Management development T he need to develop managers who can deliver results in a globally competitive marketplace has never been more pressing. It is one of the key drivers behind the quest for excellence in international management development (IMD) in many global organisations. But changes in the relationship between employers and employees have made the process of developing managers with international mindsets more demanding. The perception that jobs are no longer for life means that individuals are now increasingly focused on developing their own “career capital” as they seek to improve their position in the external job market. Work-life balance is also becoming a significant factor in career planning for growing numbers of managers, male and female alike. Yet research for a new CIPD guide, International Management Development Development, reveals that despite these changes, most BY MICHAEL DICKMANN, HILARY HARRIS AND FRANCES WILSON A WING AND A PRAYER WWW.PEOPLEMANAGEMENT.CO.UK ALEX GREEN Most global organisations are still prepared to invest their time and money in international management development – even though high-flying employees may use it to enhance their own ‘career capital’ 12 JANUARY 2006 39 Management development CASE STUDY: PRICEWATERHOUSECOOPERS PricewaterhouseCoopers (PwC) intends to focus on performance, innovation and change and become less dependent on a culture of rules, hierarchy and tradition, says Moira Elms, the firm’s head of human capital in the UK. She argues that, following the corporate scandals and regulatory changes of recent years, internationally integrated management development has significantly increased in importance. This is one of the reasons why PwC set up a leadership development initiative called Genesis Park in 2001. Based in Washington DC and aimed at high-potential staff from across the globe with two to nine years of work experience, this is expected to help grow future leaders, contribute to the development of PwC’s business strategy, drive cultural change and help the firm retain its top performers. Around 100 people from more than 20 countries, all selected by their managers on the basis of their performance and potential, have taken part in the initiative so far. Between eight and 16 individuals at a time go through the five-month programme. Scheduling ensures that intakes overlap with each other so that participants can share their experiences and act as coaches to the next batch. Projects that are either defined by the current group or handed on from an earlier intake form an important element of the programme. These projects revolve around live business issues sponsored by country operations or international functions, such as the global tax practice. Project teams have, for example, looked at offshoring options for key services and the future of PwC’s advisory services. There is also a heavy emphasis on team development and individual growth. Three full-time coaches and educators help to move the focus towards the development of ideas and the construction of business cases. They also initiate a small number of strategic teambased projects. global organisations still regard IMD as a vital way of making sure they have the right people available to step into top jobs. Many also use it to enhance their appeal as employers in a competitive recruitment market. While IMD remains a priority, the methods used to develop global managers have changed radically from the days when organisations controlled the process with complex, long-term succession planning and centrally dictated career plans. The aims of development programmes have also changed. The CIPD research, which is based on eight case studies, shows that organisations are increasingly linking IMD to their strategic needs. One example is the United Nations System, which will shortly be launching a new development programme for senior managers. The UN System consists of around 30 independent or semi-independent bodies, including the World Health Organization, Unicef and the UN itself. While these organisations are expected to work closely together, they do not currently have a common management culture to help them do so. But the UN’s Millennium Declaration, with its ambitious goals of halving extreme poverty, halting the spread of HIV/Aids and providing universal primary 40 12 JANUARY 2006 ❛❛ The methods used to develop global managers have changed from when organisations controlled the process with complex, longterm succession planning ❜❜ education by 2015, is providing a powerful catalyst for change. Senior managers in the UN System now need to be creative, versatile, multi-skilled and able to operate in a complex multicultural environment. They must also have what it takes to work collaboratively within and across organisations, which in many cases are decentralising and delegating authority downwards. With these aims in mind, the UN System Chief Executive’s Board for Coordination (CEB) has set up what is known as the Senior Management Network to deliver leadership and management development. Around 2,400 senior managers are expected to join the network. “We hope that this will achieve improved management capacity across the whole family of UN organisations, as well as greater collaboration among them,” says Mary Jane Peters, who, as director of the CEB’s secretariat in Geneva, is responsible for management policy. The network will provide a set of core competencies such as leading change effectively, getting the best out of employees and building strong partnerships. The idea is to support the development of a common management culture across the whole UN System. In addition, generic global leadership competencies will help the organisations involved to select and develop high-potential managers. Peters points out that few current leadership programmes are geared to the international not-for-profit sector, let alone to the unique governance structures of the UN. “We need something quite distinct, so we have gone to tender for some leading business schools to design a leadership programme for people who are largely in director-level positions,” she says. This programme will be based on the network’s core competencies and is due to be rolled out later this year. Of course, IMD is not only about sending people to business school. Most global organisations view international mobility as a critical component of their IMD WWW.PEOPLEMANAGEMENT.CO.UK programmes. Traditionally, high-flyers would go on a two- to three-year posting away from their home country. Now, rotational assignments tend to be shorter and may involve working in more than one country. Where organisations use international assignments as part of their IMD, they need to distinguish between short-term local and global business needs on the one hand, and the long-term development needs of their future leaders on the other. One global employer that recognises the importance of making this distinction and of planning ahead is HSBC. Most opportunities for international secondments at the banking group are identified as part of a business succession planning process. Each business within HSBC also draws up an annual plan estimating both the demand for secondees and the supply of talented executives who will benefit from an international development posting during the following year. Individual HSBC businesses in all countries are expected to consider how they can strengthen the diversity of their staff at all levels. This means ensuring that, wherever possible, the chief executive or his or her main direct report is a local manager. That local manager in turn needs to have had some international experience. Similarly, members of the “global talent pool”, a group of executives who are being groomed for the most senior jobs in the group, are expected to have at least one international job as part of their career development. If organisations do not handle all stages of an international assignment effectively, there is a strong possibility that they will lose the talent they are trying to develop and retain. So it is important that they plan for repatriation – something that is a priority at HSBC. The bank tries to make sure that the skills and experience of returning employees are exploited and that suitable roles are found for them. Measures designed to achieve these objectives include establishing areas for development during the secondment, providing extra days’ leave for the employee to visit the home office, and identifying two or three roles that might be suitable and available on the individual’s return. Milton Ives, senior manager, international secondments at HSBC Holdings, says: “Planning for the return of a secondee starts WWW.PEOPLEMANAGEMENT.CO.UK ❛❛ Most global companies view international mobility as a critical component of programmes ❜❜ at the outset and revolves around everything we do. Before departure, a secondee and their home business sponsor will agree the key capabilities they need to focus on during the assignment, taking into account their longer-term career goals.” Policies and practices aligned to the bank’s talent management strategy are central to the success of the international secondment programme, he adds. Looking ahead, it is clear that global organisations will face new challenges in developing their future leaders. There is a possibility that global economic and political contexts will become more unpredictable, which will make detailed development and succession planning difficult. So too will the growing willingness of individuals to move between companies to further their careers. If organisations are to meet these challenges, they need to understand the expectations of their most highly talented individuals, wherever they may be located in the world. i Further info Michael Dickmann is director of the Centre for Research into the Management of Expatriation, Hilary Harris is executive development consultant at Cranfield Business School and Frances Wilson is international manager at the CIPD. The new CIPD guide, International Management Development, uses case studies to investigate the issues Development multinational organisations are facing, including the rising skills of low-cost workforces in Asia, the psychological contract and work-life balance. It can be downloaded from the CIPD website ›› www.cipd.co.uk/guides 12 JANUARY 2006 41