Centre for Innovation and Structural Change Conference NUIG 28TH October 2010 “Blue ocean strategy is about creating uncontested market space. Too many companies are swimming in the red ocean of bloody competition where there is limited room for real growth. The image of the vast blue ocean conveys the infinite possibilities for profitable growth that exist with this strategy.” - Kim Industry Universities Government Innovation Partnerships SFI – REMEDI Researcher Studies NUIG / UL / Athlone / UCC Trinity / Maynooth RSCI / NCAD / NFB / CCAN Aerogen’s Transition Stage 3: Drug Platform Stage 2: Drug Delivery Stage 1: OEM Device