Soal Pert 13 - 14
1. Jawablah pertanyaan berikut ini:
1. Many, if not most, organizations pursue a:
a. concentric diversification.
b. combination strategy.
c. geographic strategy.
d. product development strategy.
2.
An example of _____________ strategy is establishing Web sites to sell products
directly to consumers.
a. backward integration
b. conglomerate diversification
c. horizontal integration
d. forward integration
3. Which of the following is not a guideline for pursuing liquidation?
a. When divestiture has not been successful
b. When an organization's only alternative is bankruptcy
c. When the stockholders of the firm can minimize their losses by selling the firm's
assets
d. When the organization has successfully pursued retrenchment
4.
A popular strategy that occurs when two or more companies form a temporary
partnership for the purpose of capitalizing on some opportunity is called a(n):
a. merger.
b. joint venture
c. acquisition.
d. takeover.
5. All of the following situations are conducive to market penetration except _________.
a. when current markets are not saturated with a particular product or service
b. when the usage rate of present customers could be increased significantly
c. when increased economies of scale provide major competitive advantages
d. when the correlation between dollar sales and dollar marketing expenditures
historically has been low
6. ______________ is selling a division of an organization.
a. Franchising
b. Divestiture
c. Liquidation
d. Horizontal integration
7. ______________ strategy can be especially effective when price competition among
rival sellers is especially vigorous and most buyers use the product in the same
ways.
a. Differentiation
b. Focus
c. Cost leadership
d. Market penetration