linkages Programme and Scheme a. Majority of the surveyed SMIs do not receive circular/ newsletter regularly from the government on Penang’s manufacturing activities, opportunities, progress trends or incentive schemes/ programmes. b. Majority of the surveyed SMIs only familiar with Human Resources Development Fund (HRDF). 148 c. Lack of publicity that lead to low awareness is the key problem with the overall existing development assistance programmes. d. Majority of the surveyed SMIs do not have the active business linkages or sub-contracting activities with MNCs. 5.3.8 Industrial Development Plan and Problem a. Tooling, equipment and machinery fabrication are favourable sectors by surveyed SMIs for manufacturing facility set up in Penang. b. Increasing labour and overhead costs is the key disadvantage of operating manufacturing industry in Penang. c. Majority of the surveyed SMIs intended to integrate their company operation forward and backward to include more stages of manufacturing for their products. d. Key factor that still attract foreign investors to set up facilities in Penang at present economic situation is our efficient government and political stability. 5.3.9 Future Action Plan and Strategy a. Majority of the surveyed SMIs do not have plan to relocate partial/ whole of their manufacturing operation to other state of Malaysia or other countries. b. Most preferred location for SMIs to set up their new manufacturing facility is Thailand. c. Key reason of certain MNCs for relocating their manufacturing facilities from Penang is the increasing labour and overhead costs. 149 d. Most important factor that SMIs can contribute to lead Penang manufacturing industry towards a faster recovery economically is better pricing competitiveness as compared with other nations. 5.3.10 Business Operation Behaviour and Reaction a. Majority of both SMIs and MNCs confirmed that from business viewpoint, it is better to work on something that familiar, rather than those that do not know well. b. When guidance on technical issue, business opportunity and marketing information are needed, both SMIS and MNCs will refer to their professional and business counter part. c. Both SMIs and MNCs agreed that the most important corrective measure that company can take to sustain their company during recession period is on budget/ expenses control and reduction. d. Most critical problem that SMIs encountered in their business operation is the difficulty in penetrating into the global market. 150 5.4 Hypothesis Testing 5.4.1 Hypothesis No.1 : Penang’s manufacturing industries still have the potential to revive after the global economy situation recovered. Ho : Percentage of agree equal or less than 50% Ha : Percentage of agree greater than 50% Data Analysis : Table 5.1 : Simple Tabulation of Result for Hypothesis No. 1 Frequency Percent Cum % Strongly Disagree 1 0.9 0.9 Disagree 30 26.1 27.0 Neither Agree nor Disagree 39 33.9 60.9 Agree 37 32.2 93.0 Strongly Agree 8 7.0 100.0 Total 115 100.0 From the survey, the author tabulated the data obtained from the respondents into frequency distribution table for the hypothesis as in Table 5.1. The table shows that only 39.2% of the respondents agreed with this hypothesis. There are 33.9% of them wondering what will be the future for Penang. Based on the low percent of agreed respondents and high percent of “wonderers”, it looks like that it is the high time for the Penang’s government authority to come out with the necessary remedial measures to rebuild the confidence level of Penangites and investors on the prospects and opportunities of the Penang’s manufacturing industry. By applying one proportion test with 95% confidence interval, with the Pvalue of 0.993 (>0.05), the result confirms that there is no significant majority (only 39.2%) of the respondents agreed that Penang’s manufacturing industry still have the potential to revive after the global economy situation recovered. Hence, Ho is not rejected and it is concluded that Hypothesis No.1 is not being supported by the majority of the respondents surveyed. To further understand the differences in perception on this Hypothesis between SMIs and MNCs, cross tabulation of the results is as shown in Table 5.2. 151 Table 5.2 : Cross Tabulation of Result for Hypothesis No.1 SMI % MNC Strongly Disagree 1 1.4 0 Disagree 21 28.8 9 Neither Agree nor Disagree 20 27.4 19 Agree 27 37.0 10 Strongly Agree 4 5.4 4 Total 73 100.0 42 % 0 21.4 45.2 23.8 9.4 100.0 Table 5.3 : Independent Samples T-Test Result for Hypothesis No.1 Dimension Mean t-value Significant SMI 3.16 Hypothesis No.1 0.275 0.784 MNC 3.21 By applying the independent samples t-test with 95% confidence interval, with the t-value of 0.274 and significant value at 0.784 (>0.05), the result in Table 5.3 confirms that Hypothesis No.1 at 5% significant level, there are no significant differences in perception between SMIs and MNCs. 5.4.2 Hypothesis No.2 : Technological and managerial skills of most Penang’s SMIs in manufacturing industry have achieved the requirement per MNCs expectation. Ho : Percentage of agree equal or less than 50% Ha : Percentage of agree greater than 50%. Data Analysis : Table 5.4: Simple Tabulation of Result for Hypothesis No. 2 Frequency Percent Cum % Strongly Disagree 1 0.9 0.9 Disagree 26 22.6 23.0 Neither Agree nor Disagree 34 29.6 53.0 Agree 46 40.0 93.0 Strongly Agree 8 7.0 100.0 Total 115 100.0 152 From the survey, the author tabulated the data obtained from the respondents into frequency distribution for the hypothesis as in Table 5.4. The table shows that only 47.0% of the respondents agreed with this hypothesis. There are 29.6% of them declared that they are neutral on their standpoint. As less than 50% of the respondents agreed and high percent of neutral parties, the SMIs in Penang’s manufacturing industry should take this as an indicator to be more effective and efficient in order to be able to survive in this competitive market environment. By applying one proportion test with 95% confidence interval, with the Pvalue of 0.772 (>0.05), the result confirms that there is no significant majority (only 47.0%) of the respondents agreed that the technological and managerial skills of most Penang’s SMIs in manufacturing industry have achieved the requirement per MNCs expectation. Hence, Ho is not rejected and it is concluded that Hypothesis No.2 is not being supported by the majority of the respondents surveyed. To further understand the differences in perception of this hypothesis between SMIs and MNCs, cross tabulation of the result is as shown in Table 5.5 Table 5.5 : Cross Tabulation of Result for Hypothesis No.2 SMI % MNC Strongly Disagree 1 1.4 0 Disagree 17 23.3 9 Neither Agree nor Disagree 18 24.7 16 Agree 34 46.6 12 Strongly Agree 3 4.1 5 Total 73 100.0 42 % 0 21.4 38.1 28.6 11.9 100.0 Table 5.6 : Independent Samples T-Test Result for Hypothesis No.2 Dimension Mean t-value Significant SMI 3.29 Hypothesis No.2 -0.121 0.904 MNC 3.31 By applying independent samples t-test with 95% confidence interval, with the t-value of –0.121 and significant value of 0.904 (>0.05), the result in table 5.6 confirms that Hypothesis No.2, at 5% significant level, there are no significant differences in perception between SMIs and MNCs. 5.4.3 153 Hypothesis No.3 : Government have provided sufficient information, guidance and assistance to SMIs on exporting their products. Ho : Percentage of agree equal or less than 50% Ha : Percentage of agree greater than 50% Data Analysis : Table 5.7 : Simple Tabulation of Result for Hypothesis No. 3 Frequency Percent Cum % Strongly Disagree 7 6.1 6.1 Disagree 41 35.7 41.7 Neither Agree nor Disagree 45 39.1 80.9 Agree 21 18.3 99.1 Strongly Agree 1 0.9 100.0 Total 115 100.0 From the survey, the author tabulated the data from the respondents into frequency distribution table for the hypothesis as in Table 5.7. The table shows that only 19.2% of the respondents agreed with this hypothesis. There are significant number of respondents at 39.1% do not have any comments, as they claimed that they are not aware about the assistance that are provided by the government. It looks like now is the time for the government to create more awareness to the public on the type of services provided. By applying one proportion test with 95% confidence interval, with the Pvalue of 1.000 (>0.05), the result confirms that there is no significant majority (only 19.2%) of the respondents agree that the government has provided sufficient information, guidance and assistance to SMIs on exporting their products. Hence, Ho is not rejected and it is concluded that Hypothesis No.3 is not being supported by the majority of the respondents surveyed. To further understand the differences in perception on this hypothesis between SMIs and MNCs, cross tabulation of the result is as shown in Table 5.8. 154 Table 5.8 : Cross Tabulation of Result for Hypothesis No.3 SMI % MNC Strongly Disagree 5 6.8 2 Disagree 30 41.1 11 Neither Agree nor Disagree 23 31.5 22 Agree 15 20.5 6 Strongly Agree 0 0 1 Total 73 100.0 42 % 4.8 26.2 52.4 14.3 2.4 100.0 Table 5.9 : Independent Samples T-Test Result for Hypothesis No.3 Dimension Mean t-value Significant SMI 3.29 Hypothesis No.3 -0.121 0.904 MNC 3.31 By applying the independent samples t-test with 95% confidence interval, with the t-value of 0.121 and significant value at 0.904 (>0.05), the result in Table 5.9 confirms that Hypothesis No.3, at 5% significant level that there are no significant differences in perception between SMIs and MNCs. 5.4.4 Hypothesis No. 4 : Key expectation from SMIs through the linkages programme is for technology improvement , rather than company profitability. Ho : Percentage of agree equal or less than 50 % Ha : Percentage of agree greater than 50% Data Analysis : Table 5.10 : Simple Tabulation of Result for Hypothesis No. 4 Frequency Percent Cum % Strongly Disagree 3 2.6 2.6 Disagree 39 33.9 36.5 Neither Agree nor Disagree 37 32.2 68.7 Agree 32 27.8 96.5 Strongly Agree 4 3.5 100.0 Total 115 100.0 155 From the survey, the author tabulated the data from the respondents into frequency distribution table for the hypothesis as in Table 5.10. The table shows that only 31.3% of the respondents agreed with this hypothesis. Before the survey, the researcher’s perception was that the SMIs should have the mental attitude of looking forward on technology improvement through the linkages with MNCs. In actual fact, the survey data certified that they are more interested on company profitability rather than technology improvement. The government should try to create the awareness on the importance of technology enhancement as a long term strategy plan among the SMIs. By applying one proportion test with 95% confidence interval, with the Pvalue of 1.000 (>0.05), the result confirms that there is no significant majority (only 31.3%) of the respondents who agree that key expectation from SMIs through the linkages programme is for technology improvement, rather than profitability. Hence, Ho is not rejected and it is concluded that Hypothesis No.4 is not being supported by the majority of the respondents surveyed. To further understand the differences in perception on this hypothesis between SMIs and MNCs, cross tabulation of the result is as shown in Table 5.11. Table 5.11 : Cross Tabulation of Result for Hypothesis No.4 SMI % MNC Strongly Disagree 1 1.4 2 Disagree 22 30.1 17 Neither Agree nor Disagree 24 32.9 13 Agree 23 31.5 9 Strongly Agree 3 4.1 1 Total 73 100.0 42 % 4.8 40.5 31.0 21.4 2.4 100.0 Table 5.12 : Independent Samples T-Test Result for Hypothesis No.4 Dimension Mean t-value Significant SMI 3.07 Hypothesis No.4 1.715 0.089 MNC 2.76 156 By applying the independent samples t-test with 95% confidence interval, with the t-value of 1.715 and significant value at 0.089 (>0.05), the result in table 5.12 confirms that Hypothesis No.4, at 5% significant level that there are no significant differences in perception between SMIs and MNCs. 5.4.5 Hypothesis No. 5 : SMIs needed to expand their utilization on ICT, in order to be competitive in technology and marketing. Ho : Percentage of agree equal or less than 50 % Ha : Percentage of agree greater than 50% Data Analysis : Table 5.13 : Simple Tabulation of Result for Hypothesis No. 5 Frequency Percent Cum % Strongly Disagree 0 0 0 Disagree 1 0.9 0.9 Neither Agree nor Disagree 20 17.4 18.3 Agree 61 53.0 71.3 Strongly Agree 33 28.7 100.0 Total 115 100.0 From the survey, the author tabulated the data from the respondents into frequency distribution table for the hypothesis as in Table 5.13. The table show that 81.7% of the respondents agreed with this hypothesis. A significant majority of the respondents from Penang’s manufacturing industry have clearly declared that ICT is critical to them if they want to be competitive in the global market. This indicates the foresight of the Penang’s SMIs on technology advancement and market competitiveness requirement. The Penang government should reduce the unnecessary red tape to make the application of ICT assistance scheme easier for SMIs. By applying one proportion test with 95% confidence interval, with the pvalue of 0.000(<0.05), the result confirms that asignificant majority (81.7%) of the 157 respondents agree that SMIs need to expand their utilization of ICT in order to be competitive in technology and marketing. Hence, Ha is not rejected that and it is concluded that Hypothesis No.5 is supported by the majority of the respondents surveyed. To further understand the difference in perception of this hypothesis between SMIs and MNCs, cross tabulation of the result is as shown in Table 5.14 Table 5.14 : Cross Tabulation of Result for Hypothesis No.5 SMI % MNC Strongly Disagree 0 0 0 Disagree 1 1.4 0 Neither Agree nor Disagree 14 19.2 6 Agree 39 53.4 22 Strongly Agree 19 26.0 14 Total 73 100.0 42 % 0 0 14.3 52.4 33.3 100.0 Table 5.15 : Independent Samples T-Test Result for Hypothesis No.5 Hypothesis No.5 Dimension SMI MNC Mean 4.04 4.19 t-value -1.102 Significant 0.273 By applying the independent samples t-test with 95% confidence interval, with the t-value of –1.102 and significant value at 0.273 (>0.05), the result in Table 5.15 confirms that Hypothesis No.5, at 5% significant level that there are no significant differences in perception between SMIs and MNCs. 5.4.6 Hypothesis No. 6 : Present industrial development incentives and schemes are effective and impressive enough as compared to other countries, to attract new investors and retain existing investors Ho : Percentage of agree equal or less than 50 % Ha : Percentage of agree greater than 50% 158 Data Analysis : Table 5.16 : Simple Tabulation of Result for Hypothesis No. 6 Frequency Percent Cum % Strongly Disagree 7 6.1 6.1 Disagree 46 40.0 46.1 Neither Agree nor Disagree 41 35.7 81.7 Agree 16 13.9 95.7 Strongly Agree 5 4.3 100.0 Total 115 100.0 From the survey, the author tabulated the data from the respondents into frequency distribution table for the hypothesis as in Table 5.16. The table shows that only 18.2% of the respondents agreed with this hypothesis. There are significant number of the respondents at 46.1% who stressed that in order to compete to attract investors with those newly emerging developing countries, like China, Thailand, etc. and for Penang to remain as the preferred choice of location for those investors, those industrial development incentives and schemes must be better or at least on par with the competitors. By applying one proportion text with 95% confidence interval, with the Pvalue of 1.000 (>0.05), the result confirms that there is no significant majority (only 18.2%) of the respondents agree that government have provided sufficient information, guidance and assistance to SMIs on exporting their products. Hence, Ho is not rejected and it is concluded that Hypothesis No.6 is not being supported by the majority of the respondents surveyed. To further understand the differences in perception on this hypothesis between SMIs and MNCs, cross tabulation of the result is as shown in Table 5.17. Table 5.17 : Cross Tabulation of Result for Hypothesis No.6 SMI % MNC Strongly Disagree 4 5.5 3 Disagree 33 45.2 13 Neither Agree nor Disagree 22 30.1 29 Agree 11 15.1 5 Strongly Agree 3 4.1 2 Total 73 100.0 42 % 7.1 31.0 45.2 11.9 4.8 100.0 159 Table 5.18 : Independent Samples T-Test Result for Hypothesis No.6 Dimension Mean t-value Significant SMI 2.67 Hypothesis No.6 -0.498 0.619 MNC 2.76 By applying the independent samples t-test with 95% confidence interval, with the t-value of –0.498 and significant value at 0.619 (>0.05), the result in table 5.18 confirms that Hypothesis No.6, at 5% significant level that there are no significant differences in perception between SMIs and MNCs. 5.4.7 Hypothesis No. 7 : Existing linkages programmes for SMIs need to be further reviewed and improved, to meet present technology and market competitiveness. Ho : Percentage of agree equal or less than 50 % Ha : Percentage of agree greater than 50% Data Analysis : Table 5.19 : Simple Tabulation of Result for Hypothesis No. 7 Frequency Percent Cum % Strongly Disagree 0 0 0 Disagree 2 1.7 1.7 Neither Agree nor Disagree 7 6.1 7.8 Agree 59 51.3 59.1 Strongly Agree 47 40.9 100.0 Total 115 100.0 From the survey, the author tabulated the data from the respondents into frequency distribution table for the hypothesis as in Table 5.19. The table shows that 92.2% of the respondents agreed with this hypothesis. A very significant majority of the respondents highlighted that Penang’s effort on linkages programmes to help SMIs is still lacking and lots of suggestions and recommendations were received from the respondents, where they all stressed that improvement on linkages 160 programme is very critical to Penang to prevent the current bad condition from becoing worse. By applying one proportion test with 95% confidence interval, with the Pvalue of 0.000 (<0.05), the result confirms that the significant majority (92.2%) of the respondents agreed that the existing linkages programme for SMIs need to be further reviewed and improved to meet technology and market competitiveness requirement. Hence, Ha is not rejected and it is concluded that Hypothesis No.7 is being supported by the majority of the respondents surveyed. To further understand the differences in perception on this hypothesis between SMIs and MNCs, cross tabulation of the result is as shown in Table 5.20. Table 5.20 : Cross Tabulation of Result for Hypothesis No.7 SMI % MNC Strongly Disagree 0 0 0 Disagree 0 0 2 Neither Agree nor Disagree 2 2.7 5 Agree 40 54.8 19 Strongly Agree 31 42.5 16 Total 73 100.0 42 % 0 4.8 11.9 45.2 38.1 100.0 Table 5.31 : Independent Samples T-Test Result for Hypothesis No.7 Dimension Mean t-value Significant SMI 4.40 Hypothesis No.7 1.802 0.074 MNC 4.17 By applying the independent samples t-test with 95% confidence interval, with t-value of 1.802 and significant value at 0.074 (>0.05), the result in Table 5.21 confirms Hypothesis No. 7, at 5% significant level that there are no significant differences in perception between SMIs and MNCs. 5.4.8 161 Hypothesis No. 8 : Present increasing overhead and labour costs are the main factor for Penang’s manufacturing industry to lose out in the global market. Ho : Percentage of agree equal or less than 50 % Ha : Percentage of agree greater than 50% Data Analysis : Table 5.22 : Simple Tabulation of Result for Hypothesis No. 8 Frequency Percent Cum % Strongly Disagree 1 0.9 0.9 Disagree 16 13.9 14.8 Neither Agree nor Disagree 11 9.6 24.4 Agree 55 47.8 72.2 Strongly Agree 32 27.8 100.0 Total 115 100.0 From the survey, the author tabulated the data from the respondents into frequency distribution table for the hypothesis as in table 5.22. The table shows that 75.6% of the respondents agreed with this hypothesis. A great significant number of respondents understood well that the overhead and labour costs in Penang is getting higher and higherand it looks like Penang is slowly lose out to those new developing industrial countries, like China , Thailand, etc. For Penang to counter this costs disadvantage, improvement on products’ quality and productivity, shorter production and delivery lead time, brand name, etc, are really urgently needed to secure a position in this keen marketing environment. By applying one proportion test with 95% confidence interval, with the Pvalue of 0.000 (<0.05), the result confirms that a significant majority (75.6%) of the respondents agreed that the present increasing overhead and labour costs are the main factor that is causing Penang.s manufacturing industry to lose out in the global market competition. Hence, Ha is not rejected and it is concluded that Hypothesis No.8 is being supported by the majority of the respondents surveyed. 162 To further understand the differences in perception on this hypothesis between SMIs and MNCs, cross tabulation of the result is as shown in Table 5.23. Table 5.23 : Cross Tabulation of Result for Hypothesis No.8 SMI % MNC Strongly Disagree 0 0 1 Disagree 8 11.0 8 Neither Agree nor Disagree 6 8.2 5 Agree 38 52.1 17 Strongly Agree 21 28.8 11 Total 73 100.0 42 % 2.4 19.0 11.9 40.5 26.2 100.0 Table 5.24 : Independent Samples T-Test Result for Hypothesis No.8 Dimension Mean t-value Significant SMI 3.99 Hypothesis No.8 1.535 0.128 MNC 3.69 By applying the independent samples t-test with 95% confidence interval, with the t-value of 1.535 and significant value at 0.128 (>0.05), the result in table 5.24 confirms Hypothesis No.8, at 5% significant level that there are no significant differences in perception between SMIs and MNCs. 5.4.9 Hypothesis No. 9 : Electronics and electrical industries will still remain as the main stream of the manufacturing sectors in Penang for the next five years. Ho : Percentage of agree equal or less than 50 % Ha : Percentage of agree greater than 50% 163 Data Analysis : Table 5.25 : Simple Tabulation of Result for Hypothesis No. 9 Frequency Percent Cum % Strongly Disagree 1 0.9 0.9 Disagree 15 13.1 14.0 Neither Agree nor Disagree 22 19.1 33.1 Agree 61 53.0 86.1 Strongly Agree 16 13.9 100.0 Total 115 100.0 From the survey, the author tabulated the data from the respondents into frequency distribution table for the hypothesis as in Table 5.25. The table shows that 66.9% of the respondents agreed with this hypothesis. Generally the majority of the respondents still agree that the electronics and electrical manufacturing industry will remain as the key sectors for Penang. The strong selling points are the ample supply of highly skilled workforce, excellent product quality, strong supporting industries, committed and stable government. To balance up with the increasing costs incurred, Penang urgently need to come out with the necessary remedial measures to counter this disadvantage. By applying one proportion test with 95% confidence interval, with the Pvalue of 0.000 (<0.05), the result confirms that a significant majority (66.9%) of the respondents agree that the electronics and electrical industries will still remain as the main stream of the manufacturing sectors in Penang for the next five years. Hence, Ha is not rejected and it is concluded that Hypothesis No.9 is being supported by the majority of the respondents surveyed. To further understand the differences in perception on this hypothesis between SMIs and MNCs, cross tabulation of the result is as shown in Table 5.26. 164 Table 5.26 : Cross Tabulation of Result for Hypothesis No.9 SMI % MNC Strongly Disagree 1 1.4 0 Disagree 11 15.1 4 Neither Agree nor Disagree 10 13.7 12 Agree 44 60.3 17 Strongly Agree 7 9.6 9 Total 73 100.0 42 % 0 9.5 28.6 40.5 21.4 100.0 Table 5.27 : Independent Samples T-Test Result for Hypothesis No.9 Dimension Mean t-value Significant SMI 3.62 Hypothesis No.9 -0.691 0.491 MNC 3.74 By applying the independent samples t-test with 95% confidence interval, with the t-value of -0.691 and significant value at 0.491 (>0.05), the result in Table 5.27 confirms Hypothesis No.9, at 5% significant level that there are no significant differences in perception between SMIs and MNCs. 5.4.10 Hypothesis No.10 : As compared with other industrial developing countries, Penang is still the top choice for manufacturing industry set up by foreign investors. Ho : Percentage of agree equal or less than 50 % Ha : Percentage of agree greater than 50% Data Analysis : Table 5.28 : Simple Tabulation of Result for Hypothesis No. 10 Frequency Percent Cum % Strongly Disagree 9 7.8 7.8 Disagree 30 26.1 33.9 Neither Agree nor Disagree 38 33.0 67.0 Agree 31 27.0 93.9 Strongly Agree 7 6.1 100.0 Total 115 100.0 165 From the survey, the author tabulated the data from the respondents into frequency distribution table for the hypothesis as in Table 5.28. The table shows that only 33.1% of the respondents agreed with this hypothesis. From the table, it is clearly indicates that there are almost an equal percentage of respondents who agree, disagree and remain neutral standpoint in their interviews. It looks like most of them are not really feel optimistic about the future of Penang’s manufacturing industry. This is a warning to the Penang government to treat this issue as top priority to put in extra efforts to strengthen the public confidence level to attract new and to retain existing investors. By applying one proportion test with 95% confidence interval, with the Pvalue of 1.000 (>0.05), the result confirms that no significant majority (only 33.1%) of the respondents agree that Penang is still a top choice for manufacturing industry set up by foreign investors compared with other developing countries. Hence, Ho is not rejected and it is concluded that Hypothesis No.10 is not being supported by the majority of the respondents surveyed. To further understand the differences in perception on this hypothesis between SMIs and MNCs, cross tabulation of the result is as shown in Table 5.29. Table 5.29 : Cross Tabulation of Result for Hypothesis No.10 SMI % MNC Strongly Disagree 7 9.6 2 Disagree 22 30.1 8 Neither Agree nor Disagree 20 27.4 18 Agree 19 26.0 12 Strongly Agree 5 6.8 2 Total 73 100.0 42 % 4.8 19.0 42.9 28.6 4.8 100.0 Table 5.30 : Independent Samples T-Test Result for Hypothesis No.10 Dimension Mean t-value Significant SMI 2.90 Hypothesis No.10 -0.942 0.348 MNC 3.10 166 By applying the independent samples t-test with 95% confidence interval, with the t-value of –0.942 and significant value at 0.348 (>0.05), the result in table 5.30 confirms that regarding Hypothesis No.10, at 5% significant level that there is no significant differences in perception between SMIs and MNCs. 5.5 Summary of Hypotheses Testing In all the hypotheses, there is no statistically significant differences between MNCs and SMIs are listed below. No. Hypothesis 1 Penang’s manufacturing industry still have the potential to revive after the global economy situation recovered. 2 Technological and management skills of most Penang manufacturing industry’s SMIs have achieved the requirement per MNCs expectation. 3 Government have provided sufficient information, guidance and assistance to SMIs on exporting their products. 4 Key expectation from SMIs through the linkage programme is for technology improvement, rather than company profitability. 5 SMIs needed to expand their utilization on ICT, in order to be competitive in technology and marketing. 6 Present industrial development incentives and schemes are effective and impressive enough as compared to other countries, to attract new investors and retain existing investor. 7 Existing linkage programmes for SMIs need to be further reviewed and improved to meet present technology and market competitiveness. 8 Present increasing overhead and labour coat are the main factors for Penang’s manufacturing industry to lose out in the global market competition. 9 Electronics and electrical industries will still remain as the main stream of the manufacturing sector in Penang for the next five years. 10 As compared with other industrial developed countries, Penang is still a top choice location for manufacturing industry set up by foreign investors. P-Value 0.993 (>0.05) Conclusion False 0.772 (>0.05) False 1.000 (>0.05) False 1.000 (>0.05) False 0.000 (<0.05) True 1.000 (>0.05) False 0.000 (<0.05) True 0.000 (<0.05) True 0.000 (<0.05) True 1.000 (>0.05) False CHAPTER VI PROGRAMMES AND STRATEGIES IMPLEMENTATION 6.1 Introduction The Penang’s manufacturing sector need to take new dimensions and new characteristics to meet new global market expectations. This leads to the key question what will be the future for the Penang’s manufacturing sector which in turn leads to issues of what are the recommendations and lines of actions that are needed to be taken for the SMIs for Penang to attain such achievements. No doubt, any growth and development can only be achieved through the broadening, deepening and strengthening of the manufacturing base. As a result, the manufacturing sector will have to become more technology, skill and capital intensive as well as environmental friendly. It is critical to forge better linkages particularly among SMIs, MNCs and government agencies. 6.2 Implementation of Programmes and Strategies The electronics and electrical industries are facing a lot of challenges for them to expand in Penang. The critical question is how to attract new investments in these industries in order to broaden its base and enable it to grow further. Innovative linkage programmes and improvement strategies can encourage, not only the relocation of new foreign investments to Penang, but also the 168 development of SMIs for local manufacturing industries. These should include the following : 6.2.1 Setting Up a One Stop Service Counter for SMIs The results from the questionnaire survey strongly recommended that Penang government should set-up a one stop trade information service counter, managed by well experienced and qualified staffs who should capable of providing the following services to the SMIs :a. To provide the right business perspective and understand well the real market scenario and expectation. Staffs of the organization should be recruited from the business community in the manufacturing industry. With their experiences on the industrial environment, thorough understanding of the real market scenario and expectation, only they will provide the right and realistic business proposal to the requestor. b. It should be the all in one point for trade promotion with products display centre, trade information and documentation centre, buyers and sellers meeting place as well as telecommunication and banking services to ease the communication and business transaction with both local and overseas customers. c. To encourage Penang’s exporters to invest and develop their own market programmes. To achieve this objective, a market incentive programme with some form of financial assistance should be provided to those exporters who encountered financial difficulties due the high cost of market entry. d. It should work hand-in-hand with private trade and industrial associations/ institutions, in formulating the right trade development strategies, plans and programmes to upgrade the local suppliers to meet the global market expectation. 169 e. It should maintain a comprehensive database of information on markets, products, buyers and suppliers by requiring exporters and importers to furnish information on matters relating to their business, other than trade secrets. f. To engage in industrial activities for promoting and developing trade and service, such as organizing trade and exhibition in Malaysia and abroad, as well as participation in trade fairs and trade missions. No doubt, there is an urgent need on the establishment of a one-stop trade information service center, to provide personalized advisory service for the Penang’s SMIs which do not have the same degree of overseas market connection as large and foreign firms. SMIs felts that they are not likely to be successful unless Penang is able to help then to secure new market in overseas. Such a set-up is necessary if Penang is to achieve the targets of early achievement of Vision 2020 by 2010 (Koh, T.K., 2001). Against the back fire of global economy slowdown and the proposed AFTA by the year 2008, there is a greater sense of urgency for the SMIs to be more efficient so that they can face the challenges from the foreign competitors. 6.2.2 Penang to Attract More FDI Per the feedback from the author survey interview, with the increased competition for FDI, it is necessary for the government to review and re-strategize the state’s foreign investment promotion policy, to regain Penang’s competitiveness as a preferred investment location. Penang government should speed up the following measures to make Penang more attractive and competitive destination by embarking on creating a more business friendly environment, as a means to woo foreign investors. a. Speeding up the issuance of licenses and land titles to foreign companies; 170 b. Extending the time that foreign skilled workers are allowed to stay in the country; c. Standardizing the procedures for licenses to be approved for foreign investors, making approval of land titles and other requirement automatic for investors whose projects have been approved; d. Provide longer tax breaks such as tax-free “pioneer status” and the investment tax allowance for investors already in Malaysia; e. Allowing foreign investors to take advantage of research and development grants; and f. Allowing companies to deduct the cost of research and development grants. These measures are likely to bear fruit over the medium to long term and not immediately. In the short term, it’s not surprising if no foreign firm has the mind to invest at the moment. With the current weak FDI situation, if one talks about expansion, they would not consider to expand now as there are excess capacity everywhere. As for new start-ups, the question that will definitely arise is – China with its cheaper and ample labour force will stand out as a more attractive investment destination in the region. Also, it is not longer a matter of just attracting FDI as in the past but attracting the right kind of FDI. Penang is now finding itself trapped between low cost countries like China and Thailand and highly-industrialized ones like South Korea and Singapore. Beside that the labour force in Penang is no longer cheap based on cost, and yet are not skilled enough to move up the value chain either. These are the key issue which needs serious review and improvement. Furthermore, China still has the competitive edge of cheaper labour and a ready domestic market of more than one billion people. This is the main reason that attracted certain of the Penang MNCs to shift their operation to China. 171 Also the worry that the US attacked on Iraq has stirred anti American sentiment in predominantly Muslim Malaysia. American Malaysian Chamber of Commerce’s President Timothy Garlad had said that fewer US companies are likely to invest in new Malaysia factories, because of the slowing global economic and concern about anti-American sentiment here. Malaysia has traditionally counted on the US to provide the bulk of its FDI (Star, 2003). According to MIDA (2003), applications from US companies for manufacturing investment in Malaysia halved on 2002 to RM 1.3 billion from RM 2.6 billion in 2001. That clearly indicated how serious is the side effect due to all the above factors. 6.2.3 Effective SMI Development Mechanism The surveyed respondents have emphasized the importance on the success of the effects to accelerate and deepen the industrial base of Penang, so as to prepare the state for earlier achievement of Vision 2020 by 2010 requires a comprehensive and integrated plan for the promotion and development of SMI. The success needs the team effort with the federal government authority such as SMIDEC to come out with the effective SMI development mechanism, these strategies should include appropriate financial support, strengthening of the linkages arrangement between SMIs and MNCs, measures to raise the level of Skills among SMIs employees, technology and management capacity and measures to penetrate international markets (Figure 6.1). 172 Effective SMI Development Mechanism Formulation of Industrialization Strategy for SMIs Specific Assistance Programmes SMIs Development Approach Technological Capability Development Figure 6.1 : Effective SMI Development Mechanism 6.2.3.1 Formulation of Industrialization Strategy for SMIs Since SMIs differ in terms of their level of operation, technology and organizational structure; the strategic approach to develop them would have to be target-specific, rather than a general approach. A new strategy should be adopted to provide a new thrust in providing assistance to SMIs. In order to adopt such approach, it is important to have comprehensive information on the profile, structure, technical and managerial practices, products, specialization, marketing and financial supporting, etc of SMIs. The implementation of this approach requires that SMIs be categorized on the basic of their market potential. In the case of Korea, the categorization is done as follows (Amsden, A., 2000) : a. SMIs that can be developed but to remain as Small Scale Industry; b. SMIs to be developed into Large Scale Industries; c. SMIs that need to change their line of business. 173 In the case of Penang, the categorization can be based on the experience of Korea which have shown to have produced sound result. 6.2.3.2 Specific Assistance Programme Some of the strategic areas that should be emphasized are :Firstly, to strengthening the inter-industry linkages. Since sub-contracting provides a useful mechanism for developing linkages between small and large enterprises, the Penang government should start a Sub-Contracting Exchange as this indeed is an important move in the right direction. A number of factors, as gathered from the author’s survey interviews, have been identified as the reasons of weak linkages between MNCs and SMIs. These includes : a. Poor quality of products; b. Delay in delivery; c. Lack of requirement for sub-contracting because of sufficient self production capacity on the part of large firms; d. Shortage of suitability qualified SMIs; e. Poor management and technology skill of SMIs. In the light of these problems, efforts from the Penang government should be made that once products of SMIs has been identified for sub-contracting arrangement, they should be given other support assistance such as financial support, upgrading of technology and managerial skills, etc. List of Institutions involved in the promotion of SMIs in Penang is as shown in Table 6.1 should be made more aware and user friendly to them. Table 6.1: Organizations Involved in Promotion of SMIs No 1 Level State Abbr. BTVC 2 Federal BITM 3 Federal BPIM Name of Institution Bumiputera & Technology Venture Capital Bank Industri & Technology Malaysia Bank Pembangunan Infrastructure Malaysia Organization Profile A venture capital of the Penang municipally targeting bumiputera companies A development bank owned by Ministry of Finance An institution financing SMIs for capital investment and land acquisition 174 4 Federal FMM Federation of Malaysian Manufacturers Malaysia Technology Development Corporation Malaysia Industrial Development Finance 5 Federal MTDC 6 Federal MIDF 7 Federal MIDA Malaysian Industrial Development Authority 8 Federal MOED 9 Federal NPC Ministry of Entrepreneur Development National Productivity Corporation 10 State PIKS Pusat Industri Kecil Sederhana 11 State PDC Penang Development Corporation 12 State PSDC Penang Skills Development Center 13 Federal SIRIM Standard & Industrial Research Development Corporation 14 Federal SMIDEC Small & Medium Industries Development Corp. Source : Penang Development Corporation (2002) A federation made up of 2000 + manufacturers A joint venture with MITI, corporation in promote R&D and joint venture An affiliated financial institution of MITI, specializing in loans mainly for SMIs An affiliated authority of MITI, which play important role in the promotion and coordination of industries A ministry supervising the promotion of bumiputera companies and VDP An institution supervising productivity and quality, an affiliated organization of MITI established in 1962 A SMIs promotion center established by Penang municipally in 1992 A public corporation established by Penang municipally in 1969, which supervises the promotion of industries and urban development The first human resources development center established by American MNCs in 1989, which is supported by the PDC An affiliated public corporation of MOF established in 1996, which conducts training, R&D and certification tests An affiliated public corporation of MITI, key corporation for the promotion of SMIs Secondly, assistance should also be made available to SMIs, in order to assist them to penetrate foreign markets through supporting programmes provided by SMIsrelated organization as shown in Table 6.2 & 6.3. Product contracts should be established with foreign buyers, marketing chains and wholesalers so that markets for SMIs products can be expanded. For this purpose, foreign marketing agents should be 175 engaged to provide the necessary information, contacts and the latest designs so that products can be tailored to the market needs Table 6.2 : Financial Assistance Programmes Participation Organizations Financial Assistance Name Equipment Working Market ISO Cert’n Tax R&D Intro’n &Business Funds Develop’t Reduction/ of Start Up exemption New Tech’g MOED X BPIM X MIDF X X BITM X X MIDA X X SIRIM X MTDC X X X SMIDEC X X X X X X X BTVC X PDC X X Source : Penang Development Corporation (2002) Table 6.3 : HR & Information Support Programmes Participation Organizations HR Development Name Business Guidance ISO Cont’l Cert’n Tech’q Information Services Tech Policies/ Train’g Econo’y MOED X X NPC X X FMM X X X SIRIM X X MTDC X SMIDEC X PDC X PSDC X X X PIKS Source : Penang Development Corporation (2002) Market Develop New Intro’n Tech’g Investor X X X X X X X X X X X X X X X 176 6.2.3.3 SMIs Development Approach Intel’s three pronged approach on SMIs development can be taken by other companies as a benchmark to develop their own circle of technical support (Intel, 2000) :i) Develop Supplier Capabilities and Competencies a. Collaborate with PSDC to develop suppliers capabilities through training on Global Supplier Programme (GSP); b. Collaborate with National Institute of Occupational Safety and Health (NIOSH) on safety certification training; c. Share company’s internal training courses; d. Continuous improvement through coaching on SMIs briefings and dialogues, business technical reviews; and e. Preposition technical capital capabilities through early involvement and sharing of technical roadmaps. ii) Provide Business Opportunities a. Adopt SMIs Under the Global Supplier Programme (GSP); b. Drive localization of foreign items; c. Organize business matching session for potential SMIs; and d. Lead local SMIs to international scene, like facilitate strategic alliance or field local SMIs for international projects. iii) Partner With Government and Supporting Bodies a. Community advisory panel established to obtain continuous feedback; 177 b. Establish linkages with various government and non-government agencies, e.g. SMIDEC, MIDA, Chamber of Commerce, etc. c. Participate actively in community and government sponsored SMIs development activities, e.g. showcase, trade fair, etc. 6.2.3.4 Technological Capability Development SMIs faced problem when developing their high-tech industrial capability, i.e., they are far away from the leading sources of innovation in advanced countries such as USA, Europe or Japan. There are various mechanism for developing technological capabilities for SMIs. As per the feedback from the surveyed respondents, to achieve the objective, the SMIs need to pursue more than one of these mechanisms at any one time and to be more effective they need to change the mix of mechanisms over time as the SMIs progress technologically. Generic mechanisms on technology capability development for SMIs are as shown below :a. Learning by working in companies possessing the technology; b. Imitation / reverse engineering; c. Subcontracting (and learning associated with the process); d. Licensing; e. Technology transfer agreements; f. Recruitment of experienced / trained personnel; g. Use of consultants / contract R&D firms; h. Purchase of technology; i. Acquisition of technology sources; j. Own R&D; k. Joint R&D with others; l. Technology swapping (cross-licensing) 178 6.2.4 Penang Own Brandname for Long Term Benefits The questionnaire survey results highlighted that Penang’s SMIs must realize that global, regional and local changes will continue to impact them more rapidly than before. Especially after the implementation of WTO / AFTA agreements and emergence of China, local SMIs should be concerned about survival, tougher competition, declining profit margin and long-term business viability. After developing our skills manufacturing for somebody else, Penang can then take the next step, that is to copy from somebody else, slight changes through cosmetic changes or technical improvement and transform it become a new product. This copying business is a time honoured method of developing own indigenous product. If Penang play its cards right, it should be successful as a seller of cheap and quality products. “Intel” and “AMD” microchips have been designed and made in Penang, while “Dell” computers, “Motorola” walkie-talkie, “Clarion” car stereos are also designed and assembled in Penang. Such successful contract manufacturing operation prove that Penang can produce world-class products but have not focus on developing world-class own brandname. Penang should move one step ahead and promote its own brandname. Brandname is important because it will help establish Penang companies in the minds of customers worldwide, as in the case of “Sony” and “IBM”. Some people might say it is incredibly difficult for Malaysian companies to develop international brands. And yet, today, Malaysia export “Proton” cars, “Boh” tea and “Selangor Pewter”. However, if Penang local SMIs keen to gain even a small taste of the success enjoyed by “BMW”, “Coca-Cola”, “Microsoft” and “Nokia”, they should realize that effective branding is the stepping stone to reach that objective. Branding presents a realistic opportunity as a key which opens the door to global market niche. Making a world-class product is one thing, marketing it effectively for long term business sustainability and profit is another. 179 Brandname is one of the important issue to be recognized worldwide and this matter was not reported in the discussion of the result, but the topic was stressed as an important factor through the interviews with the surveyed respondents. 6.2.5 Specific Strategies to Cope with Economic Downturn Per the results from the questionnaire survey, it have firmly concluded that to gain the competitive advantage in the market, there should be aggressive management of cost structure at all stages of the manufacturing value chain ranging from production to exports. This should be done with the aim of reducing cost, increasing efficiency and productivity and improving the competitiveness of Penang products in the international market. Overall, companies’ performance and sustainability will be affected and recovery may need specific strategies as shown below :- 6.2.5.1 Strategies at Industry Level At industry level, the affected companies may consider the following strategies :- Share common resources, such as financial services, designing, R&D or manufacturing facilities. - Consolidate by merger or integration. - Re-assess value chain by cutting down the “value subtract” process, e.g. sub-contractors. - Immediately implement manufacturing strategies by emphasizing the value-added process. 6.2.5.2 Strategies at Corporate Level Some of the recovery actions that may be practical at the corporate level are as follow:- 180 - Reviewing and consolidating portfolio currently, cash cow division are more important than anything else. - Maintaining strategies investment overseas if possible. - Concentrating more on core business locally. 6.2.5.3 Strategies at Business Level At the business level, the impacted companies may need to :- Concentrate on cost control and credit management, meanwhile maintain current business levels. - Trim down the fats and go back to basic by reviewing what “must have”, “good to have” and “nice to have”. - Re-align cash flow and re-negotiate cash commitment with credits, as well as restructure accruals from clients. Remember that the clients are actually also in the same position as the SMIs – cash trapped. 6.2.6 Measures to Help SMIs Becoming More Export Oriented Most of the surveyed respondents agreed that the new conditions of competition which are gradually emerging due to global economic slowdown have create additional difficulties for SMIs, making it essential to introduce special measures to encourage and support them so they can adapt to the new market conditions and become more export-oriented as shown in Figure 6.2. 181 Measures to Help SMIs Becoming More Export Oriented Strategy Thrust to Be Globalized Action Plan to Be Export Oriented Improvement Factors on Products Exporting Immediate Challenges on Export marketing Crucial Elements of IT for Penang’s Industrial Structure Figure 6.2 : Measures to Become More Export Oriented . Penang’s SMIs have a serious weakness in the field of marketing, particularly in export marketing. The sales department is the most neglected department in the firms, mainly due to lack of market data, no or poor-quality sales brochures, lack of knowledge or information on foreign markets and export procedures and practices, etc. A good quality products alone do not guarantee market acceptance. SMIs need to promote their products aggressively especially in new market. Firstly, they can engage professionals to assist them in formulating marketing strategies. Secondly, they can get government assistance through Business Planning and Development Schemes, as well as Market Development Grant to undertake market studies and to participate in international trade fairs, exhibitions and trade missions. 182 6.2.6.1 Strategy Thrust for SMIs to Be Globalized Figure 6.3 explains the strategy thrust that the Penang’s SMIs must follow, in order to ensure its survival as the industry becomes more globalized. More Competitive Global-Orientation (B) Bright Future Protected Opened (C) Bleak Future (A) Less Competitive Domestic-Orientation Figure 6.3 : Strategy Trust for SMIs to Be Globalized. The market in Penang will continue to be liberalized and protection will be removed after the AFTA implementation in 2008, thus allowing the industry to be integrated internationally (represented by the horizontal axis). If the SMIs do not change to meet the globalization expectation, it will be swept from the present position “A” into the position of “C”. SMI in position “C” will continues to serve only the domestic market in an environment, that is already opened to international competition. Obviously the future for such a SMI will be bleak, as it is likely to be lose out in the competition. Therefore, in order for the SMI to be able to survive in the market, they should move to the position “B” which indicate that it has successfully upgrade itself to be part of the global supply chain, adapted to the global-orientation which will give 183 them a strong foundation to deal with international competition in a more open environment. Penang’s SMIs in manufacturing should begin to cultivate relationship with MNCs and other ASEAN manufacturers, with the ultimate aim of achieving a regional or international networks supply chain. The resource sharing and co-operation amongst its participants will allow the whole group to achieve competency and competitive power. 6.2.6.2 Action Plan to Be Export-Oriented SMIs are the “nursery” for tomorrow’s export enterprises. The first step in the international arena is, of course, difficult and labourious, due to many SMIs do not have the necessary infrastructure or experience. Per the feedback from the surveyed respondents, Penang government should develop a special programme, seeking to provide support for SMIs taking their first step in the international arena and gradually become export enterprises. These programmes should encourage and support their orientation towards foreign markets and to permit them to familiarize themselves with the techniques and practices of foreign trade in order to enable them to gradually become export enterprise. The programmes should comprises the following aspects as shown below :a. Organization of Trade Missions Abroad for SMIs - To encourage the mangers of SMIs to carry out business visits to foreign countries in order to learn about market conditions and the possibilities and requirements for industrial and commercial cooperation to promote their products. These visits will enable them to decide whether-and under what conditions-a market could accept their products and to give them an opportunity to develop commercial contact and links. 184 b. Invitation of Foreigh Buyers - To encourage the managers of SMIs to invite foreign buyers to visit their installation or exhibitions of their productions in order to influence their buying decisions or to establish more permanent industrial and commercial co-operation. c. Participation in International Trade fair - To encourage the managers of SMIs to exhibit and promote their products in international trade fairs aboard. d. Creation of Commercial Image and Publicity Brochures - To encourage the managers of SMIs in improving their commercial image and promoting their products by appropriate means, e.g. sales brochures. By “commercial image” means the unique way in which a company presents its names and logo. 6.2.6.3 Improvement Factors on Products Exporting Penang products lose out to competitors due to the price factor. Although a successful pricing strategy is computed based on the demand for the products and competition in a given market, some of the variables influencing the cost of production are beyond our control. Based on feedback from the questionnaire survey, the following are some of the factors that have contributed to the failure to export Penang products in specific market which need serious planning and improvement :a. Uncompetitive pricing; b. Outdated or inappropriate designs; c. Poor quality or inconsistent quality; d. Unwillingness to modify or adapt product; e. Lack of follow-up on enquires; f. Slow in quoting prices for prospective buyers; g. Inability to provide appropriate product samples; 185 h. Poor catalogues and products brochures; i. Inability to meet quality and delivery required at the right time; j. Lack of advertising and promotion; k. No strong linkages with importers, to jointly promote products and market products; l. Fail to monitor market trend and seasonality, customer preference or expectation; m Lack of distinct image for Penang’s products in the international market. Penang manufacturers should create and nurture their own brands for their products and services. 6.2.6.4 Immediate Challenges on Export Marketing To meet successfully the challenges of globalization, Penang’s SMIs must continue to strengthen and reinforce its public-private sector relationship. Mutually beneficial working relationships is important if Penang is to sustain its economic and social development efforts successfully in the context of the increasingly globalized economic structure and system. Due to the present keen market competition, as agreed by most of the surveyed respondents that in order to have a firm standing in the global export market, immediate challenges to Penang’s SMIs are as follows :a. Diversification of export market; b. Export of services; c. Export of world-class Penang brandnames that meet the requisite global standards; d. Realizing the opportunities afforded by the AFTA; e. Aggressive marketing to have global market outreach; and f. Operating with “global mindset” to ensure Penang remain highly competitive. 186 6.2.7 Crucial Elements of IT for Penang’s Industrial Structure Majority of the surveyed respondents stressed that the effort to achieve a developed nation status by the year 2020, the Malaysia government should emphasized on Information Technology (IT) as a crucial element that must be acquired by the industry (Figure 6.4). One important question to Penang is whether members of the industries in Penang possess the IT facilities, knowledge and skill to prepare them toward E-Business ? Crucial Elements of ICT for Penang’s Industrial Structure Driving Forces Behind E-Business Government Action Plan to promote E-Business Utilization Benefits of E-Business Towards SMIs Funding for ICT Implementation Figure 6.4 : Crucial Elements of ICT for Penang’s Industrial Structure 6.2.7.1 Driving Forces Behind E-Business The Internet should be used as a means to improve work efficiency, via its promotion of information exchanges. As an example, internet connects consumers and sellers on an international scale and creates new markets where there were no market at all. It also contribute to cost reduction. Therefore, SMIs should be fully aware the important and driving forces behind the E-Business (Figure 6.5). 187 Cost Saving Improve Customer Service Accuracy of Data Trading Request Quick Access to Information E– Business Increase Globalization Reduce Cycle Time Business Online Competitive Advantage Figure 6.5 : Driving Forces Behind E-Business Furthermore, the internet makes it possible to dispatch information all over the world and to receive technical, industrial information from an unlimited number of sources. It also makes it possible to use e-mail, establish office LANs, view real-time moving pictures, perform information exchanges with remote places and remote monitoring of cargo distribution and facilities. The Penang government should initiate several moves to encourage a new IT revolution among SMIs based on the industrial development and via information technology. To promote competition, these must include introduction of access networks and reorganization of networking connection control, deregulation and other measures to increase the diffusion and sophistication of the internet in order to capture some of the market share of the global E-Business growth (Figure 6.6), Chin, K.F., (1999) pointed out that per IDC prediction, the projected revenue on E-Business will grow from US$10 billion in 1997 to about US$1.3 trillion by 2003. 188 1400 USD (Billion) 1200 1000 800 600 400 200 0 '97 '98 '99 '00 '01 '02 '03 US$ (Billion) Year 1997 1998 1999 2000 2001 2002 2003 US$ (Billion) 10 120 400 1300 43 180 780 Source : International Data Center (IDC), 1999 Figure 6.6 : Global E-Business Growth 6.2.7.2 Government Action Plan to Promote E-Business Utilization To ensure the success in the E-Business utilization, the ideas suggested by the surveyed respondents for action to be carried out by government ministries and national organizations are as follows :a. Identify the Needs of SMIs Establish focus group of SMIs to identifying general and countryspecific needs in sales, marketing and communication. b. Identify the Needs of Buyers Carry out research into why online purchases remain limited and what can be done to encourage increased online sales to customers and businesses. 189 c. Find Out the Percentage of E-Business Utilization Establish how many companies have websites, whether they allow their customers to purchase online and the extent to which they use the internet themselves to make purchases. d. Determine the Return on Investment in Websites Determine to what extent SMIs are achieving a return on their investments in their websites. Carry out industry-specific research into the relationship between websites visits and leads sales made. e. Improve Efficiency and Effectiveness of Supply Chain Operation Run workshops for supply chain managers on how to apply internet technology to improve the efficiency and effectiveness of SMIs supply chain operations. f. Maximize Internet Utilization Train SMIs on how to source products and services through search agents and how to evaluate suppliers over the internet. g. Document Internet Search Techniques To make the internet as user friendly as possible to the SMIs, government should compile a manual on internet search techniques. h. Training on Design, Development and Maintenance of Website Training programme or seminar to equip SMIs with best practices in EBusiness and supply chain applications. i. Online catalogue of SMIs Products and Services Government should take the initiative to create the online catalogues of SMIs products and services which visitors can view the website with just a few clicks on the keyboard. j. Stimulate Competition on Development of Website To raise awareness of what is take to succeed in E-Business operation, government should stimulate competition in the development of E- 190 Business projects among SMIs, industrial sectors and e-business development organizations. k. Create Efficient Business Search Engine Business and consumers need a well-organized search engine to speed up their search for products and services. 6.2.7.3 Funding for ICT Implementation Many SMIs in Penang still have a “wait and see” attitude when facing the issue of applying ICT in their working environment. With the coming of AFTA implementation, they need to adopt ICT if they want to remain competitive. Enterprise Resource Planning (ERP) or Customer Relationship Management (CRM) is the powerful system for SMIs to be more effective and efficient. Many SMIs complained about the shortage of funding on setting up the systems. From the survey interview it is noticed that many SMIs are not aware that there are two sources for them to secure the necessary funding to implement ICT system in their working environment, i.e. government grants and soft loans from banks. Government grants are offered by Ministry of International Trade and Industry (MITI) via Small and Medium Industries Development Corporation (SMIDEC) for buying the ERP software for manufacturing and manufacturing-related services where 50 percent of the approved project cost is supported by the government and another half by the applicant. Government grant cover different areas. Firstly, for the purchase of ERP or CRM software, implementation charges for system study customization, training, purchase of related networking equipment and server and professional fee to carry out system integration works. Secondly, SMIDEC also providing grants for other e-manufacturing software, such as Computer Integrated Manufacturing (CIM), Enterprise Resource Management (ERM) and Supply Chain Management (SCM). 191 Thirdly, for local electronics and electrical companies, SMIDEC also assist SMIs to implement the RosettaNet – an internet base messaging standard for global SCM. RosettaNet greatly benefited companies in the supply chain to communicate and doing business electronically through common code for sourcing parts and components. Fourthly, SMIDEC grant also cover upgrading of engineering design capabilities and encourages them to carry out their own design-in-house. The grants also included the purchase of design software or subscription fee/ license for on-line engineering design services, related hardware, peripheral and networking equipment and related training. 6.2.8 Key Adjustments on HR Development Towards Industrialization The results from the questionnaire survey clearly indicated that with the emergence of the large populated markets of China and India that could offer ample workforce supply with competitive labour costs; if Penang still based on the same strategies as that undertaken in the last decade, it will be under severe threat. Average hourly wage rate in Penang can be few times higher than that in the less developed Asian economies. In fact, during the questionnaire survey conducted by the author, data shown that Penang’s products pricing currently are not competitive in relation to their counterparts in the less-developed economies of Asia. With the present dynamic global competition and technology advances, in order to be relevant to the current and future needs, HR development must take into consideration of the fast changing environment that is becoming more market and technology driven. The critical influence of knowledge acquisition and the ability to use such knowledge effectively must form a crucial part of any HR development programme. The transformation that will be taken place in the value-chain industrialization, will require substantial adjustments to be made in HR development. The key issues and adjustments that Penang must undertake are as shown in Figure 6.7):- 192 Key Adjustments on HR Development Towards Industrialization Higher Expectation of Manpower Supply Developing More Science, IT and Engineering Oriented Workforce Better marketing and Sales Ability Good Attitude, Value and Work Habits Business Leadership and Management of Intrinsic Resources Figure 6.7 : Key Adjustments on HR development Towards Industrialization 6.2.8.1 Higher Expectation of Manpower Supply The main problem that electronics and electrical industry will face is the quality of recruited manpower. The following are some measures which must be considered to improve the quality of technical manpower, mainly engineers and technician :a. The training of engineers and technicians has to be application-based and job-related, relating theory to practical work situations and comprising of more laboratory and design courses. There is also a need to expose them to the new manufacturing technologies adopted by the industry, such as computer-controlled CNC machine. b. There is also a need to re-orientate the system of industrial training to reinforce the theories taught at the institutions. In this regard, lecturers can also be attached to the industry to update their knowledge on current usage of technology. 193 c. With the increasing demand for electro-mechanical technicians and engineers, there is a need to review the syllabus of the institutions and universities to meet the needs of the growing use of new technology in industry. d. There is a need for greater linkage between universities / institutions and industry to improve the system of education and training for the electronics and electrical industry. Industry on its part must be willing to provide engineers, who can teach part-time at universities / institutions. The linkages can also be in the form of curriculum advisory committees and in the donation of training equipment. 6.2.8.2. Developing More Science, IT and Engineering-Oriented Workforce No body will deny that, one of the most essential competitive advantages for any firms is to have the workforce with good technological competency. With the technological superiority, one is able to set technical standards which weaker competitors must comply, i.e., one is able to set the rules of competition and profit from it immensely. Many good examples can be quoted to illustrate this point, for example the domination of computer operating software market by Microsoft, microchips by Intel, high performance ceramics by Kyocera, DVD by Sony and photographic films by Kodak. To build up their technical competency, Penang enterprises must be cultivated to be more innovation as this will strengthen their capability to compete, not just on price but on other attributes based on technological advantages, and hence allows them to differentiate themselves from others to achieve their specialty. To gain market advantages by moving into more automated manufacturing systems requires supporting professionals in the fields of production, electronics & electrical and mechanical engineering. As per technologies advancement expectation, technical skills requirement are become more hybrid in nature, requiring crossfunction knowledge and multi proficiency in different disciplines of engineering fields. 194 With the increasing trend on technology level, automation and computerization has become increasing important. Today, Penang’s market is lacks qualified and experienced people for operations and maintenance of these highly sophisticated processes. HR development must also given heavy emphasis to the development of this category of people. 6.2.8.3 Better Marketing and Sales Ability Due to increase of export-oriented manufacturing operation, the demand of personnel in marketing and sales is correspondingly increasing. With the increasing sophistication of consumers, there is a need to continuously maintain customer relationship and to monitor the changing customers behaviour. Also, as more and more facilities in Penang become the regional supply hub under the integrated manufacturing concept, marketing and sales management functions will begin to form a more important part of the supply chain. In Penang context’s of industrialization, HR development of marketing and sales personnel will have to take into consideration the following dimensions :a. The need to have international marketing skills which will include knowledge of specific attributes of the markets, such as the culture, language and geography; b. The skill to use tools of IT, such as consumer database to monitor consumer behaviour and electronics commerce for direct marketing and communication; and c. The need for multi-disciplinary skills to facilitate the sharing of information and knowledge with other members of the team, such as R&D and production personnel who are likely to be more technically oriented. 195 6.2.8.4 Good Attitude, Value and Work Habits Today, competition is not just about technical superiority but must be reinforced by workforce having the right attitude and work habits. This calls for the people’s commitment to continuous improvement, learning, adaptation and agility. Due to the fast and constant changing environment, there is the need to emphasize on the demand for multi-functional skills, cross-cultural personal interactions and ability to work as a team. Penang’s industrialization is also one that is export-oriented, therefore, attitude of self-centredness cannot be permitted. Gaining competitive advantages in speed, technological superiority and world-class efficiency requires working with business partners, and sometimes, even competitors both at the domestic and international area. The other virtues that should be extensively promoted are :- The strive for perfection, achieving a high degree of quality consciousness; - The strict observation of time; - The practice of integrity; - The need for constant learning; and - Environment consciousness. 6.2.8.5 Business Leadership and Management Skill The lacking of good managers is one of the key problems that are currently faced by the SMIs. The managers have the responsibility to provide the strategic direction of development of the enterprise, the exercise of good leadership and decision forms the turning point to the survival of the enterprise. Leadership skill is required even much more in SMIs, where the management and owner are the same people and resources are limited. Leadership is required in formulating the vision and mission of the enterprise. This requires strategic thinking skills and knowledge. It also demands leadership and the ability in making 196 technology, processes and people operate in an integrated manners, so that full benefits arising out of such interaction are realized. With greater emphasis on technology, the managing of intellectual assets and knowledge had become strategically more important as compared with traditional management concerned with only management labour, capital and equipment. Unlike physical assets, there are intrinsic resources that are not easily identifiable, as they are in the minds of the employees. In a technology-driven environment, the ability to tap the thinking power, knowledge and information available to an enterprise in order to bring out the tangible results will be a competitive competency which is highly valuable. HR development must equip managers with the skills to effectively deal with the management of these intrinsic resources whether they exist in the minds of people or in database. 6.2.9 Achieve International Quality Standards As confirmed from the feedback of the surveyed respondents, majority of the SMIs still without the ISO certification, mainly due to lack of fund and knowledgeable staff to manage the system. Government should encourage more SMIs to work towards to accreditation to a quality management system by apply for ISO certification. It is important for them to have knowledge of all modern quality management techniques as shown in Figure 6.8. Achieve International Quality Standards Towards Total Quality Management (TQM) Competing Market Place Via Quality Consciousness Figure 6.8 : Achieve International Quality Standards 197 SMIs must be made to realize that consumers are becoming increasingly quality conscious and unless high standards of quality are attained, it is very difficult for them to survive in this keen competitive global market. 6.2.9.1 Towards Total Quality Management (TQM) Although Penang’s SMIs are aware of the important of quality, they are still not aggressively in implementing the Total Quality Management (TQM) concept towards achieving the manufacturing excellence. TQM is not just set up a department on quality control, writing quality regulations or formulating procedure for handling customer complaints. Most critical is the strong commitment from top management in focusing on constant quality improvement within the whole organization. Per the feekback gathered from the surveyed respondents, TQM requires total committed participation and recognition by everyone of the organization to ensure that the whole organization environment is geared towards supporting TQM initiatives and programmes by the following behaviour changes :a. Treat quality goals as top priority for the success of the organization; b. Emphasizing on building long-term resilience rather than short-term gains; c. Setting the realistic level of quality excellence to be achieved; d. Analyzing quality issue through the use of statistical data; e. Improving employees’ skill on quality through more training; f. Changing employees’ mindset to be less tolerant towards inefficiencies and poor quality, encourage them to be proactive in identifying and solving quality issues. 6.2.9.2 Competing Market Place Via Quality Consciousness Since China announced the opening of her door to the global economy coupled with the increasing labour costs in Penang and shifting of Foreign Direct Investment (FDI) to other Asian countries, Penang companies especially the 198 manufacturing industries were badly hit by this global economy senario. The Penang’s manufacturing industries needed to find ways to move up to value-added and technology intensive manufacturing if Penang is to maintain her competitiveness in the global market. Due to all the above factors, the market environment is looking forward for cheaper mass production for certain products and Penang manufacturing industry need to struggle hard to achieve the best quality in products in order to maintain her competitive edge over other competitors. Certain powerful and quality initiatives tools, such as Six Sigma, Statistical Process Control, Design for Experiment, etc, can help manufacturing industries to create a more sophisticated and improved production processes leading to superior quality and at the same time lowering the production costs. Traditional perception that increasing quality means increasing costs has been proven wrong by the implementation of these effective quality tools. In actual fact, the highest quality can also result in lowest cost and this has surprised many top management of the organizations. Higher quality product give the company a better competitive advantage over others in today’s global economy and quality should be the key strategy that any company simply cannot effort to ignore. Cheong, W.C. (2003) highlighted that The correlation between quality and cost is as shown in Table 6.4. This table clearly indicates how much does it cost an organization to run at various quality level that not meet customer expectation. All companies should strive hard to achieve ultimate goal of Six Sigma in performance – the numerical definition of Six Sigma is to achieve 3.4 defects per million, or 99.99966 per accuracy. 199 Table 6.4 : Correlation Between Quality and Cost Six Sigma Process Capability – Quality vs Cost Sigma Defects per Million Cost of Poor Quality Status 6 Sigma 3.4 defects per million < 10% of sales World Class 5 Sigma 230 defects per million 10% - 15% of sales 4 Sigma 6,200 defects per million 15% - 20% of sales Industry Average 3 Sigma 67,000 defects per million 20% - 30% of sales 2 Sigma 310,000 defects per million 30 - 40% of sales Con-Competitive 1 Sigma 700,000 defects per million 40% - 50% of sales 6.2.10 Upgrading Industrial Technology Through R&D Most of the surveyed respondents emphasized that to achieve the Malaysia’s vision to build a scientific and highly industrialized nation by the year 2020, the Penang government should outline appropriate strategies and programmes to strengthen the state’s science base and support technological development. For Penang to move towards high value-added and high-technology industries, industrial R&D must be treated as top prioriy, in order for Penang to develop its indigenous technological capabilities. However, the private sector’s in present involvement in R&D in Penang is still very low. The SMIs are expected to played a more active role in industrial R&D as a means to not only gaining new technological capability but also to build local technological capability to absorb and adapt foreign technology, particularly in the development of new and improved products and process. The government should give the incentives to companies to do research and development and tax breaks in the form of double-deductions are useful. Penang’s SMIs must understand the long term benefits of being innovative and how over the long run the returns will justify the current expenditures. In view of the important role that SMIs to play in Penang industrialization, it is critical to promote industry relevant research projects through close collaboration between public R&D institutions and the private sector. The main objective is to develop products, processes, services and technologies as well as to improve the efficiency and competitiveness of the SMIs. To achieve this objective, the Penang 200 state government should assist and upgrade SMIs through the following R&D involvement (Figure 6.9) : Upgrade Industrial Technology Through R&D Create new Business Opportunities Improvement in Product Quality and Production Process Market Orientation for Industrial R&D in Universities Changing Attitude of SMIs Towards R&D Figure 6.9 : Upgrade Industrial Technology Through R&D 6.2.10.1 Create New Business Opportunities The end result of research work which together with R&D institution could open up new and viable business opportunities for the SMIs, particularly to venture into value-added and higher technology areas. The SMIs must understand that the results (i.e. profit) cannot be achieved immediately and this investment should be treated with a long-term perspective. However, in the long-term, the benefits and profits to be gained could be manifold. 6.2.10.2 Improvement in Product Quality and Production Processes Through the joint venture effort with public research institutions, SMIs could have the opportunity to be involved in research activities that would enhance the 201 quality of their products, or improve their production processes which would lead to an increase in productivity and reduce cost of the production. The author’s survey interviews result shows that the level of collaboration between SMIs and R&D institutions is still very low in Penang and they are not really aggressively to move into this direction. In this regard, both the R&D institutions and government authority have a role to play in promoting industrial R&D for SMIs. The R&D institutions should intensify their efforts in creating awareness among the SMIs on the institutions activities and capabilities, the type of research work that are currently being carried out as well as their research findings. To make the system more effective, they should staff with capable personnel who are service as well as business oriented. On the other hand, SMIs must have a firm strategy and vision by undertaking R&D as a long term investment which will not bring immediate returns. SMIs should therefore must make full use of the benefits available from the R&D activities in order to be able to compete with others in a highly dynamic and competitive world economy. In this respect, the government should play a leading role to encourage and assist SMIs to participate in the R&D activities. 6.2.10.3 Market Orientation for Industrial R&D in Universities In some developed countries like Germany, Britain, Korea, Taiwan, etc, the government implemented a good system by corporating their R&D liaison body in their universities to enable their industries R&D to be market oriented (FMM, 1993). In this regard, it is strongly recommended the Penang government to carry out a study on such successful models so that the similar programme can be transferred and implemented in Penang. In order to attract and motivate more universities researchers to carry out the research within the industry, better incentives scheme and a conducive environment should be prepared and arranged for them. Also, greater flexibility on time should be allowed for the researchers to be more involved in consultancy and research work for 202 the industry. This practice still has a big gap to be closed as compared with other industrial developed countries. 6.2.10.4 Changing the Attitude of SMIs Towards R&D As a long-term business strategy, the Penang government should educate the SMIs on the importance of having difference viewpoint towards R&D with strong emphasize on R&D and technology development in order to generate new business opportunities and revenue sources for the company. This objective can be fulfilled only with team work effort among the government agencies, universities and R&D institutions, as well as industry association. They should form a working committee to formulate the appropriate strategies, remedial measures and programmes towards changing the mindset of the Penang’s SMIs on treating industrial R&D as a long-term investment, to be able to compete with the foreign suppliers. 6.2.11 Boost and Enhance Science and Technology Among SMIs Penang has moved into a new phase in its industrial development in the 2000s with the launching of the 2nd Penang Strategic Development Plan (PSDP2). PSDP2 aims at promoting the industrial integration and improving the technological environment in order to ensure the competitiveness in the global market. One of the key tasks of the industrial policy in the Penang industrial development plan is to shift the manufacturing sector towards more capital and technology intensive industries, producing higher value-added products with better quality and more pricing competitive. Per the results from the questionnaire survey, it was suggested that his can be make possible through both process and product improvement in terms of quality and technology with the establishment of a strong scientific and technical infrastructure. To achieve this objective, the Penang government should heavily emphasized the issue 203 of increasing industrial research and development (R&D) and strengthening the science and technology (S&T) base in the industrial development plan. 6.2.11.1 Government Role to Boost Science and Technology Penang government should ensure continuous scientific and technological developments that will further improve the economic growth and overall development for the achievement of a wider-based, scientific and technological advanced industrial society by the year 2020. To fulfill this objective, Penang government should planned out the new strategies and action plans to boost and enhance the role of science and technology (S&T) in the longer term development perspective. These must include : a. The setting up of a S&T help desk in the trade development offices, mainly in carry out the research and compiling technical information on S&T advances and technical development in other industrial development countries and supplying such information back to the Penang industry for benchmarking. b. Those in house R&D activities by SMIs should also be entitled for the R&D incentives that are currently provided for research works carry out by approved research companies or institutions. This will encourage the R&D activities among SMIs, instead of only being limited to the larger industries. Indirectly, this would also motivate SMIs to set up their inhouse R&D which will benefit them in the long-term. c. The current approval of double deduction incentives (DDI) for R&D is not so favoured by the industry because the requirement of detailed disclosure of the research project concerned during the application submission which will infringe on the confidentiality of their project. The approval procedure should be made more flexible by relaxing the disclosure requirement with certain controlled guidelines and criteria. 204 d. Specific grants should be provided as start-up funds for SMIs aimed at developing new products/ process or upgrading existing products/ process. This will further encourage SMIs to enhance on R&D activities as financial burden is normally the main obstacle. e. Encourage the setting up of industry-specific R&D centers by foreign investors in Penang to foster the research oriented intellectual will greatly benefit the local suppliers. To motivate the establishment of such centers, additional incentives should be given and increasing the flexibility on the use of expatriate researchers will definitely make the implementation become more effective. f. Computer-added design (CAD) and computer-added manufacturing (CAM) can greatly improve productivity and enhance the competitiveness of Penang manufactured products. Because of that, a better financial assistance scheme must be given to encourage greater utilization of computer-aided manufacturing and robotics among the manufacturing industries. g. Industrial fair and seminar can be an effective channels on technology transfer and enrichment as they provide the necessary opportunities for the meeting of buyers and sellers of technology and equipment. h. To encourage innovation on new invention and development, effective laws for the protection of intellectual property and patent system must be enforced. Loose control on intellectual property protection will further discourage the arrival of new investors. 205 6.3 Summary This research strongly recommended that the government take prompt action to come up with the remedial measures against possible adverse impact due to the economic slowndown would have on the Penang economy. The author’s survey interview also had indicated some weakening in the industrial linkages and development for SMIs. From hereon, Penang government should focus its efforts on formulating and refining various linkage programmes and improvement strategies to prepare Penang to face the increasing global competition. As part of its responsibilities, the state government should promote the growth and development of the SMIs for the Penang’s manufacturing industries. They should seriously emphasize and closely monitor those innovative linkage programmes and improvement strategies as proposed in this chapter. With common motivation and dedication, Penang should able to meet the challenges and overcome the problems along the way and create a dynamic base of SMIs in the march to become an industrialized and developed state. CHAPTER VII CONCLUSION 7.1 Introduction The electronics and electrical industry presents considerable potential trust area to spearhead Penang’s industrial restructuring into the 2000s. It is however, also a highly competitive industry. On a global scale, Penang will also have to compete for new foreign investments with other countries with similar advantages. The fact that in the electronics and electrical lines, Penang is already a major world producer which gives her a head start over the other third world locations. But the situation being dynamic, Penang will have to continue to extend this advantage with active promotion and government support for foreign investment so that Penang will continue to grow and lead the country into achieving our Vision 2020 objective. The great challenge is how to translate what is already here into more broadbased industrialization process in terms of investment technology and employment. In particular, the task is to encourage greater integration between SMIs with MNCs together with the strong support from the government. All these linkages programmes also calls for new entrepreneurship, a more liberal economic environment, stronger commitment to technology and innovation and for greater improvement in skill and human resources development. 207 7.2 Research Conclusions 7.2.1 Identification of Root Causes on Investors Relocating from Penang The main problems facing the industry now have led to unstable and uncertain employment and income, especially in the semiconductor and disk drive sectors. Penang is also in a weaker competitive position as compared with other cheaper labour countries such as China, Thailand and Vietnam. Due to all those unfavourable factors, there is an urgent need for the government to come out the solution to solve the problem as listed below in order to place Penang again in a competitive position to compete in the global market. a. Growing operation cost locally; b. Better incentives and subsidies from other countries; c. 7.2.2 Bigger market opportunities from other countries. Understand Key Concerns of SMIs in Manufacturing Industry From the research study conducted, the key concerns faced by the Penang’s SMIs in manufacturing industry are as listed below. For the future of Penang’s economy, the state government should seriously look into all these issues and come out with the necessary remedial measures to improve them. a. Sales and Marketing - Need better incentives and guidance on products exporting; - Need more information on global market expectation and business linkages contact; - Need to further simplify exporting regulations and procedures. b. Technology and Quality Level - Lack of capability to supply high quality product at lower cost; - Lack of strong engineering and R&D team; - Lack of strong financial backing on technology upgrading. 208 c. Linkages Programme and Scheme - Lack of publicity and low awareness by SMIs; - Programmes do not sufficiently reflect the needs of SMIs; - Lack of officers with sufficient knowledge on the industrial needs. d. Information and communication Technology - Lack of fund on implementation and management of system; - Lack of IT human resources to manage the system; - Lack of awareness on the benefit of IT utilization. e. Industrial Development Plan and Problem - Increasing labour and overhead cost; - Difficulty in recruiting suitable workforce; - Difficulty in obtaining good market outlet. f. Business Operating Behaviour and Reaction 7.2.3 - Difficulty in penetrating global market; - Difficulty in raising capital and obtaining financing; - Competition with larger establishment for good labour. Empirical Data and Conclusion from Survey Interview It present a broad overview of the whole problem and an integrated perspective based on all pieces of information and data collected from the survey interview, as listed below it describe the overall problems that are involved in Penang’s SMIs development. This leads to the recommendations for strategies and programs implementation suggested to the Penang government. In short, the author synthesize the findings which is necessary in order to understand the problems in Penang’s SMIs development. 209 7.2.3.1 Critical Manufacturing Environment Needed for Competitive Advantage a. Efficient government and political stability; b. Sufficient skillful and disciplined workforce; c. 7.2.3.2 Attractive investment incentives and subsidies. New Strategies for a New Business Environment a. Increasing market share in existing market; b. Entering new market with existing products; c. Developing new product for existing market. 7.2.3.3 Important SMIs Capabilities a. Capability to supply high quality product at lower cost; b. Strong financial backing and planning; c. Strong engineering and R&D team. 7.2.3.4 Strategic Initiatives Undertaken Needed by Government a. Better pricing competitiveness as compared with other countries; b. More efficient and effective government authority; c. Better incentives and subsidies. 7.2.4 Programmes and Strategies Implementation on SMIs Development The recommendations of those linkage programmes and improvement strategies from this research as listed below are able to assist the Penang’s SMIs to be more competitive in the global market. These can only be materialized with the combine effort of Penang state government and MNCs to develop a more efficient and effective SMIs that capable in order to meet the present highly competitive environment expectation. 210 a. There is an urgent need on the establishment of a one-stop trade information counter to provide personalized advisory service for the Penang’s SMIs which lack of overseas market connection, b. With the increased competition for FDI, government need to review and re-strategize the foreign investment policy in order to regain Penang’s competitiveness as a preferred investment location, c. Effective SMI development mechanism needed which included appropriate financial support, strengthening linkages between MNCs and SMIs, raise skill level of SMIs on technology/ management capability and assistance to penetrate international market, d. Penang should create own brand name for long term benefits, especially after the implementation of WTO/AFTA agreements and emergence of China in the international market, e. Specific strategies to cope with economic downturn which included cost reduction, increasing efficiency & productivity and improving the competitiveness of Penang products in the international market. f. To introduce special measures to encourage and support SMIs to the new market condition and become more export-oriented, g. Government should encourage a new IT revolution among SMIs on the industrial development in order to capture some of the market share of the global E-Business growth, h. HR development towards global industrialization expectations which included development of more technical oriented workforce, better marketing/ sales ability, good attitude/ working habits, business leadership and management of intrinsic resources. 211 i. To achieve international quality standard. SMIs must be made to realize that customers are becoming increasingly quality conscious and unless high standards of quality are attained, otherwise it is very difficult for them to survive in this competitive global market. j. Upgrading industrial technology through R&D in order for Penang to move towards high value-added and high-technology industries. Penang need to develop its indigenous technological capabilities to meet the global market requirement. 7.2.5 Lessons for Penang to Learn from other Industrialized Countries The successful experiences of Taiwan and Singapore with respect to their development polices, strategies and assistance programmes to help the SMIs, definitely will be beneficial to Penang for benchmarking in order to further upgrade Penang industrialization development progress. 7.2.5.1 Lesson to Learn from Taiwan The Taiwanese government has provided assistance to SMIs through various ministries and agencies, namely, the Ministry of Economic Affairs, the Ministry of Finance, the Central Bank of China and the national Economic Council. Most of its industrial policies are aimed at eliminating or reducing the financial burdens of SMIs. The foreign MNCs initially provided not only their market (exports), but also the influx of technology. Nonetheless, the key strength of Taiwan lies in the many local industries that it has built up and the niche market strategy that they are pursuing. 7.2.5.2 Lesson to Learn from Singapore The Singapore experience shows that the government is very determined to help the SMIs. The government has introduced numerous policies and programmes to 212 help SMIs in Singapore with the intention that SMIs can quickly capitalize on these facilities and thereby improve their business competitiveness. Singapore have been successful in economic development because there is good rapport between the government and the private sector. Singapore entrepreneurs are also capable of adapting western technology and management know-how to their unique cultural environment. Singapore emphasis on providing the human resources and physical services infrastructure to support and encourage MNCs to use Singapore as regional “high-tech” production and R&D center has achieved much success. 7.3 Publication from this Research a. “Challenges of the Penang’s SMIs in Electronics Manufacturing Industry to Meet the Globalization and AFTA Scenario” It was accepted for presentation and publication in the 3rd International Conference on Recent Advances in Material, Minerals and Environment (RAMM 2003), which was held in Penang on 20-22nd Oct 2003. b. “Strategies and Improvement to Prepare Penang Manufacturing Industry SMIs in Facing Global Competition” A summarized report submitted to Penang Development Corporation as reference for their action plan. A complimentary letter received from PDC on April 2005 for the proposals and suggestions on Penang SMIs development (Appendix J). 7.4 Novelty of this Research As understand from Mr. K. Gobalan, the manager who in-charged of industry and trade division from Penang Development Corporation, so far there are nobody has proposed on the overall linkages and improvement strategies together with empirical data for Penang SMIs from electronics and electrical manufacturing industry. 213 Hoping that this research will trigger more research on this topic so that it is possible to improve further the quality of Penang SMIs and place them on a more solid position in this aggressive and challenging global market environment. 7.5 Further Research Recommendation The finding of this research will be extremely useful to Penang government and would greatly assist them in their planning and coordination efforts. Through the proper understanding and implementation, the findings of this research will be mutually beneficial to all parties, including SMIs, MNCs and government. Completion of this research study can also indicate that much more further studies are required on other industries, besides electronics and electrical sector. The scenario on other states of Malaysia also requiring further investigation. Some of the suggestions are as follows :a. Fabricated Metal Products Industry This research findings are mainly concentrated on those MNCs and SMIs with business activities related to electronics and electrical manufacturing industry. Since fabricated metal products industry is the second largest manufacturing industry in Penang, it will definitely contribute great benefit to Penang, if further study can be expanded into this sector so that the difference in expectations and requirements will be notified. b. New Linkages Programmes and Strategies The technology is keep on improving and market expectations also changing from time to time, the new linkages programmes and strategies need to be updated to match with technology and marketing expectation. Further research is needed to review and update these programmes and strategies on their impact to the SMIs. 214 c. Broader Information on SMIs Development Another set of data would be needed to clarify some interpretation appearing in future research. A new study should seek information on the following :- How Penang SMIs represents SMIs from other states ? - How Penang SMIs in electronics and electrical sector represents SMIs in other industrial sectors ? - Are there unique features in linkages programmes and improvement strategies in Penang state compared to other geographic areas ? - Are the linkages programmes and improvement strategies developed useful in explaining similarities in other states, regions or indeed nations ? No doubt to say, to match with the moving technology and market expectation, further research study needs to be explored. This present research can hopefully be taken as a reference or guidance and considered as part of the literature review. 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Survey Contents Survey divided into ten sections, each section consists of five questions. 1) 2) 3) 4) 5) 6) 7) 8) 9) 10) Organization Profile & Perception Technology Transfer & HR Development Sales & Marketing Technology & Quantity Level Information & Communication Technology Public Sector Incentives & Schemes Linkages Programme & Plan Industrial Development Plan & Problem Future Action Plan & Strategy Business Operating Behaviour & Reaction 241 1) Organization Profile & Perception a) Type of organization ( ) Small and Medium Scale Industry / Enterprise (SMI) ( ) Multinational Corporation (MNC) b) Years of operating of company in Penang. ( ) Less than 5 years ( ) Between 5 to 10 years ( ) Between 10 to 15 years ( ) More than 15 years c) Seriousness on company’s business performance affected by global economic slowdown. ( ) Very seriously (more than 70%) ( ) Seriously (51 – 70%) ( ) Quite seriously (31 – 50%) ( ) Not so seriously (10 – 30%) ( ) Slightly affected (less than 10%) d) Main reason of present unsatisfactory business performance for SMIs in Penang manufacturing industry. ( ) Soft market demand due to global economic slowdown ( ) New external competitors enter into present market share ( ) Insufficient government support to promote and expand marketing outlets ( ) Lose out due to pricing competition ( ) Lose out due to technology and quality of products e) Penang’s manufacturing industry still have the potential to revive once the global economy situation recovered. ( ) 5. Strongly disagree ( ) 4. Disagree ( ) 3. Neither agree nor disagree ( ) 2. Agree ( ) 1. Strongly agree 242 2) Technology Transfer & HR Development a) Government and MNCs have done a great job in providing opportunity for SMIs to expose and learn up new technology and skills ( ) Yes ( ) No ( ) Yes, but need improvement. b) Most effective technology transfer method which Penang’s SMIs can get in contact with the latest invention and development from overseas. ( ) Importation of capital equipment and machinery ( ) Foreign professional / technical personnel ( ) Training of local personnel overseas ( ) Browsing the internet ( ) Royalty payment for the use of patents c) Main problem encountered in training the employees for SMIs. ( ) Cannot find suitable or appropriate courses ( ) Cannot release employees for training ( ) Losing employees after training ( ) Lack of fund allocation on training ( ) Employee not interest to learn new skill / technology d) Method which technological and management skills for Penang SMIs can be improved and upgraded faster. ( ) More in- house or off- site training programme for employees ( ) Technology transfer from MNCs ( ) Expose employees to trade fair and technical seminar/ symposium ( ) Learn through on the job training ( ) Higher utilization of internet for the new technology / system e) Technological and management skills of most Penang manufacturing industry’s SMIs have met the requirements of the MNCs expectations. ( ) 5. Strongly disagree ( ) 4. Disagree ( ) 3. Neither agree nor disagree ( ) 2. Agree ( ) 1. Strongly agree 243 3) Sales & Marketing a) Key assistance on products exporting for SMIs needed from government ( ) Information on global market expectation & business linkage contact ( ) Simplify exporting regulations & procedures ( ) Incentives & assistances on products exporting ( ) Arrangement of exhibition & trade fair to promote products to overseas ( ) Knowledgeable and helpful liaison officer b) Key country for your products exporting. ( ) Thailand ( ) China ( ) USA ( ) Japan ( ) Other c) How heavy do you company business activity rely on exporting market ? ( ) Very heavily (more than 75%) ( ) Heavily (51 – 75%) ( ) Quite heavily (36 – 50 %) ( ) Not so heavily (less than 25%) ( ) Zero exporting d) Forecast on the economic situation of Penang manufacturing industry for the next five years. ( ) Business performance in the progress of improving ( ) Remain the same as present situation ( ) Business performance expecting to become worse e) Government have provided sufficient information, guidance and assistance to SMIs on exporting their products. ( ) 5. Strongly disagree ( ) 4. Disagree ( ) 3. Neither agree nor disagree ( ) 2. Agree ( ) 1. Strongly agree 244 4) Technology and Quality Level a) Method which technological and quality level for Penang’s SMIs can be improved and upgraded faster. ( ) Linkage with MNCs/ LSI/Es ( ) Expose to stronger market competition ( ) Effective vendor development programme ( ) Better incentives and rewards for SMI/Es with better performance ( ) Good initiative and aggressiveness attitude of SMI/Es b) Most critical strength of SMIs that enable them to be competitive in the global market. ( ) Capable to supply high quality product at lower cost ( ) Strong financial backing and planning ( ) Good support and backing by MNCs ( ) Strong sales and marketing team ( ) Strong engineering and R&D team c) If the international quality systems certifications (e.g. ISO) for SMIs have yet to be attained, please state the major inhibiting factor. ( ) Certification and consultation cost too high ( ) No incentives for achievement of quality system certification ( ) Lack of knowledgeable staff to manage the system ( ) Complex and cumbersome application procedure ( ) Not necessary for our products / services d) General performance of Penang manufacturing industry’s SMIs on technology, product quality and reliability. ( ) Excellent ( ) Good ( ) Average ( ) Fair ( ) Poor e) Key expectation from SMIs through the linkage programme is for technological improvement, rather than the company’s profitability. ( ) 5. Strongly disagree ( ) 4. Disagree ( ) 3. Neither agree nor disagree ( ) 2. Agree ( ) 1. Strongly agree 245 5) Information & Communication Technology (ICT) a) Main factor that restrict SMIs from adopting ICT. ( ) Lack of fund (high cost for implementation and management) ( ) Lack of IT consultants and human resources to manage the system ( ) Doubtful security over information transfer and payment system ( ) Difficult to get ICT development assistance subsidy from government ( ) Lack of awareness on the benefit of ICT utilization b) Best method government can do to promote ICT utilization for SMIs. ( ) Provide monetary assistance and inventive ( ) Provide sufficient training to IT staffs ( ) Reduce red tape on technology acquisition assistance fund for ICT ( ) Strong publicity and promote on benefits of ICT utilization ( ) Provide good and effective ICT networking system c) Is your company having your own homepage to promote the company business activities ? ( ) Yes ( ) No d) Has your company obtained the return on investment from the website ? ( ) Obtain more than expected ( ) Obtain what expected ( ) Obtain less than expected e) SMIs need to expand their utilization of Information & Communication Technology (ICT) in order to be competitive in technology and marketing. ( ) 5. Strongly disagree ( ) 4. Disagree ( ) 3. Neither agree nor disagree ( ) 2. Agree ( ) 1. Strongly agree 246 6) Public Sector Incentives & Schemes a) Has your company applied / obtained any of the incentive / assistance scheme from government under industrial development programme ? ( ) Yes ( ) No b) Have you encountered any difficulty in applying/ obtaining the industrial development assistance programme or scheme from the government ? ( ) Yes ( ) No c) Main reason for poor participation on government aided development schemes / incentives plan by the SMIs. ( ) Lack of awareness, information not readily available ( ) Unclear application procedure ( ) Qualifying criteria too stringent, processing and approval time too long ( ) Waste of time, even if apply will probably not be accepted ( ) Benefit and incentive not attractive enough d) What do SMIs expected most from the development assistance programme ? ( ) Introducing business contact (local and oversea) ( ) Arrange business linkages (local and oversea) ( ) Provide working capital financing ( ) Provide technical guidance ( ) Provide business guidance e) Present industrial development incentives and schemes are effective and impressive enough as compared to other countries to attract new investors and retain existing investors. ( ) 5. Strongly disgree ( ) 4. Disagree ( ) 3. Neither agree nor disagree ( ) 2. Agree ( ) 1. Strongly agree 247 7) Linkages Programme & Scheme a) Has your company received any circular or newsletter regularly on Penang’s manufacturing activities, opportunities progress trends or incentive schemes / programmes available from any of the government authority ? ( ) Yes ( ) No b) Which of the following programmes are you aware of ? ( ) Vendor Development Programme (VDP) ( ) Global Supplier Programme (GSP) ( ) Industrial Linkage Programme (ILP) ( ) Small and Medium Scale Industries Promotion Programme ( ) Industrial Technical Assistance Fund (ITAF) ( ) Technology Acquisition Fund (TAF) ( ) Human Resources Development Fund (HRDF) ( ) Modernization and Automation Scheme for SMIs c) Main problem with the overall existing SMIs development programmes. ( ) Programmes do not sufficiently reflect the needs of SMIs ( ) Lack of publicity and low awareness by SMIs ( ) Lack of officers with sufficient knowledge on the industrial needs ( ) Poor monitoring and follow up system after the implementation ( ) Application procedure too complex, requirement too stringent d) Is your company having the active business linkages or sub-contracting activities with any of the MNCs or SMIs ? ( ) Yes ( ) No e) Existing linkage programmes for SMIs need to be further reviewed and improved to meet present technological and market competitiveness requirements. ( ) 5. Strongly disagree ( ) 4. Disagree ( ) 3. Neither agree nor disagree ( ) 2. Agree ( ) 1. Strongly agree 248 8) Industrial Development Plan & Problem a) If your company intended to plan a new investment on manufacturing industry in Penang, which sector you will be interested ? ( ) Electronics & electrical base products ( ) Computer & IT base products ( ) Tooling, equipment & machinery fabrication ( ) Plastic base products ( ) Others b) What is the disadvantage, if any, of operating the manufacturing industry in Penang at present economic situation ? ( ) Rapidly rising labour and overhead cost ( ) Difficulty of recruiting suitable skill labour and high labour turnover ( ) Difficulty in obtaining good market outlet ( ) Lack of attractive incentives and assistance schemes from government ( ) Distance from input sources and market (high transportation cost) c) Do your company have plan to integrate your operations backward or forward, to include more stages of manufacturing for your products ? ( ) Yes ( ) No d) Main factor that still attract foreign investors to set up facilities in Penang at present economic situation. ( ) Low labour and overhead costs ( ) Attractive investment incentives and subsidizes ( ) Sufficient skillful and disciplined labour force ( ) Efficient government and political stability ( ) Non of the above, then what ? _______________________________ e) Present increasing overhead and labour costs are the main factors for Penang’s manufacturing industry to lose out in the global market competition ( ) 5. Strongly disagree ( ) 4. Disagree ( ) 3. Neither agree nor disagree ( ) 2. Agree ( ) 1. Strongly agree 249 9) Future Action Plan & Strategy a) Is your company have plan to relocate partial / whole of your operation to other state of Malaysia or other country ? ( ) Yes ( ) No b) If you have the plan to set up a new manufacturing facility, which will be your targeted prefer location ? ( ) Penang ( ) Malaysia other state ( ) Thailand ( ) China ( ) Others c) Main reason for certain MNCs manufacturing facilities moving out from Penang. ( ) Increasing overhead and labour cost ( ) Better marketing opportunity from other countries ( ) Lack of sufficient supply of highly skilled workforce ( ) Better incentive and subsidizes offered from other countries ( ) Political issues and government performance d) Main factor that government able to help Penang’s manufacturing industry for a faster recovery due to present global economic slow down. ( ) Better incentives & subsidizes from government ( ) Better pricing competitiveness as compared with others nations ( ) Strong promotion of Penang’s manufacturing industry to outside world ( ) More efficient and effective government authority, reduce unnecessary red tape ( ) More effective linkages with established worldwide MNCs e) Electronics & electrical industries will still remain as the main stream of the manufacturing sectors in Penang for the next five years. ( ) 5. Strongly disagree ( ) 4. Disagree ( ) 3. Neither agree nor disagree ( ) 2. Agree ( ) 1. Strongly agree 250 10) Business Operating Behaviour & Reaction a) In business, it is better to work on what you are familiar with, rather than trying on new thing that you don’t really know well. ( ) Yes ( ) No b) If your company need guidance/ advice on technical issue, business opportunity or marketing information, which organization you will be referring to ? ( ) Government agency (SIRIM, PDC, MIDA, etc.) ( ) MNCs ( ) Consultancy firm / manufacturer ( ) Professional / business counter part ( ) ‘Industrial’ friends c) During the recent recession, what is the top priority remedial measure which your company has taken to keep the company sustain ? ( ) Downsizing workforce and production capacity ( ) Budget / expenses control and reduction ( ) Sub-contracting certain jobs / operations to lower cost sources ( ) Plan to relocate to other lower wages country ( ) Look for new market or products expansion / diversification d) All business face problem. What is the most critical problems encountered by SMIs in their business ? ( ) Difficulty in raising capital / obtaining credit ( ) Difficulty in obtaining good market outlet ( ) Difficulty in achieving good business management system ( ) Difficulty with government complex & stringent regulations / procedures ( ) Competition with larger establishment for good labour e) As compared with other industrial developed countries, Penang is still remain a top choice location for the manufacturing industry by foreign investors. ( ) 5. Strongly disagree ( ) 4. Disagree ( ) 3. Neither agree nor disagree ( ) 2. Agree ( ) 1. Strongly agree