Innovative and Entrepreneurship Education in Underdeveloped Western Regions of China Chang-jiang Lu1, Yan Feng1, De-wen Chen1 1 Sino-Canadian International College, Guangxi University, Nanning, China (lucy@gxu.edu.cn, 57229360@qq.com, freemancdw@163.com) Abstract - This paper makes an analysis on the major problems for innovative and entrepreneurship education (IEE) in underdeveloped western regions of China, and outlines a set of implications for local governments and universities. The authors suggest that a more practical and flexible cultivation system rooted in regional contexts should be established for bringing a radical change to the backward IEE in western China. It is important to implement the “4C” concepts in IEE, namely cross-culture, cross-region, crossdiscipline and cross-specialty through strengthening international cooperation and mutual regional support, integrating the IEE into the university curriculum, and building a four-dimensional nexus via partnerships between universities, industries, governments and families. While the paper is written mainly from the perspective of underdeveloped western regions of China, the discussion allows for generalization, and thus should be applicable to the development of IEE in other nations facing similar problems. Keywords - western China, innovative and entrepreneurship education I. INTRODUCTION Along with the occupied population boom, China is entering a new economic transformation phase. The two words “innovation” and “entrepreneurship” (IE) are more closely combined than ever before and have become an important internal force for China’s economic growth. Social development is in urgent need of innovative and entrepreneurial (IE) talents. With innovation and entrepreneurship education (IEE) in universities as its focus, cultivation of IE talents forged ahead by Chinese governments at various levels is in full swing across the country. Provinces throughout China have been making great efforts in developing IE talents cultivation modes fitted in regional contexts. The number of start-up businesses sees a continuous increase, yet most of the enterprises are not established on the basis of innovative concepts, knowledge, skills or innovations. Therefore, it has become a great concern for Chinese local governments, educators and researchers on how to produce more quality IE talents through integration of innovation and entrepreneurship. II. WHAT IS INNOVATIVE AND ENTREPREHEURSHIP EDUCATION Innovation, according to the 2004 Report “Innovate America” by the United States Council on Competitiveness, refers to turning ideas and technologies into new products, new processes and methods as well as new services that can create new market values drive economic growth and improve people’s living standards. Entrepreneurship means one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods. This may result in new organizations or may be part of revitalizing mature organizations in response to a perceived information, resource or opportunity. There is an obvious strong relationship of the two terms: first, they are not always with the same understanding, but in essence there is a considerable overlap between them in such aspects as denotations, functions, objectives and processes; second, innovation forms a significant part of the foundation for entrepreneurship, and entrepreneurship is the carrier and manifestation of innovation [1]. IEE, developed by western scholars in the 1980s, can be simply defined as an educational system aimed at cultivating IE talents through fostering their IE awareness, spirit, knowledge, competencies and skills. III. REVIEW ON INNOVATIVE AND ENTREPRENEURSHIP EDUCATION IN CHINA AND ABROAD IE Research and practice spreads across the world, though in varying degrees. In developing countries like the United States where entrepreneurship receives general recognition and concern, entrepreneurial enterprises contribute to 40% of the value created by all enterprises and have created 75% of the new job opportunities in that country. Entrepreneurship in China, which started from the 1970s when China adopted the open-up policy, has gone through six stages in its development marked with four climax periods. Chinese governments at various levels have begun to build entrepreneurial cities since 2009, followed by national wide popularization of IEE. Internationally, researches on entrepreneurship education (EE) began from the 1940s and witnesses fruitful results. In the past decade, western scholars carried out studies on EE centered on thirteen hotspots, such as EE adjustment and cultural interpenetration, business and management education, entrepreneurship management, business models and EE courses [2]. In China, there has been a remarkable improvement in EE research and practice since 2006. Some successful EE modes were formed to solve problems like ambiguous orientation, unsuccessful localization of western IEE concepts and modes, ineffective teaching and practice [3]. Chinese scholars from various disciplines began to show interest in IEE from the very beginning of the 21st century and expressed their views on IEE from different perspectives. In respect of performance evaluation, Professor Xie Zhiyuan employed an analytic hierarchy process in the qualitative research on the performance evaluation system for China’s IEE [4]; Vesper’s Seven Elevation Factors was introduced into the comprehensive evaluation on IEE in Chinese universities. These researches are important for us to learn about the development of IEE in China. However, it appears that most studies are introductions of western IEE concepts and experiences or generalized suggestions, and there is an obvious lack of studies on IEE in regional contexts, especially empirical studies, of more practical value. IV. MAJOR PROBLEMS FOR INNOVATIVE AND ENTREPRENEURSHIP EDUCATION IN WESTERN CHINA It has always been a serious common problem for western China in developing IEE that very little progress could be made, though a large amount of manpower, materials, money and time have been devoted into it, and IEE research and practice are still on a superficial level where innovation has not been fully substantialized. To be specific, IEE in western China is confronted with big impediments in respect of resources, concepts as well as educational and supporting systems. First, most of the western regions in China are undeveloped with relatively limited resources and educational funds. Local governments, as the policy maker and allocator of various social resources, are still clinging to conservative administrative concepts and beliefs, while subordinate departments, affected by such work style and attitude of their higher authorities will usually hold a wait-and-see attitude toward the polices for IEE. This has led to the current situation of IEE that policy making far outweighs implementation. Second, economic structure, development level and entrepreneurship environment vary greatly in different regions. Conservative concepts from the society and families confront university graduates, who are the mainstay of potential entrepreneurs, with making a choice between getting employed and starting up a business. And the fact is that most graduates who choose to start up a business are “necessity entrepreneurs” rather than “entrepreneurial” ones. Third, IEE in western China is still at its initial stage with many pressing problems crying out for solutions. Inside the university, there are not enough specialized teachers, especially teachers with entrepreneurial experiences; students, because of little access to IEE, lack in entrepreneurial awareness, knowledge and experiences, which will lead to low entrepreneurial competencies. Outside the university, ineffective encouragement and supporting systems fail to promote a robust entrepreneurial culture and strong motivation for IEE development. Therefore, not many successful startup-businesses are seen so far in western China, though local governments have adopted many encouragement and preferential policies to promote entrepreneurship, and some governments even set up special funds for financial support. V. IMPLICATIONS FOR DEVELOPING INNOVATIVE AND ENTREPRENEURSHIP EDUCATION IN WESTERN CHINA Local governments and universities play a very important role in making a radical change to the backward IEE in western China. Local governments, as the policy maker and allocator of resources, should be more IEEsupportive and promote effective utilization of intellectual, manpower, financial and material resources. Universities, as the main implementer of IEE, is responsible for achieving substantial progress in IEE by integrating mass education with elite education on the basis of introducing advanced international IEE concepts. On one hand, they should popularize basic IE knowledge among all students, guide students to internalize IE concepts and develop IE competencies. On the other hand, intensive education should be accessible to students with entrepreneurship mindset, aptitude and potentials. We hereby would like to outline some preliminary policy and educational implications for governments and academics on establishing IEE cultivation mode rooted into the regional contexts in western China. A. Develop students-oriented IEE concepts Concept determines how we act, so it is a must that universities should break away from the conservative concept which prevents people from risk-taking, which is one of the main causes for the slow development of IEE in western regions. IEE, in essence, is quality-oriented education which targets at the all-round development of people. Thus, great efforts should be made by local universities in the following aspects for promoting sound development of IEE in Western China. First, enhance the exchanges and communication between universities, teachers and students for achieving a common understanding that the students are wrongly positioned in the education system and the current situation must be changed from “university-and-teachersorientated to “students-oriented”, and think about what they can do for students with entrepreneurship intensions. Second, integrate IEE into the university curriculum and promote innovative campus culture. A more open learning environment needs to be created which entails a flexible IEE practice system and a corresponding diversified evaluation system. Innovative concepts should be deeply integrated into each step of the educational process of each discipline. In this way, IE will become an internal need for students themselves. Third, based on the intervention-process education concept, create a non-boundary “macro-learning” environment that integrates the outside society and jobs with classroom teaching and learning, and provide students with more opportunities for IE practice to facilitate the internalization and reinforcement of their IE awareness, knowledge and competencies, and thus, vigorous engagement in IE practice. Forth, encouragement and support from families and education by the university are two of the most influential factors for students’ entrepreneurship intentions [5], according to the findings of empirical studies. The implication is that universities should also strengthen their connection and communication with the students’ families to achieve their recognition on IE and support for the students’ entrepreneurship intentions and actions. B. Integrate and Optimize Various Resources to Open New Channels for Cultivating IE Talents To realize the effective integration and optimization of limited resources is of crucial importance for IEE development in western regions. Solving this problem needs joints efforts from governments and universities. On one hand, universities should take advantage of opportunities brought by internationalization of education and preferential policies made by governments to achieve the following goals. First, based on the crossdisciplinary attributes of IEE, employ the 4C cultivation concepts, namely cross-culture, cross-region, crossdiscipline and cross-specialty throughout the IEE process. Second, enhance international cooperation and regional mutual support. Third, improve the cultivation mode via promoting integration of disciplines and specialties to improve students’ knowledge structure, upgrade their concepts and beliefs and develop their competencies. On the other hand, a supporting system of government-led four-dimensional nexus which involves partnerships between universities, industries, governments and students’ families need to be established for universities to adopt a more flexible credit system for IE courses and practice which allow teachers and students to work or study in governments or enterprises. And government officials and entrepreneurs should be absorbed into the university teaching faculties, which is a key to the problem of lacking in specialized teachers with entrepreneurial experiences. Only in this way can we realized the integration and optimization of limited resources from various regions, industries and fields. empirical analysis, students think themselves of medium level in terms of the first-level entrepreneurship indicators which consist of awareness, psychological qualities, knowledge and competencies. For most of the students, entrepreneurial knowledge is lower than the other three indicators and is considered of greater need for university students with entrepreneurship intentions. Among the 28 second-level indicators, professional abilities, innovative abilities, learning abilities and foreign language communicative abilities are considered most important. Result of the survey is recognition on the necessity and feasibility of popularizing IEE in universities in western China. Yet, IEE is a continuous and dynamic life-long process and should be integrated into the whole education system. Universities, while popularizing IEE among students throughout their university study on a basis of the process-oriented education concept, which will help students to lay a solid foundation for future business-startup, should also provide opportunities for graduates and people from all walks of life with entrepreneurship intensions to get access to IEE via continuing education or in more flexible ways, such as distance training programs, lectures, and the like. This during-and-after-university mode of IEE sees better IE prospects. So we maintain that university students do not need to make a choice between getting employed and starting up a business upon graduation. The choice should be made when everything is ready. REFERENCES [1] [2] [3] [4] [5] [6] C. Integrate IEE into the whole education system to benefit people from all walks of life with entrepreneurship intensions A research team from the Experimental Zone for the Reform Pilot Project to Cultivate Interdisciplinary Entrepreneurial Talents in China-ASEAN Free Trade Zone conducted survey on the current situation of IEE in underdeveloped western regions of China in 2010. One of the focuses of the survey is to learn about university students’ self-evaluation on IE. According to its [7] [8] Xie Zhiyuan, “Localization of entrepreneurship education at undergraduate level,” Exploring Education Development. China, no. 4, pp.81-832, 2009. (Chinese) Ge Li, “Hotspots of international entrepreneurship education,” Higher Education Development and Evaluation. China, vol. 27, no.4, pp.70-76, 2007. (Chinese) Lu Baocheng, “Establishment of eeducation mode for cultivating innovative and eentrepreneurial talents”, Hei Longjiang Higher Education Research. China, serial no. 207, no. 7, pp.140-141, 2011. (Chinese) Xie Zhiyuan and Liu Weiwei, “Evaluation system for innovative and entrepreneurship education in universities,” Innovative and Entrepreneurship Education. China, vol. 1, no. 6, pp.3-8, 2010. (Chinese) Wu Qiyun and Zhang Hong, “An empirical study on the influence of environment for innovative and entrepreneurship on students’ entrepreneurship intensions,” Hei Longjiang Higher Education Research. China, serial no. 175, no. 11, pp.129-131, 2008. (Chinese) Zhao Jinhua, “Practice of experimental zone for the reform pilot project to cultivate entrepreneurial talents--taking HeFei University of Technology as an example,” Modern Education Management. China, no.8, pp.85-83, 2011. (Chinese) Gao Xiaojie and Cao Shengli, “Innovation and entrepreneurship education: cultivate pioneers in starting up business in the new era,” China Higher Education Research. China, no. 7, pp91-93, 2007. (Chinese) Druck Peter, Innovation and Entrepreneurship. Shanghai: Shaihai People’s Publishing House, 2002.