ABSTRACT:
The Web is now becoming a very profound media for advertising. One distinctive feature of Web
advertising compared to other media (television and radio, for instance) is that the role of advertising is
not limited to advertise products but simultaneously to advertise a corporation. In so doing, a linked
Web page that informs readers about the corporation is allocated on the website, and this page allows
the corporation to include necessary information regarding them. This special linked Web page is known
as ‘About Us’ Web page, it might come with different names like ‘About the company’, ‘Learn about the
company’, ‘About Toyota’ and so on, but whatever the name is, the main function is to tell readers or
customers about them. This linked Web page is carefully designed with the intention to portray the
alluring identity of corporations. Realising the importance of this Web page to a corporate website, we
decided to investigate the generic structure of corporate websites and to notify the function of each
element of the generic elements. In this study we adopted multimodal analysis which combines both:
systemic functional linguistics and semiotic analysis.