THE DIRECTOR
AS STRATEGIC
LEADER
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OVERVIEW
The Director as Strategic Leader programme is designed to provide you
with knowledge and techniques that will enable you to determine a clear,
strategic direction for your organisation and implement strategic actions. It will
help you better understand the corporate dynamics of top management teams
and allow you to constructively reflect on your personal approach to leadership.
Please see website for dates and fees.
DURATION
TO BOOK CONTACT:
6 days, residential
T: +44 (0) 1234 754570
* Programme starts on Sunday evening
and finishes at lunchtime on Friday.
E: som.action@cranfield.ac.uk
Book online at www.cranfield.ac.uk/som/dasl
KEY BENEFITS
• A set of implementable initiatives which progress both your
organisation’s strategic development and your personal leadership
agendas
• Insights into strategic thinking and associated techniques to address the
questions that keep leaders awake at night
• Greater appreciation of the big picture issues and how to address them
effectively
• Opportunity to reflect on your own challenges as a leader and how you
can exercise strategic leadership within your organisation.
CORE CONTENT
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Strategic thinking at a corporate level
Gaining and sustaining competitive advantage
Identifying your organisation’s development needs
Strategic leadership in the private, public and not-for-profit context
Navigating due diligence, corporate finance, private equity, corporate
governance and the market for corporate control
• Assessing the systemic nature of strategic interventions and the
management of change
• Understanding the nature of authority and power in strategic leadership
• Your leadership journey: how it shapes you and how you can shape it.
PRE-COURSE ACTIVITY
• Pre-course reading
General Enquiries:
W: www.cranfield.ac.uk/som/executive | T: +44 (0)1234 754570 | E: som.action@cranfield.ac.uk
DELEGATE PROFILE
• Chief Executives, Directors and Senior Managers from all types of
organisations and industry sectors
• The major criterion for attending this programme is that you have, or will
shortly assume, strategic responsibility for an organisation or company
division.
GREAT COURSE, INSPIRING LECTURERS, REALLY
IMPRESSED WITH THE DIVERSITY AND CHARACTER OF
THE GROUP. AN EXCELLENT WEEK.
Andy Williams - AUDI UK, AUDI PLANNER
IMMENSELY PROFESSIONAL BUT
ACCESSIBLE TEACHING STYLES.
Beth Brewster - GROUP RETAIL DIRECTOR,
MANCHESTER AIRPORT GROUP
Book online at www.cranfield.ac.uk/som/dasl
TIMETABLE
The programme is delivered through a combination of theory and real-world
practical sessions. Group work will feature throughout the five days, giving you
the opportunity to share your experiences and ideas.
DAY 1
• Programme & Personal Introduction
• Case Exercise
DAY 2
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Strategic Thinking
The New Leadership Landscape
Application Syndicates
“Brave, new world?”
DAY 3
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Corporate Strategy and M&A
Leading in a complex environment
Application Syndicates
Video Case
DAY 4
• Leading in an unpredictable world
• Organization Design and Alignment
• Application Syndicates
DAY 5
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Navigating Corporate Governance
Becoming the leader I aspire to be
Application Syndicates
Pre-Dinner Speaker
DAY 6
• Strategic Renewal
• The Success Formula
General Enquiries:
W: www.cranfield.ac.uk/som/executive | T: +44 (0)1234 754570 | E: som.action@cranfield.ac.uk
PROGRAMME DIRECTOR
PROFESSOR PATRICK REINMOELLER
Professor in Strategic Management
Patrick’s research interests include
strategic management, knowledge
and innovation, and international
strategy with his current research
focused on organizational resilience,
knowledge creation and social
innovation. He has published in
leading US, European and Asian
journals.
Having won several awards
for excellence in teaching and
programme delivery, Patrick has
taught and consulted with many of
the world’s leading internationals.
His areas of expertise include:
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•
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•
Strategic management
International business
Business model innovation
Organisation theory
Companies that have already benefitted from the Director as Strategic Leader programme include:
• The Scottish Parliament
• East London NHS Foundation
Trust
• Irish Dairy Board
• The Royal Bank of Scotland
• Red Funnel Group
• Mackays Stores Ltd
• Molson Corrs Brewing Company
UK Ltd
• Molnlycke Health Care ABS
• CS Group Ltd
• Maxxium UK Ltd
Book online at www.cranfield.ac.uk/som/dasl
CRANFIELD MANAGEMENT
DEVELOPMENT CENTRE
Our Open Executive Programmes are
held at the Cranfield Management
Development Centre (CMDC). Full
board accommodation (where
applicable) and all sessions are
usually held at this specifically
designed conference centre which
has an established reputation for
being one of the best centres in the
country.
Located in a rural, tranquil setting on
the Bedfordshire/Buckinghamshire
border, CMDC is conveniently
situated by the M1 motorway, railway
stations and major airports. We even
have an airport on site!
TAKING CARE OF YOUR
EVERY NEED
We understand that development
doesn’t only happen in the lecture
room. That is why the CMDC
provides inviting lounge areas
where you can network with your
colleagues, restaurants that allow
conversation to flow easily as you
enjoy the excellent cuisine, and
fitness facilities, including a swimming
pool, sauna and exercise room, to
relax and invigorate you at the end of
the day.
A HOME FROM HOME
After a hard day’s learning, lie back
and relax in one of the 186 modern
en-suite bedrooms, all of which are
designed to make you feel at home.
The amenities include free Wi-Fi,
freeview television, a great working
area with appropriate light and desk
space and a music centre to help you
unwind.
General Enquiries:
W: www.cranfield.ac.uk/som/executive | T: +44 (0)1234 754570 | E: som.action@cranfield.ac.uk
Peterborough
A1(M)
Cambridge
Bedford
Milton
Keynes
Cranfield
Stansted
Luton
M1
M11
M25
London
M4
Heathrow
M20
Gatwick
M23
PLEASE BE AWARE:
The information in this brochure was correct at the time of going to press. However, as part of the on-going
development of our programmes, delegates, leading academics and practitioners continually review the
programmes and their content.
We have made every effort to use accurate descriptions, images, quotations and references but errors and
omissions may occur and are expected. Please check the programme page on the website for the latest
information, fees and offers.
Cranfield School of Management reserves the right to amend the published programmes. For full terms and
conditions please see our website:
www.cranfield.ac.uk/som/executive/tc
CRANFIELD MANAGEMENT DEVELOPMENT LIMITED
Cranfield, Bedford, England, MK43 0AL
T: +44 (0) 1234 754570
F: +44 (0) 1234 751806
www.cranfield.ac.uk/som/executive