The Innovation of Training Model for New Bonded Logistics Personnel
Jun Zhang
Department of Business Planning, Chongqing Technology and Business University, Chongqing, China, 400067
Abstract: In order to effectively explore the inherent
regularities of bonded logistics personnel training, the
present paper summarizes and analyzes the characteristics
of the demand for the new bonded logistics personnel in four
areas of professional competence including innovation,
quality, ethics, and professionalism based on systematically
researching the current exploratory training of the
personnel in China. At the same time, comes up with a new
training mode for the bonded logistics talents from a new
perspective according to the actual demand from the
enterprises and the training status in Chongqing Technology
and Business University.
Key words: Bonded logistics personnel, Innovation,
Professionalism, Training model
Until June 2011, China’s State Council has approved
the establishment of 102 custom special supervised areas
of the bonded zones, bonded logistics parks and
comprehensive free trade zones, etc. According to the
statistics, the import and export value of these regulatory
regions has accounted for about 13.0% of the total foreign
trade. These areas have also become the main carriers of
the development of bonded economy of local
governments and the hubs for the operation of bonded
logistics. At the same time, the bonded logistics business
is one of the core businesses of our custom special
supervised areas. Therefore, trainings for the bonded
logistics personnel are urgently needed.
I. RESEARCH STATUS OF BONDED LOGISTICS
PERSONNEL TRAINING IN CHINA
According to the capacity and knowledge what an
international logistics personnel should have, an
integration of modular courses and an addition of courses
about international logistics knowledge and skills were
recommended (Gui-bing Wang et al, 2008) [1].Bonded
logistics, World Logistics geographical practices, etc were
proposed to set up. Other measures like teaching reforms
in the higher professions in terms of foreign economic
and trade were also mentioned to accelerate the training
of bonded logistics personnel (Ke-jian Wei, 2009) [2].
Exploring the contradiction between the logistics
personnel training and the actual demand in China and
taking the personnel training mode reform of logistics
management major in Shanghai Ocean University as an
example, tried to explore a new way to adapt to the
training in China（Jin-rong Zheng, 2010) [3]. According to
the demand for logistics personnel in the construction and
development of bonded port area in Chongqing, analyzed
the problems which existed in the current cultivation of
logistics management major, and explored the education
direction of the students in vocational colleges （Liu liu
et al, 2011) [4].
In summary, Many scholars in China have done
exploratory researches on China's bonded logistics
personnel training model from different perspectives, and
have made some preliminary achievements, but there still
are some areas for improving :(1)Fail to pay full attention
to the fact that the bonded logistics is a service science
with strong practicality. The teaching methods and the
way of personnel training are relatively homogeneous. (2)
The position of the bonded logistics personnel training is
relatively vague and the objectives are not clear enough.
(3)Can not fully understand the multidisciplinary
characteristics of logistics, and the courses are not yet a
scientific and complete system.
II. PROFESSIONALISM OF THE NEW BONDED
LOGISTICS PERSONNEL
New bonded logistics personnel should not only
have a strong sense of social responsibility and the spirit
of innovation, but also have a deep understanding of
economics and management. They should have profound
theories and techniques of modern logistics management
and be familiar with the processes of customs supervision
and bonded policies. Other requirements include having
knowledge of the rules of international trade, international
finance and the process of international exhibition; a
strong practical ability; the ability of engaging in various
types of bonded logistics and the related professional
activities in the new international economic environment.
Therefore, the new bonded logistics personnel must
possess the following qualities:
A. Inter-disciplinary professional competence
On the basis of having basic knowledge of modern
logistics management, international logistics operations,
bonded, customs clearance, financial operations, etc, new
bonded logistics personnel should also have the
professional competence of multi-cross and integration,
such as business negotiation, business etiquette,
marketing, planning, cooperation, communication, and
information processing. Embodiments are as follow:
acquiring modern logistics knowledge, which are closely
related to transportation, storage, processing in circulation,
loading and unloading, distribution, information
processing, etc. Optimize the organizing and scheduling
of logistics transportation; efficiently operating the people,
financial and material involved in the international
logistics business processes. Be able to plan and design a
specialized logistics system. Understand the operation and
application of modern logistics facilities and equipments,
and be familiar with the relevant national laws and
regulations, economic policies, as well as business
English, IT, shipping agents, international marketing,
international trade and settlement, international insurance
and other related knowledge. Be acquainted with the
customer and market demand for services in both
domestic and abroad.
B. Continued ability to innovate
Bonded logistics personnel should have the quality
of continuing innovating the product, market, technology,
management, etc. On one hand, they should have
innovative spirit like entrepreneurs, understand and
explore new situations and new things that occur in the
activities of bonded logistics with a strong sense of
curiosity and passion. These talents should be keen to
discover the inherent regularities of new things as well as
to maximize the potential value of new things. On the
other hand, they should have an innovative ability of
creative thinking and imaging to fully find the effective
applies of the internet, internet of things, cloud computing
and other new technologies and ideas to the bonded
logistics business.
C. Comprehensive quality
Related enterprises within the custom special
supervised areas (bonded zones, bonded logistics park, etc)
are heavily involved in the professional businesses of
international logistics, international trade, customs
clearance and bonded. These inevitably require the
bonded logistics personnel to have a strong ability of
listening, speaking, reading and writing of foreign
languages and to acquire the prevailing international
logistics practices, logistics standards and different
technologies and methods of logistics operation. The
students are also required to equip themselves with a
cross-cultural knowledge, as well as the analyzing
capabilities of folk customs and psychological
characteristics in countries all around the world. At the
same time, they should also both revolutionize the way of
thinking and the ideas from an international perspective
and absorb advanced ideas of management and operation
from international logistics enterprises bravely in order to
adapt to the needs of economic globalization.
of the world, life and values as well as actively
demonstrate positive images of the nation and the region.
(2) Considering bonded logistics is a comprehensive
service industries across multiple industries and sectors,
bonded logistics personnel should "love and devotion,
devote to duty", which focus on the life-long learning of
the industry, and constantly improve their professional
qualities. (3) They should also be willing to sacrifice, to
comply with laws and arrangements in order to make the
services to meet the truly needs of customers.
III. NEW BONDED LOGISTICS PERSONNEL
TRAINING MODEL INNOVATION
With the advent of the knowledge economy and
information era, the logistics industry will inevitably
develop to internationalize. If china wants to gain a firm
status in the increasingly fierce international economic
competition, we should not only create a robust and
highly efficient logistics system, but also cultivate a group
of high-quality logistics personnel and a number of elites
in this field. For this, our country has already conducted
some initial exploration for the training of bonded
logistics personnel, which includes: (1) Relevant training
given by education institutions, which mainly reflected in
the professional training in terms of international trade [5],
port transportation [6], and aviation logistics. (2)
International logistician certification system, for example,
the International Logistician Certification Office of
SASAC has issued an examination system of
international logistics specialist certification to train
senior professionals in business decisions, risk
management and practices. (3) Studying tours in foreign
free trade zone refer to understanding and learning the
inner knowledge of decision-making and operation
management of the bonded logistics progressively by
on-site observing, communicating and summarizing.
However, generally speaking, the training of bonded
logistics talents in China still seems to like "wade across
the stream by feeling the way" and cannot meet the
demand effectively. In order to cultivate the right talents
who achieve the professionalism that mentioned above
better, colleges and universities can carry out the
management of the Education Service Alliance to follow
the laws of the bonded logistics education and to diversify
the ways of running a school. For these reason, the
training of new bonded logistics talents can be considered
from the following aspects:
D. Excellent professional ethics
Although the economic benefits produced by good
morals, qualities and ethics are not as obvious as that
produced by the professional skills and scientific
knowledge, they are the indispensable spiritual pillar of
personal life skills, business developments and the
prosperity of countries. Bonded logistics personnel with
excellence ethics: (1) Have strong political and
ideological qualities and comprehensively set a lofty view
A. Grasp the demanding characteristics of talents and
make tailored training programs for the bonded logistics
personnel
Build up Bonded Logistics Education Service
Alliance, which develops tailored training programs for
the bonded logistics personnel following the professional
characteristics of logistics management and laws of the
training. This is based on conducting field research and
in-depth study of the demand for the bonded logistics
personnel in the custom special supervised areas (bonded
zones, bonded Logistics Park, etc) and related production
enterprises, commercial enterprises, as well as third-party
logistics companies, financial institutions, etc. At the
same time, we can invite relevant departments and
business managers to participate in the development of
training program for the bonded logistics personnel in
universities and hold information exchange meeting for
education service demand on a regular basis as well as
revise and improve the training program timely. Take the
Logistics Management Program in Chongqing
Technology and Business University as an example. After
a long-term exploration, this major has already build a
long-term cooperation mechanism with several
government departments of Chongqing (such as the
Commission of Economy and Information, the
Development and Reform Commission, the Business
Committee, the Administrative Committee of the Bonded
Port Area and Customs, etc.), financial institutions banks,
insurance companies, etc.), import and export enterprises,
as well as the third-party logistics companies. These
education partners go into the school with ideas provided
the resources to solve the problems of the school's
weakness and ensure the quality, and the feasibility of the
training program.
B. Integrate education service transfer system and
improve the bonded logistics personnel-training mode
Integrated education service transfer system within
the Bonded Logistics Education Service Alliance and
especially integrate the teaching ability of teachers,
selections of
textbooks, teaching environment of
schools, off-campus bases of internship and practice,
academic queries and other factors effectively, as well as
the following “three crosses” to realize continuous
improvement of the training mode. That is:(1)
inter-disciplinary cross within the campus, refers to
teaching the knowledge that reflect the main needs of
professionalism by developing a system of the training
curriculum, integrating teaching resources of logistics
management, economy, trade, e-commerce, business
management and other related disciplines , as well as
establishing and accumulating relevant case base. (2)
Cross between the inside and outside of school's teaching
resources means that our teachers are mainly responsible
for teaching fundamental theoretical knowledge, but the
more practical courses should be taught by the primary
practical managers who are recruited from the first line of
relevant enterprises or bonded port areas. In addition,
special lectures on bonded logistics expertise and industry
dynamics can be carried out by specialists of logistics
management from multinational companies for students
on a regular basis. (3) Cross between theory and practice
refers to strengthening the cooperation between schools
and enterprises or schools and ports through establishing
specialized training practice base and setting up credit
system of summer placement training to ensure that the
students are familiar with the bonded logistics chain,
customs clearance, bonded professional business policies
and the relevant practices. These practices will in return
to boost the deepening of the specialization theory.
C. Leverage the service innovative ideas to reinforce
school-enterprise cooperation in Education Services
Union
Education services, which require the full
participation of universities, enterprises, governments,
industry associations, training intermediaries and parents,
are innovative activities carried out under certain social,
managerial, and technical tracks. The education services
is not only an alliance which reinforces the close
communication and "seamlessness" but also takes
personnel training as a system engineering as well as
handles a range of issues including the information
sharing of talents' supply and demand, supervision of
training process, in accordance with the requirements of
the service innovation. Namely: (1) Invite high-level
experts from the relevant government departments,
industry associations and training intermediaries to
introduce policies and theories and to analyze the
developing trend of the industry as well as to guide the
students from a macro level regularly. (2) Invite senior
business executives to go into the classroom to introduce
business operations and business processes, which are
both business-related, practical and professional, thus get
ting the requirements of talents in terms of knowledge,
ability and comprehensive quality as well as stimulating
the students' passion. (3) Strengthen the cooperation and
exchange with foreign universities, learning their
advanced experience of logistics personnel training, in
addition, organize foreign scholars' on-site lectures to
guide students and have a better understanding of the
profiles of international logistics personnel training.
(4)According to the compound and innovative
characteristics of bonded logistics personnel, the
integration of teaching resources between various
disciplines and faculties is required to lay a solid
development platform for the bonded logistics personnel
training together.
D. Aim at realizing win-win situation within the subjects
of the alliance, and evaluate the quality of personnel
training dynamically
The objectives of Education Service Alliance are
striving to enable students to study, teachers to enjoy the
teaching, schools to gain education reputation and
companies or ports to get the right talents through joint
efforts. To achieve this goal, we should evaluate and
enhance the quality of bonded logistics talents
dynamically, that is: (1) further improve the management
of credit system. Actively encourage students to
strengthen their bonded logistics knowledge and skills
through general education, main-minor system and
cross-professional elective. (2) Encourage students to
participate in periodic national logistics designing contest
for college students. Improve the practical and planning
abilities and coordination capacity of the students with the
combination of theoretical knowledge and practice
actively. (3) Encourage students to obtain certificates of
logistics/logistics manager/customs declarer/Chinese
logistics professional managers or other related
qualifications, which are issued by the certification
authorities either at home or abroad actively.
(4)Emphasize on social evaluation of the students'
quality.Train the ones who can apply what they have
learned through the following ways: adjust the training
program of the bonded logistics personnel timely and
dynamically according to the feedback of the partnerships
and the employers; amend the teaching content and
curriculum system to ensure that the training is in
accordance with the development of social and economic.
IV. CONCLUSION
Bonded logistics talent is a new type of logistics
management personnel, which has emerged with the rapid
development of China's various types of custom special
supervised areas in recent years. There is a need of
continued attention and systematic study for its demand
characteristics and inherent laws of personnel training.
Only through dynamically revising and improving the
training model and training program can we foster more
bonded logistics personnel who are in line with the actual
needs.
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