Name:__________________ Common Mistakes and Problems: Realistic Marketing (p. 228-234) 1. List the three main types of marketing errors. 2. In your own words, describe what a business-to-business relationship is. 3. What did Nortel do right to be successful in China? 4. What are two questions businesses should ask with regards to the size and composition of a market? 5. What is a common branding mistake made by many companies? 6. What are some of the packaging requirements that differ between countries? 7. Briefly discuss how culture and customs impact sales. Provide examples. Name:__________________ 8. Complete the following chart with 10 examples of international branding mistakes that you found on the Internet. Brand 1. Gerber Country or Continent Africa Mistake They used a cute baby picture as the label, not realizing the many people in Africa can’t read, so they associated the picture with the contents inside.