Murphy’s Office of the CEO 123 Main St. Wilkes-Barre, PA 18702 [Current Date] Dear Preferred Customer: Congratulations! Because of your excellent credit history, you have attained the rank of preferred customer. In honor of this change in credit status, we are sending you on a shopping spree! Any day this month, you may use the enclosed coupon to receive a 20% discount on your total purchases for that day. A special Preferred Customer booth will be set up on each floor. After you make your final purchase, simply present the coupon to the customer service representative. Your purchases will be totaled, and you will receive a discount based on that amount. This offer will not be made to the general public. It won’t even be offered to all of our charge customers. It is only for you, [Customer’s First Name], our preferred customer! We, at Murphy’s, thank you for your patronage, and we look forward to making your shopping spree an event you will remember! Sincerely, [Student’s Name] Chief Executive Officer ENC.