Marketing Budget, Kona Gold Coffees
Our marketing budget consists of a send-off budget allocated from our start-up
costs plus our monthly budget. The tables represent them here:
Item
Point of purchase display
Free testing sample
Printed ads and flyers
Island magazines and guides
Videotape
Broadcast media
Total
Start-up Cost
$2,700
$5,000
$ 450
$2,000
$2,500
$2,350
$15,000
Marketing Plan, First Year
Month Adv.
Graphic Printed Adv. Direct Membership Internet Entertainment
Agncy Design Mateial Plan mail
Jan
$1,000
500
250
1353 320
68
50
200
Feb
1083 320
50
100
March
1243 320
50
200
April
250
383
68
50
100
Cont’
till
Dec
Advertising Plan
Month
Jan
Feb
March
Cont’
till Dec
Local
TV
$480
480
480
radio
218
218
108
Trade
Magaz
120
120
Consumer News
Magaz
paper
260
200
200
260
200
Yellow
pages
110
-
Special
event
75
75
75