Market Opportunities, Kona Gold Coffees Often, the best opportunities in any market are discovering the market niches or customer specialization that will adequately fill a currently unfulfilled need. Our assessment on the market shows that both retail customer and end consumer have and unfulfilled need for a product such as ours, a presentation package consisting of a assorted premium Kona Coffees. Other coffee manufacturers promoting only their own brands, do not want anything to do with this specialization. A company such as ours, willing to go into manufacturing, not just wholesale distribution, can make the numbers work successfully. Since existing manufactures are reluctant to make this change and consumer demand for quality coffee and for sampling premier varieties of coffee is increasing, this is the major market opportunity. At to this, the fact that this demand is projected to increase for 15 years and this opportunity become excellent.