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ONLINE MARKETING
PLAN FOR DIETITIANS
AES Nutrition Consulting
& RD Entrepreneurs Academy
Amy Sowards MS, RD
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HERE’S WHAT YOU ARE GOING TO LEARN…
➤
How to maximize your time with online marketing
➤
The secret to generating referrals for your business
➤
The steps to brand your business online
➤
The common marketing mistakes entrepreneurs make
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HOW TO
MAXIMIZE
YOUR TIME
WITH ONLINE
MARKETING
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Marketing
isn’t (all)
about selling
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YOUR BUSINESS
➤
Get clear on what you want your business to look like
➤
Get clear on who want your ideal client to be
➤
Get clear on exactly what it is you sale
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If you want to succeed in
business, you have to
understand your client!
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MARKETING HUB
➤
Need a hub for online marketing
➤
My recommendation *Website*
➤
Perceived professionalism
➤
Allows for happy clients to spread the word about you
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PLATFORM
➤
Assorted Social Medias, Blog Posts, Podcasts, Videos
➤
You do not need to be on every platform
➤
Dominate ONE platform
➤
Nurture one platform = growth
THE KEY TO DOMINATING YOUR ONLINE MARKETING PLATFORM…
➤
Focus on relationship building, not sales
➤
Give valuable content first
➤
(Hint) You’re probably not marketing enough
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Provide
valuable
content
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MARKETING CONTENT
➤
Allows you to stay top of mind
➤
Offering value, not free services
➤
Valuable content = paying clients
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CONTENT CREATION
➤
Know your audience
➤
Provide real value
➤
Fresh take, new twist on familiar topics
➤
Your platform drives your content
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CONTENT
➤
Videos
➤
Webinars/Speaking
➤
Live Streaming
➤
Blogging
➤
Social Media
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ONE LARGER PIECE OF
CONTENT, MULTIPLE
MARKETING CHANNELS
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CONTENT CREATION
➤
Educate, Entertain, Engage & Empower
➤
80% value & 20% promotion
➤
Create content based on your strengths
➤
Track your efforts
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THE SECRET TO
GENERATING
REFERRALS
FOR YOUR
BUSINESS
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REFERRALS
➤
Build relationships first
➤
New twist, “how can I help you?”
➤
Clarity on who your services are for & who they are
not for
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UTILIZE MARKETING CONTENT
➤
Make it easy to share your content
➤
Build your email list
➤
The key is consistency
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THE STEPS
TO BRAND
YOUR
BUSINESS
ONLINE
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BRANDING IS REALLY
ABOUT PEOPLE
UNDERSTANDING EXACTLY
WHAT YOU ARE ABOUT
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BRANDING
➤
Showcase expertise
➤
Personalize your content
➤
Distinct message or idea that your audience can
identify you with
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WHAT ARE PEOPLE REALLY PAYING YOU FOR?
➤
Expertise
➤
Encouragement
➤
Step-by-step guide
➤
Make them feel good about themselves & the process
➤
Save time or money
➤
Feel better about themselves
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BRANDING
➤
What’s your area of expertise?
➤
Is your personality showing through the content?
➤
Can you sum up in 1-3 sentences exactly what your
business is about?
➤
How is your message/story unique?
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THE MOST
COMMON
MARKETING
MISTAKES
MAKE
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COMMON MISTAKES
➤
“Happy Meal” content
➤
Scattered content
➤
Trying to relate/connect/please everyone
➤
No goals or purpose
➤
Listing only the features, not the benefits
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BENEFITS
➤
Package of (4) 1-Hour
Nutrition Counseling
Sessions
➤
Shopping Lists
➤
Budget Friendly Recipes
FEATURES
At the end of our 4 week,
immersive nutrition
counseling sessions you will
have the necessary tools to
purchase and prepare tasty,
healthy and budget friendly
meals for you & your family.
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YOUR MARKETING PLAN