5 Ways to Advertise with Social Media for New
Lawyers
In these modern times, businesses are always looking for new and effective ways to reach
their target customers. One of the ways businesses try to market to their target audiences is
through advertising with social media.
When it comes to law firms this is no exception and if done properly social media can be a
boom for your business. But just like most businesses, it can prove difficult to do.
If you are a lawyer looking for methods to bring in more clientele with the help of a
professional social media account, here are five helpful tips that will make your account
successful.
1. Choose the Right Platform
When starting the build of your social media, it is extremely important to consider which one,
to begin with. You will not find the same audience on twitter that you would on Linkedin.
Honing in on your specific goals and audience is key to answering this question. If you are
looking to market to the younger adult crowd, advertising with Instagram would probably hit
better than on Facebook.
2. Engage Your Audience
The whole point of social media is to be social. Engaging with your followers and friends can
help to build a good rapport and bring in more clientele.
47 percent of consumers ask brand-related questions and reach out to businesses on social
media. These are prime opportunities to reel in prospective clientele. So be engaging and
personable.
3. Use Original and Helpful Graphics
Graphics are crucial to get people to pay attention to what you have to say on social media.
Social media posts that have graphics have a far higher engagement percentage than those
that do not.
These graphics can be anything; pictures, quotes of the day, or even salutary posts. As long as
they are engaging, they will garner interest in your business.
4. Utilize Paid Ads
Social Media allows for businesses to use paid advertising to reach targeted audiences as
well. Marketing with Facebook and other social platforms can give you analytics and target
by various demographics.
This is important to use when you as a firm deal with things like an average settlement for
whiplash.
5. Humanize Your Brand
Last but most importantly remember that you are people too. As a business, your goal should
be to create a brand that is real, that has a face. People respond well to businesses showing
their company culture.
If there are local popular cases, post about them and share opinions, as well as ask for insight
on them from the community. Post pictures of employee birthdays, company events and
gatherings, or even spotlights of the week.
These kinds of personal things will make people on social media respond well to your firm.
Advertise With Social Media
A lot of business can be made if you advertise with social media. It can create a local base,
help you reach new clients, and even help to spread awareness about local social issues.
With all these advantages, it would be better to have a professional social media than not. So
be sure to do it big, and follow these steps to make your platform not only successful but
profitable.